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10 ethical issues facing public relations - PRCA Ethics Council Annual

Stephen Waddington

The PRCA Ethics Council has published its annual perspective of ethical challenging facing PR practice in 2021. The Council was launched in May 2020 to raise ethical standards in PR around the world. Here are ten of the ethical issues facing practitioners highlighted in PRCA Ethics Council Annual Perspective 2021.

Ethics 178
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6 B2B Tech Trends From CES 2020

ImPRessions - Crenshaw Communications

CES 2020 is officially a wrap. They discussed the ethics of data sourcing and activation to a packed room in Aria. Whether it’s Rubicon buying Telaria or Unruly being sold to Tremor International, it’s clear that 2020 will be the year of the acquisition. The CTV space is partcularly ripe for deals in 2020.

B2B 208
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4 Reputation Threats Organizations Should Monitor in 2020

PRSay

The rise of AI technology, fake news as a weapon, a divisive political climate and a growing panoply of third-party perils are just a few of the factors contributing to the evolving reputational threats that companies will have to reckon with in 2020. In today’s world, being prepared with a comprehensive crisis plan is no longer enough.

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2020, PR Moment (decade) of Truth

Flack's Revenge

2020, the moment (Decade) of Truth. In 2020 it is a different moment of truth, a different kind of reckoning. These are some of the same kinds of ethical challenges we have faced before in an updated format. But this is not just about ethics. Here, “truth” has a double meaning – and some say no meaning.

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AI Ethics guide foresaw “mutant” A Level algorithm

Stephen Waddington

The CIPR and CPRS has published a best practice guide to the ethical application of artificial intelligence. This is exactly what an algorithm devised by Ofqual, the UK exams regulator, did to the class of A Level students of 2020. A new artificial intelligence (AI) ethics guide published by the CIPR and CPRS foresaw this situation.

Ethics 140
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Start 2020 with an Action Plan: Begin with FEEL for Real Relationships

Deirdre Breakenridge

Happy 2020, friends! Today, as a result of this reflection and realizing my research had uncovered a new Mode of Operation or communication model, I’m focusing on a FEEL roadmap in 2020; adding FEEL to all of my communications. In 2020, I’m on my way to FEEL Mastery, which is the highest range of scores you can achieve.

Exercises 204
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45 Marketing and PR Statistics that Recap the Year We Had in 2020

Sword and the Script

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. The list below is broken into four sections: Marketing statistics from 2020. Public relations statistics from 2020. Content marketing statistics from 2020.

Survey 183