Prowly

FEBRUARY 18, 2025

Typically, this is to build brand awareness, improve brand reputation, manage a crisis, or promote products, services and ideas. For example, Always' Like a Girl campaign netted over 90 million video views for the brand and improved their reputation along the way. But only if you've been in the industry for 10 minutes.

Examples 104

Examples How To Product Launch Print 104

PRSay

APRIL 13, 2021

I needed the framework of a third-party endorsement from a known commodity — with infinite reach, a solid reputation and a well-articulated Code of Ethics. billion in assets with annual grant-making in 2020 of $177 million. To get people to trust me with their stories, I needed the confidence booster the APR could provide.

Telecommunications 199

Telecommunications Community Ethics Financial 199

Stern + Associates

FEBRUARY 16, 2024

From their height in 2020 and 2021, corporate diversity, equity and inclusion (DEI) initiatives have seen a fall from prominence. What this says is that executives continue to see DEI as important, not just for ethical or reputational reasons but for concrete business reasons.

Communications 133

Communications Ethics Corporate Conference 133

PRSay

MAY 24, 2021

For PR professionals, being able to work with trustworthy, engaged and ethical journalists to tell our clients’ stories is crucial. In the Chicago suburbs, the company 22nd Century Media closed in March 2020, shuttering its 15 for-profit newspapers just as the coronavirus outbreak began. Media outlets embrace new model.

Nonprofit 176

Nonprofit Local Journalism Newspapers 176

PR in High Definition

APRIL 26, 2021

Is there reputational risk associated with investing in the gig economy? And a huge part of that shift involves reputation. But investors are also beginning to factor in other elements, particularly those associated with reputation and ethics, when deciding to invest in companies. What makes a successful IPO?

Reputation 62

Reputation Ethics Employee Travel 62

Flack's Revenge

JULY 3, 2019

Hindsight is 2020. A deeper question could be whether brands are acting out of what they believe to be a correct choice ethically. Now, everyone is mad at Nike, and clearly, they are taking a business hit and PR lumps (it remains to be seen, what if any long term impact there will be on the brand and sales).

Branding 149

Branding Brand Ethics Company 149

Sword and the Script

DECEMBER 26, 2023

There’s no point in building a reputation if the startup is facing an existential threat. Guarding their reputation and work also necessitates new patent/ copyright laws in place. The challenges posed to image consultants in managing reputations and firefighting are significantly complex. ” ~ Prof.

Writing 211

Writing Communications Marketing B2B 211

Wadds Inc.

MAY 19, 2024

I described this shift in a paper for the Government Communication Service in 2020. These technologies provide deeper insights and facilitate more effective and ethical decision-making processes. My doctoral study at Leeds Business School is focused on whether this elevated role can be sustained and consolidated.

Report 64

Report Communications Public Affairs Ethics 64

Stern + Associates

MARCH 15, 2023

Frameworks for Determining How Emerging Technologies Will Impact Your Business When it comes to looking ahead to the important technology trends of tomorrow, Azeem Azhar , international bestselling author of “ The Exponential Age ” (2021), has built a reputation as one of the tech industry’s most influential futurists. Reid Blackman, Ph.D.

Technology 118

Technology Ethics Creativity Tools 118

NewsWhip

OCTOBER 9, 2024

Since 2020, our partner base has widened again, to include some of the world’s top brands such as Google, Meta and Ford. In a volatile world, NewsWhip provides them with a quantified view of hundreds of reputation related topics and automatically spots any potential crisis they may face.

Viral 78

Viral Privacy Ethics Technology 78

Ethical Voices

OCTOBER 16, 2023

She discusses a number of important ethics issues, including: Why corporations need to be careful they aren’t the ones spreading misinformation Ethics of data analysis Why PR pros need to change their definition of media Tell us more about your career and yourself? Then you all know what happened in March 2020.

Ethics 82

Ethics Data Crisis Apparel 82

Communications Conversations

MAY 14, 2020

But, here’s the question for 2020: Does that rule still hold true today? And, leaders leading with ethics and values vs. an iron fist. And he doesn’t have the best reputation as a teammate. They had been in the field for years. They managed budgets in the tens of millions of dollars. I’m not so sure.

Leadership 88

Leadership Comparison Ethics Industry 88

Landis PR

NOVEMBER 13, 2023

According to a 2020 study published in the International Journal of Environmental Research and Public Health , environmentally responsible organizations have increased attractiveness to employees, customers, investors and other stakeholders. Go green – your organization’s reputation counts on its environmental impact.

Trends 64

Trends Ethics Journalism Consumer 64

Sword and the Script

NOVEMBER 7, 2023

Beyond mitigating the physical or cyber damage, there is also a fight to ensure that an organization’s reputational damage is mitigated.” As I noted in a product briefing back in 2020, the product workflow is designed to begin list building with searches for recent coverage on a topic. click image for higher resolution) 6.

Employee 156

Employee Software Survey Report 156

Sword and the Script

JANUARY 12, 2021

I won’t list them because I don’t want to appear as if I’m endorsing them when I can’t speak to the quality and reputation of these other services. Most of the reputable services mark links sent over their network as “no follow.” I recommend using a reputable press release service, like those mentioned here to keep it clean.

Financial 91

Financial Video Survey Google 91

Buzzstream

JULY 7, 2021

Truliant brought on Inseev Interactive as their link building provider in October, 2020. These link building initiatives tend to pick up momentum as you execute on them for longer periods of time as the greater someone’s reputation is, the easier it is to create new relationships. The situation. conversion rate. .

Case Study 113

Case Study Study Strategy Leadership 113

Sword and the Script

JUNE 7, 2022

I took a business ethics course when I was studying for my MBA. The transaction follows a private equity-backed three-way merger between Kantar Reputation Intelligence, PRgloo and Onclusive which closed in the beginning of the year. Prowly was acquired by Semrush in 2020, in a move I think could be interesting.

Software 87

Software Pitching Internal International 87

PR in High Definition

OCTOBER 26, 2020

These are social, ethical, and moral matters. Today, as highlighted by the Davos Manifesto 2020 , a company’s purpose is to “Engage all its stakeholders in shared and sustained value creation… In creating such value, a company serves not only its shareholders, but all its stakeholders”. Yours sincerely, Tim Williams.

Groups 62

Groups Employee Leadership Examples 62

5W PR

JUNE 6, 2022

One of the biggest trends in 2020 in terms of public relations is a change from focusing on the company releasing its latest products or services, to focusing on its customers and their specific needs and pain points. Many people have started thinking outside the box and working outside of an established work ethic while working remotely.

Trends 88

Trends Data SEO Consumer 88

PRSay

JUNE 7, 2021

In today’s unforgiving media environment, decades’ worth of arduous work to build a strong reputation can be destroyed in less than a week. Just skim the headlines and you’ll notice everything from fraud and deadly cyberattacks to ethics violations, faulty products and tone-deaf commercials bringing down the mightiest of organizations.

Crisis 164

Crisis Exercises Crisis Communications Reputation 164

Stephen Waddington

SEPTEMBER 18, 2020

Topics range from audience targeting, social media, partnership working, reputation, pitching to radio and community building through to public affairs, internal comms, leadership, coaching and the psychology of decision-making. How would you recommend graduates from the class of 2020 get hired and get ahead? Seriously.

Public Affairs 145

Public Affairs Education Measurement LinkedIn 145

Sword and the Script

DECEMBER 20, 2022

There are ethical and practical issues around it, but it’s a breakthrough that’s all the more impressive given the expectation of an improved, next-gen model next year. 2020: 30 Pragmatic Marketing and PR Predictions for 2020. PR adopts AI as a research and content tool. It all adds up to more content.

Marketing 213

Marketing Content Marketing Data Social Media 213

Burrelles Fresh Ideas

OCTOBER 31, 2023

However, if not carried out thoughtfully and ethically, it runs the risk of seeming out of touch, potentially resulting in negative consequences. A single misstep can lead to a public relations nightmare, causing reputational damage. The ethical side of newsjacking needs to be considered at every turn.

Ethics 103

Ethics Trends Social Media SEO 103

PRSay

JULY 10, 2023

To avoid inflicting lasting reputational damage, communicators need to quickly decide whether to react to divisive political events. To avoid causing reputational harm, communicators for these companies and others need to craft messages that explain the complexities of the situation in language that’s clear and easy to understand.

Branding 145

Branding Brand Nonprofit Government 145

Reputation Specialist Michael Toebe

AUGUST 19, 2021

Regardless of whether the person labeling another person in a way meant to hurt them is successful in their legal defense and possibly receives help from the court with their legal costs, one’s own reputation, ironically gets called into question when they are being sued for blaming someone else for ugliness.

Financial 52

Financial Reputation Reddit Ethics 52

Stern + Associates

FEBRUARY 9, 2023

Howard’s examples from her own leadership journey uplift leaders and high potentials alike by emphasizing the importance of having the courage to innovate, engage with a diverse team and make and learn from mistakes – which she explains in-depth in her bestselling audiobook, “ Sex, Race and Robots: How to Be Human i n the Age of AI” (2020).

Engineering 62

Engineering Biotechnology Leadership Technology 62

Stern + Associates

JANUARY 6, 2022

Navigating the Ethics of Artificial Intelligence. AI and robotics pioneer Professor Ayanna Howard – entrepreneur and best-selling author of “ Sex, Race and Robots” (2020) – helps organizations identify potential threats encoded in AI , algorithms and search engines, including biases that can stigmatize certain groups and influence users.

Leadership 62

Leadership Policies Engineering Technology 62

PRSay

MARCH 4, 2021

While ethical communications practice means that professional communicators should not be creating this type of content to begin with, if this law passes, then it signals a new digital environment where social media are going to be more active in regulating paid content. That same year, Attorney General Bill Barr and the U.S.

Communications 174

Communications Policies Advertising Advertising 174

ImPRessions - Crenshaw Communications

MARCH 12, 2019

Shine announced his resignation last week, and though he will reportedly join the Trump 2020 campaign, the shift was seen as a soft landing for the former Fox executive. My agency once won a digital reputation assignment from a client that suffered from terrible online reviews, among other challenges.

Reputation 214

Reputation Ethics SEO Agency 214

Sword and the Script

DECEMBER 11, 2018

Calls for GDPR style American laws to codify privacy as a human right will increase, culminating in American laws in 2020. 15) Ethics in PR revisited. While most PR pros ARE ethical, it’s something we should all take into consideration. The ability to scrape Twitter handles and target known individuals will go away.

Social Media 116

Social Media Marketing Media Creativity 116