Sword and the Script

OCTOBER 3, 2023

I’ve been writing this monthly column about PR technology companies for nearly five years – and I’m still continuously reminded that while these companies make software for communicators, they are not typically communication experts. I believe the generative AI is based on OpenAI technology, which makes ChatGPT. Pitch podcasts by noon.

Analysis 173

Analysis Tools SMB Software 173

Stephen Waddington

DECEMBER 30, 2019

He published a paper called PR 2020 on behalf of the CIPR in 2011 that examined the future of PR. The PR 2020 project was based on interviews with PR practitioners throughout the UK and the outlook for the forthcoming decade. They are all issues that will occupy us all in 2020. Issues in practice 1. Happy New Year. What we do 5.

Government 103

Government Education Print Ethics 103

Stuart Bruce

JANUARY 6, 2020

As someone who now describes myself as a PR Futurist I’ve spoken at a lot at conferences on the future of public relations and it’s … The post PR 2020 vision – AI, professional development, measurement, purpose appeared first on Stuart Bruce.

Measurement 117

Measurement Conference Publicity Ethics 117

Stephen Waddington

AUGUST 12, 2020

GDP fell by more than 20% in Q2 2020 according to data published yesterday by ONS. Authentic Comms | Adam Driver | April 2020. Why start an agency in 2020, during lockdown? Boldspace | Mike Robb | March 2020. Why start an agency in 2020, during lockdown? Coldr | Kamiqua Pearce | June 2020. Adam Driver.

Agency 161

Agency Meeting Retail Energy 161

PRSay

NOVEMBER 10, 2020

” In recent years, I’ve been driven by the threat of having our profession overtaken by those who play fast and loose with facts and ethics. None of us anticipated the amount of courage 2020 required or the countless challenges our members and their organizations faced. How do you describe your leadership style?

Meeting 153

Meeting Leadership Energy Ethics 153

Sword and the Script

MAY 26, 2020

72% of communications professionals say partisan politics makes their job harder, according to third annual JOTW Communications Survey for 2020 The majority of professional communicators say partisan politics has complicated communications for brands and businesses. Media bias and PR ethics. PR technology. always or “never”).

Survey 143

Survey Measurement Public Affairs Storytelling 143

Ethical Voices

FEBRUARY 26, 2024

I call it divine intervention, and I’ve worked there since May 2020. Thinking about your career from circus to healthcare to agency, what is the most difficult ethical challenge you ever confronted? Thinking about your career from circus to healthcare to agency, what is the most difficult ethical challenge you ever confronted?

Ethics 94

Ethics Healthcare Government Energy 94

Stern + Associates

JUNE 5, 2023

This transformative technology is already impacting industries around the world. They unpack the trends while cutting through the hype with their accessible frameworks and scalable strategies for approaching this disruptive technology. From Hollywood writers to U.S.

Technology 118

Technology Ethics Leadership Groups 118

Stern + Associates

MARCH 22, 2023

Global investments in artificial intelligence (AI) have significantly increased yet organizations still struggle to use the technology to its fullest potential. Show you respect privacy and safety by declaring an AI ethics policy consistent with your business values. Success will boil down to team, culture and people.”

Tools 113

Tools Ethics Technology Privacy 113

Sword and the Script

JUNE 30, 2021

That’s according to the 2021 JOTW Strategic Communications Survey – by Ned’s Job of the Week , an email newsletter and Sword and the Script Media, a PR and marketing consultancy for B2B technology. Communications technology. Prior year survey results and commentary include the following: 2020 JOTW Communications Survey.

Survey 133

Survey Communications Ethics Measurement 133

Stern + Associates

MARCH 15, 2023

Frameworks for Determining How Emerging Technologies Will Impact Your Business When it comes to looking ahead to the important technology trends of tomorrow, Azeem Azhar , international bestselling author of “ The Exponential Age ” (2021), has built a reputation as one of the tech industry’s most influential futurists.

Technology 118

Technology Ethics Creativity Tools 118

Stephen Waddington

JANUARY 30, 2020

The annual Edelman Trust Barometer 2020 is a grim read. The average level of trust among the UK population in NGOs, business, government and media has reached a low of 42% according to the 2020 Edelman Trust Barometer. There is a growing unease about the rate of change of technology.

Ethics 84

Ethics Government Survey Technology 84

Sword and the Script

AUGUST 1, 2023

Cison released a code of ethics including “Privacy protection and security of client information.” ( Source ) I haven’t seen any announcements from Cison about generative AI, but perhaps they are trying to get ahead of ethical issues. A code of ethics isn’t a bad idea. And now onward with this month’s PR tech sum.

Software 145

Software Pitching Ethics Technology 145

PRSay

JUNE 7, 2021

Just skim the headlines and you’ll notice everything from fraud and deadly cyberattacks to ethics violations, faulty products and tone-deaf commercials bringing down the mightiest of organizations. And as part of that investment, a red-team exercise — which aligns people, processes and technology — can pay lasting dividends.

Crisis 164

Crisis Exercises Crisis Communications Reputation 164

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Your technology should be an enabler to spending less time on screens and more time building key relationships. PR adopts AI as a research and content tool.

Marketing 212

Marketing Content Marketing Data Social Media 212

PRSay

OCTOBER 3, 2022

In the state’s definition, Sephora said, “‘Sale’ includes common, industry-wide technology practices such as cookies, which allow us to provide consumers with more relevant Sephora product recommendations, personalized shopping experiences and ads.”. Illustration credit: kentoh.

Privacy 78

Privacy Data Marketing Retail 78

Sword and the Script

SEPTEMBER 7, 2021

Here’s the monthly PR Tech Sum rounding news and links from the world of PR technology. Yet Gina Nowicki penned a piece that estimates the pricing of PR technology tools for Prowly. The company was acquired by the SEO tool SEMrush in late 2020. SocialChorus was acquired by Sumeru in July of 2020. Access Intelligence Plc.

Software 91

Software Print Tools SEO 91

Wadds Inc.

MAY 19, 2024

I described this shift in a paper for the Government Communication Service in 2020. The report argues that the current role of corporate communications has been elevated significantly because of geopolitical uncertainty, technological disruption, societal shifts, and heightened stakeholder expectations.

Report 64

Report Communications Public Affairs Ethics 64

NewsWhip

OCTOBER 9, 2024

Since 2020, our partner base has widened again, to include some of the world’s top brands such as Google, Meta and Ford. How to Reveal the Stories Shaping the World What are the key ingredients of a technology that reveals the stories shaping the world? AI is a key technology in enabling our long term mission. First, speed.

Viral 78

Viral Privacy Ethics Technology 78

Stephen Waddington

JULY 29, 2020

Technology is impacting practice in a variety of ways, including the simplification of tasks; listening and monitoring; and automation. Valin has been at the forefront of best practice in PR internationally on topics including AI, ethics, and leadership throughout his career. This figure is likely to rise to 38% by 2023.

Tools 100

Tools Analysis Technology Internal 100

Stephen Waddington

APRIL 23, 2020

The PESTLE framework (political, economic, social, technology, legal and environmental) is useful to help define a micro or macro environment Map the uncertainties related to the crisis and how these impact your organisation Explore likely outcomes and discuss the implication and pathway for each scenario.

Government 132

Government Crisis Exercises Retail 132

Sword and the Script

DECEMBER 26, 2023

But it’s easy to imagine this technology being used in more subtle but dangerous ways, such as politicians ‘saying’ things that are not totally out of character but more extreme or subversive than anything they would really say. AI-driven solutions are blossoming, and they will only accelerate their utility and effectiveness in 2024.

Writing 211

Writing Communications Marketing B2B 211

Contently - Strategy

MAY 13, 2024

The company first announced the move in February 2020—only to postpone the implementation timeline every year since. Invest in technology that enhances first-party data collection such as interactive tools on your website that engage users in a meaningful way, encouraging them to share their preferences and behaviors directly with you.

Content Marketing 109

Content Marketing Privacy Marketing Google 109

Communications Conversations

OCTOBER 29, 2014

People with ethics. I mean, not until 2020 when that technology is invented But you know what? But, where exactly are they getting that news? And, more importantly, who is creating it? One of the things I appreciate most about my local paper is that they hire and employe professional journalists. OK, you got me again.

Newspapers 152

Newspapers Print Local Instagram 152

Burrelles Fresh Ideas

AUGUST 29, 2023

The rationale underscoring the crusade for inclusion is rooted in a blend of ethical and realistic understandings. From an ethical vantage point, inclusion is an acknowledgment of every individual’s inherent dignity and worth, irrespective of their abilities.

Brand 90

Brand Branding Marketing Ethics 90

Deirdre Breakenridge

JULY 22, 2019

workforce by 2020. With all of the media available at your fingertips, if you wanted to get the attention of your customers and constituents, how would you show up and what would you share? Let’s take a closer look at Millennials. They’re a growing population capturing approximately 50% of the U.S. But, what does this take?

Social Media 177

Social Media Media Interviews Instagram 177

Contently - Strategy

APRIL 14, 2021

” A 2020 report published in the Journal of Retailing and Consumer Sciences noted that more than half (around 53 percent) of consumers queried about their comfort level with targeted ads were at least “slightly uncomfortable” with the practice.

Privacy 102

Privacy Google Advertising Advertising 102

Sword and the Script

DECEMBER 14, 2021

For example, a 2020 study by the Demand Gen Report 68% of respondents said the B2B sales cycle has increased compared to a year ago. Technology is a priority business investment for 2022; 53% of IT buyers expect tech spending to grow – and budgets will grow on average by 26%. Rosy outlook for B2B tech marketers.

Marketing 106

Marketing Survey B2B Government 106

Contently - Strategy

JUNE 11, 2020

Look no further than the Hippocratic oath, the code of ethics for physicians that bears his name. We spoke to industry experts, analyzed macro content trends using our in-house content strategy technology, and highlighted companies creating great content. Research for this report was compiled in May 2020. Methodology.

Healthcare 112

Healthcare Content Marketing Industry Trends 112

Maxim Behar

JANUARY 24, 2022

Although jumped into Public Relations, he did not realize that it’s nothing but pure unique business surrounded by creativity, ethics, and responsibilities. Everything transparent is ethical! We did not have any expectations that everything we had before 2020 will be changed and should not expect to be back in the same position.

Ethics 52

Ethics Creativity Leadership Crisis Management 52

PR in High Definition

APRIL 26, 2021

Airbnb also went ahead with its IPO in December 2020, despite travel restrictions halting huge parts of its business, and the company still managed to see success, passing the market cap of travel giants Booking and Expedia and making it the 10 th best debut in 2020 based on price gain from its IPO. Shaping reputations for future.

Reputation 62

Reputation Ethics Employee Travel 62

PR 20/20

MARCH 6, 2020

So, he created a new one—one that rejected customary pillars like billable hours and requests for proposals and embraced transparency, technology, and talent. Karen Hao, the AI reporter for MIT Technology Review, moderated a panel discussion on the ethics of AI. All technology can be wielded for good or bad.

Ethics 52

Ethics Conference Technology Employee 52

Sword and the Script

OCTOBER 4, 2022

The PR technology space can be in some respects, divided into Davids and Goliaths. Here’s one more: Vocus was one of the earliest technology companies in the PR tech space. Muck Rack now has the resources to compete on the same playing field with a modern and homogeneous technology platform. billion in 2020 – under his tenure.

Technology 82

Technology Company Analytics Writing 82

Sword and the Script

JUNE 7, 2022

I took a business ethics course when I was studying for my MBA. Vendors that white label TVEyes go to lengths to tell me they embed the technology within their own secret sauce to solve UX issues. Prowly was acquired by Semrush in 2020, in a move I think could be interesting. Third largest in the U.S.

Software 87

Software Pitching Internal International 87

PR 20/20

JULY 30, 2019

That included insights on how Angela and her team use technology to scale personalized communication to Facebook’s 2+ billion users—without losing the human touch. Voice is the gateway for all technologies, the remote control for our lives.”. During a panel surrounding Ethics and Artificial Intelligence, RJ Taylor kept it simple.

Case Study 50

Case Study Privacy Technology Data 50

Stern + Associates

NOVEMBER 2, 2023

To accomplish that, it’s vital to be able to use the latest technology to connect with and better satisfy customers down to an individual level.” Artificial Intelligence’s Transformative Impact on Marketing As technology evolves, marketing strategies have to change as well. Levy Teaching Award.

Marketing 62

Marketing Privacy Training Strategy 62

PRSay

AUGUST 1, 2016

Census Bureau, by 2020, 36.5 Just as the industry must adapt to changing technologies, it must also respond to changes in its audience and talent pool. Nevertheless, a large number of U.S. corporations and major public relations agencies are making small but impactful changes to transform the industry. According to the U.S.

Resources 60

Resources Education Ethics Corporate 60