Sword and the Script

OCTOBER 22, 2019

To that end, I’ve poured over two surveys and re-visited a third to see what the wisdom the marketing crowds had to say about 2020 marketing budgets. but most CMOs (61%) expect “their budgets to rebound in 2020” according to The CMO Spend Survey by Gartner. The CMO Spend Survey by Gartner. Budgets fell modestly this year from 11.2%

Marketing 66

Marketing Survey Study B2B 66

Sword and the Script

MAY 4, 2021

times Klear’s revenue in 2020. The company has been explicit that M&A is part of its growth strategy – ever since it raised $400 million in capital from a public offering in late 2020. In addition, journalists want more research-based, thought leadership content,” according to Media Bylines by PR Newswire. PR tech mentions.

Tools 101

Tools Survey Pitching Analytics 101

Sword and the Script

JANUARY 31, 2023

Recapping recent activity Meltwater quietly went IPO in late 2020, raising $400 million. The company sells services and was using proprietary technology to assist in the delivery of those services. said it had launched a Global Alliance Program to provide its technology to partners. The company raised $6.2

Software 78

Software Case Study Technology Tools 78

Deirdre Breakenridge

JULY 22, 2019

workforce by 2020. I’ve been speaking with Millennials for the last six months, conducting one-on-one interviews as a part of my FEEL First before you communicate , Millennial passion project. Do an interview, on a media outlet that’s informative or interesting, such as Bloomberg and CNBC. But, what does this take?

Social Media 177

Social Media Media Interviews Instagram 177

Bianchi Biz Blog

JANUARY 24, 2022

Most of our readers, be it from an engineering or a marketing background, are working on new technologies that will lead to fully-automated vehicles, intelligent cities, and more. What is fascinating is how certain sensor technologies are reaching beyond automotive. LiDAR is a perfect example.

Meeting 78

Meeting Automotive Media Technology 78

Sword and the Script

MAY 12, 2020

Better organize your announcements and media contacts, make the “news” easy to find and stick to business etiquette; pro PR tips About a year ago I started writing a monthly summary of PR technology news. This provides context and may lead to additional interviews. — Frank Strong (@Frank_Strong) April 29, 2020 10.

Company 102

Company Survey Pitching Report 102

PRSay

AUGUST 6, 2019

By 2020, Gen Z will account for 40 percent of all consumers according to an Accenture report , and some experts estimate their current spending power to be as much as $140 billion. Salty , Nugget , Spill the Tea , Woke — if you and your clients are not speaking the language of Generation Z, then you need to become fluent fast.

Television 158

Television Instagram Consumer Newspapers 158

Stern + Associates

APRIL 13, 2023

Sustainability as a Fulcrum for Corporate Innovation Driving innovation for organic growth is always challenging for companies, says Harvard Professor Rebecca Henderson, author of the Financial Times Best Business Book of the Year, “ Reimagining Capitalism in a World On Fire ” (2020). Unfortunately, says Steven E.

Policies 96

Policies Energy Government Crisis 96

PR 20/20

SEPTEMBER 29, 2020

Technology will get smarter, intelligently automating traditionally human-powered activities while adding layers of complexity. Established Partners: Dozens of AI-powered marketing technology companies partner with the Institute to help make AI more approachable and actionable. Career paths will evolve.

Case Study 92

Case Study Study Brand Branding 92

PRSay

AUGUST 23, 2021

According to a July 5, 2020, report from The New York Times , based on data from the U.S. Some people, he said, are suspicious of the technology used to develop the COVID-19 vaccines and of how quickly scientists were able to develop the vaccines. percent of the state’s population but constitute just 2.7

Communications 129

Communications Local Survey Transportation 129

Bianchi Biz Blog

FEBRUARY 22, 2021

Trends in advanced safety systems and more efficient equipment technology. For the interview, I would typically meet the distributor early in the morning and ride along on the truck for an entire day as s/he made customer stops. Every issue featured a cover story highlighting a tool distributor’s business. Instagram – cv_eschueller.

Groups 55

Groups Meeting Transportation Media 55

Sword and the Script

DECEMBER 26, 2023

High demand for experienced communicators “Corporate communications professionals will continue to advance into top organizational leadership roles as their unrivaled combination of business strategy and stakeholder insight continues to become more essential. .” ~ Jason Brown , PublicCity PR, Principal PublicCity PR 9.

Writing 199

Writing Communications Marketing B2B 199

PR Job Coach

NOVEMBER 26, 2020

Ageism: The Pause that Perplexes Patti Temple Rocks and Scott Monty Opine on the "Agedemic" at the PRSA Silicon Valley Friday Forum on November 20, 2020. Ageism, the practice of sunsetting experienced pros , has been with us in the work force for many years but today has become a routine practice in technology and many other industries.

Corporate 274

Corporate Leadership Advertising Advertising 274

Sword and the Script

JUNE 26, 2018

The study projects that by 2020, podcast revenue will top $650 million.”. Many podcasts interview authors, but Roger Dooley tends to find authors that are generally more cerebral – literally and figuratively. Indeed, as Mr. Heinz said in that interview, you can’t buy a beer with an MQL. monthly | 30-40 minutes).

Marketing 89

Marketing B2B Interviews Content Marketing 89

Maxim Behar

JANUARY 24, 2022

CEO says in exclusive interview for the prestigious American magazine Fortunes Crown. It is so obvious that they will unify and work as a new business soon but for now, there is a constant dispute for leadership. Home-based offices brought a somewhat alienated business environment, leadership rules, and management styles.

Ethics 52

Ethics Creativity Leadership Crisis Management 52

PRSay

OCTOBER 28, 2020

Although Election Day is fast approaching, the lessons from 2016 have yet to sink in, said Nina Jankowicz during her General Session at PRSA’s ICON 2020 virtual conference today. And what about the response of the technology sector, most notably Facebook and Twitter? approach on disinformation — especially when it comes to Russia. “We

Government 133

Government Conference Education Exercises 133