Bianchi Biz Blog

MAY 6, 2024

I graduated in May of 2020 at the start of the pandemic, and then joined Endeavor Business Media as an associate editor for Stormwater magazinein April 2021. What advice do you have for PR people that want to pitch you? And please be patient with pitching; I cannot reply to most pitches.

Meeting 89

Meeting Media Pitching Newspapers 89

PRSay

MAY 17, 2021

As we continue through 2021, at times, it still feels like 2020 — version 2.0. As PR professionals, most of us planned for 2021 apprehensively, remembering how our 2020 plans had been discarded by this time last year. But according to Muck Rack’s survey, nearly six out of 10 (57 percent) journalists prefer to be pitched on Mondays.

Pitching 193

Pitching Survey Report Social Media 193

PRSay

NOVEMBER 12, 2020

This should be easy to understand, but it’s important to remember: The people on the other side of those emails are going through just as many complicated times in 2020 as you are. A combination of understanding, relationship-building and sensitivity to the challenges of a journalist’s life can go a long way, especially in 2020.

Journalism 211

Journalism Report Interviews Meeting 211

Bianchi Biz Blog

AUGUST 19, 2021

Based on our years of experience supporting clients at CES, we’ve outlined six media relations facts, as well as the obstacles you may face and the opportunities that potentially surround them: More than 6,500 media attended CES 2020 (the last in-person event). And this year, the new West Hall adds 1.4

Automotive 92

Automotive Interviews Technology Mobile 92

Sword and the Script

MAY 3, 2022

While many mistake PR with just “media relations” or worse with “press release” the fact is the function does overlap with many other activities in business. Consulting firm Burton-Taylor International published a report finding annual spending on PR “media intelligence solutions” grew 14.7% billion in 2020.

Software 100

Software Study Pitching Analysis 100

Bianchi Biz Blog

JUNE 3, 2024

What advice do you have for PR people that want to pitch you? I would advise that they offer pitches that they truly think will interest our audience or will teach them something. I find it a bit frustrating when I get pitches that are basically the same, but with a few words changed around. Any pet peeves with PR people?

Meeting 99

Meeting Media Training Automotive 99

Sword and the Script

APRIL 12, 2022

Propel is an all-in-one PR platform with media contacts, email distribution and monitoring. The company caught my eye when it said it uses artificial intelligence (AI) to analyze a reporter’s pitching preferences. The idea is helping PR understand how reporters prefer to be pitched and improve your chances of coverage.

Software 89

Software Pitching Measurement Enterprise 89

Sword and the Script

MAY 4, 2021

times Klear’s revenue in 2020. Klear CEO Eytan Avigdor says his product uses “algorithms and artificial intelligence to help customers identify relevant influencers, manage influencer relationships, and measure the impact of those relationships – something that Meltwater has done for traditional media relations for many years.”.

Tools 100

Tools Survey Pitching Analytics 100

Bianchi Biz Blog

AUGUST 9, 2021

I’m proud of my reporting for Automotive News on the supply chain production halts and ramp up early in the pandemic in spring 2020. What advice do you have for PR people that want to pitch you? There are some pitches that may be interesting, but simply don’t fit my audience or my focus area at Insider.

Transportation 96

Transportation Meeting Report Automotive 96

wiredPRworks

APRIL 20, 2021

What’s working in global PR and media relations right now? For answers, dive into Cision’s 2021 Global State of the Media Report, “The Go-To Source for Becoming Journalists’Go-To Source.” Wants: research, graphics and invites to interview experts. social media posts. Access your copy here. A few takeaways.

Report 52

Report Trends Media Infographics 52

Sword and the Script

NOVEMBER 3, 2020

PR technology summary: new podcast monitoring option from Critical Mention; Cision updates its media contact database More than 100 million Americans listen to podcasts monthly, according to The Infinite Dial 2020 by Edison Research. Don’t miss this short interview about the SEMrush acquisition of Prowly.

Instagram 142

Instagram Technology Resources Employee 142

wiredPRworks

APRIL 20, 2021

What’s working in global PR and media relations right now? For answers, dive into Cision’s 2021 Global State of the Media Report, “The Go-To Source for Becoming Journalists’Go-To Source.” Wants: research, graphics and invites to interview experts. social media posts. Access your copy here. A few takeaways.

Report 40

Report Trends Media Infographics 40

Bianchi Biz Blog

OCTOBER 3, 2022

Of even greater interest to automotive and mobility supplier PR professionals, the automotive technology section of the show’s floor is sold out , and in the first week of media registration, more than 1,000 journalists have already signed up. 839,000+ mentions of CES2020 across social media platforms. Looking at the numbers.

Automotive 129

Automotive Mobile Technology Hotels 129

PRSay

FEBRUARY 20, 2020

In 2020, the Royal Family has dominated conversations from London to Los Angeles. An embargo can be very helpful if I get the release early and have the opportunity to do interviews well in advance of the embargo date,” he said. Just ask Reed Pence, host and producer of the award-winning national radio magazine Radio Health Journal. “An

Radio 198

Radio Tools Journalism Interviews 198

Konnect Agency

MARCH 15, 2021

As public relations professionals, we sometimes know the sinking feeling of sending out countless pitches and getting no responses. You have carefully crafted a media list, identified top media targets, dotted your I’s, and crossed your T’s. Tailoring Your Pitches to Each Writer.

Media 52

Media Pitching Agency Media Relations 52

Bianchi Biz Blog

JUNE 21, 2021

I went on to write a breaking news story for the paper I was working for at the time, The Plain Dealer in Cleveland, for which I had to call my friends and former coworkers to interview them. I joined The Detroit News in April 2020. What advice do you have for PR people that want to pitch you? Any pet peeves with PR people?

Meeting 96

Meeting Report Automotive Real Estate 96

OnePitch

APRIL 14, 2022

While her role has shifted over the last couple of years, her true PR passion remains media relations, strategizing with her team and clients to land strategic placements that drive results. Read below for the entire interview with Cortney Williams: 1.) What information do you always make sure to include in your pitch?

Healthcare 52

Healthcare How To Pitching Product Launch 52

Landis PR

MARCH 29, 2021

I’m very proud of that piece because of all the work that I put into researching and interviewing, and it added to the larger conversation. I love movies and entertainment, so I would love to attend an award show, interview the nominees and winners and write a story about the night. Tell us about your dream assignment.

Meeting 96

Meeting Media Local Interviews 96

Sword and the Script

JANUARY 17, 2023

Review: The Updated Media Monitoring Module by Agility PR Solutions is a Solid Tool for the Price Point (2020). Comment: Formed out of Media Miser and divested pieces of PR Newswire it has become its own tool. Products: media database, media monitoring & reporting, email plugins for Gmail and Outlook, pitch analytics.

Technology 93

Technology Software Resources Pitching 93

Sword and the Script

MAY 12, 2020

It’s a lot of work to gather up all the information – most of the good stuff isn’t being pitched – and the vendors don’t make it easy. This provides context and may lead to additional interviews. blogs #bloggers #publicrelations #contentmarketing #content — Frank Strong (@Frank_Strong) February 15, 2020 4.

Company 101

Company Survey Pitching Report 101

Sword and the Script

JULY 7, 2020

Welcome to the second half of 2020! Muck Rack focuses on public relations management Muck Rack announced “Public Relations Management” which promises a “unified platform” across the company’s “media database, monitoring, analytics and collaboration tools built for PR teams.” Give our services a try.

Technology 123

Technology Publicity Software Print 123

Bianchi Biz Blog

MARCH 22, 2021

I get a lot of pitches about a company being started and that’s the news hook being offered. What advice do you have for PR people that want to pitch you? Typically, I turn down pitches where the story will just be, “here’s a company and they exist and here’s some interesting facts about them.” Any pet peeves with PR people?

Technology 77

Technology Report Meeting Financial 77

Landis PR

APRIL 4, 2022

Here’s the pitch: In 2019, Landis Communications Inc. As the anticipation of the Royal Baby Birth reached a fever pitch, LCI worked closely with hospital staff to promote CPMC’s own “royal babies” the day the news broke. What can an organization do to keep its brand top-of-mind when there’s no news? The technique is newsjacking.

Case Study 52

Case Study Television Video Pitching 52

Bianchi Biz Blog

APRIL 4, 2022

I am the VP of Content, Wrecked Media Group. Wrecked Media Group is an Ohio-based media company created in 2020 to acquire and build automotive-focused media businesses. What advice do you have for PR people that want to pitch you? Target the pitch to me. Any pet peeves with PR people?

Groups 97

Groups Meeting Automotive Media 97

Bianchi Biz Blog

FEBRUARY 22, 2021

For the interview, I would typically meet the distributor early in the morning and ride along on the truck for an entire day as s/he made customer stops. It was such an immersive experience, and allowed me to not only interview the subject, but get perspective and insight from his/her customers. Or, riding my bike.

Groups 55

Groups Meeting Transportation Media 55

Bianchi Biz Blog

JANUARY 24, 2022

The two-day series featured interviews with industry experts on the topics of ADAS and autonomy, along with virtual demonstrations of AEye’s CES Innovation award-winning 4Sight LiDAR. They were all very kind to me when I was writing for 605 Magazine and could barely put two interview questions together.

Meeting 79

Meeting Automotive Media Technology 79

Sword and the Script

FEBRUARY 4, 2020

Welcome to the first PR technology summary ( PR tech sum ) of 2020. The company positions the profile access as a way to help boost the relevancy of pitches a reporter receives. Because they’d have to do it a dozen times over for every media database. 9) OnePitch analyzes 1,000 pitches for trends.

Software 103

Software Analysis Data Tools 103

Sword and the Script

DECEMBER 26, 2023

My hope is that companies will take a step back to consider how focusing on using their unique voice in their PR and marketing efforts will help them stand out from those utilizing generic AI-generated content and pitches. PR people and the clients they represent may see a return to the good old phone (or Zoom) interview.

Writing 196

Writing Communications Marketing B2B 196