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Trends and Best Practices for Media Relations

PRSay

According to a Pew Research Center analysis of data from the Bureau of Labor Statistics, the number of newsroom jobs in the United States fell by 26 percent from 2008 to 2020. When it comes to realizing the value of media relations, Op-Ed columns in newspapers are the gold standard.

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Future of PR: 2020 edition

Stephen Waddington

He published a paper called PR 2020 on behalf of the CIPR in 2011 that examined the future of PR. The PR 2020 project was based on interviews with PR practitioners throughout the UK and the outlook for the forthcoming decade. They are all issues that will occupy us all in 2020. Here are the headlines. Happy New Year.

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5 Tips to Effectively Engage Generation Zers

PRSay

By 2020, Gen Z will account for 40 percent of all consumers according to an Accenture report , and some experts estimate their current spending power to be as much as $140 billion. They do not read newspapers and magazines or watch traditional television. Move over newspapers, magazines and television.

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Spotlight on a Solo PR Pro: Meet Doug Levy

Solo PR Pro

I was that first grader who wanted to start up a class newspaper,” he jokes when describing himself. After spending most of the 1990s covering healthcare for USA Today, the newspaper transferred him to San Francisco to cover technology. I figured I was going to have some time without income,” he says recalling March 2020.

Meeting 96
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Meet the Media: Jeremy Wolfe, Editor for FleetOwner

Bianchi Biz Blog

I joined my university’s newspaper as a reporter in 2018. I graduated in May of 2020 at the start of the pandemic, and then joined Endeavor Business Media as an associate editor for Stormwater magazinein April 2021. I appreciate interview proposals and prepared written statements regarding trending topics in the trucking space.

Meeting 88
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Public Relations Tips: Grow to New Heights Fast in 2020

PR Fuel

It may be a literal space like a billboard or a section of a newspaper or magazine page. Giving an interview about how you won the town’s barbecue competition. When the podcast or interview is published, you get free publicity. For one thing, your local newspaper might not be the best fit for the story.

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Meet the Media: Alexa St. John, Transportation Reporter at Business Insider

Bianchi Biz Blog

I’m proud of my reporting for Automotive News on the supply chain production halts and ramp up early in the pandemic in spring 2020. I then reported for my college newspaper, The Michigan Daily , at the University of Michigan. What story or stories are you most proud of? What elements or characteristics do you look for in a story?