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Ad Tech PR Predictions For 2020

ImPRessions - Crenshaw Communications

The issues drove headlines more broadly, across business and top-tier technology media. But what can we expect in 2020? The California Consumer Privacy Act or “CCPA,” finally takes effect on January 1, 2020. In 2020, I expect media to seek out companies claiming to “clean the supply path.” DOOH is hot.

Privacy 156
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How to Book Speaking Opps In The COVID Era

ImPRessions - Crenshaw Communications

Even B2B technology companies – normally resistant to many ups and downs – rely on PR from event marketing to drive business development, brand awareness, and thought leadership. New speaking opportunities will open in 2020. COVID-19 has crippled some industries, and it’s had an indirect effect on many others.

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Pitching Reporters Amid COVID-19 Informs 2020 ‘State of the Media’ Report

PRSay

When pitching story ideas to journalists during the COVID-19 crisis, PR pros should use email, find local news angles and make experts available for video interviews, according to Cision’s “ 2020 State of the Media Report ,” released on April 21.

Report 170
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New products and problems across PR software land [PR Tech Sum 60]

Sword and the Script

What I hadn’t considered is that something similar is happening to software code, according to this podcast interview between Figma co-founder and CEO Dylan Field and The Wall Street Journal. We have used keyboards and touch screens to interface with technology ever since the Graphical User Interface (GUI) was created.

Software 176
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Is Public Relations Management a Technology? [PR Tech Sum]

Sword and the Script

Managing customer relationships is a business process that’s virtually impossible to perform at scale without technology, even as the term CRM has become synonymous with the technology. Welcome to the second half of 2020! Here’s the summary of news – the monthly PR Tech Sum – from the world of the PR technology vendors. >>>

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PR Job Coach - Untitled Article

PR Job Coach

Ageism: The Pause that Perplexes Patti Temple Rocks and Scott Monty Opine on the "Agedemic" at the PRSA Silicon Valley Friday Forum on November 20, 2020. Ageism, the practice of sunsetting experienced pros , has been with us in the work force for many years but today has become a routine practice in technology and many other industries.

Corporate 274
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A Guide To Top Apps For PR Pros

ImPRessions - Crenshaw Communications

Once ‘matched’ a chat will open and you can work together to set up that interview. As of May 5, 2020, 85% of Starbucks locations reopened for mobile ordering and delivery. Just like on Tinder, or any dating app, journalists will swipe right if they feel your pitch is a fit for them. Mention makes media monitoring so much easier.

Mobile 306