Stephen Waddington

DECEMBER 30, 2019

He published a paper called PR 2020 on behalf of the CIPR in 2011 that examined the future of PR. The PR 2020 project was based on interviews with PR practitioners throughout the UK and the outlook for the forthcoming decade. They are all issues that will occupy us all in 2020. Here are the headlines. Issues in practice 1.

Government 103

Government Education Print Ethics 103

PRSay

MAY 4, 2020

While we covered much of the contents of our 2020 State of the Media Report, there were a few key takeaways for PR professionals. ( If it’s not accurate it’s not journalism.”. We were joined by Anthony Ha , senior writer at Tech Crunch , Julie Carl , senior editor at the Toronto Star , and Sarah Paynter , reporter at Yahoo!

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Report Media Pitching Trends 206

PR 20/20

SEPTEMBER 17, 2019

So as we plan for 2020, we take stock of the events we’d like to attend. To share the knowledge wealth, below is my list of the 20 coolest marketing events in 2020 (coming to a venue somewhere in the U.S.). Disclaimer: Some of our favorite events have yet to release their dates for 2020. March 1 - 3, 2020 | San Diego, CA.

Conference 97

Conference Marketing Case Study Content Marketing 97

PRSay

MARCH 10, 2022

Among employees choosing to work from home, fewer are doing so because they’re afraid of being exposed to the coronavirus (42 percent now vs. 57 percent in 2020). Today, more say they prefer to work from home (76 percent vs. 60 percent in 2020). and Wells Fargo & Co. are planning broader office reopenings this month.

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Survey Journalism Employee Facebook 147

PRSay

OCTOBER 19, 2021

Alcindor said that she wants to think about the professions of journalism and public relations as communities holding the future of America and the world in their hands. So, for me, journalism is my good trouble,” she said.

Journalism 171

Journalism Newspapers Policies Google 171

Sword and the Script

SEPTEMBER 8, 2020

Earned media still the most credible source of info Most people find independent journalism and earned media to be the most credible source of information. Their study was published in the Journal of Promotion Management and summarized in a piece for the Institute for Public Relations ( IPR ). Try our services.

Survey 114

Survey Industry Leadership Study 114

Sword and the Script

MAY 26, 2020

72% of communications professionals say partisan politics makes their job harder, according to third annual JOTW Communications Survey for 2020 The majority of professional communicators say partisan politics has complicated communications for brands and businesses. Keep an eye on their webinar announcement for registration details.

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Survey Measurement Public Affairs Storytelling 144

Sword and the Script

MAY 18, 2021

29% said, “more research-based, thought leadership content covering topical issues.”. In a previous post , I briefly mentioned an analysis of 650,000 pitches , sent between March 2020 until March 2021, by the PR tech startup Propel. The Wall Street Journal 80%. Open and response rates to email story pitches. TechCrunch 85%.

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Onclusive

NOVEMBER 8, 2023

Executive Thought Leadership According to Forbes , thought leadership has never been more important. To achieve the desired results, a strong thought leadership strategy from the outset is crucial. PR pros often hire small teams of writers and editors to help scale thought leadership efforts.

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PRSay

AUGUST 11, 2021

According to a Pew Research Center analysis of data from the Bureau of Labor Statistics, the number of newsroom jobs in the United States fell by 26 percent from 2008 to 2020. With fewer newsrooms and journalists, media placements are more difficult and, therefore, more valuable.

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Media Relations Trends Media Newspapers 196

Barokas

DECEMBER 5, 2019

It doesn’t feel that long ago that I was a teenager of the 90s, imagining 2020 as a far-off futuristic existence. Any company looking to mark 2020 as a milestone year must be ready to bolster its goals with adequate resources. Does it include thought leadership? A new decade is upon us. And now, here we are. Should you?

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Strategy Media Storytelling Pinterest 78

Sword and the Script

FEBRUARY 16, 2021

For example, a 2020 survey by Gallup and the Knight Foundation identified several troubling statistics like this one: “Nearly 3 in 4 Americans (74%) say news organizations they distrust are trying to persuade people to adopt a certain viewpoint, while 16% say they are trying to report the news accurately and fairly but are unable to do so.”.

Government 152

Government Survey Ethics Media 152

Stern + Associates

MARCH 8, 2023

Her co-authored book, “ Arrive and Thrive: 7 Impactful Practices for Women Navigating Leadership ” – a Wall Street Journal, USA Today and Publishers Weekly bestseller – equips women with the tools to flourish in senior leadership roles. In fact, research shows it’s crucial for success.

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PRSay

MAY 15, 2024

From journalism layoffs to AI-generated mis- and disinformation and from apathy to indifference, how media covers crisis and how the public consumes news has changed. Consider this: A study by Challenger, Gray & Christmas reported “more than 21,400 media jobs were lost in 2023, the highest (excluding 2020) since 2009.”

Crisis 140

Crisis Crisis Management Crisis Communications Journalism 140

Sword and the Script

DECEMBER 21, 2021

Growth of independent journalism. “We The 2021 Customer Success Leadership Study found that 55% of SaaS companies put renewal ownership under the customer success teams. This was up from 50% in 2020.”. 2020: 30 Pragmatic Marketing and PR Predictions for 2020. Brad Marley , Chief Storyteller, Yelram Media .

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PRSay

DECEMBER 22, 2021

In 2020, she dropped surprise records that would become two of her best albums, folklore and evermore. In an Op-Ed for The Wall Street Journal , Swift wrote that “valuable things should be paid for,” emphasizing the value of her music — and that of others. Taylor Swift seems to be everywhere. What does the company stand for?

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Communications Film Radio Reputation 148

Deirdre Breakenridge

JULY 22, 2019

workforce by 2020. Use a writing style that’s personal or journal-style writing. With all of the media available at your fingertips, if you wanted to get the attention of your customers and constituents, how would you show up and what would you share? Let’s take a closer look at Millennials. But, what does this take?

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Social Media Media Interviews Instagram 177

PRSay

SEPTEMBER 18, 2020

The following is adapted from Dick Martin’s book about Marilyn Laurie’s life in public relations, “ Marilyn: A Woman in Charge ” (PR Museum Press, 2020). He has authored four books for the American Management Association and articles for publications such as the Harvard Business Review, Chief Executive and the Journal of Business Strategy.

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eBook Policies Government Engineering 186

Sword and the Script

JUNE 9, 2020

Three-quarters (75%) of PR said so this year, according to the 2020 JOTW Communications Survey. If media relations is hard, so too is journalism and reporting. That’s an increase from 68% in 2019 and 51% in 2018. It’s not a game of numbers because the total number of players is finite. Once you get marked as spam, that’s it.

Media Relations 125

Media Relations Media Survey Pitching 125

Sword and the Script

DECEMBER 20, 2022

In-house and agency teams will be hard at work supporting Chief Information Security Officers (CISO) with messaging that convinces their leadership colleagues and board of directors that preparing for cyber-attacks is critical. Local news and indy journalism more trusted. “I Alessandro Cederle , Business Development, Europe, TVEyes.

Marketing 213

Marketing Content Marketing Data Social Media 213

Solo PR Pro

APRIL 8, 2021

She began her career as an aspiring newspaper reporter, securing an internship at the Atlanta Journal Constitution before becoming a daily reporter in Greenville, South Carolina, not far from her hometown. Pivoting from journalism to PR. I knew that journalism was changing,” she said. “I

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Meeting Journalism Employee Storytelling 97

NewsWhip

DECEMBER 5, 2019

Lisa Palmer will become CEO of Regency Centers Corporation on January 1, 2020. Kristin Peck will become CEO of Zoetis on January 1, 2020. on February 11, 2020. Reshma Kewalramani will become CEO of Vertex Pharmaceuticals on April 1, 2020. Mooney will retire as CEO of KeyBank on May 1, 2020. Jennifer M.

Pharmaceuticals 78

Pharmaceuticals Corporate Energy Nonprofit 78

Sword and the Script

MARCH 1, 2022

Or the Longview Journal in the case of this particular announcement. Indeed, his name has been removed from the company’s leadership webpage and Brandon Crawley is now listed as the interim CEO. Cision has cycled through most of its leadership team under the current equity holders. years, having joined in September of 2020.

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Software Case Study Advertising Advertising 150

PRSay

OCTOBER 28, 2020

After her keynote speech at PRSA’s ICON 2020 virtual conference today, author Nina Jankowicz, disinformation fellow at the Wilson Center in Washington, D.C., What we’re trying to do, from the standpoint of good old-fashioned journalism, is to report on what’s true, what’s not true, and to be a check on speech [and] manipulation.

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PRSay

OCTOBER 8, 2017

. “This type of content is a bit more challenging and engaging,” he said, adding that reaching millennials should be a priority, as this demographic is the most educated generation in history, will make up 25 percent of the global workforce by 2020, uses multiple screens simultaneously and shares content constantly. Newhouse School.

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Conference Film Storytelling System 137

Maxim Behar

AUGUST 11, 2024

It was quite exciting, but I felt that my heart was in journalism and I spent some 10 years in a newspaper and decided to start my communications company in a small kitchen back in 1994. into a brilliant machine for innovative projects and leadership in the Public Relations business globally. And it has never been easy.

Leadership 64

Leadership Industry Crisis Management Groups 64

Solo PR Pro

JUNE 8, 2021

But after a couple of years in the pre-med program at City College of New York, she changed directions, declaring majors in anthropology and journalism. It was a great role to have because there had never been any leadership in terms of how to manage social media for this organization,” she said. “I

Meeting 110

Meeting Public Affairs Trade Shows Journalism 110

Sword and the Script

AUGUST 6, 2024

Formerly called SEMrush (search engine marketing), it acquired Prowly in the fall of 2020. Dow Jones sues Cision for breach of contract The publisher of The Wall Street Journal is suing Cision, according to widespread reports. The company is able to get these graphics through its parent company Semrush.

Privacy 91

Privacy B2B Pitching Analysis 91

Sword and the Script

JUNE 16, 2020

That’s why we included a dedicated and open-ended question about storytelling in the 2020 survey. Cohesive, compelling brand narrative that makes an emotional connection and all the tactics that flow from it such as thought leadership, website, and social.” Long-form journalism.” Humanizing the brand.”

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Storytelling Communications Survey Case Study 136

PRSay

JUNE 11, 2021

During the height of the pandemic, we received an unprecedented number of incoming media requests for interviews with our experts from top media outlets including The New York Times , The Wall Street Journal , The Washington Post , The Baltimore Sun , BBC, CNN, C-SPAN, NPR, ABC News, NBC News, CBS Evening News, Fox News and others.

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Publicity Social Media Report Fashion 158

Sword and the Script

AUGUST 1, 2023

I wrote a product briefing on the Notified PR platform in 2020 – and an update in March of 2023. Source: State of PR and Journalism Salaries 2023 by Muck Rack. She’s also held leadership roles at Edelman, Burson-Marsteller and Deloitte. click image for higher resolution) 5. Source: Propel Q3 2023 Media Barometer by Propel.

Software 146

Software Pitching Ethics Technology 146

Sword and the Script

DECEMBER 26, 2023

High demand for experienced communicators “Corporate communications professionals will continue to advance into top organizational leadership roles as their unrivaled combination of business strategy and stakeholder insight continues to become more essential. .” ~ Jason Brown , PublicCity PR, Principal PublicCity PR 9.

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PRSay

OCTOBER 3, 2022

As The Wall Street Journal reports , many companies affected by the California Consumer Privacy Act, which took effect in 2020, didn’t take significant steps to ensure compliance because they mistakenly believed the regulations didn’t apply to them or thought the risks were minimal.

Privacy 78

Privacy Data Marketing Retail 78

Communications Conversations

DECEMBER 5, 2019

My background in journalism, public relations, communications and advocacy has been a great fit for this work. What’s the one thing more companies should be doing when it comes to Employer Branding–but aren’t–in 2020? I am also excited to incorporate video into our work in a bigger way in 2020.

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LinkedIn Social Media Storytelling Agency 88

Sword and the Script

DECEMBER 4, 2018

According to the Edelman Trust Barometer, 7 in 10 people worry about fake news; 63% say the average person can’t discern journalism from rumors or falsehoods; and 59% say it’s harder to tell if news was produced by a respected news organization. Read more: Is Media Relations Getting Harder? 11) The media is the least trusted institution.

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Survey Marketing B2B Content Marketing 107

Maxim Behar

MAY 12, 2021

CEO Maxim Behar shared in an interview for the global business magazin Mirror Review about his long successful career and professional achievements in the PR industry, the importance of having strong leadership skills and how to implement them in overcoming the unexpected changes the COVID-19 pandemic brought to the global business landscape.

Leadership 52

Leadership Groups Journalism Hotels 52

Stern + Associates

MARCH 15, 2023

Author of the critically acclaimed book, “ The Hype Machine ” (2020), he helps organizations understand how ChatGPT and similar technologies could impact the job market and employee skills.

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Technology Ethics Creativity Tools 118