PRSay

MAY 17, 2021

As we continue through 2021, at times, it still feels like 2020 — version 2.0. As PR professionals, most of us planned for 2021 apprehensively, remembering how our 2020 plans had been discarded by this time last year. But according to Muck Rack’s survey, nearly six out of 10 (57 percent) journalists prefer to be pitched on Mondays.

Pitching 193

Pitching Survey Report Social Media 193

PRSay

AUGUST 11, 2021

According to a Pew Research Center analysis of data from the Bureau of Labor Statistics, the number of newsroom jobs in the United States fell by 26 percent from 2008 to 2020. An up-to-date media relations strategy should include pitching writers of email newsletters, as the medium continues to gain prominence. Newsletters gain clout.

Media Relations 197

Media Relations Trends Media Newspapers 197

Buzzstream

MARCH 19, 2025

As Doug is an expert in all things podcasting, I figured picking his brain about pitching yourself or your clients to get on podcasts would be an excellent opportunity. Ditch the Templates Generic mass-pitching doesnt work. Prioritize Relevance Over Volume Mass pitching might land you spots on low-quality podcasts.

Pitching 71

Pitching How To YouTube Tools 71

Sword and the Script

MAY 18, 2021

Fifty-three percent of journalists receive more than 50 pitches a week, and 28% receive more than 100 per week. Yet most journalists (69%) say only a quarter (or less) of the pitches they receive are relevant to their audiences.” Open and response rates to email story pitches. The Wall Street Journal 80%. TechCrunch 85%.

Study 179

Study Communications Survey Pitching 179

Sword and the Script

MAY 16, 2020

The company said it polled more than 1,000 journalists for the 2020 edition ( cliff notes to the 2019 edition here ). 2) Volume of PR pitches received. 48% of journalists responding to this survey said they get between 1-5 pitches a day; 18% get between 5-10; 12% get upwards of 10-20; and 13% get 20 plus pitches a day.

Survey 173

Survey Media Relations Pitching Media 173

Sword and the Script

DECEMBER 10, 2019

And now on with the marketing and PR predictions for 2020. In 2020 I think we will see analytics playing a bigger role in helping teams become more proactive in their approach with customers and less reactive. Podcast advertising revenue will exceed $1 billion in 2020. Indeed, my own predictions are at the very bottom.

Marketing 127

Marketing Content Marketing Advertising Advertising 127

Sword and the Script

AUGUST 1, 2023

First is the new “PR Assistant” which will allow “PR professionals to draft press releases and personalize pitches.” PRophet generative AI p ersonalizes multiple pitches PRophet announced two new features based on its generative AI capabilities (Taylor). Those pitches are limited to 200 words or less. Fair enough.

Software 145

Software Pitching Ethics Technology 145

Buzzstream

JANUARY 28, 2025

There has been a 34% increase in the search term digital PR since 2020 worldwide. The UK has seen a 49% increase since 2020, with a 9% increase in the past two years. The US has seen a 32% increase since 2020 and a 9% increase in the past two years. Pitching Journalists 32. 54% of PRs receive 1-5 pitches per day.

Digital PR 71

Digital PR Branding Brand SEO 71

Sword and the Script

JULY 27, 2021

Where some see diminishing value in media relations others see opportunity; the best way to improve results is to use a combination of pitching, content and social media. The multi-year trendline on this question suggests it’s not getting any easier (here are the survey results to this question in 2020 , 2019 and 2018 ).

Media Relations 176

Media Relations Media Pitching Survey 176

Sword and the Script

MAY 5, 2020

Propel says PR is sending more pitches; Muck Rack adds podcast contacts and broadcast monitoring; several PR tech vendors publish survey results “Welcome to May. PR is sending more pitches during COVID-19 The average PR pros appear to have sent more media pitches during the Coranavirus pandemic than before it’s occurrence.

Pitching 91

Pitching Survey Journalism System 91

PR Fuel

JUNE 5, 2020

Read on to learn all about how to send a press release and whether they’re still relevant in 2020. People often make the mistake of confusing a pitch or marketing copy for a press release. A pitch is written in order to persuade journalists and gives a tease or a taste of what’s to come in your press release.

How To 98

How To Ethics SEO Writing 98

Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. Growth of independent journalism. “We Emerging channels like podcasts will continue to grow in influence, which means PR pros have to become more fluent in strategically pitching and forming relationships in these channels.

Marketing 216

Marketing Content Marketing Social Media Employee 216

Sword and the Script

DECEMBER 1, 2020

Reporters get pitched – a lot. Knowing what will land is a guessing game purely based on professional experience, labor-intensive research and instinct, with no performance-based data to support or guide a pitch.”. The product aims to help PR with “the ability to test and refine media strategies before pitching.

Pitching 96

Pitching Report Tools Software 96

Sword and the Script

APRIL 6, 2021

The publication also said, SEMrush “reported a $7 million net loss for 2020 on $124.9 SEMrush is better known for its SEO tools, but it moved into PR last year with the acquisition of Prowly in 2020. According to the announcement, Linkfluence earned about $20 million in sales in 2020. million of red ink on $92.01

Media 109

Media SEO Analytics Analysis 109

Sword and the Script

JUNE 9, 2020

Three-quarters (75%) of PR said so this year, according to the 2020 JOTW Communications Survey. There’s a lot of competition and everything isn’t a pitch. If media relations is hard, so too is journalism and reporting. PR pitches reporters because they work for a publication with an audience. Media relations isn’t sales.

Media Relations 124

Media Relations Media Survey Pitching 124

Buzzstream

DECEMBER 30, 2024

One of my favorite examples is when KFC ran out of chicken in 2018 and published this full-page ad apologizing for it: In digital PR, reactive PR campaigns typically pitch quotes, data, or new stories to journalists that tie into a trending topic or news event. Because that is what journalists want from their pitches and sources.

Pitching 62

Pitching Trends Google Data 62

Onclusive

NOVEMBER 8, 2023

PR professionals should create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Crisis Communications There were some serious PR blunders in 2020. Relationship building takes time.

Training 195

Training Media Training Crisis Communications Reputation 195

Sword and the Script

SEPTEMBER 22, 2020

Three-quarters (75%) of public relations professionals say media relations is getting harder, according to the 2020 JOTW Communications Survey. But to slap the word embargo on a pitch or press release and send it out without first getting the reporter to agree is not an effective tactic.” An outdated approach. Old outdated tactic.

Media Relations 169

Media Relations Survey Media Report 169

Sword and the Script

DECEMBER 19, 2023

Pitching media remains a challenge; Twitter is still a journalist favorite; PR dabbled with generative AI as businesses worried about misinformation Regular readers know I publish a weekly post every Tuesday. Read more: Pithy PR Pitches Get a Better Response Rate Study Says 7. Read more: What does generative AI use in PR look like? [PR

B2B 109

B2B Survey Pitching Software 109

Bianchi Biz Blog

AUGUST 9, 2021

I’m proud of my reporting for Automotive News on the supply chain production halts and ramp up early in the pandemic in spring 2020. How long have you been in journalism and how did you get started? About a decade – my interest in journalism started in high school. What story or stories are you most proud of?

Transportation 95

Transportation Meeting Report Automotive 95

Bianchi Biz Blog

JUNE 3, 2024

How long have you been in journalism and how did you get started? I’ve been in journalism for almost two years. My original education was in English Literature, and my education in journalism has been purely on-the-job training from my present role. What advice do you have for PR people that want to pitch you?

Meeting 97

Meeting Media Training Automotive 97

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. In terms of preparing pitches, there’s a fine balance between ensuring the client is credited in coverage and making the email too brand-centric.

Digital PR 170

Digital PR Industry Strategy Film 170

Sword and the Script

SEPTEMBER 8, 2020

Earned media still the most credible source of info Most people find independent journalism and earned media to be the most credible source of information. Their study was published in the Journal of Promotion Management and summarized in a piece for the Institute for Public Relations ( IPR ). Try our services.

Survey 113

Survey Industry Leadership Study 113

Sword and the Script

MARCH 3, 2020

The addition of Meltwater and Cision marks the third partnership I’ve observed in 2020 for TVEyes. As the company’s FAQs note, “Once the inquiry is approved, you will receive an email with the send date along with a final preview of your pitch.”. The feature enabled by TVEyes is available in the Broadcast Monitoring module of Cision.

Pitching 78

Pitching Instagram Survey Data 78

Bianchi Biz Blog

MAY 6, 2024

How long have you been in journalism and how did you get started? I graduated in May of 2020 at the start of the pandemic, and then joined Endeavor Business Media as an associate editor for Stormwater magazinein April 2021. What advice do you have for PR people that want to pitch you? Any pet peeves with PR people?

Meeting 88

Meeting Media Pitching Newspapers 88

Burrelles Fresh Ideas

APRIL 2, 2024

While overall trust in the media reached its lowest depth in 2020, it is now rebounding. More than half of US adults (55%) found nine major news outlets (ABC News, CBS News, NBC News, CNN, Fox News, MSNBC, The New York Times, The Wall Street Journal and NPR) to be credible.

Media 103

Media Radio Print Newspapers 103

Stephen Waddington

JULY 3, 2022

The event was pitched as a reboot of internal and external communication for stakeholders. Communication warfare The conference opened with a powerful and emotional keynote by Dmytro Oltarzhevskyi, a professor at the Institute of Journalism, National Taras Shevchenko University of Kyiv.

Communications 129

Communications Software Internal International 129

PR 20/20

FEBRUARY 6, 2020

Entering 2020, there were 800,000 active podcasts. Where to start: 224: 8 Big Content Marketing Predictions for 2020. Blair is CEO of Win Without Pitching, a sales training and coaching program for creative professionals, and has spent 25 years in advertising and design. Based on the title of this post, you know how: Podcasts.

Marketing 74

Marketing Conference Content Marketing Agency 74

Bianchi Biz Blog

MARCH 22, 2021

I get a lot of pitches about a company being started and that’s the news hook being offered. How long have you been in journalism and how did you get started? I began in journalism in around 2010, mostly by accident. What advice do you have for PR people that want to pitch you? Any pet peeves with PR people?

Technology 76

Technology Report Meeting Financial 76

Sword and the Script

AUGUST 6, 2024

Formerly called SEMrush (search engine marketing), it acquired Prowly in the fall of 2020. Identifying journalists you write your pitch Separately, the company unveiled a new feature that helps identify journalists to pitch as you write your pitch. How to pitch LinkedIn News. click image for higher resolution) 3.

Privacy 91

Privacy B2B Pitching Analysis 91

Sword and the Script

OCTOBER 22, 2020

Speaking about his analysis on the Marketing Over Coffee podcast , he points out that early in 2020, republished content was in the “single digits.” Then in May and June of 2020, the volume of recycled content jumps to as high as 30%. Penn told me he used a tool called AHREFS – a popular SEO tool to perform the analysis.

Content Marketing 94

Content Marketing Marketing Analysis Survey 94

Buzzstream

MARCH 5, 2025

The authors of these stories can quickly become journalists to target for follow-up stories, additional quote pitches, and more. Between creating content and pitching, I barely had time. Check the trending topics at the beginning of each day and see if there are opportunities to pitch. However, not all links are due to a pitch.

Digital PR 62

Digital PR Pitching Study Google 62

Sword and the Script

APRIL 18, 2020

1) Fatigue over Coronavirus news For the last several weeks, PR and marketing professionals wondered if pitches and content about topics other than the pandemic would come off as tone-deaf. Give our services a try. If you’re mindful of tone and cadence , you’ll probably be fine and now there is data to support that idea.

Trade Shows 126

Trade Shows Content Marketing Conference Marketing 126

Bianchi Biz Blog

NOVEMBER 9, 2020

While the shrinking number of media outlets affects the potential pitch opportunities for all PR people, the negative impact is less pronounced for the business-to-business front, where trade journals are generally faring better than newspapers. But still, the media relations is dead prediction seems to gain steam.

Media Relations 101

Media Relations Automotive Media Newspapers 101

Buzzstream

JULY 29, 2020

At the least—some journalists who excel with engagement and reach receive far more pitches from PR pros than that. . It’s undeniable that PR professionals need to be achi evement-striving in order to find a place for their content in the ever-changing, fast-paced world of news journalism. Achievement Striving / Driven.

Publicity 119

Publicity Digital PR Creativity Education 119

Sword and the Script

APRIL 12, 2022

The company caught my eye when it said it uses artificial intelligence (AI) to analyze a reporter’s pitching preferences. The idea is helping PR understand how reporters prefer to be pitched and improve your chances of coverage. That’s up considerably from the 50 customers it announced in at the end of 2020.

Software 91

Software Pitching Measurement Enterprise 91

Bianchi Biz Blog

APRIL 4, 2022

Wrecked Media Group is an Ohio-based media company created in 2020 to acquire and build automotive-focused media businesses. How long have you been in journalism and how did you get started? What advice do you have for PR people that want to pitch you? Target the pitch to me. I am the VP of Content, Wrecked Media Group.

Groups 96

Groups Meeting Automotive Media 96