PRSay

AUGUST 11, 2021

According to a Pew Research Center analysis of data from the Bureau of Labor Statistics, the number of newsroom jobs in the United States fell by 26 percent from 2008 to 2020. An up-to-date media relations strategy should include pitching writers of email newsletters, as the medium continues to gain prominence. Newsletters gain clout.

Media Relations 197

Media Relations Trends Media Newspapers 197

Buzzstream

MARCH 19, 2025

As Doug is an expert in all things podcasting, I figured picking his brain about pitching yourself or your clients to get on podcasts would be an excellent opportunity. Ditch the Templates Generic mass-pitching doesnt work. Prioritize Relevance Over Volume Mass pitching might land you spots on low-quality podcasts.

Pitching 71

Pitching How To YouTube Tools 71

Sword and the Script

MAY 18, 2021

Fifty-three percent of journalists receive more than 50 pitches a week, and 28% receive more than 100 per week. Yet most journalists (69%) say only a quarter (or less) of the pitches they receive are relevant to their audiences.” Open and response rates to email story pitches. The Wall Street Journal 80%. TechCrunch 85%.

Study 180

Study Communications Survey Pitching 180

Sword and the Script

MAY 16, 2020

The company said it polled more than 1,000 journalists for the 2020 edition ( cliff notes to the 2019 edition here ). 2) Volume of PR pitches received. 48% of journalists responding to this survey said they get between 1-5 pitches a day; 18% get between 5-10; 12% get upwards of 10-20; and 13% get 20 plus pitches a day.

Survey 173

Survey Media Relations Pitching Media 173

Sword and the Script

AUGUST 1, 2023

First is the new “PR Assistant” which will allow “PR professionals to draft press releases and personalize pitches.” PRophet generative AI p ersonalizes multiple pitches PRophet announced two new features based on its generative AI capabilities (Taylor). Those pitches are limited to 200 words or less. Fair enough.

Software 146

Software Pitching Ethics Technology 146

Buzzstream

JANUARY 28, 2025

There has been a 34% increase in the search term digital PR since 2020 worldwide. The UK has seen a 49% increase since 2020, with a 9% increase in the past two years. The US has seen a 32% increase since 2020 and a 9% increase in the past two years. Pitching Journalists 32. 54% of PRs receive 1-5 pitches per day.

Digital PR 71

Digital PR Brand Branding SEO 71

Sword and the Script

MAY 5, 2020

Propel says PR is sending more pitches; Muck Rack adds podcast contacts and broadcast monitoring; several PR tech vendors publish survey results “Welcome to May. PR is sending more pitches during COVID-19 The average PR pros appear to have sent more media pitches during the Coranavirus pandemic than before it’s occurrence.

Pitching 92

Pitching Survey System Journalism 92

PR Fuel

JUNE 5, 2020

Read on to learn all about how to send a press release and whether they’re still relevant in 2020. People often make the mistake of confusing a pitch or marketing copy for a press release. A pitch is written in order to persuade journalists and gives a tease or a taste of what’s to come in your press release.

How To 98

How To Ethics SEO Writing 98

Sword and the Script

DECEMBER 1, 2020

Reporters get pitched – a lot. Knowing what will land is a guessing game purely based on professional experience, labor-intensive research and instinct, with no performance-based data to support or guide a pitch.”. The product aims to help PR with “the ability to test and refine media strategies before pitching.

Pitching 97

Pitching Report Tools Software 97

Sword and the Script

JUNE 9, 2020

Three-quarters (75%) of PR said so this year, according to the 2020 JOTW Communications Survey. There’s a lot of competition and everything isn’t a pitch. If media relations is hard, so too is journalism and reporting. PR pitches reporters because they work for a publication with an audience. Media relations isn’t sales.

Media Relations 125

Media Relations Media Survey Pitching 125

Buzzstream

DECEMBER 30, 2024

One of my favorite examples is when KFC ran out of chicken in 2018 and published this full-page ad apologizing for it: In digital PR, reactive PR campaigns typically pitch quotes, data, or new stories to journalists that tie into a trending topic or news event. Because that is what journalists want from their pitches and sources.

Pitching 62

Pitching Trends Google Data 62

Onclusive

NOVEMBER 8, 2023

PR professionals should create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Crisis Communications There were some serious PR blunders in 2020. Relationship building takes time.

Training 195

Training Media Training Crisis Communications Reputation 195

Sword and the Script

SEPTEMBER 22, 2020

Three-quarters (75%) of public relations professionals say media relations is getting harder, according to the 2020 JOTW Communications Survey. But to slap the word embargo on a pitch or press release and send it out without first getting the reporter to agree is not an effective tactic.” An outdated approach. Old outdated tactic.

Media Relations 169

Media Relations Survey Media Report 169

Sword and the Script

DECEMBER 19, 2023

Pitching media remains a challenge; Twitter is still a journalist favorite; PR dabbled with generative AI as businesses worried about misinformation Regular readers know I publish a weekly post every Tuesday. Read more: Pithy PR Pitches Get a Better Response Rate Study Says 7. Read more: What does generative AI use in PR look like? [PR

B2B 109

B2B Survey Pitching Software 109

Bianchi Biz Blog

AUGUST 9, 2021

I’m proud of my reporting for Automotive News on the supply chain production halts and ramp up early in the pandemic in spring 2020. How long have you been in journalism and how did you get started? About a decade – my interest in journalism started in high school. What story or stories are you most proud of?

Transportation 95

Transportation Meeting Report Automotive 95

Bianchi Biz Blog

JUNE 3, 2024

How long have you been in journalism and how did you get started? I’ve been in journalism for almost two years. My original education was in English Literature, and my education in journalism has been purely on-the-job training from my present role. What advice do you have for PR people that want to pitch you?

Meeting 97

Meeting Media Training Automotive 97

Sword and the Script

SEPTEMBER 8, 2020

Earned media still the most credible source of info Most people find independent journalism and earned media to be the most credible source of information. Their study was published in the Journal of Promotion Management and summarized in a piece for the Institute for Public Relations ( IPR ). Try our services.

Survey 114

Survey Industry Leadership Study 114

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. In terms of preparing pitches, there’s a fine balance between ensuring the client is credited in coverage and making the email too brand-centric.

Digital PR 170

Digital PR Industry Strategy Film 170

Sword and the Script

MARCH 3, 2020

The addition of Meltwater and Cision marks the third partnership I’ve observed in 2020 for TVEyes. As the company’s FAQs note, “Once the inquiry is approved, you will receive an email with the send date along with a final preview of your pitch.”. The feature enabled by TVEyes is available in the Broadcast Monitoring module of Cision.

Pitching 78

Pitching Instagram Survey Data 78

Bianchi Biz Blog

MAY 6, 2024

How long have you been in journalism and how did you get started? I graduated in May of 2020 at the start of the pandemic, and then joined Endeavor Business Media as an associate editor for Stormwater magazinein April 2021. What advice do you have for PR people that want to pitch you? Any pet peeves with PR people?

Meeting 88

Meeting Media Pitching Newspapers 88

Stephen Waddington

JULY 3, 2022

The event was pitched as a reboot of internal and external communication for stakeholders. Communication warfare The conference opened with a powerful and emotional keynote by Dmytro Oltarzhevskyi, a professor at the Institute of Journalism, National Taras Shevchenko University of Kyiv.

Communications 129

Communications Software Study Internal 129

PR 20/20

FEBRUARY 6, 2020

Entering 2020, there were 800,000 active podcasts. Where to start: 224: 8 Big Content Marketing Predictions for 2020. Blair is CEO of Win Without Pitching, a sales training and coaching program for creative professionals, and has spent 25 years in advertising and design. Based on the title of this post, you know how: Podcasts.

Marketing 74

Marketing Conference Content Marketing Agency 74

Sword and the Script

AUGUST 6, 2024

Formerly called SEMrush (search engine marketing), it acquired Prowly in the fall of 2020. Identifying journalists you write your pitch Separately, the company unveiled a new feature that helps identify journalists to pitch as you write your pitch. How to pitch LinkedIn News. click image for higher resolution) 3.

Privacy 91

Privacy B2B Pitching Analysis 91

Sword and the Script

OCTOBER 22, 2020

Speaking about his analysis on the Marketing Over Coffee podcast , he points out that early in 2020, republished content was in the “single digits.” Then in May and June of 2020, the volume of recycled content jumps to as high as 30%. Penn told me he used a tool called AHREFS – a popular SEO tool to perform the analysis.

Content Marketing 95

Content Marketing Marketing Analysis Survey 95

Buzzstream

MARCH 5, 2025

The authors of these stories can quickly become journalists to target for follow-up stories, additional quote pitches, and more. Between creating content and pitching, I barely had time. Check the trending topics at the beginning of each day and see if there are opportunities to pitch. However, not all links are due to a pitch.

Digital PR 62

Digital PR Pitching Study Google 62

Sword and the Script

APRIL 18, 2020

1) Fatigue over Coronavirus news For the last several weeks, PR and marketing professionals wondered if pitches and content about topics other than the pandemic would come off as tone-deaf. Give our services a try. If you’re mindful of tone and cadence , you’ll probably be fine and now there is data to support that idea.

Trade Shows 126

Trade Shows Content Marketing Conference Marketing 126

Sword and the Script

APRIL 12, 2022

The company caught my eye when it said it uses artificial intelligence (AI) to analyze a reporter’s pitching preferences. The idea is helping PR understand how reporters prefer to be pitched and improve your chances of coverage. That’s up considerably from the 50 customers it announced in at the end of 2020.

Software 91

Software Pitching Measurement Enterprise 91

Bianchi Biz Blog

APRIL 4, 2022

Wrecked Media Group is an Ohio-based media company created in 2020 to acquire and build automotive-focused media businesses. How long have you been in journalism and how did you get started? What advice do you have for PR people that want to pitch you? Target the pitch to me. I am the VP of Content, Wrecked Media Group.

Groups 96

Groups Meeting Automotive Media 96

Landis PR

MARCH 29, 2021

What advice do you have for PR people who want to pitch you? My upbringing made me realize that everyone has a story, and that’s what led me to pursue journalism. In August 2020, I became the editor of Bakersfield Life Magazine, our monthly lifestyle publication. Tell us a little about yourself.

Meeting 96

Meeting Media Local Interviews 96

Sword and the Script

NOVEMBER 7, 2023

As I noted in a product briefing back in 2020, the product workflow is designed to begin list building with searches for recent coverage on a topic. That’s basically adding about one-third more possible relevant contacts to your list. Muck Rack has always taken a different approach to compiling media lists.

Employee 156

Employee Software Survey Report 156

Bianchi Biz Blog

JANUARY 25, 2021

As the long, challenging year of 2020 recedes in our rearview mirror, I’m focusing on changes in automotive mobility use as we acclimatize to new work, study, and shopping habits, locations, and policies. How long have you been in journalism, and how did you get started? people that want to pitch you? Daily News and J.D.

Automotive 70

Automotive Meeting Industry Media 70

Sword and the Script

JUNE 7, 2022

One of the assignments was a peer-reviewed journal article that made the case against merger and acquisition (M&A) transactions. Of course, b-school being b-school we debated the merits of that journal article in class. Prowly was acquired by Semrush in 2020, in a move I think could be interesting. Pitching on Fridays. “We

Software 87

Software Pitching Internal International 87

Sword and the Script

MARCH 1, 2022

Cision adds sponsored content feature to PR Newswire – pitches it as “guaranteed editorial”; Meltwater Beats Earnings; TrueScope Raises $6.2 Or the Longview Journal in the case of this particular announcement. years, having joined in September of 2020. Million and Eyes the U.S. NOT an editorial placement.

Software 150

Software Case Study Advertising Advertising 150

Sword and the Script

DECEMBER 26, 2023

My hope is that companies will take a step back to consider how focusing on using their unique voice in their PR and marketing efforts will help them stand out from those utilizing generic AI-generated content and pitches. Audiences know the difference. ” ~ Carrie Eddins , Founder, The Blondepreneur 20.

Writing 211

Writing Communications Marketing B2B 211

Buzzstream

DECEMBER 4, 2024

With that in mind, we took to the podcast to discuss the challenges of ideating, designing, and pitching digital PR campaigns from an in-house. Clearlink used to pay a panel of journalists for feedback on pitches and ideas. I forgot to mention this, but I actually started out in broadcast journalism.

Digital PR 71

Digital PR SEO Agency Pitching 71

Sword and the Script

NOVEMBER 9, 2021

I got to test drive the Agility PR platform in January of 2020 (before all the AI) and here’s my product review. It also added “activity scores” to see “how often they are writing from all your most viewed lists and pitches.”. The report says journalism email open rates dropped 8% from 36% to 28%. These include the U.S.,

Software 95

Software Banking Technology Corporate 95

Landis PR

OCTOBER 25, 2021

January of 2020 was when the first reported cases of COVID appeared in the U.S. The rise of “good news journalism” presents another opportunity for media outreach. If I think of some crazy pitch or stunt or partnership, I put it in there. The COVID-19 pandemic irrevocably changed the worldwide healthcare industry.

Healthcare 98

Healthcare Communications Measurement Resources 98