Onclusive

AUGUST 9, 2021

Earned Media & Media Relations. In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 370

Training Media Training Crisis Communications Corporate 370

Agility PR Solutions

JANUARY 12, 2020

Corporate reputation, and how external and internal stakeholders perceive companies and their leadership, are significantly influenced by media coverage. The post 2020 media training—10 tips for developing effective spokespersons appeared first on Agility PR Solutions.

Media Training 120

Media Training Training Media Print 120

ImPRessions - Crenshaw Communications

NOVEMBER 19, 2020

It’s also a great place to have conversations around hot topics in tech, leadership and current events. . One of the big trends of 2020 was a shift to virtual events, primarily on Zoom. In PR, we believe that securing speaking events for executives is a strong way to promote thought leadership and position clients as industry leaders.

LinkedIn 310

LinkedIn Instagram Conference B2B 310

Cision

APRIL 27, 2017

Communicators need to learn a new language: One of the biggest themes was addressing the elephant in the room: earned media (PR/communications/media relations) budgets do not get as much money allocated to them as owned media or paid media (internal content or advertising) do – despite the fact consumers trust earned media the most.

Data 264

Data Leadership Tools Advertising 264

PRSay

JANUARY 9, 2020

While I wish there was a perfect crystal ball, the best we can do are our own professional insights — and here are some trends that we foresee being worth watching in 2020 and beyond: User- g enerated content. 2020 is the perfect time to take a fresh, creative approach to your partnerships. I’d love to hear your thoughts.

Trends 168

Trends Nonprofit Consumer Newspapers 168

Stephen Waddington

DECEMBER 30, 2019

He published a paper called PR 2020 on behalf of the CIPR in 2011 that examined the future of PR. The PR 2020 project was based on interviews with PR practitioners throughout the UK and the outlook for the forthcoming decade. PR leads with earned and owned media but also uses paid and shared media for amplification and targeting.

Government 103

Government Education Print Ethics 103

Sword and the Script

AUGUST 1, 2022

” In open-ended comments, respondents cite digital, internal comms and a greater focus on comms by leadership as among the underlying reasons. Some of those comments include the following: “Significantly more related to internal comms and recruiting.”. Article: 80% of PR Pros Say Communication Gained Value in 2020 (PR News).

Survey 151

Survey Communications Measurement Internal 151

Sword and the Script

SEPTEMBER 8, 2020

More: 3 Studies Demonstrate How Earned Media Drives Behavior and Credibility 2. B2B thought leadership drives perceptions, trust and sales A survey of 3,000+ business executives by Edelman and LinkedIn connected B2B thought leadership to trust and sales. How much money do PR professionals earn?

Survey 114

Survey Industry Leadership Study 114

Sword and the Script

JULY 13, 2021

Businesses have faced problem after problem since March of 2020 and the people they relied on the most to help navigate unchartered waters have been professional communicators. social media, content, etc.). Business leaders who think great comms can solve poor leadership.”. The 10 Top Communications Challenges Facing PR.

Communications 182

Communications Survey Education Leadership 182

PRSay

FEBRUARY 21, 2020

A significant part of public relations isn’t just communicating with the media to pitch them and share positive developments about client projects — it’s also about being frank, open and professional with journalists during a time of chaos and crisis.

Conference 202

Conference Training Small Business Leadership 202

PRSay

NOVEMBER 12, 2020

This should be easy to understand, but it’s important to remember: The people on the other side of those emails are going through just as many complicated times in 2020 as you are. A combination of understanding, relationship-building and sensitivity to the challenges of a journalist’s life can go a long way, especially in 2020.

Journalism 211

Journalism Report Interviews Meeting 211

Sword and the Script

MAY 26, 2020

72% of communications professionals say partisan politics makes their job harder, according to third annual JOTW Communications Survey for 2020 The majority of professional communicators say partisan politics has complicated communications for brands and businesses. Media relations only gets harder. Social media platforms.

Survey 144

Survey Measurement Public Affairs Storytelling 144

Garrett Public Relations

DECEMBER 3, 2020

2020 was anything but predictable. The post 21 Influencers Share Stellar Advice for Digital Marketing in 2021 appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH. As we prepare to enter a new year, we all wonder what lies ahead.

Marketing 212

Marketing Strategy Communications Publicity 212

PRSay

DECEMBER 3, 2021

Even as public faith in the news media has fallen, falsehoods continue to spread across social media and the internet, perhaps giving reporters an opportunity to reclaim trust. In the lead-up to the 2020 presidential election, Greentarget surveyed more than 100 journalists to learn more about the growing problem of fake news.

Journalism 158

Journalism Survey Ethics Report 158

PRSay

DECEMBER 7, 2023

Greentarget, the strategic communications firm where I work as director of media relations, recently surveyed 100 journalism students and new professionals in the field. The new research follows Greentarget’s reports in 2020 and 2021 , which examined how journalists can counter fake news.

Journalism 189

Journalism Real Estate Survey Report 189

Barokas

DECEMBER 5, 2019

It doesn’t feel that long ago that I was a teenager of the 90s, imagining 2020 as a far-off futuristic existence. From Pinterest fails to parenting mishaps and workout blunders, I can relate to them on many levels. But media expectations and budget reality are no joke. Does it include thought leadership? Should you?

Strategy 78

Strategy Media Storytelling Pinterest 78

Sword and the Script

MAY 18, 2021

One study shows communicators are faced with growing workloads, but their relationship with business has strengthened; two studies offer a look at media relations insights. 29% said, “more research-based, thought leadership content covering topical issues.”. 33% said, “stories on furthering diversity, inclusion and equality.”.

Study 180

Study Communications Survey Pitching 180

Onclusive

NOVEMBER 8, 2023

Earned Media & Media Relations In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 195

Training Media Training Crisis Communications Corporate 195

PRSay

MAY 4, 2020

While we covered much of the contents of our 2020 State of the Media Report, there were a few key takeaways for PR professionals. ( A high bar for anything related to COVID-19. We were joined by Anthony Ha , senior writer at Tech Crunch , Julie Carl , senior editor at the Toronto Star , and Sarah Paynter , reporter at Yahoo!

Report 206

Report Media Pitching Trends 206

Sword and the Script

MARCH 9, 2021

The idea that PR software is like customer relationship management (CRM) for public relations has been around for a while. Perhaps as media relations continues to get harder , news organizations face cuts and experiences a decline in public trust , now is the time to revisit the topic.

Software 148

Software Agency Pitching Analytics 148

Stern + Associates

NOVEMBER 13, 2023

And beyond company statements, getting your executives out there through social platforms – where messages can be more well thought-out and controlled – and perhaps media interviews and conferences can help build better public relations while aligning values with goals.

Trends 139

Trends Communications Conference Leadership 139

PRSay

MAY 24, 2021

According to the Columbia University Graduate School of Journalism’s Tow Center , in the last year, at least 66 media outlets have permanently closed and another 42 have suffered cutbacks as a result of mergers and consolidations during the pandemic. Media outlets embrace new model.

Nonprofit 176

Nonprofit Local Journalism Newspapers 176

Critical Mention

AUGUST 7, 2020

NEW YORK — Critical Mention, the leading earned media platform, has announced the promotion of Vishal Padhye to Chief Technology Officer. Padhye joined Critical Mention in 2013 as Senior Network/Systems Engineer.

Technology 125

Technology Television Analytics Radio 125

PRSay

MAY 4, 2022

The movie “raises awareness that a deaf person can do whatever they want to do,” “CODA” co-star Daniel Durant , who is deaf, said in sign language, which was then spoken aloud by an interpreter, during PRSA’s April 27 webinar, “ Supporting Deaf Representation in Media.”. How communicators can assist deaf talent.

Film 157

Film Communications Media Interviews 157

PRSay

MAY 15, 2020

During the 60-minute session, panelists discussed how they are supporting their clients and employees during the COVID-19 crisis, as well as their approach to brand messaging and media relations. A company’s social media or digital channels might be better ways to communicate right now, Collie said. “If

Agency 117

Agency Crisis Communications Consumer 117

PRSay

SEPTEMBER 18, 2020

The following is adapted from Dick Martin’s book about Marilyn Laurie’s life in public relations, “ Marilyn: A Woman in Charge ” (PR Museum Press, 2020). All proceeds from the sale of the book — available in hardcover, softcover and as an ebook — benefit the Museum of Public Relations.

eBook 187

eBook Policies Government Engineering 187

Sword and the Script

MARCH 1, 2022

One thing that separates PR, and specifically media relations, from marketing and advertising is third-party validation: there’s nothing you can say about yourself that’s as powerful as someone else saying it about you. Cision has cycled through most of its leadership team under the current equity holders.

Software 150

Software Case Study Advertising Advertising 150

Maxim Behar

AUGUST 11, 2024

He is a globally recognised expert in media relations, social media, corporate affairs, and crisis management. He is an author, public speaker, lecturer, active diplomat, President, Fellow of the Public Relations and Communications Association, and more. M3 Communications Group, Inc.

Leadership 64

Leadership Industry Crisis Management Groups 64

Sword and the Script

AUGUST 17, 2021

I’ve spent the past few weeks breaking down the survey results from the 2021 JOTW Strategic Communications Survey ( overview , challenges and the media relations struggle ). 88% of PR pros say creativity is more important in the era of Covid. Below are some of the findings that stood out for me.

Creativity 99

Creativity Study Ethics Publicity 99

PRSay

APRIL 23, 2024

As the April guest on Strategies & Tactics Live , PRSA’s monthly livestream series on LinkedIn, she explained how the PESO (paid, earned, shared and owned media) Model that she launched in 2014 has evolved. When we looked at the model in 2020, we realized there were things in it like Google+ and Vine that no longer existed,” she said. “We

SEO 137

SEO Television Measurement Google 137

Sword and the Script

MAY 4, 2021

times Klear’s revenue in 2020. Klear CEO Eytan Avigdor says his product uses “algorithms and artificial intelligence to help customers identify relevant influencers, manage influencer relationships, and measure the impact of those relationships – something that Meltwater has done for traditional media relations for many years.”.

Tools 103

Tools Survey Pitching Analytics 103

Sword and the Script

MAY 12, 2020

blogs #bloggers #publicrelations #contentmarketing #content — Frank Strong (@Frank_Strong) February 15, 2020 4. Push back – tactfully – on your leadership to provide answers, analysis, context and perspective. — Frank Strong (@Frank_Strong) April 29, 2020 10. Drop the jargon use plain language.

Company 115

Company Survey Pitching Report 115

Sword and the Script

DECEMBER 4, 2018

The statistics selected can be grouped are heavily weighted along the following topics: Statistics about – or for – the CMO ; Statistics about digital and B2B marketing ; Statistics about PR or media relations ; and. 10) Growing challenges of media relations. Read more: Is Media Relations Getting Harder?

Survey 107

Survey Marketing B2B Content Marketing 107

Sword and the Script

JUNE 16, 2020

That’s why we included a dedicated and open-ended question about storytelling in the 2020 survey. Capturing the authentic connection – in a compelling, relatable way – behind the consumer pain point and the solution of the brand, for example.” Showing] how the issue relates to your audience.” Humanizing the brand.”

Storytelling 136

Storytelling Communications Survey Case Study 136

Stephen Waddington

SEPTEMBER 29, 2021

That data is from the 2020 PRCA Census. It won’t happen, in fact the issue quickly becomes dismissed in CIPR communities because of deeply entrenched views and the PRCA’s assertive industry leadership. Why is the public relations industry not representative of the organisations or the public that it serves?

Industry 153

Industry Publicity Agency Community 153

Critical Mention

FEBRUARY 23, 2021

NEW YORK — Vishal Padhye, Chief Technology Officer at Critical Mention—the leading all-in-one media monitoring and intelligence platform—has been named to PRWeek’s list of the 25 most influential people in communications technology for 2021. .

Analytics 78

Analytics Technology Instagram Leadership 78

Stephen Waddington

JULY 29, 2020

Valin has been at the forefront of best practice in PR internationally on topics including AI, ethics, and leadership throughout his career. We also used the Martech 2020 database of tools labelled for PR, and other relevant tools from the 2019 list. Most tools are focused on media relations or the automation of PR processes.

Tools 100

Tools Analysis Technology Internal 100