Sword and the Script

JULY 16, 2024

Statistics show most B2B marketing shops are spending paltry budgets on performance marketing and customer marketing as the economy works through its sluggishness This year has been rough for many B2B technology companies. Marketing budgets are down considerably. Marketing teams are spread thin. Buyer’s choice.

B2B 181

B2B Survey Marketing Analysis 181

Ronn Torossian

FEBRUARY 14, 2020

With so many social media platforms around, what’s a brand to do and focus on when it comes to advertising and marketing? While Facebook continues to be the leader among marketers, other platforms like Pinterest, Instagram and TikTok are making inroads. The post Pinterest Marketing in 2020: Selling on Pinterest appeared first on.

Pinterest 195

Pinterest Marketing Instagram Advertising 195

Prowly

JUNE 4, 2020

In the world of viral marketing, the snob effect may seem dramatically out of touch with current trends. This marketing tactic builds a demand based on the pursuit of luxury and exclusivity, and is in sharp contrast to the bandwagon effect that sees people buying something because everyone else is. In a world more media […].

Media Relations 221

Media Relations Viral Media Trends 221

Agility PR Solutions

JANUARY 4, 2021

The impact of these changes has been felt across all areas of the marketing and media landscape, including influencer marketing. The post 4 ways influencer marketing evolved in 2020 appeared first on Agility PR Solutions. On the […].

Marketing 170

Marketing Travel Course Social Media 170

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. The list below is broken into four sections: Marketing statistics from 2020. Public relations statistics from 2020. Social media statistics from 2020.

Survey 183

Survey Marketing B2B Study 183

ImPRessions - Crenshaw Communications

JANUARY 13, 2020

CES 2020 is officially a wrap. One of the most well-attended panels, for example, was MediaLink’s “Future of Data-Driven Marketing,” featuring execs from companies like FOX and Havas. CES 2020 was a place to discuss why consolidation is occurring, though the answers seemed obvious. CCPA has an impact.

B2B 208

B2B Trends Retail Privacy 208

Garrett Public Relations

DECEMBER 5, 2019

As we in communications and marketing look ahead to 2020, what can we expect? I asked 20 influencers to look into the future and share their thoughts on this question: “What lies ahead for communicators in 2020?” 2020 […]. Here’s what they predict.

Communications 197

Communications Marketing Publicity Small Business 197

Ronn Torossian

DECEMBER 24, 2019

Boston-based ecommerce company Databox recently surveyed 100 marketers and asked them for their input on the new year. Even though many marketers have planned for 2020, there may be some […]. The post WHAT YOU SHOULD CONSIDER FOR YOUR BUSINESS IN 2020 appeared first on.

Survey 195

Survey Marketing Company 195

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2020

In PR and elsewhere, 2020 has been a year like no other. So, the sooner we finish our 2020 roundup posts and forecasts for the coming year, the quicker we can put it all behind us. This is particularly true for marketing, and the same applies to brand and corporate communications. Livestream goes mainstream.

Trends 407

Trends Communications Employee Corporate 407

Agility PR Solutions

OCTOBER 6, 2020

The post Five 2020 AP Stylebook updates content marketers need to know appeared first on Agility PR Solutions. As writers, we’re massive word nerds who strive to be clear, concise, and up to date on the latest grammar and punctuation guidelines.

Content Marketing 164

Content Marketing Guidelines Marketing Communications 164

Ronn Torossian

FEBRUARY 17, 2020

The post Effective Client Service in 2020 appeared first on. Whether that might be an in-house team or a contracted team depends a lot on the brand’s goals, budget, administration and intentions. These factors also play a role in the type of client service offered by a PR team. In public relations, client […].

Branding 195

Branding Brand Publicity Agency 195

Ronn Torossian

FEBRUARY 20, 2020

The post Building a Brand in 2020 appeared first on. It’s interesting how some words have evolved over the years and taken on new meanings and value. To historians, the word “brand” dates all the way back to 2700 BC, but it was popularized in the 19th century […].

Branding 195

Branding Brand Consumer Company 195

Garrett Public Relations

DECEMBER 17, 2019

The post Freelancing in 2020? As a long-time self-employed consultant – or freelancer, as it’s sometimes called – I know what it’s like to struggle with the questions that come up when one is trying to run one’s own business. So, I started #FreelanceChat in Sept. 2018 to help bring together freelancers interested in […].

Publicity 209

Publicity Small Business SMB Twitter 209

ImPRessions - Crenshaw Communications

MAY 7, 2020

It’s also a great platform for relationship-building for anyone in public relations or content marketing. Steve contributes to Forbes as a senior retail leader focusing on emerging trends and the evolution of consumer markets. . Since 2015, Adrianne has been covering marketing strategies for retailers for AdAge.

Retail 245

Retail Twitter Real Estate Trends 245

PRSay

JANUARY 1, 2020

It’s 2020, and that means it’s time for New Year’s resolutions! that will hopefully make your 2020 even more successful: Remember not to skimp on storytelling. that will hopefully make your 2020 even more successful: Remember not to skimp on storytelling. In 2020, resolve to take an analytical approach to your results.

Publicity 166

Publicity Storytelling Instagram Pitching 166

Prowly

DECEMBER 5, 2019

The post Learn 10 Content Writing Strategies of Successful Writers (in 2020) appeared first on Prowly Magazine. Content creation has become one of the most powerful promotion tools worldwide, but it can’t make a big impact on the target audience if you don’t plan and execute it properly.

Writing 205

Writing Strategy Tools Content Marketing 205

PRSay

JANUARY 16, 2020

The rise of AI technology, fake news as a weapon, a divisive political climate and a growing panoply of third-party perils are just a few of the factors contributing to the evolving reputational threats that companies will have to reckon with in 2020. In today’s world, being prepared with a comprehensive crisis plan is no longer enough.

Reputation 183

Reputation Privacy Banking Ethics 183

Sword and the Script

JANUARY 21, 2025

Most of these are focused on marketing, communications, leadership and psychology. Bonus: I take the best of what Ive read about marketing and comms and add it to a monthly newsletter. I used to listen to a lot more marketing and PR podcasts, and while I still have some in the queue, Ive cut back in favor of other topics.

Google 157

Google Course Survey YouTube 157

Onclusive

APRIL 2, 2020

VP of Marketing, BitGo. Date / Time: April 30th, 2020 at 1:00PM EST. In This Webinar You’ll Learn: What data and metrics are most important to executives. Speaker & Webinar Info. Clarissa Horowitz. Sara Eberle. Director, Global Public Relations, Sophos. Lona Therrien. Sr Director, Global Corporate Communications, Mimecast.

Data 370

Data Corporate Communications Marketing 370

Garrett Public Relations

DECEMBER 3, 2020

2020 was anything but predictable. But what can we learn and apply to our digital marketing and communications strategies in 2021? I asked 21 influencers to share their thoughts on this question: What one piece of marketing advice would you offer […]. As we prepare to enter a new year, we all wonder what lies ahead.

Marketing 212

Marketing Strategy Communications Publicity 212

Business Wire

APRIL 19, 2022

Last year was exceptionally busy for the global IPO market, seeing more activity than any year in the last 20. According to Ernst & Young’s annual global IPO report , there were 2,388 IPO deals in 2021, representing a 64% increase year-over-year from 2020.

Blogging 361

Blogging Report Company Marketing 361

ImPRessions - Crenshaw Communications

OCTOBER 5, 2020

Crenshaw Communications Wins 2020 PRSA-NY Big Apple. Crenshaw won in the category of Marketing Business-to-Business for Bizzabo’s “EMPOWERing Gender Diversity in Events.” The post Crenshaw Communications Wins 2020 PRSA-NY Big Apple appeared first on Crenshaw Communications.

Communications 156

Communications B2B Web Conference 156

ImPRessions - Crenshaw Communications

SEPTEMBER 1, 2020

The Crenshaw team is delighted to be nominated for a 2020 PRSA Big Apple award. EMPOWERing Gender Diversity in Events” helped Bizzabo build brand visibility and align with diversity-conscious event and marketing decision-makers. The post Crenshaw Nominated For 2020 PRSA-NY Big Apple Awards appeared first on Crenshaw Communications.

Software 156

Software B2B Agency Company 156

Awario

DECEMBER 10, 2020

We gathered the most up-to-date influencer marketing tips to show what you should and shouldn't do in 2021. These tips are based on influencer marketing trends that we could observe in 2020. So let's refresh your influencer marketing strategy with these ultimate 2021 influencer marketing tips.

Tools 195

Tools Marketing Trends Strategy 195

Onclusive

OCTOBER 16, 2020

Vice President, Product Marketing. Time / Date: Thursday, November 12, 2020 at 1:00 PM EST. The post News Release Benchmarks for Healthcare & BioTechnology appeared first on Onclusive. Speaker Info. Hinda Chalew. Business Wire. Dan Beltramo.

Biotechnology 370

Biotechnology Healthcare Social Media Study 370

Onclusive

APRIL 17, 2020

VP of Marketing. Date: April 30th, 2020. In This Webinar You’ll Learn: What data and metrics are most important to executives How to get executive alignment and buy-in on PR How to track key PR & communications metrics And, the best method to showcase your PR results. Speaker & Webinar Info. Clarissa Horowitz. Sara Eberle.

Data 370

Data Advertising Advertising Corporate 370

Critical Mention

FEBRUARY 4, 2020

Golin provides effective solutions and reaches diverse global markets to best represent brands. Message: We are a progressive public relations agency, designed to reach a profoundly diverse global market. Finn Partners is a global integrated marketing agency that provides lasting results to its clients. Finn Partners.

Public Affairs 172

Public Affairs Creativity Nonprofit Radio 172

Agility PR Solutions

AUGUST 31, 2020

New research from restaurant tech company OneDine highlights a three-part plan for “Restaurant Recovery” in 2020 and beyond following the impact of COVID-19. The post Restaurant recovery: How to remain profitable in 2020 and beyond appeared first on Agility PR Solutions.

How To 157

How To Company Marketing Publicity 157

Agility PR Solutions

AUGUST 3, 2020

As brands and retailers stand on the cusp of more uncharted territory, new consumer trends are posing new challenges for marketers as nearly half (45 percent) of consumers polled in a new large-scale study from comms giant Ketchum say that as they continue to cope with the uncertainty of health risks, economic downturn and restrictions […].

Company 156

Company Branding Brand Retail 156

Business Wire

DECEMBER 12, 2019

When it comes to increasing news release reach and actions, one of the easiest ways for companies to increase results is through leveraging the reach of their owned social channels.

Company 247

Company Marketing Publicity 247

PRSay

JULY 14, 2020

We’re only halfway through 2020, but the year has already ushered in a once-in-a-century pandemic and a world-altering movement to dismantle systemic racism. So what do the rapid changes of 2020 mean for your organization? Transparency in marketing and public relations. Transparency in your public presence.

System 158

System Community Social Media Employee 158

ImPRessions - Crenshaw Communications

APRIL 3, 2020

Even B2B technology companies – normally resistant to many ups and downs – rely on PR from event marketing to drive business development, brand awareness, and thought leadership. New speaking opportunities will open in 2020. Event marketers and executive thought leaders should now set sights on Q4 and 2021, of course.

Conference 284

Conference How To Trade Shows Leadership 284

Onclusive

JUNE 24, 2020

Research shows that both paid and traditional media are becoming less trusted, and therefore less effective, owned media has become a critical cornerstone of the marketing mix. We will also be hosting a webinar on the topic on June 25th, 2020. In our last blog , we shared some insights on consumer behavior with the media.

Strategy 418

Strategy Media Advertising Advertising 418

Sword and the Script

APRIL 14, 2020

A study by Edelman and LinkedIn connects B2B thought leadership to trust and sales; and what it takes to be effective Effective thought leadership content is a staple of B2B marketing. That’s my analysis of the 2020 B2B Thought Leader Impact Study by Edelman and LinkedIn. Relationships? You’ll never get scale that way.

Leadership 206

Leadership B2B Marketing Study 206

Business Wire

DECEMBER 7, 2020

Holiday seasons evoke winter cheer — picture bustling markets, ice skating, warm mugs of cider, and friendly mall Santas. But with COVID-19 cases climbing, communicating 2020 holiday news while capturing the new norm means keeping consumer behavior in mind.

Writing 265

Writing Blogging Consumer Communications 265

Sword and the Script

SEPTEMBER 29, 2020

Marketing organizations cut B2B email marketing resources but send more messages; 1 in 5 never respond to a demo request When marketing leaders scrambled to reallocate budgets in the wake of the pandemic, email marketing wasn’t one of the areas that benefited. Some 94% of marketers put email in the top three.

B2B 180

B2B Marketing Survey Study 180

Business Wire

MARCH 17, 2021

Events, large and small, are an integral part of many marketing programs. Marketing teams rely on conferences and events to educate and connect with target audiences. But in 2020, events changed, leaving companies and organizers scrambling to find new ways to recreate the event experience. Until now.

Blogging 265

Blogging Conference Education Marketing 265