Ronn Torossian

FEBRUARY 17, 2020

In public relations, client […]. The post Effective Client Service in 2020 appeared first on. Whether that might be an in-house team or a contracted team depends a lot on the brand’s goals, budget, administration and intentions. These factors also play a role in the type of client service offered by a PR team.

Branding 195

Branding Brand Publicity Agency 195

Sword and the Script

AUGUST 4, 2020

Many of the PR technology vendors I track for the monthly PR Tech Sum put a greater emphasis on earned media than media relations in their messaging. Earned media is sexy. It’s larger than media relations, but only in the abstract.

Media Relations 178

Media Relations Media Print Software 178

Agility PR Solutions

AUGUST 9, 2020

It’s a challenging, but exhilarating profession and for the majority of 2020, has come with a lot of added pressure. The post 3 critical challenges in media relations right now appeared first on Agility PR Solutions. Especially when you add a global pandemic and demonstrations against racial injustice to the mix.

Media Relations 155

Media Relations Media Survey Publicity 155

Garrett Public Relations

DECEMBER 5, 2019

As we in communications and marketing look ahead to 2020, what can we expect? I asked 20 influencers to look into the future and share their thoughts on this question: “What lies ahead for communicators in 2020?” 2020 […]. Here’s what they predict.

Communications 197

Communications Marketing Publicity Small Business 197

Business Wire

APRIL 21, 2021

In today’s media world, journalists are being pulled in many different directions, receiving hundreds of pitches a day via phone, email, text, and social media, just to name a few. For public relations and communication professionals, it’s becoming more challenging to get a journalist’s attention.

Survey 446

Survey Infographics Media Pitching 446

Prowly

FEBRUARY 12, 2020

Even the most interesting tech story needs several components to make sure it will get coverage, one of which is finding the technology media contacts to pitch to. The post Top Tech Journalists in the US & UK – The 2020 List appeared first on Prowly Magazine.

Technology 211

Technology Pitching Media Media Relations 211

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. The list below is broken into four sections: Marketing statistics from 2020. Public relations statistics from 2020. Social media statistics from 2020.

Survey 183

Survey Marketing B2B Study 183

Prowly

APRIL 14, 2020

The post Top Beauty & Fashion Journalists in the UK – the 2020 List appeared first on Prowly Magazine. We decided to take a look at popular UK fashion and beauty journalists to see how they’re contributing to the industry.

Fashion 197

Fashion Industry Media Relations Media 197

Sword and the Script

SEPTEMBER 22, 2020

Three-quarters (75%) of public relations professionals say media relations is getting harder, according to the 2020 JOTW Communications Survey. We added two dedicated questions to the JOTW survey this year to see what communications professionals charged with media relations had to say. >>>

Media Relations 169

Media Relations Survey Media Report 169

PRSay

JANUARY 1, 2020

It’s 2020, and that means it’s time for New Year’s resolutions! that will hopefully make your 2020 even more successful: Remember not to skimp on storytelling. that will hopefully make your 2020 even more successful: Remember not to skimp on storytelling. In 2020, resolve to take an analytical approach to your results.

Publicity 166

Publicity Storytelling Instagram Pitching 166

Sword and the Script

MAY 16, 2020

Of all the media relations insights the best one is this: be relevant. The vast majority of media relations hinges on relevancy. The UML is an occasion roundup of three related ideas that have been vetted, wrapped in insight, and presented here for your perusal. >>> Try our services.

Survey 173

Survey Media Relations Pitching Media 173

Business Wire

MARCH 18, 2021

COPA is organized by Masthead Magazine (under North Island Publishing) and showcases the best of the Canadian online media scope. The COPA 2020 Party was initially set to be held in November 2020. And, I must say, it’s one of the best virtual conferences I’ve attended so far! Business Wire contributed as sponsor.).

Blogging 386

Blogging Conference Strategy Media 386

Sword and the Script

JULY 27, 2021

Where some see diminishing value in media relations others see opportunity; the best way to improve results is to use a combination of pitching, content and social media. The media relations struggle is real. Perhaps invest in people, research or tools to help facilitate media relations.

Media Relations 176

Media Relations Media Pitching Survey 176

PRSay

AUGUST 17, 2020

In 2020, there are fewer media outlets than ever and seemingly higher standards for stories, so it isn’t a secret that getting media coverage was already becoming more difficult before the pandemic. We will reveal the following information from the survey: How 2020 has changed newsrooms across America.

Media Relations 158

Media Relations Journalism Media Survey 158

Business Wire

APRIL 14, 2021

Social media updates. Breaking news. Live videos. Push notifications. 24/7 news cycles. We're more informed now than we've ever been. We have unlimited choices to consume news. But, as modern journalists work around the clock, how are they facing the industry’s biggest challenges?

Survey 375

Survey Blogging Media Video 375

Bianchi Biz Blog

DECEMBER 10, 2020

While the year 2020 will go down in history as a year of challenges for individuals, institutions and business alike, it was also a year where PR professionals rose to the occasion to show their creativity, resiliency and grace. So in case you missed them, we’ve curated the 10 most-visited blogs posts on our site for 2020. Coming soon!

Blogging 126

Blogging Automotive Conference Crisis 126

Reputation Us

JULY 8, 2019

Your organization is already planning for the year ahead and putting together a 2020 vision (yes, pun intended). QUESTIONS : Is corporate reputation a focus for your organization in 2020? Is what employees, customers, prospective customers, media and social influencers say about you important? public, media, social).

Reputation 133

Reputation Corporate Financial Employee 133

Business Wire

OCTOBER 6, 2020

Aside from current events, what makes 2020’s Hispanic Heritage Month significant is the current debate on how U.S. During this month, we honor the countless cultural and societal contributions of more than 60 million Hispanic Americans. Also of mention, Hispanics are the largest minority group in the U.S.

Blogging 414

Blogging Groups Education Media Relations 414

PRSay

JANUARY 2, 2020

I suggest for 2020 that you make it a resolution to work smarter, not harder. 9 for a webinar titled “ Work Smarter, Not Harder in 2020 ” that’s free for PRSA members. Michael Smart teaches PR professionals how to dramatically increase their positive media placements. We all like to look at the New Year as a fresh start.

How To 148

How To Training Creativity Storytelling 148

ImPRessions - Crenshaw Communications

SEPTEMBER 1, 2020

The Crenshaw team is delighted to be nominated for a 2020 PRSA Big Apple award. The post Crenshaw Nominated For 2020 PRSA-NY Big Apple Awards appeared first on Crenshaw Communications. This year, we have been nominated in the B2B PR category for our campaign on behalf of event management software company Bizzabo.

Software 156

Software B2B Agency Company 156

5W PR

OCTOBER 14, 2019

A couple of decades ago, media relations meant keeping in touch on a regular basis with the assignment editor of the local TV station and the city editor of the newspaper. In today’s world of social media, media relations is so much broader. What’s Different?

Media Relations 79

Media Relations Pinterest Media Newspapers 79

Sword and the Script

AUGUST 29, 2020

Studies find media relations isn’t the top PR service anymore; PR weakness on technical skills; execs are key to shaping corporate social positions Several interesting reports on the PR industry were published earlier in 2020 but got lost in the blur that unfolded since. The report was published in February 2020 – pre-pandemic.

Media Relations 117

Media Relations Report Industry SEO 117

Agility PR Solutions

OCTOBER 7, 2020

As we work through a rocky year fraught with crisis, misinformation and upheaval, today’s journalists believe 2020 has left a permanent mark on the way they report the news—even in a year with a presidential election.

Media 161

Media Crisis Agency Report 161

Sword and the Script

DECEMBER 10, 2019

And now on with the marketing and PR predictions for 2020. In 2020 I think we will see analytics playing a bigger role in helping teams become more proactive in their approach with customers and less reactive. Firms that stick to being mere providers of media relations will continue to lose market share.”

Marketing 127

Marketing Content Marketing Advertising Advertising 127

Sword and the Script

JUNE 9, 2020

75% of PR and comms pros say media relations is getting harder – up 25% over three years; here are some practical techniques for adapting A majority of public relations and communications professionals say media relations keeps getting harder. Media relations isn’t sales. Nevertheless, here we are.

Media Relations 124

Media Relations Media Survey Pitching 124

Business Wire

SEPTEMBER 20, 2021

This year, the 2020 U.S. Hispanic Heritage Month takes place every year ( September 15-October 15 ) to celebrate and honor Hispanic Americans. Census Report was released, revealing tremendous growth and change in the Hispanic population, plus a confirmation that the country is becoming more diverse.

Report 335

Report Communications Media Relations Media 335

Onclusive

DECEMBER 1, 2021

In our final blog series of the year, we take a closer look at 2021 G2 Crowd ratings and spotlight the key criteria for choosing the unified earned, owned and social media monitoring, media relations and PR analytics platform that best suits your needs as a modern communicator. Why technology ROI matters.

How To 397

How To Media Software Analytics 397

PRSay

APRIL 24, 2020

When pitching story ideas to journalists during the COVID-19 crisis, PR pros should use email, find local news angles and make experts available for video interviews, according to Cision’s “ 2020 State of the Media Report ,” released on April 21.

Report 170

Report Pitching Media Survey 170

Agility PR Solutions

NOVEMBER 2, 2020

Between the coronavirus outbreak, a struggling economy, calls for racial justice, environmental catastrophe and a highly contested presidential campaign, there’s no shortage of media fodder. The post Navigating the media in 2020—what PR pros should know appeared first on Agility PR Solutions.

Media 143

Media Analysis Media Relations Publicity 143

Bianchi Biz Blog

NOVEMBER 9, 2020

Is media relations dead? In fact, a recent article in the BusinessWire Blog called Media Outlet Availability on PR Efforts , by Christopher S. Penn, Chief Data Scientist with TrustInsights.ai, cites some revealing statistics about the shrinking number of media outlets and the challenge for PR and media relations.

Media Relations 101

Media Relations Automotive Media Newspapers 101

Critical Mention

FEBRUARY 4, 2020

The post Top 10 Influential PR Businesses to Follow in 2020 appeared first on Critical Mention - Media Monitoring. During her leisure time, she loves to watch her favorite sports teams and explore new restaurants with friends and family.

Public Affairs 172

Public Affairs Creativity Nonprofit Radio 172

Business Wire

MARCH 31, 2021

As more people continue to consume their news via social media, journalists continue to rely on it for research, sources, ideas, story promotion, and audience outreach, feedback and growth. As part of our recent global media survey, we asked journalists to share their social media platform preferences.

Survey 276

Survey Social Media Reddit Media 276

ImPRessions - Crenshaw Communications

JANUARY 26, 2021

A year ago, our B2B Tech PR clients were finalizing their 2020 conference speaking strategies, looking forward to sponsoring or winning speaking gigs at tech stalwarts like Cannes Lion, DreamForce, and Hubspot INBOUND. In 2020, necessity became the mother of innovation. That was then. As the pandemic hit the U.S.,

Conference 299

Conference B2B Meeting Fashion 299

Sword and the Script

DECEMBER 29, 2020

Journalists Love Twitter, and if Your Job is Media Relations, You Should too. 28 Plus Public Relations Resources to Brush up and Stay Sharp in Comms. A carefully curated list of public relations resources like newsletters, blogs, podcasts, trades and books for staying up to speed in communications and PR.

SEO 118

SEO Software Resources Newspapers 118

ImPRessions - Crenshaw Communications

JUNE 22, 2021

Clubhouse was launched in 2020 and breaks the mold of traditional social media platforms. In a bid to get in on the social audio experience, Twitter released Twitter Spaces in December 2020. For example, TikTok has taken the world by storm and no one wants to miss newer sites that could gain similar prominence. Twitter Spaces.

B2B 405

B2B Social Media Media Twitter 405

Agility PR Solutions

JANUARY 12, 2020

And while the use of social media as a source of news has sharply increased in recent years, offline and online print and broadcast media content continues to play a critical role in shaping stakeholder perception […].

Media Training 120

Media Training Training Media Print 120

Business Wire

DECEMBER 17, 2019

At our most recent Business Wire Meet the Media event, we brought together Fast Company and Inc. CNET, Digital Trends, Tom’s Guide and Laptop Mag, and Refinery29 to share their recommendations on best ways to get their attention, schedule meetings, provide assets and conduct follow-ups during an event as big as CES.

Trade Shows 196

Trade Shows Pitching How To Meeting 196