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PR Has Evolved Since First ‘Public Relations Handbook’ in 1967, but Some Values Are Timeless

PRSay

There were newspapers, magazines, wire services, trade publications, TV and radio. Daily newspaper circulation in the United States has fallen from its height of 61.8 million in 2020, according to Pew Research Center. Needless to say, a lot has changed in public relations since 1967. Three major broadcast networks dominated TV.

Handbook 192
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45 Marketing and PR Statistics that Recap the Year We Had in 2020

Sword and the Script

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. The list below is broken into four sections: Marketing statistics from 2020. Public relations statistics from 2020. Content marketing statistics from 2020.

Survey 183
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Journalists Love Twitter, and if Your Job is Media Relations, You Should too

Sword and the Script

The 2020 survey results aren’t out yet – but will be soon – and that number is going up again. Those numbers were tallied up by Muck Rack for the company’s The State of Journalism 2020 report. In 2019, that number jumped 17 points to 68%. Because so many journalists are on the platform.

Twitter 206
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What is a PR Campaign? How-to Guide with Examples (2025)

Prowly

Besides tracking what's being said about your campaign on social media, in digital magazines, or on forums, you can stay on top of every mention you receive through traditional channelsthink newspapers, radio broadcasts, and TV news! Burger King's Moldy Whopper campaign from 2020 showcased BK's commitment to natural ingredients.

Examples 104
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Nonprofit Local News Gains Steam

PRSay

Already decimated by staff reductions, many print and broadcast newsrooms have been acquired by large corporations that are often more interested in online clicks and monetizing news than in factual reporting, Todd said. Most affected were local news outlets that are independently operated or owned by small media chains.

Nonprofit 176
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Newsprint in pain as COVID-19 bites, so what’s next?

Stephen Waddington

A perfect storm of distribution and falling advertising revenue is a blow to the newsprint business after two decades of battling the shift from print to digital. Reach, one of the largest newspaper publishers, announced a pay cut of 20% for directors, senior management and editorial staff, and 10% for all other staff.

Print 102
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Future of PR: 2020 edition

Stephen Waddington

He published a paper called PR 2020 on behalf of the CIPR in 2011 that examined the future of PR. The PR 2020 project was based on interviews with PR practitioners throughout the UK and the outlook for the forthcoming decade. They are all issues that will occupy us all in 2020. Here are the headlines. Issues in practice 1.