Sword and the Script

DECEMBER 10, 2019

And now on with the marketing and PR predictions for 2020. In 2020 I think we will see analytics playing a bigger role in helping teams become more proactive in their approach with customers and less reactive. Podcast advertising revenue will exceed $1 billion in 2020. 11) Privacy regs bring back the basics.

Marketing 129

Marketing Content Marketing Advertising Advertising 129

Onclusive

FEBRUARY 10, 2020

On January 30th, 2020, Avast CEO, Ondrej Vlcek, announced that Jumpshot would be shut down immediately as “the data collection business is not in line with our privacy priorities as a company in 2020 and beyond.” How does this impact earned media attribution solutions?

Media 221

Media Privacy Data Analytics 221

5W PR

MARCH 13, 2025

Tech Sector: Speed and Transparency in the Digital Age Technology companies face unique challenges during crises, particularly regarding data privacy and security. In contrast, Microsoft’s handling of the 2020 SolarWinds hack demonstrated more effective crisis management.

Crisis 78

Crisis Examples Industry Crisis Management 78

PRSay

OCTOBER 3, 2022

Marketers are taking notice of California’s data-privacy laws after cosmetics retailer Sephora agreed last month to pay $1.2 1, 2023, a new law called the California Privacy Rights Act will take effect, expanding and amending the existing California law.

Privacy 78

Privacy Data Marketing Retail 78

Waxing UnLyrical

DECEMBER 24, 2020

How you think 2020 will be remembered? On the one hand, it’s quite obvious that 2020 will always be known as the year the modern world was brought to its knees by an invisible, infinitesimal, virus. So, while 2020 will certainly be The Year COVID-19 Changed The World, I think it will also be The Year Data Saved The World.

Data 105

Data Analytics Privacy Ethics 105

ImPRessions - Crenshaw Communications

APRIL 8, 2021

” The sector has dropped from being seen as our most trusted industry in 2020 to only the ninth most trusted business category in 2021. P&G’s Marc Pritchard led the call for change, claiming deep-pocketed marketers are left in the dark on matters of data collection, privacy, and billing across the media supply chain.

Reputation 305

Reputation Privacy Data Advertising 305

5W PR

DECEMBER 26, 2019

A study by Boston-based ecommerce company Databox shows what some marketers see as changes they’ll be implementing in 2020 to heighten their company’s visibility and revenue – and crucially to stay ahead of the competition. . SEO RANKING.

Marketing 113

Marketing Instagram Media SEO 113

Agility PR Solutions

MARCH 23, 2021

The post 9 in 10 communicators will invest more in tech this year than they did in 2020 appeared first on Agility PR Solutions.

Privacy 86

Privacy Communications Data Strategy 86

PRSay

SEPTEMBER 4, 2020

As the pandemic summer of 2020 winds down, it is abundantly clear that working from home and video meetings will continue to be the norm, even as some companies have begun to partially return to physical workplaces. What are some of the best practices of video conferencing that have emerged over the last six months of remote work?

Conference 197

Conference Video Software Privacy 197

ImPRessions - Crenshaw Communications

JANUARY 9, 2020

2020 is sure to be an innovative year for ad tech, thanks to CCPA and other industry happenings that are shaking up the status quo. Check out this list of 20 ad tech mavens as a starting point for your new follows in 2020. Happy 2020! David Griner | @griner. Patience Haggin | @patiencehaggin. Meg Graham | @megancgraham.

Twitter 177

Twitter Advertising Advertising Report 177

Stephen Waddington

FEBRUARY 11, 2020

A new privacy tool provides insight into how your data is shared with Facebook. Thanks to the Off-Facebook Activity tool that rolled out worldwide in January 2020, I know that more than 400 apps and websites have shared my data with the platform in the past 180 days. More than 400 apps and sites track my data.

Facebook 141

Facebook Privacy Web Data 141

NewsWhip

MAY 19, 2020

Data privacy was surprisingly lacking from the top articles, though Forbes’ piece on FaceApp owning more than 150 million faces and names thanks to their terms and conditions did appear in the top ten, driving more than 1.4 The post These were the top technology publishers in 2020 appeared first on Newswhip. million engagements. .

Technology 97

Technology Analysis Privacy Facebook 97

Contently - Strategy

MAY 13, 2024

The company first announced the move in February 2020—only to postpone the implementation timeline every year since. In reality, third-party cookies and resulting targeted ads can feel like an invasion of privacy—or even be perceived as downright creepy. Google has reportedly been rolling out this shift for years.

Content Marketing 109

Content Marketing Privacy Marketing Google 109

Deirdre Breakenridge

JANUARY 18, 2022

Not that being a private person is a ‘bad’ thing, it’s just that I tend to use that privacy as a way to shut people out (i.e., We were protesting police brutality, many, many months before the tragic events of the summer of 2020, and unfortunately, many, many decades after the death of MLK. It’s something that I am working on.

Blogging 239

Blogging Ethics Social Media Privacy 239

Prohibition

FEBRUARY 18, 2021

Facebook overhauls its privacy setting. Social ad spend skyrocketed in Q4 2020. So, it appears in Q4 2020, brands devoted way more budget to ad spend than before- and quite rightly so! during the height of the 2020 Christmas holiday season, in comparison to the same period in the previous year.

Social Media 118

Social Media Trends Media YouTube 118

NewsWhip

JUNE 4, 2020

Data privacy was surprisingly lacking from the top articles, though Forbes’ piece on FaceApp owning more than 150 million faces and names thanks to their terms and conditions did appear in the top ten, driving more than 1.4 The post These were the top technology publishers in 2020 appeared first on Newswhip. million engagements. .

Technology 78

Technology Analysis Privacy Facebook 78

Contently - Strategy

APRIL 14, 2021

“People have become increasingly uncomfortable with having targeted ads popping up based on their searches,” said Justin Antonipillai , founder and CEO of WireWheel , a data privacy management software company. “We’ve But from a privacy perspective, Google’s move may provide consumers with greater control over their data.

Privacy 102

Privacy Google Advertising Advertising 102

Buzzstream

MARCH 12, 2020

Privacy Concerns. The debate about the Internet and privacy continues to be a concern for many Americans. Do people prefer to watch ads or would they rather give away some of their privacy? There’s a reason why influencer marketing is thriving in 2020. How much more valuable is an email versus a phone number?

Advertising 131

Advertising Advertising Marketing Privacy 131

Stephen Waddington

NOVEMBER 27, 2020

The impact of COVID-19 on NHS comms documents the scale of the challenge faced by professional NHS communicators since the start of the Coronavirus pandemic in early 2020. Patient care and privacy needed to be balanced with public health. It’s the fifth book in the #FuturePRoof series curated and edited by my wife Sarah Waddington.

Healthcare 131

Healthcare Privacy Print Community 131

PRSay

JUNE 23, 2021

companies faced 65,000 attacks during 2020, in which their computer systems and data were held hostage by cybercriminals. Widespread migration to work-from-home arrangements over the last year to control the spread of COVID-19 left organizations more exposed than ever to virulent infections of a different sort: ransomware.

Crisis 146

Crisis Insurance Insurance Exercises 146

Agility PR Solutions

JANUARY 13, 2020

The new California Consumer Privacy Act (CCPA) became effective on January 1, 2020, and according to major news sources, most companies are not yet compliant or prepared for the impact CCPA will have. New research from digital marketing and consumer data management tech firm SRAX offers a CCPA compliant data set.

Tools 78

Tools Privacy Brand Branding 78

Sword and the Script

OCTOBER 3, 2023

These include principles such as “Safety, privacy, and security as first-class citizens” and “Use open source whenever possible; vet everything else and assume it is unsafe.” Private equity firm Sumeru Equity Partners acquired a majority stake in the internal comms platform SocialChorus for $100 million in 2020.

Analysis 173

Analysis Tools SMB Software 173

5W PR

NOVEMBER 7, 2019

Facebook is currently under a heavy amount of scrutiny , both for its allowance of incorrect information as well as its lack of respect for consumer data privacy. It’s made promises surrounding the consumer data privacy debate. Because of this, the social media giant has attempted to change its tune.

Advertising 68

Advertising Advertising Privacy Facebook 68

Buzzstream

FEBRUARY 17, 2025

Heres a snapshot of Monday.com since 2020. Google also ignores some data for privacy purposes. For example, when I looked at a coronavirus.com signage asset from Signs.com, published during the Pandemic in 2020. In my experience, it gets progressively more challenging to build the higher you get.

Digital PR 112

Digital PR Report Google Radio 112

NewsWhip

OCTOBER 9, 2024

Since 2020, our partner base has widened again, to include some of the world’s top brands such as Google, Meta and Ford. We take an ethical and privacy-by-design approach to our work. These professionals were hungry to move beyond a world of relationships and fake metrics. Read more on our ethics and approach to data here.

Viral 78

Viral Privacy Ethics Technology 78

Stern + Associates

MARCH 22, 2023

Show you respect privacy and safety by declaring an AI ethics policy consistent with your business values. For example, by clarifying roles and responsibilities, you can alleviate fears about job elimination. Success will boil down to team, culture and people.”

Tools 113

Tools Ethics Technology Privacy 113

Sword and the Script

AUGUST 1, 2023

Plus, unlike other generative AI tools where you need to register with an email and phone number, we anonymize all data we pass to OpenAI, providing an additional level of privacy.” ( Source ) Cision. I wrote a product briefing on the Notified PR platform in 2020 – and an update in March of 2023. click image for higher resolution) 5.

Software 146

Software Pitching Ethics Technology 146

Stephen Waddington

MAY 5, 2019

Facebook privacy, improving your media relations game, report on organic engagement, Comms School on content, and Metia recruitment drive. We return to the Championship for the 2019/2020 season. ?? Facebook privacy isn’t necessarily a good thing Facebook’s big play at its F8 developer conference this year was privacy.

Privacy 60

Privacy SEO Pitching Facebook 60

Sword and the Script

AUGUST 6, 2024

There are too many privacy and data theft concerns. You cannot be too paranoid about data privacy and security these days. Formerly called SEMrush (search engine marketing), it acquired Prowly in the fall of 2020. Primarily, I don’t like the fact they want to verify users by collecting personally identifiable information (PID).

Privacy 91

Privacy B2B Pitching Analysis 91

PR in High Definition

AUGUST 25, 2021

Talking entertainment, TikTok has officially been heralded the world’s most downloaded app in 2020 as it beat out the other top four apps, all owned by Facebook. One company also making headlines around privacy concerns is Apple. Still, there’s a way to go until it catches up to Netflix, which boasts a massive 209 million subscribers.

Privacy 62

Privacy System Facebook Video 62

The Hoyt Organization

NOVEMBER 16, 2023

and 2020 (Barcelona 3.0). It’s especially important today as organizations work to comply with data privacy regulations like GDPR. Approximately 200 participants from over 30 nations originally adopted the seven principles. The Barcelona Principles have since been updated twice – in 2015 (Barcelona 2.0)

Publicity 91

Publicity Measurement Privacy Guidelines 91

PR in High Definition

JANUARY 26, 2022

The battle for online safety privacy continued as Twitter prevented users from sharing pictures and videos of others without their permission, and Twitch rolled out AI to prevent banned users from rejoining the site. And, on the ground, Strava’s data showed that people were 38% more active in 2021 than 2020.

Privacy 62

Privacy Technology Google Video 62

Critical Mention

SEPTEMBER 21, 2018

In fact, according to Buxton Customer Analytics, by 2020 millennials (ages 20-36) are projected to have a spending power of 1.4 You might find this annoying, distracting, or perhaps even an invasion of privacy. Millennials are the wave of the future. trillion dollars–more than any other generation before them.

Advertising 84

Advertising Advertising Analytics Privacy 84

Sword and the Script

DECEMBER 20, 2022

This, coupled with consumer’s savviness to marketing tactics, the death of the cookie, and privacy concerns, earned media and PR are becoming essential to a CMOs toolkit and business success. 2020: 30 Pragmatic Marketing and PR Predictions for 2020. However, growth in global ad spend is expected to slow to about 5.9%

Marketing 213

Marketing Content Marketing Data Social Media 213

PR 20/20

SEPTEMBER 29, 2020

Regardless of whether marketers embrace AI, it is accelerating change in the industry: Consumers demand greater personalization, and want to control data and privacy. Developed Formal Online Education: Finally, the Institute launched an online education platform in July 2020: AI Academy for Marketers. Career paths will evolve.

Case Study 92

Case Study Study Brand Branding 92

Mindful Marketing

APRIL 8, 2023

” Among the notable signatories are tech leaders Elon Musk and Steve Wozniak and 2020 presidential candidate Andrew Yang. ” Some of the potential pitfalls include information accuracy, privacy, intellectual property, offensive content, attribution, and impact on humans' livelihoods.

Ethics 94

Ethics Pitching Privacy Technology 94

Stern + Associates

NOVEMBER 2, 2023

It’s no longer optional to be fluent in the language of AI marketing,” explains Lecinski, winner of Kellogg’s 2020-2021 Sidney J. But we also have to think about how to balance the customer experience with privacy, legislation and even different cultural norms.” Levy Teaching Award.

Marketing 62

Marketing Privacy Training Strategy 62