Sword and the Script

MAY 16, 2020

The company said it polled more than 1,000 journalists for the 2020 edition ( cliff notes to the 2019 edition here ). The full report is fairly dense and covers a lot of ground including trust in news, media bias, and the top challenges facing journalists: 2020 Global State of the Media Report by Cision. Try our services.

Survey 173

Survey Media Relations Pitching Media 173

NewsWhip

JANUARY 27, 2022

We looked at how interest in Veganuary has reduced over the years, but honed in on the brands whose vegan products are maintaining momentum for veganism. Veganuary and vegan product launches have been making headlines for years now, and capturing huge amounts of media and public attention.

Instagram 148

Instagram Comparison Web Product Launch 148

Sword and the Script

JUNE 3, 2020

1) The PR tech vendors comms pros recommend The 2020 JOTW Communications Survey identified the PR tech vendors most likely to be recommended. Data from Agility PR Solutions shows a 30% increase in press releases – and 60% increase in pitches – from March to April 2020. Here’s this month’s PR tech sum.

Product Launch 109

Product Launch Survey Banking Pharmaceuticals 109

Sword and the Script

MARCH 24, 2020

Product launches and marketing campaigns are getting delayed. But what does “heavily impacted” mean?

Marketing 102

Marketing Comparison Product Launch Survey 102

Sword and the Script

APRIL 9, 2024

The last time I reviewed it was in 2021 , which was based on 2020 data – the year of the pandemic. For example, host a single webinar for a new product launch but offer break-out rooms by customer segments such as executive sponsors, daily users, admins or technical users.

B2B 155

B2B Study Report Product Launch 155

Newsfile

NOVEMBER 14, 2023

Product Launches or Special Editions Holiday Sales or Promotions Corporate Social Responsibility Initiatives (eg. Step 1: Choose a Relevant Theme – Choose a holiday press release theme that fits your brand, like product launches, special editions, holiday sales, CSR efforts, industry insights, or milestones.

Examples 116

Examples Retail Energy Product Launch 116

Barokas

APRIL 23, 2020

For one, 2020 will undoubtably become the most productive spring cleaning season in history. Maybe a major product launch has been delayed due to the impacts of remote work or stalled recruitment. We can all agree that 2020 is not off to a promising start. Do some light remodeling.

Product Launch 88

Product Launch Crisis Media Training Interviews 88

Prohibition

AUGUST 25, 2021

So far in 2021 , 86% of businesses use video as a marketing tool, an increase from 85% in 2020. Video marketing is a powerful tool that has the ability to inform, entertain and engage audiences. These stats highlight just how key video content is for social media campaigns. Get in contact today to find out how we could help you!

Video 105

Video YouTube Instagram LinkedIn 105

PR Fuel

AUGUST 27, 2020

A good example of this might be a new telemedicine option for healthcare providers in 2020. Product Launch Press Release. You can effectively deploy a press release to unveil a cool new product. Be sure to emphasize the features of the product in the release to capture the attention and interest of reporters.

Nonprofit 104

Nonprofit Local Writing Examples 104

Engage PR

OCTOBER 28, 2020

Client nominated in the 2020 LDC Top 50 ‘Ones To Watch’ – a programme for UK business leaders. LinkedIn content for company successes, contracts wins and new products launches. Advice to successfully protect a client’s reputation following media issue. Marketing material produced for client’s new website.

Branding 60

Branding Brand Local Product Launch 60

Buzzstream

DECEMBER 30, 2024

These stories can be tied to holidays, recurring events, or significant changes within a company, such as a merger or product launch. What is Proactive PR? Proactive PR is any planned PR story. This proactive, planned campaign was tied into a major social event.

Pitching 62

Pitching Trends Google Data 62

Prohibition

AUGUST 17, 2021

According to Wyzowl’s 2020 report 89% of video marketers said that video gave them a good ROI. This could very well be due to the fact that video content is more digestible and thus, more retainable. The return on investment is extremely positive for video marketing. Going Forward. Drop us a line at hello@prohibitionpr.co.uk.

Content Marketing 62

Content Marketing Video Marketing Product Launch 62

Prohibition

NOVEMBER 10, 2021

Google – Year in Search 2020. For many of us, 2020 was a challenging and different year, which Google used as inspiration for their ‘Year in Search 2020’ video. To help and inspire you to start your video promotion journey, here are eight of the most inspiring promotional videos that will blow your mind.

Video 62

Video Sports Film Employee 62

PR Fuel

JANUARY 15, 2021

2020 was a tough year for most of us, but it also helped birth many new businesses. It can discuss a product launch or a business merger. For example, let’s return to the example of a product launch. If Apple launches an iPhone 13, they can include a quote from the Head of Products from the company.

Writing 59

Writing Product Launch Examples Consumer 59

Bianchi Biz Blog

JULY 20, 2023

According to CTA, CES 2023 “shattered expected attendance drawing over 115,000 industry professionals – marking the largest audited global tech event since early 2020. – derived from the data the Consumer Technology Association (CTA) shared about CES 2023 that may help your CES 2024 PR planning: CES continues to grow in size and scope.

Automotive 57

Automotive Mobile Transportation Internal 57

Konnect Agency

FEBRUARY 26, 2021

2020 was a major year for Taylor, having written, recorded and released two studio albums while in quarantine, filming and releasing a Disney+ documentary and re-recording her old masters. She’s reinvented herself with each new album, going from an innocent and sweet country performer to a pop culture icon. A Holistic Campaign is Key.

Branding 52

Branding Brand Marketing Storytelling 52

5W PR

FEBRUARY 1, 2020

There is a view that proper branding mixed with good PR can result in both higher sales and customer loyalty for a product or service. Importance of Branding in 2020. It’s typically within an existing product line or, at least, within a product category that is already associated with the brand. Those people are wrong.

Branding 109

Branding Brand Publicity Consumer 109

Konnect Agency

NOVEMBER 7, 2019

2020 is on the horizon, and you’re probably thinking of what New Year’s resolutions you can make (and break…yikes!). PR professionals LOVE hearing from their clients, but often we’re an afterthought when it comes to product launches, company news and c-suite announcements. Call Your PR Firm More.

Instagram 60

Instagram Social Media Software Analytics 60

Konnect Agency

FEBRUARY 28, 2020

Whether it’s a new product launch, a funding announcement, or an event, we are the experts when it comes to the best outlet and editor to reach out to. Ambassador Program Being in a digital age, it’s probably no secret that influencers play a significant role in today’s promotion of products.

Marketing 61

Marketing Instagram Agency Product Launch 61

Bianchi Biz Blog

JUNE 30, 2022

The pre-pandemic CES 2020 hosted some 4,400 exhibitors and 6,500 media. Your company needs to be finalizing what big announcements, product launches, unveilings, etc. It can be thrilling to be a part of such a huge, impactful show and have the chance to interact with major media outlets and potential customers.

Automotive 74

Automotive Mobile Technology Resources 74

OnePitch

APRIL 14, 2022

On a day to day basis, that could consist of anything from assisting my team in developing key account plans (tradeshow activations, product launch plans, etc.), Did a client see a social media post about a new product launch, thus read the full press release and ask for a product demo? I love this question!

Healthcare 52

Healthcare How To Pitching Product Launch 52

Karen Freberg

JUNE 24, 2019

Plus, Dunkin did win the award for best product launch (well, it was only available for a day!). Well, there’s always next year’s event and we know the Cannes Lions Festival of Creativity will be held June 22 – 26, 2020. It was indeed one of my favorite presentations.

Education 64

Education Pinterest Creativity Facebook 64

Prohibition

JANUARY 14, 2022

There are people who are already familiar with your brand or product and have a large following of their own. You can leverage these guys not only for marketing campaigns and product launches, but also to help sway opinions during PR crises. The top 11 crises of 2020. Top nine PR crises so far for 2019.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Sword and the Script

DECEMBER 20, 2022

We’ll also see the metaverse become a fixture across integrated marketing and PR programs, from product launches to product placement. 2020: 30 Pragmatic Marketing and PR Predictions for 2020. Prior year prediction posts: 2022: 20 PR and Marketing Predictions for 2022.

Marketing 213

Marketing Content Marketing Data Social Media 213