ImPRessions - Crenshaw Communications

NOVEMBER 23, 2020

In PR and elsewhere, 2020 has been a year like no other. So, the sooner we finish our 2020 roundup posts and forecasts for the coming year, the quicker we can put it all behind us. 2020 saw more innovation in communications tactics, especially the use of live/streaming video platforms like Twitch. Livestream goes mainstream.

Trends 407

Trends Communications Employee Corporate 407

PRSay

JANUARY 16, 2020

The rise of AI technology, fake news as a weapon, a divisive political climate and a growing panoply of third-party perils are just a few of the factors contributing to the evolving reputational threats that companies will have to reckon with in 2020. Controversial statements.

Reputation 183

Reputation Privacy Banking Ethics 183

PRSay

JANUARY 1, 2020

It’s 2020, and that means it’s time for New Year’s resolutions! that will hopefully make your 2020 even more successful: Remember not to skimp on storytelling. that will hopefully make your 2020 even more successful: Remember not to skimp on storytelling. In 2020, resolve to take an analytical approach to your results.

Publicity 166

Publicity Storytelling Instagram Pitching 166

Sword and the Script

JANUARY 21, 2025

Since I work in technology, which is by definition the application of science for practical use, there is some direct professional development value. HubSpot has them for marketing and social media. Most of the social media platforms have courses you can take on their advertising products.

Google 157

Google Course Survey YouTube 157

ImPRessions - Crenshaw Communications

MAY 7, 2020

Are you more interested in e-commerce and technology? The post 20 Retail Journalists You Should be Following on Twitter in 2020 appeared first on Crenshaw Communications. Aine is a retail reporter at Business Insider covering major retailers like Walmart, Target, Costco, Home Depot and Target. April Berthene @ByAprilBerthene.

Retail 245

Retail Twitter Real Estate Trends 245

ImPRessions - Crenshaw Communications

OCTOBER 21, 2020

In spring 2020, event producers raced to convince attendees and sponsors of the value of online experiences. Event technology providers like Bizzabo built robust solutions that allow online attendees to simulate in-person human engagement with networking tools for chats, socializing, meet-ups, and direct messages.

Conference 310

Conference Trade Shows Technology Video 310

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. The list below is broken into four sections: Marketing statistics from 2020. Public relations statistics from 2020. Social media statistics from 2020.

Survey 183

Survey Marketing B2B Study 183

Onclusive

JUNE 24, 2020

In addition to organic search optimization, two other methods of promotion include distributing your content on your social media channels as well as asking staff to promote to their personal networks – and both of these tactics are free. We will also be hosting a webinar on the topic on June 25th, 2020.

Strategy 418

Strategy Media Advertising Advertising 418

PRSay

APRIL 24, 2020

When pitching story ideas to journalists during the COVID-19 crisis, PR pros should use email, find local news angles and make experts available for video interviews, according to Cision’s “ 2020 State of the Media Report ,” released on April 21. This is down from 19 percent in 2019. Photo credit: shutterstock.

Report 170

Report Pitching Media Survey 170

Deirdre Breakenridge

JULY 22, 2019

Social media continues to capture time and attention. Here are some of the stats revealing how much people participate in social media; where they spend their time; what they like to do and how often. Social Media Workshop in Princeton, NJ. The social media numbers continue to grow.

Social Media 177

Social Media Media Interviews Instagram 177

Sword and the Script

JANUARY 19, 2021

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. About two years ago, I saw an opportunity to use that experience to fill an information void in PR technology. Retargeting ads based on earned media coverage.

Technology 173

Technology Publicity Software Pitching 173

ImPRessions - Crenshaw Communications

MARCH 10, 2020

For most people social media is a great way to follow trending news, post food pictures and, most importantly, share memes. Social media helps us and our clients connect to customers, drive web traffic, and even develop or convert leads. Yet the social media landscape changes constantly. It’s not just a fad.

Social Media 156

Social Media Trends Media Instagram 156

Doctor Spin

JANUARY 31, 2025

Many struggle with emotional maturity and social media. Here we go: Emotional Maturity and Social Media How do we better understand the emotional maturity of the selfie generation ? Lacking emotional responsibility on social media: When people get easily offended, especially on behalf of others.

Social Media 52

Social Media Media Course Blogging 52

Critical Mention

FEBRUARY 4, 2020

Their Insights section of their website is an excellent resource to learn about technology updates, latest trends, employee experiences and more. BIGfish is an award-winning team of talented storytellers, creatives and publicists that integrates traditional PR with digital media to best support its innovative clients. Until next time!

Public Affairs 172

Public Affairs Creativity Nonprofit Radio 172

Sword and the Script

DECEMBER 3, 2024

We have used keyboards and touch screens to interface with technology ever since the Graphical User Interface (GUI) was created. According to a press release , AlphaMetricx delivers “AI with custom large language models (LLMs) to identify expert media insights, streamline workflow, and provide a customized user experience.”

Software 176

Software Measurement B2B Training 176

Critical Mention

AUGUST 7, 2020

NEW YORK — Critical Mention, the leading earned media platform, has announced the promotion of Vishal Padhye to Chief Technology Officer. As exciting as this is for me personally, I am even more excited to be leading an incredible team of technology professionals into a new era at Critical Mention.”.

Technology 125

Technology Television Analytics Radio 125

ImPRessions - Crenshaw Communications

MARCH 16, 2021

As the social media landscape becomes more complex, PR pros debate whether Facebook is still an essential platform. For B2B communications, LinkedIn is typically the top social destination, and Twitter may also be useful, but few brands prioritize Facebook. . Personalized communication is another emerging social media trend.

B2B 344

B2B Facebook LinkedIn Small Business 344

5W PR

FEBRUARY 28, 2025

Managing public relations for international defense technology contracts requires careful consideration of multiple factors, from cultural sensitivities to regulatory compliance. Export control regulations affect what information can be disclosed about specific technologies or products.

International 78

International Internal Crisis Management Technology 78

Sword and the Script

JULY 7, 2020

Managing customer relationships is a business process that’s virtually impossible to perform at scale without technology, even as the term CRM has become synonymous with the technology. Welcome to the second half of 2020! Here’s the summary of news – the monthly PR Tech Sum – from the world of the PR technology vendors. >>>

Technology 129

Technology Publicity Software Print 129

PR 20/20

SEPTEMBER 17, 2019

So as we plan for 2020, we take stock of the events we’d like to attend. To share the knowledge wealth, below is my list of the 20 coolest marketing events in 2020 (coming to a venue somewhere in the U.S.). Disclaimer: Some of our favorite events have yet to release their dates for 2020. Social Media Marketing World.

Conference 97

Conference Marketing Case Study Content Marketing 97

5W PR

JANUARY 16, 2020

That said, powerful trends have sparked changes in PR and communications, disrupting lives, media, and business in a few years. So what are the three powerful trends that you should keep an eye out on as a PR and Communication professional in 2020? Three PR and Communication Trends to Watch. Niche Targeting. Live Streaming.

Trends 120

Trends Communications Big Data B2C 120

ImPRessions - Crenshaw Communications

MAY 20, 2020

Those of us in PR naturally have the obvious social media and communications apps like Twitter, LinkedIn and Slack, but what are some others that help us stay connected and productive? From email marketing, blog optimization, to social media marketing, Hubspot offers a wide range of features to help content marketers. .

Mobile 306

Mobile Content Marketing Pitching Social Media 306

Waxing UnLyrical

JANUARY 26, 2020

You can’t escape the news – fake news influenced the 2016 election and will be even more visible in 2020. But I believe many people that are discussing these topics are missing the larger, and more chilling impact this is going to have on business in 2020 and beyond. Guest post by Mark W. Kennedy ) or see others anywhere we want.

Ethics 23

Ethics Technology Financial Banking 23

PRSay

SEPTEMBER 8, 2020

where she studies the intersection of democracy and technology in Central and Eastern Europe. Because, all around the world, in a lot of different sectors, there are communicators who don’t necessarily share those standards, including politicians and certain media networks. No, not necessarily.

Communications 177

Communications Government Viral Radio 177

Karen Freberg

OCTOBER 13, 2019

One of the areas that is gaining of course a lot of focus in the social media space is the area of certifications and additional training. Incorporating social media certifications is a constant element in all social media classes – but the question always is – which one(s) do you assign?

Social Media 72

Social Media Media Pinterest Education 72

PRSay

JULY 1, 2022

million in 2020, according to Pew Research Center. About 2,200 local print newspapers have closed since 2005, cutting the number of newspaper journalists by more than half between 2008 and 2020. adults say they get news from social media “often” or “sometimes,” according to Pew. New technology, new commitments.

Handbook 192

Handbook Publicity Newspapers Television 192

Prohibition

JANUARY 17, 2022

Social media is an increasingly important element in a successful crisis management approach. With the recent increase in the use of social media in crisis situations, organisations across all sectors need to understand the benefits of incorporating it into their crisis plan. What is Crisis Management?

Crisis Management 118

Crisis Management Social Media Crisis Media 118

PR Job Coach

NOVEMBER 26, 2020

Ageism: The Pause that Perplexes Patti Temple Rocks and Scott Monty Opine on the "Agedemic" at the PRSA Silicon Valley Friday Forum on November 20, 2020. Ageism, the practice of sunsetting experienced pros , has been with us in the work force for many years but today has become a routine practice in technology and many other industries.

Corporate 274

Corporate Leadership Advertising Advertising 274

ImPRessions - Crenshaw Communications

DECEMBER 23, 2020

An increase in engagement across all social media accounts. Earned media is our bread-and-butter, but social sharing is the fastest way to create a two-way conversation with potential customers and partners. 2020 saw in-person conferences move online, but our experts are still in demand.

Banking 310

Banking Creativity B2B Conference 310

Bianchi Biz Blog

DECEMBER 16, 2020

Here are the top 11 most visited of our Meet the Media profiles in 2020: 1. Meet the Media: Jennifer Vuong, Automotive News TV. Meet the Media: Kirsten Korosec, Senior Transportation Reporter at TechCrunch. Meet the Media: Terry Kosdrosky, Assistant Web Editor & Social Media Coordinator at Automotive News.

Meeting 98

Meeting Automotive Mobile Media 98

Onclusive

JUNE 17, 2020

If you skip optimizing to increase search and social media engagement, you’re significantly reducing the digital footprint of your content. In our next blog, we’ll share three more strategies that the most innovative communicators are using to better engage through media.

Strategy 273

Strategy Media Television Content Marketing 273

Stephen Waddington

DECEMBER 30, 2019

He published a paper called PR 2020 on behalf of the CIPR in 2011 that examined the future of PR. The PR 2020 project was based on interviews with PR practitioners throughout the UK and the outlook for the forthcoming decade. They are all issues that will occupy us all in 2020. Here are the headlines. Issues in practice 1.

Government 103

Government Education Print Ethics 103

The Proactive Report

SEPTEMBER 3, 2024

Between January and December 2020, 65% of searches conducted on Google, both desktop and mobile platforms, concluded without users clicking through to another website. SBO technology levels the playing field. And because it’s a relatively new technology, the field is wide open. This is known as zero click search.

SEO 246

SEO Engineering Google YouTube 246

Sword and the Script

DECEMBER 28, 2021

The total count of posts published is down from 86 in 2020. If you want social proof…. If you want content marketing to augment PR, social media and other marketing activities…. 8 Innovations in Public Relations Technology to Watch. How 2,400 Journalists Use Social Media for Reporting .

Blogging 160

Blogging Software Google Content Marketing 160

5W PR

MARCH 10, 2025

billion in 2020, showing a clear demand for educational playthings. Videos, blog posts, and social media content should demonstrate both the educational value and entertainment factor of the toys. Short-form videos work well on social media, while longer formats can explore learning journeys in depth.

Strategy 78

Strategy Education Video Storytelling 78

ImPRessions - Crenshaw Communications

JANUARY 22, 2020

The Asia Pacific region contains many of the fastest-growing and lucrative business markets, especially for technology companies. Advancements like 5G, robotics, AI, and mobile technology infrastructure give it an edge. Beyond culture and language, technology trends are distinct in many APAC countries.

Mobile 156

Mobile Local Technology Television 156

ImPRessions - Crenshaw Communications

JULY 6, 2016

It’s expected to reach $20 billion by the year 2020. A PR agency employee starting in the business today will be creating programs, telling stories, and reporting to clients in ways very different from just a few years ago, in part due to the rise of digital technology and the blurring of lines between paid, earned, and owned media.

SEO 204

SEO Analytics B2B Measurement 204