PR for Anyone

AUGUST 17, 2021

I want you to look at TikTok because that is one of the fastest growing social media platforms. It grew 800% from January 2018 to January 2020. You might think it’s out of your demographic but 13-60 is a pretty wide one and the media is paying attention to what’s going on there. ” Newsjacking.

Trends 246

Trends Television Exercises Pitching 246

Solo PR Pro

JUNE 2, 2021

When you’re doing this sort of viral, online guerilla marketing,” Jeff says, “you’ve got to get out quick and strike while the iron’s hot.” The 2020 election season was a tumultuous time period for many people in the United States. How do you help a client go viral (in a good way)? Choose the path of positivity.

Viral 81

Viral Hotels Guidelines Community 81

Prowly

FEBRUARY 18, 2025

Here are some of the most common PR campaign goals: Improving brand awareness Driving new website traffic Increasing the number of media mentions Improving your impressions Increasing social media reach And similar goals Before setting out on your PR campaign, make sure to have a previous track record of similar KPIs for comparison. #2

Examples 104

Examples How To Product Launch Print 104

NewsWhip

FEBRUARY 28, 2023

It’s easy to get lost in the noise of social media nowadays. For you” pages and “suggested posts” dominate most media, and in order to effectively adapt to the world of digital publishing, it’s important for brands to take advantage of short videos. followers, it’s in the same viral sphere as Duolingo.

Video 148

Video Brand Branding Instagram 148

Communications Conversations

JANUARY 5, 2021

You may have missed it, but Walmart’s social media team got itself in a bit of hot water last week when someone inadvertently tweeted a personal opinion from the corporate Walmart handle. — Josh Hawley (@HawleyMO) December 30, 2020. Only use social media tools for publishing and responding.

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Government Social Media Viral Media 74

Sword and the Script

AUGUST 11, 2020

Similarly, the 2020 JOTW Communications Survey found businesses believe partisan politics is a complicating factor in communications. So, what do PR people think about media and bias? Those that said the media is “sometimes” objective: Politics on the sleeve. “ Blame social media. Experience matters.

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Survey Data Media Ethics 165

Barokas

DECEMBER 5, 2019

It doesn’t feel that long ago that I was a teenager of the 90s, imagining 2020 as a far-off futuristic existence. Social media and influencer relations are taking a growing share of marcom budgets. Digital and interactive media have largely displaced print. now want to know, “How can we go viral?”.

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Strategy Media Storytelling Pinterest 78

NewsWhip

JULY 21, 2022

The crisis for Burger King began when social media users accused Burger King of failing to appreciate their workers, after a video of the goodie bag Ford received upon his retirement went viral. He was rewarded for his years of service with a goodie bag containing a movie ticket, candy, and a Starbucks cup.

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Employee Viral Crisis Brand 147

Konnect Agency

NOVEMBER 14, 2022

As social media platforms continue to emerge and evolve, each innovation drives industry trends, and advertisers must quickly adapt to create and maintain relevancy with consumers in order to keep their brands top of mind. Final Thoughts.

Video 98

Video Agency Strategy Marketing 98

Buzzstream

FEBRUARY 3, 2021

With uncertainty still rife surrounding the pandemic, since early 2020 outreachers have had to be more versatile and adaptable than ever before. Reactive outreach and campaigns have been a strong theme amid the pandemic, and the industry nailed this in 2020. Creativity is key. However, relying on one angle, alone, is too risky.

Digital PR 170

Digital PR Industry Strategy Film 170

5W PR

FEBRUARY 17, 2021

The “born” trendspotters are social marketers. They’re used to analyzing social media data and talking to customers. Because social media is so popular, that is the ideal place to look. The first place is the brand’s social feed. Review the brand’s social media metrics to see what’s popular.

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Consumer Trends Viral Survey 97

Prohibition

DECEMBER 19, 2019

As we transition into 2020, emerging technologies are continuing to change the way we build and consume content. New equipment, formats and expectations are laying the foundation for mini-revolutions across business and the media. More people will practice this as an art form in 2020 and consciously include it in their video creation.

Video 48

Video Trends Storytelling YouTube 48

NewsWhip

DECEMBER 31, 2019

Best Socially-conscious Brand. Best Activation on a Viral Moment. Happy almost 2020! While many people have joked via social media that they’d never want to face the amount of minutes they lost to watching Netflix, this is a fresh way to showcase what went well for the brand this year. Best Brand on Instagram.

Brand 78

Brand Branding Film Instagram 78

Buchanan PR

OCTOBER 5, 2023

Thus began a downward spiral of Swift’s image in the media. A social media blackout accompanied the announcement of her 2017 album “Reputation”, which was heavily branded with snakes and other imagery related to the public argument between herself and the Kardashian clan. The original viral “ketchup and seemingly ranch” post.

Strategy 88

Strategy Media Viral Trends 88

Mark My Words

MARCH 15, 2022

A photo recently went viral showing an old man cradling a cat after, the post suggested, his home had been obliterated by a Russian missile. That this photo was found to be actually from a house fire in Turkey in 2020 demonstrates that propagandists on both sides of the conflict don’t feel bound by truth in their pursuit of stirring images.

Viral 78

Viral Groups Google Internal 78

Reputation Us

MARCH 16, 2022

However, he didn’t realize someone filmed him and posted it online, which quickly became viral. He also sold ‘Birds Aren’t Real’ merchandise and created a significant social media presence for the group, which continues. As he marched, he yelled, “Birds are a myth; they’re an illusion. Wake up America!

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Reputation Government Film Viral 78

Sword and the Script

MAY 12, 2020

There may be a place for including social media – here’s an example of an interesting way to include social elements from Instagram (or other sites) selectively. blogs #bloggers #publicrelations #contentmarketing #content — Frank Strong (@Frank_Strong) February 15, 2020 4. Drop the jargon use plain language.

Company 115

Company Survey Pitching Report 115

PRSay

DECEMBER 18, 2019

In the new era of corporate responsibility, large organizations increasingly turn on a dime when faced with criticism on social media. As social media has empowered popular movements, large corporations have learned to react with increasing agility in their communications — and in their internal decision-making.

Corporate 100

Corporate Crisis Management Crisis Government 100

Communications Conversations

SEPTEMBER 3, 2019

One big trend I see accelerating in the social media world in 2019 is the move to more “community” and less “let’s go viral” It’s something I talked about in my trends presentation I put together that I’ve given now to five different groups in the Twin Cities. And, that will happen.

Groups 68

Groups Brand Branding Facebook 68

PR in High Definition

SEPTEMBER 22, 2020

The phrase is said to have originally been a satirical abbreviation for Oll Korrect (all correct) used by proofreaders in a Boston newspaper during the 1840s, before going viral across the world. The word ‘OK’ has been around for about 180 years. Avoiding hibernation.

Creativity 116

Creativity Employee Newspapers Crisis 116

Prohibition

MARCH 11, 2022

It’s also taken social media by storm and provided a great opportunity for brands to jump on the trend. The posters have been displayed throughout London and also across social media and have received an overwhelming response. The following video and drawing that went viral sums it up quite well.

Social Media 71

Social Media B2C Viral Trends 71

Konnect Agency

MAY 15, 2020

If you’ve spent any time on social media in the last year or so, you’ve almost certainly heard of TikTok. TikTok is a popular social media app that allows users to combine visual and audio elements in short-form videos. Never before have brands been able to create virality on such a massive scale.

Viral 52

Viral Video Social Media Creativity 52

NewsWhip

AUGUST 12, 2021

Bezos’s approach to owned media looks a little different. He doesn’t have his own Facebook page and he has not posted on his Twitter account since February 2020. The one social media channel that we see him consistently posting on is Instagram, which is particularly relevant here due to the IGTV content surrounding his spaceflight.

Facebook 97

Facebook Travel Instagram Viral 97

Buzzstream

DECEMBER 30, 2024

I might use a social media tool depending on my target demographic. which went insanely viral, and has just under one thousand linking root domains today. You can search trends based on category: This plays directly into our previous step of identifying areas of expertise and relevance. For instance, TikTok is huge with Gen Z.

Pitching 62

Pitching Trends Google Data 62

Prohibition

MARCH 30, 2021

The Weetabix and baked beans social post completely blew up on social media in early February. This perfect piece of social content gave other brands like Specsavers, Tinder and even Google, the safe opportunity to hop on the trend and participate in what’s known as ‘brandter’. That Weetabix and Heinz baked beans tweet.

Pharmaceuticals 62

Pharmaceuticals Retail B2C Social Media 62

Konnect Agency

APRIL 20, 2021

As we learned in summer 2020, a brand’s social and digital channels are just as susceptible to crises and cannot be ignored when crisis planning. An unexpected event, combined with social media’s immediacy, makes crisis communications and reputation management even more critical.

Crisis 52

Crisis Brand Branding Crisis Communications 52

Prohibition

JANUARY 14, 2022

In today’s world, a negative story about your brand or organisation could go viral in an instant. Who is responsible for external communication – responding to journalists, bloggers and other members of the public on social media channels and elsewhere online? What is a PR Crisis Plan? What Not to Do in a Crisis!

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Crisis How To Crisis Management Crisis Communications 62

Communications Conversations

NOVEMBER 24, 2020

By now, you’ve undoubtedly heard of the viral Ocean Spray TikTok moment. The viral moment spawned tens of thousands of copycats (including one from Mick Fleetwood) and online visibility Ocean Spray only dared dream of. All in all, Ocean Spray handled its viral moment quite well. They reacted like a socially-savvy company.

Social Media 179

Social Media Viral Company Media 179

Sword and the Script

DECEMBER 10, 2019

And now on with the marketing and PR predictions for 2020. In 2020 I think we will see analytics playing a bigger role in helping teams become more proactive in their approach with customers and less reactive. Christoph Luke | Christoph Luke Media Relations. Podcast advertising revenue will exceed $1 billion in 2020.

Marketing 129

Marketing Content Marketing Advertising Advertising 129

PRSay

JANUARY 6, 2021

During the pandemic, economic crisis, racial tensions and partisan arguments that have marked 2020, we have started communicating differently. Add to this the fact that social media has made audiences more cynical, and in this unprecedented time, we need new rules for communication. Awe is the second most viral emotion.

Communications 199

Communications Viral Fashion Public Affairs 199

MaccaPR

JANUARY 8, 2021

From TikTok, LinkedIn and Twitter to Pinterest, Instagram and Facebook – if you’re in marketing, you’re eager to predict how your brand can more effectively use social media in 2021. Leveraging a viral social media moment has to start with listening,” says Arik. What about Twitch? LinkedIn video? Never fear!

Social Media 62

Social Media Trends Viral Marketing 62

PRSay

JUNE 7, 2021

Media fires that communicators could have doused before the 6 o’clock news, even a decade ago, can now erupt into global conflagrations, thanks to smartphones and social media. In response to a hypothetical breakdown in a company’s supply chain, a red team could simulate a scathing social media post that is meant to go viral.

Crisis 164

Crisis Exercises Crisis Communications Reputation 164

Contently - Strategy

MARCH 2, 2023

But there’s another short-form video format taking social media by storm: Social Reels. On Instagram, Reels debuted in 2020 and have been a runaway success, eclipsing Stories in 2022 to become Instagram’s fastest-growing feature worldwide. TikTok is probably the best-known platform for brand videos.

Brand 127

Brand Branding Instagram Video 127

Burrelles Fresh Ideas

OCTOBER 31, 2023

SOURCE] Social Media Involvement Newsjacking primarily occurs on social media platforms, where real-time conversations are in progress. By actively joining these dialogues, businesses can interact with their audience, initiate discussions, and enhance social media engagement and sharing.

Ethics 103

Ethics Trends Social Media SEO 103

Doctor Spin

DECEMBER 15, 2023

Echo chambers in social media contribute to the viral spread of misinformation by acting as initial bandwagons for complex contagions.” Echo chambers and viral misinformation: Modeling fake news as complex contagion. Source: PLoS ONE 1 Törnberg, P. PLoS ONE, 13. 2 Silfwer, J. 2018, August 6). Episteme, 19, 373 – 393.

eBook 52

eBook Viral Journalism Resources 52

Doctor Spin

DECEMBER 4, 2023

Confirmation Bias in the Era of Mobile News Consumption: The Social and Psychological Dimensions. Confirmation bias, amplified by social media algorithms and media logic, segregates online communities into isolated information bubbles—echo chambers. Source: Digital Journalism 1 Ling, R. Source: PLoS ONE 3 Törnberg, P.

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Media eBook Viral Construction 52

Buzzstream

NOVEMBER 10, 2020

You could have a contact list brimming with journalists, and a potentially-viral campaign, but if you hit send on a flat pitch don’t be surprised if you fail to get opens or coverage. Photoshop and crop holding images for the website and social media. looks in her BrightonSEO 2020 talk, below, too. Get source quotes .

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Pitching Writing Digital PR How To 164