Onclusive

JULY 9, 2020

Join Onclusive’s 30-minute workshop led by Deidre Breakenridge & Rachel Beauvais who will demonstrate various uses cases and best practices for leveraging technology to understand trends in the media. July 29th, 2020: 1PM EST. The post Best Practices for Understanding Media Trends appeared first on Onclusive.

Trends 74

Trends Media Pitching Technology 74

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2020

In PR and elsewhere, 2020 has been a year like no other. So, the sooner we finish our 2020 roundup posts and forecasts for the coming year, the quicker we can put it all behind us. 2020 saw more innovation in communications tactics, especially the use of live/streaming video platforms like Twitch. Livestream goes mainstream.

Trends 407

Trends Communications Employee Corporate 407

PRSay

JANUARY 16, 2020

The rise of AI technology, fake news as a weapon, a divisive political climate and a growing panoply of third-party perils are just a few of the factors contributing to the evolving reputational threats that companies will have to reckon with in 2020. Controversial statements.

Reputation 182

Reputation Privacy Banking Ethics 182

ImPRessions - Crenshaw Communications

MAY 7, 2020

Are you more interested in e-commerce and technology? The post 20 Retail Journalists You Should be Following on Twitter in 2020 appeared first on Crenshaw Communications. Aine is a retail reporter at Business Insider covering major retailers like Walmart, Target, Costco, Home Depot and Target. April Berthene @ByAprilBerthene.

Retail 245

Retail Twitter Real Estate Trends 245

Agility PR Solutions

OCTOBER 8, 2020

With the rise of technology and many other digital channels, having a degree isn’t enough for a successful career. The post 6 essential skills PR pros should possess in 2020 appeared first on Agility PR Solutions. To become a successful PR professional, there are certain skills you must possess.

Technology 170

Technology Analysis Publicity 170

ImPRessions - Crenshaw Communications

DECEMBER 17, 2019

The issues drove headlines more broadly, across business and top-tier technology media. But what can we expect in 2020? The California Consumer Privacy Act or “CCPA,” finally takes effect on January 1, 2020. In 2020, I expect media to seek out companies claiming to “clean the supply path.” What am I missing?

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Onclusive

APRIL 17, 2020

But technology today enables far more useful metrics to analyze earned media, and intrepid communications leaders have found ways to gain support and credibility in the boardroom. Date: April 30th, 2020. Director, Global Public Relations. Lona Therrien. Sr Director, Global Corporate Communications. Enid Maran. Managing Director.

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Data Advertising Advertising Corporate 370

PRSay

JANUARY 1, 2020

It’s 2020, and that means it’s time for New Year’s resolutions! that will hopefully make your 2020 even more successful: Remember not to skimp on storytelling. that will hopefully make your 2020 even more successful: Remember not to skimp on storytelling. In 2020, resolve to take an analytical approach to your results.

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Publicity Storytelling Instagram Pitching 165

ImPRessions - Crenshaw Communications

OCTOBER 5, 2020

Crenshaw Communications Wins 2020 PRSA-NY Big Apple. Crenshaw Communications is a New York PR and content agency specializing in public relations for high-growth technology companies. The post Crenshaw Communications Wins 2020 PRSA-NY Big Apple appeared first on Crenshaw Communications.

Communications 156

Communications B2B Web Conference 156

Onclusive

DECEMBER 1, 2021

If you’ve ever evaluated PR agencies or communications technology providers, you have likely considered how their solutions compare to each other and how they fit your needs. Why technology ROI matters. But have you also looked at their potential Return on Investment, or ROI? quarterly website visitors driven by their media coverage.

How To 397

How To Media Software Analytics 397

Agility PR Solutions

DECEMBER 15, 2019

2020 marks a new decade for PR pros, with digital, video and content at the heart of what’s in store. The mainstream use of technology has essentially […]. The post 2020 vision—6 PR trends and predictions for the new year appeared first on Agility PR Solutions.

Trends 154

Trends Video Technology Company 154

Sword and the Script

JULY 16, 2024

Statistics show most B2B marketing shops are spending paltry budgets on performance marketing and customer marketing as the economy works through its sluggishness This year has been rough for many B2B technology companies. About half (45%) of all B2B technology startups make no effort to market their products. Build resilience.

B2B 180

B2B Survey Marketing Analysis 180

ImPRessions - Crenshaw Communications

JANUARY 16, 2020

In 2020, this PR professional was among them. From AI and machine learning to in-memory analytics and cloud computing, data was again center stage at NRF 2020. International players are certainly no stranger to NRF; however, 2020 saw a new focus on foreign players coming together at this year’s Big Show.

Retail 156

Retail Automotive Conference Data 156

ImPRessions - Crenshaw Communications

JANUARY 6, 2020

And while data breaches, ransomware and malware attacks are among the “normal” cybersec vulnerabilities, 2020 brings additional issues that will warrant increased exposure. Today, every company is a technology company. But there’s a risk of misinformation that may grow in 2020.

Trends 156

Trends Healthcare Government Leadership 156

Sword and the Script

JANUARY 19, 2021

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. About two years ago, I saw an opportunity to use that experience to fill an information void in PR technology. Retargeting ads based on earned media coverage.

Technology 173

Technology Publicity Software Pitching 173

Agility PR Solutions

JANUARY 4, 2021

By any measure, 2020 was a tough year for the average worker. The post A year of burnout: Most found success more challenging in 2020 appeared first on Agility PR Solutions.

Survey 148

Survey Employee Measurement Technology 148

ImPRessions - Crenshaw Communications

OCTOBER 21, 2020

In spring 2020, event producers raced to convince attendees and sponsors of the value of online experiences. Event technology providers like Bizzabo built robust solutions that allow online attendees to simulate in-person human engagement with networking tools for chats, socializing, meet-ups, and direct messages.

Conference 310

Conference Trade Shows Technology Video 310

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. The list below is broken into four sections: Marketing statistics from 2020. Public relations statistics from 2020. Content marketing statistics from 2020.

Survey 183

Survey Marketing B2B Study 183

ImPRessions - Crenshaw Communications

JANUARY 6, 2020

And while data breaches, ransomware and malware attacks are among the “normal” cybersec vulnerabilities, 2020 brings additional issues that will warrant increased exposure. Today, every company is a technology company. But there’s a risk of misinformation that may grow in 2020.

Trends 156

Trends Healthcare Government Leadership 156

ImPRessions - Crenshaw Communications

JANUARY 26, 2021

A year ago, our B2B Tech PR clients were finalizing their 2020 conference speaking strategies, looking forward to sponsoring or winning speaking gigs at tech stalwarts like Cannes Lion, DreamForce, and Hubspot INBOUND. In 2020, necessity became the mother of innovation. That was then. As the pandemic hit the U.S.,

Conference 299

Conference B2B Meeting Fashion 299

PRSay

APRIL 24, 2020

When pitching story ideas to journalists during the COVID-19 crisis, PR pros should use email, find local news angles and make experts available for video interviews, according to Cision’s “ 2020 State of the Media Report ,” released on April 21.

Report 168

Report Pitching Media Survey 168

ImPRessions - Crenshaw Communications

APRIL 3, 2020

Even B2B technology companies – normally resistant to many ups and downs – rely on PR from event marketing to drive business development, brand awareness, and thought leadership. New speaking opportunities will open in 2020. COVID-19 has crippled some industries, and it’s had an indirect effect on many others.

Conference 284

Conference How To Trade Shows Leadership 284

Critical Mention

AUGUST 7, 2020

NEW YORK — Critical Mention, the leading earned media platform, has announced the promotion of Vishal Padhye to Chief Technology Officer. As exciting as this is for me personally, I am even more excited to be leading an incredible team of technology professionals into a new era at Critical Mention.”.

Technology 125

Technology Television Analytics Radio 125

Sword and the Script

JANUARY 21, 2025

Since I work in technology, which is by definition the application of science for practical use, there is some direct professional development value. These courses are probably going to take me months, and maybe years to work through, yet I benefit from what I learn immediately because so much of technology relies on math.

Google 156

Google Course Survey YouTube 156

PRSay

SEPTEMBER 21, 2020

Carolynn Johnson is a fan of the ICON 2020 theme — “Strategic Communications: Navigating a World Disrupted.”. “I What does this disruption look like to you in 2020? 1 on DiversityInc’s 2020 Top Hospitals and Health Systems List ). I am excited to know that disruption is part of the theme.

Conference 158

Conference System Exercises Resources 158

Onclusive

JUNE 24, 2020

They are at the heart of the “Growth PR” playbook which is the practice of using data and technology to craft the right narrative, understanding how to optimize the message on the channels you influence, and then tracking the impact of your efforts on your company’s bottom line using real business metrics.

Strategy 418

Strategy Media Advertising Advertising 418

Sword and the Script

NOVEMBER 5, 2024

Technology is embedded in every part of our lives and communications and PR shouldn’t be excluded. I’m not sure what yet, but I’m considering a few options: Ending all coverage of PR technology; Limiting summaries and putting more emphasis on briefings and reviews; or Limited coverage to select announcements on a case-by-case basis.

Software 156

Software Wikipedia B2B Pitching 156

Critical Mention

FEBRUARY 4, 2020

Their Insights section of their website is an excellent resource to learn about technology updates, latest trends, employee experiences and more. The post Top 10 Influential PR Businesses to Follow in 2020 appeared first on Critical Mention - Media Monitoring.

Public Affairs 172

Public Affairs Creativity Nonprofit Radio 172

Sword and the Script

DECEMBER 10, 2019

And now on with the marketing and PR predictions for 2020. In 2020 I think we will see analytics playing a bigger role in helping teams become more proactive in their approach with customers and less reactive. Podcast advertising revenue will exceed $1 billion in 2020. Indeed, my own predictions are at the very bottom.

Marketing 127

Marketing Content Marketing Advertising Advertising 127

Onclusive

FEBRUARY 10, 2020

In 2016 it acquired competitor AVG Technologies , and merged Avast Antivirus with AVG AntiVirus. On January 30th, 2020, Avast CEO, Ondrej Vlcek, announced that Jumpshot would be shut down immediately as “the data collection business is not in line with our privacy priorities as a company in 2020 and beyond.”

Media 273

Media Privacy Data Analytics 273

5W PR

FEBRUARY 28, 2025

Managing public relations for international defense technology contracts requires careful consideration of multiple factors, from cultural sensitivities to regulatory compliance. Export control regulations affect what information can be disclosed about specific technologies or products.

Internal 78

Internal International Crisis Management Technology 78

Sword and the Script

JULY 7, 2020

Managing customer relationships is a business process that’s virtually impossible to perform at scale without technology, even as the term CRM has become synonymous with the technology. Welcome to the second half of 2020! Here’s the summary of news – the monthly PR Tech Sum – from the world of the PR technology vendors. >>>

Technology 128

Technology Publicity Software Print 128

Agility PR Solutions

JANUARY 13, 2020

New data from creative tech firm Mojo Vision suggests that tech-savvy consumers inside the workplace—not corporate IT managers—hold the keys to accelerating adoption of major technologies like augmented reality and virtual reality (AR/VR).

Trends 122

Trends Corporate Creativity Technology 122

Sword and the Script

DECEMBER 29, 2020

Several posts on PR technology made the top 10 posts on Sword and the Script as measured by reader clicks. The tech briefings, where I provide a close look at a PR technology tool, really seemed to resonate. 2020 Public Relations Salary Survey: How Much Money do PRs Pros Make? Good riddance 2020! Thank you for reading!

SEO 118

SEO Software Resources Newspapers 118

Waxing UnLyrical

JANUARY 26, 2020

You can’t escape the news – fake news influenced the 2016 election and will be even more visible in 2020. But I believe many people that are discussing these topics are missing the larger, and more chilling impact this is going to have on business in 2020 and beyond. Guest post by Mark W. Kennedy ) or see others anywhere we want.

Ethics 23

Ethics Technology Financial Banking 23

5W PR

MARCH 6, 2020

Technological advancements have made a world of difference for the modern-day traveler. According to 5W’s 2020 Consumer Culture Report , travel and experiences are among the top-ranked categories consumers want to spend their money on. Trip Actions.

Travel 103

Travel Technology Transportation Airlines 103

ImPRessions - Crenshaw Communications

JUNE 22, 2021

Clubhouse was launched in 2020 and breaks the mold of traditional social media platforms. In a bid to get in on the social audio experience, Twitter released Twitter Spaces in December 2020. For example, TikTok has taken the world by storm and no one wants to miss newer sites that could gain similar prominence. Twitter Spaces.

B2B 405

B2B Social Media Media Twitter 405