Sword and the Script

AUGUST 24, 2021

You buy some advertising and magically you also start getting coverage. This person and media site have ethics beyond reproach. On the 2021 JOTW Strategic Communications Survey , my colleague Ned Lundquist and I asked 300 communicators about their views of sponsored content. And it wound up landing some good coverage.

Pitching 115

Pitching Media Relations Survey Advertising 115

Contently - Strategy

APRIL 14, 2021

In early March 2021, Google announced plans to phase out third-party cookies by 2022, sending the targeted advertising industry into a tailspin. If I can’t advertise with ads, I have to create content that people will share,” said Bruce Clay , an SEO expert and president of Bruce Clay, Inc. ,

Privacy 102

Privacy Google Advertising Advertising 102

PR 20/20

SEPTEMBER 8, 2021

Register for Marketing AI Conference (MAICON) 2021 Virtual, Sept. 31, 2021, I sold PR 20/20 to Blue Cypress , a family of companies owned and led by Amith Nagarajan that is dedicated to building purpose-driven businesses. Building more personalized campaigns, in ethical and responsible ways, that deliver greater value to consumers.

Financial 98

Financial Conference Agency Resources 98

Mindful Marketing

MARCH 3, 2024

Discussions of ethics sometimes identify actions considered blatant wrongs, e.g., it’s never right to murder or rape. Over the years, I’ve taken a hard stance against the use of profanity, arguing back in 2017 that swearing can damage one’s personal brand and in 2021 that it can be harmful to others’ mental health.

Marketing 101

Marketing Healthcare Study Advertising 101

Maxim Behar

JANUARY 24, 2022

He was recognized as one of "The 10 Most Influential Media Leaders of 2021" and his influential story made it to the cover. For a couple of years, we have been observing a very dynamic and fast merging of the three main elements of the public communications business – advertising, public relations, and digital.

Ethics 52

Ethics Creativity Leadership Crisis Management 52

Prohibition

MARCH 16, 2021

Exclusive insights into 2021 marketing trends that will put certainty back into your strategy and help your brand bounce back from COVID faster. Now, at the start of 2021, there finally appears to be light at the end of the tunnel. Finally, we asked marketers what channels are set to be their key focus throughout 2021.

Social Media 62

Social Media Trends Video Consumer 62

Prohibition

MARCH 16, 2021

Exclusive insights into 2021 marketing trends that will put certainty back into your strategy and help your brand bounce back from COVID faster. Now, at the start of 2021, there finally appears to be light at the end of the tunnel. Finally, we asked marketers what channels are set to be their key focus throughout 2021.

Trends 62

Trends Social Media Video Consumer 62

Sword and the Script

DECEMBER 26, 2023

Traditional journalists and publishers still chafe at such practices, but as the economics of publishing become ever more challenging, particularly for niche industry trade publications, editors will increasingly turn to this practice in order to attract advertisers and pay the bills.” ~ Tom Pick , Digital Marketing Consultant, Webbiquity LLC 12.

Writing 211

Writing Communications Marketing B2B 211

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Social Media Ecommerce Marketing Imagine this as a big umbrella that covers lots of stuff—building up your brand’s popularity, guiding customers to your website, advertising and selling products, and even the art of social selling and social commerce. Personalized Interaction — Engage with customers personally on their accounts and yours.

Social Media 87

Social Media Media Mobile SEO 87

Maxim Behar

JANUARY 1, 2022

However, on the other hand, we did not underestimate traditional media, which also have their impact on audiences and fortunately the already paid content in them is quite well regulated and signified – thus we achieve the use of one of the most important, not to mention the most important element in our business - ethics.

Creativity 52

Creativity Ethics Instagram Social Media 52

PR 20/20

SEPTEMBER 8, 2021

Register for Marketing AI Conference (MAICON) 2021 Virtual, Sept. 31, 2021, I sold PR 20/20 to Blue Cypress , a family of companies owned and led by Amith Nagarajan that is dedicated to building purpose-driven businesses. Building more personalized campaigns, in ethical and responsible ways, that deliver greater value to consumers.

Financial 52

Financial Conference Agency Resources 52

Victorious PR

DECEMBER 1, 2022

At Victorious PR, we have built a reputation without having to rely on traditional advertising or marketing to get our clients. We make sure that our clients are the best of the best so that when we are showcasing their credibility, we are doing so with integrity and ethics. Referral and Word of Mouth-Based Business. An Amazing Team.

Agency 52

Agency Real Estate Employee Ethics 52

Doctor Spin

JANUARY 5, 2021

PR means telling the truth and working ethically – even when all the media want is headlines and all the public wants is scapegoats. If a young man tells his date how handsome, smart and successful he is – that’s advertising. “Frankly, I consider ‘PR quality’ an oxymoron.” — Christa Degnan. “In ” — Elon Musk.

Writing 52

Writing Print Creativity Ethics 52

Buzzstream

FEBRUARY 9, 2024

White hat link building is building links ethically and adhering to Google’s Link Spam policies. John (@JohnMu) January 23, 2021 How to Pitch To pitch surveys and data studies, identify journalists who have covered similar studies, and craft an email or press release highlighting the main takeaways. What is White Hat Link Building?

Google 71

Google Infographics Pitching Resources 71

Mindful Marketing

MAY 22, 2021

Native advertising is the term used to describe “paid advertising where the ad matches the form, feel and function of the content of the media on which it appears.” Today's native advertising is much more stealthy. time spent on the site, page views) for purpose of appeal to advertisers. billion. .”

Advertising 115

Advertising Advertising Agriculture Ethics 115

Sword and the Script

DECEMBER 20, 2022

There are ethical and practical issues around it, but it’s a breakthrough that’s all the more impressive given the expectation of an improved, next-gen model next year. A reset on advertising spend. 2021: Seeing Around Corners: 30 Marketing and PR Predictions for 2021 . It all adds up to more content.

Marketing 213

Marketing Content Marketing Data Social Media 213

Maxim Behar

NOVEMBER 23, 2020

We were about thirty enthusiasts, PR, marketing and advertising specialists, mainly from Europe, but obviously there was a need to gather at a high level, because in just three years we were already 250 people from all over the world and the forum created its own life, again in Davos. It was clear that soon they will be one business.

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

Stephen Waddington

DECEMBER 15, 2021

Almanac: Challenges and opportunities for public relations 2022 from Stephen Waddington This isn’t a review of 2021, or even a series of predictions for 2022. Stephen Waddington, 16 June 2021, [link] National AI Strategy, UK Government, 22 September 2021, [link] Build Back Better: our plan for growth, UK Government, 3 March 2021, [link].

Publicity 128

Publicity Government Guidelines Facebook 128

Stephen Waddington

MARCH 24, 2021

The PRCA Ethics Council has published its annual perspective of ethical challenging facing PR practice in 2021. The Council was launched in May 2020 to raise ethical standards in PR around the world. Here are ten of the ethical issues facing practitioners highlighted in PRCA Ethics Council Annual Perspective 2021.

Ethics 178

Ethics Publicity Enterprise Groups 178

Mark My Words

JANUARY 14, 2021

It’s been an awful time for people, so I hope that we can heal in 2021.’ Dawn Ostroff, Spotify’s chief content and advertising business officer, said: ‘The Duke and Duchess of Sussex may live in California but the power of their voices rests in their status as citizens of the world.

Privacy 60

Privacy Healthcare Instagram Banking 60

Masters in Communications

FEBRUARY 12, 2022

Types of Mass Communication History of Mass Communication Mass Communication Theories Ethical Issues for Mass Communications What Does the Future of Mass Communications Look Like? Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising.

Ethics 52

Ethics Communications Print Television 52

Ethical Voices

JANUARY 6, 2025

I retired from there in 2021 and I started my own communications practice. What is the most difficult ethical challenge you ever confronted at work? I often think of being ethical in terms of how an organization responds to crises. I came into public relations the old-fashioned way. We had a number of them over the years.

Ethics 59

Ethics Financial Government Nonprofit 59

Newsfile

OCTOBER 10, 2023

Facebook’s Data Privacy Concerns (2015-2021) : Facebook’s first impactful data privacy concerns started in 2015 during the Cambridge Analytica scandal. These recent examples illustrate that even well-established companies can face PR crises when they fail to prioritize transparency, safety, and ethical practices.

Privacy 52

Privacy Ethics Airlines Data 52