5W PR

FEBRUARY 22, 2025

Through strategic communication and targeted outreach programs , PR helps build trust and understanding between defense tech organizations and the communities they serve. Making Complex Defense Technologies Accessible to the Public PR professionals face unique challenges when communicating about defense technologies.

Publicity 78

Publicity Privacy Technology Ethics 78

Landis PR

OCTOBER 12, 2022

By Landis Communications Inc. What role does the community play? And how can communications impact the results? In her speech, Brenda said we should think of society in terms of three spaces: the first, our home, our friends and family; the second, our work; and the third, our community. At ODC, Landis Communications Inc.

Community 98

Community Communications Nonprofit Corporate 98

Wadds Inc.

MAY 4, 2023

A single-minded proposition, hard work and a commitment to clients, people, and community, are key to growing an agency. BHM has enjoyed tremendous support from clients, partners and the public relations community in Africa and abroad. The agency’s work is underpinned by data and research.

Financial 98

Financial Agency Publicity Case Study 98

5W PR

APRIL 5, 2025

According to a 2021 PwC Global Crisis Survey, 95% of business leaders expect crisis incidents to increase or remain the same in the coming years, highlighting the growing importance of crisis PR preparedness. The post What is Crisis PR?

Crisis 78

Crisis Communications Crisis Communications Crisis Management 78

Sword and the Script

MARCH 9, 2021

Zach Cutler says he built a $1 million PR agency by age 28 and when he couldn’t find a PR software product for managing the work that he liked, he started developing one. If the community is inclined to put the “relations” back into PR, and they’ll need new tools designed to help managed the process. big, little, agency, in-house)?

Software 148

Software Agency Pitching Analytics 148

Sword and the Script

APRIL 6, 2021

Things are definitely picking up though and from where I sit, there’s a renewed sense of optimism across the PR and marketing community. SEMrush started trading on the NYSE under the ticker SEMR on March 29, 2021. G2 names best media monitoring solutions for 2021. million in AI services in 2021. SEMrush goes IPO.

Media 109

Media SEO Analytics Analysis 109

PRSay

JUNE 4, 2024

For many in the LGBTQ+ community, this feels like a year of loathing instead of a celebration of everyone’s rights being fully protected and respected. It’s about speaking out for our equality and that of every other marginalized community. In 2024, whither Pride? First, let’s remember that Pride started as a protest.

Government 209

Government Employee Insurance Insurance 209

Onclusive

NOVEMBER 8, 2023

Originally Published August 23, 2017; Updated August 9, 2021 ; Updated November 2023 PR is always evolving. Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging. In the meantime, digital speaking events have exploded.

Training 195

Training Media Training Crisis Communications Reputation 195

PRSay

JUNE 15, 2021

For corporate communicators, Pride in 2021 can seem confusing and challenging. If the past year has taught you anything, then it should be that the price of admission to the LGBTQ ally community is now much higher. Engaging LGBTQ communications professionals with experience is best. We expect more now, and in the future.

Employee 202

Employee Community Leadership Enterprise 202

PRSay

JUNE 15, 2022

This division is even more stark when you consider the rising attacks on LGBTQ people in statehouses, courthouses and communities nationwide. It’s no longer enough for companies to merely say they “support” LGBTQ people and ignore attacks on our rights and our lives in communities across the country. adult population does as well.

Policies 166

Policies Community Corporate Enterprise 166

Stephen Waddington

JULY 14, 2021

This issue is fundamental for us in marketing and communications because it relates to how we represent communities in the way we spot, create, produce, and share stories. The consultation was distilled into our IDS ethical content guidelines 2021.

Guidelines 171

Guidelines Ethics Study Community 171

Stephen Waddington

FEBRUARY 12, 2021

Jules Herd Like many other sectors, COVID-19 has had a huge impact on the communications industry. Redundancies, business transformation, remote working, and juggling work with homeschooling, has seen many employees swap their agency or in-house jobs for the freelance world or even take career breaks.

Crisis Management 88

Crisis Management Print Ethics Local 88

PRSay

SEPTEMBER 15, 2020

Each week this fall, PRsay will interview one of the nominees for the 2021 PRSA Board of Directors. Current title : Vice President, Agency Marketing and Promotion, Padilla. The agency I work with has always been extremely supportive of PRSA. What’s top of mind now in the Richmond PR community? . Name : Jeff Wilson, APR.

Meeting 157

Meeting Leadership Community System 157

Stephen Waddington

NOVEMBER 25, 2021

we’ve recorded many of these stories through work for the Government Communication Service, NHS, and with agency and in-house clients. In May 2021 Wadds Inc. published a report about the huge number of public relations agencies that were launched during successive lockdowns. At Wadds Inc.

Community 146

Community Government Engineering Training 146

5W PR

FEBRUARY 20, 2025

According to NPD Group research, educational toy sales increased by 31% in 2021. Leveraging Social Media for Community Building Social media platforms offer unique opportunities for toy companies to build and maintain brand loyalty. PR campaigns that highlight learning opportunities while maintaining fun appeal show strong results.

Company 78

Company Brand Branding Crisis Management 78

PRSay

APRIL 13, 2021

With two colleagues in an LLC partnership and a dreamy vision for what we wanted to accomplish, we began growing our agency named for the goddess of dawn, Eos, whose purpose in Greek mythology was to bring Zeus a new day and a fresh perspective. At the end of my buyout period, I joined a client — the Community Foundation for Greater Atlanta.

Telecommunications 199

Telecommunications Community Ethics Financial 199

Shift Communications

JANUARY 12, 2022

Let’s face it — 2021 was yet another roller coaster of a year. They also displayed a rich understanding of the gaming community. The post 4 Inspiring Brand Campaigns from 2021 — and Key Takeaways for 2022 appeared first on SHIFT Communications: A Performance Communications Agency + PR Firm in Boston | New York | San Francisco.

Branding 88

Branding Brand Consumer Social Media 88

Sword and the Script

DECEMBER 21, 2021

As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. Now more than ever, brands are understanding the importance of building trust and being transparent with their audiences, not to mention the value of clear communication.

Marketing 216

Marketing Content Marketing Social Media Employee 216

PRSay

AUGUST 16, 2022

If you lead a growing PR agency, then perhaps you can make a significant impact on a social issue such as food insecurity. There are countless ways to give and motivate others to do so for the betterment of the communities where we live, work and play. She is also actively involved in her community. Photo credit: Svitlana ].

Company 158

Company Nonprofit Apparel Banking 158

Stephen Waddington

AUGUST 31, 2020

Here are some of the issues that need to be front of mind as we head towards 2021. Agencies and in-house organisations in smaller organisations started to return to the office before the summer. The has already given rise to a series of new agencies and models. The next four months are likely to be as chaotic as the last eight.

Communications 125

Communications Crisis Leadership Sports 125

Stephen Waddington

JULY 16, 2021

Reuben Sinclair was among several recruiters that reported increasing demand talent in January 2021. Companies that have invested in their local communities during the crisis continue to benefit from a reputational dividend. Practitioners have been at the forefront of helping organisations respond to the COVID-19 pandemic.

Publicity 199

Publicity Government Employee Crisis 199

Stephen Waddington

JULY 6, 2022

There’s little to distinguish it from the career path into hairdressing or estate agency. billion to the UK economy (Public Relations and Communications Association, 2021). billion in 2016 (Public Relations and Communications Association, 2016). This data in each case has been collected by a third-party research agency.

Publicity 167

Publicity Ethics Training Education 167

PRSay

NOVEMBER 10, 2022

According to a 2021 study by researchers at Portland State University in Oregon, workplace incivility is rising, too. Which acts of kindness would be a great fit for our corporate culture, our brand, our industry, our community? Which communications assets can we use to make our kindness campaign a success?

Employee 156

Employee Crisis Reputation Creativity 156

Sword and the Script

JANUARY 5, 2021

Welcome to 2021! For the last couple years, I’ve been curating news from the PR technology community into a monthly summary I call the PR Tech Sum. The company gives agencies a way to manage (and pay for) clients serving as experts. Michelle Garrett rounds up digital marketing advice for 2021. * * *. He joins from C3.ai

Pitching 157

Pitching YouTube Company Community 157

Offleash

NOVEMBER 1, 2023

By Robin Bulanti and Julie Tangen Twenty years ago, Joanna Kulesa made her mark on Silicon Valley, launching a unique high tech PR agency model unbound by convention. We took the master class in running business as an art form from Joanna, who retired in 2021 and remains our trusted advisor. The year was 2003.

Skype 122

Skype LinkedIn Media Training Agency 122

Stephen Waddington

JULY 15, 2020

My hunch is that the 2021 survey will tell a different story. COVID-19 impact: The crisis is already putting pressure on agency-side employment in the PR industry according to the PRCA. Community of practice Two-thirds (66%) of public relations professionals feel they are part of a professional community.

Survey 159

Survey Policies Community Crisis 159

Sword and the Script

AUGUST 1, 2022

Stacey Miller , Vice President, Communications, Auto Care Association. To that end, we owe a special thanks to Gini and Karen who also polled their respective communities – Spin Sucks and Solo PR Pro – for the survey this year. However, 36% also said they will send more work to outside resources such as agencies and freelancers.

Survey 151

Survey Communications Measurement International 151

PRSay

OCTOBER 17, 2022

Between 2021 and 2022, we’ve done a lot to show we are the trusted [sources of] information. We are the government agency that will provide correct info. I’m hoping that [our message] will resonate beyond Florida and our community here in Collier County. Don’t pay attention to some meme you see on Facebook or Twitter.

Communications 186

Communications Video Social Media Facebook 186

PRSay

OCTOBER 5, 2020

With Google announcing work-from-home plans through 2021 and other giants like Facebook, Twitter and Slack telling employees they can work from home permanently — not to mention the many PR agencies shuttering their own offices for permanent work-from-home plans — it’s clear that remote work is not a passing trend.

How To 183

How To Employee Survey Exercises 183

Communications Conversations

NOVEMBER 12, 2020

You had a vibrant and long career in PR, working in almost every possible setting–from corporate to agency to non-profit. I liked agency life because you could specialize in media relations and have the company of other professionals in marketing and PR. I was attracted by FMSC’s need for a solid communication infrastructure.

Publicity 174

Publicity Leadership Corporate Agency 174

Solo PR Pro

DECEMBER 22, 2020

10 PR conferences you can’t miss in 2021. Despite the challenges presented this year, 2021 offers tons of virtual and in-person opportunities for you to develop your skills and meet like-minded PR pros who can help you advance in your career. PRSA ICON 2021. Conference Date : May 16-19, 2021, in Nashville, TN.

Conference 58

Conference Content Marketing Community Education 58

Sword and the Script

FEBRUARY 2, 2022

Second, these weren’t just emails lists from downloaded content – but communities of engaged readers. It raised $140 million in cash from an IPO in 2021. According to the announcement, Mr. Dean “and his colleagues will continue to grow the Semrush community by creating and curating original content for the Semrush Academy.”.

SEO 164

SEO Content Marketing Marketing Software 164

PR 20/20

SEPTEMBER 8, 2021

I started PR 20/20 in November 2005 out of a spare bedroom in my Cleveland home with a $25,000 loan and a belief that there was a better way to build an agency. Fueled by a mix of youthful exuberance, adrenaline and caffeine, I set out to redefine the marketing agency model with a focus on standardized services and value-based pricing.

Financial 98

Financial Conference Agency Resources 98

Sword and the Script

DECEMBER 20, 2022

There are so many thoughtful contributions – from people working on both the in-house and agency sides. And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Strengthening community-building and connections.

Marketing 212

Marketing Content Marketing Data Social Media 212

Landis PR

JULY 19, 2021

It also has a great roster of opinion writers from across different sectors of the PR community. In Argentina, Dominique Biquard of Identia/PR highlights Revista Imagen , a magazine with 14 years of experience covering the business of communications and PR. 7 PR trends to follow for 2021 – Ragan’s PR Daily.

Blogging 119

Blogging Case Study Journalism Resources 119

Sword and the Script

MARCH 1, 2022

The announcement pitches this as enabling “PR agencies to sell robust guaranteed placement packages to their clients.” It finished the full year 2021 with $403 million in sales and was cash-flow positive. million on R&D in 2021, which works out to about 10% of revenue. HubSpot spent 18% of revenue in 2021 on R&D.

Software 149

Software Case Study Advertising Advertising 149

Sword and the Script

FEBRUARY 2, 2021

Every month I summarize the news from the PR vendor community. The Israeli-based company was co-founded by Zach Cutler , who sold his PR agency to focus on building Propel. His former agency specialized in helping overseas companies gain traction in the U.S. Mark Weiner has joined Cognito , a marketing agency.

Software 124

Software Technology Advertising Advertising 124