The Hoffman Agency

JANUARY 28, 2021

We recently had a call with a potential PR intern, as part of a series of chats we’re having for new agency hires for the year ahead. He was positive, clearly had a flair for writing, had a great balance between ambition and desire to learn his PR chops, and would definitely fit the culture here at The Hoffman Agency.

International 78

International Internal Agency Banking 78

Contently - Strategy

SEPTEMBER 30, 2024

Virginia’s Consumer Data Protection Act (CDPA) and California’s Consumer Privacy Rights Act (CPRA) both empower users to opt out of data collection and sale, but California’s law goes further by establishing the California Privacy Protection Agency (CPPA) to enforce these rights. How do international regulations like the GDPR influence U.S.

Social Media 107

Social Media Privacy Branding Brand 107

Buzzstream

FEBRUARY 3, 2021

However, in terms of Digital PR many agencies transformed their tactics to ensure that campaign concepts are not as distanced from the client’s core area as they once were. However, ‘brand’ usually comes first with clients’ internal PR and marketing teams. An agency that does this to an excellent standard is Neomam.

Digital PR 170

Digital PR Industry Strategy Film 170

5W PR

MARCH 5, 2025

The Trade Desk Response (2021) Following a potential data exposure, The Trade Desk: Conducted a rapid security audit Published detailed findings Implemented new security protocols Offered affected clients additional protections Their methodical response helped minimize negative impact on stock value and client relationships.

Privacy 78

Privacy Crisis Communications Crisis Crisis Management 78

5W PR

NOVEMBER 9, 2020

That said, looking at where the PR space is headed will provide insight into how a career in PR will look like in 2021. Without a doubt, technology will shape PR careers in 2021. Being “old school” in the PR space won’t cut it in 2021. Going into 2021, public relations professionals will need to hone their people skills.

Publicity 88

Publicity Technology Industry Social Media 88

5W PR

FEBRUARY 22, 2025

Defense Advanced Research Projects Agency (DARPA) effectively uses multimedia content on their public website to explain advanced research projects to general audiences. Fostering Government-Industry Collaboration PR plays a crucial role in facilitating partnerships between defense tech companies and government agencies.

Publicity 78

Publicity Privacy Technology Ethics 78

Wadds Inc.

MAY 4, 2023

A single-minded proposition, hard work and a commitment to clients, people, and community, are key to growing an agency. BHM is a case study of building a successful agency and professional services organisation in the public relations market. The agency’s work is underpinned by data and research. What’s next?

Financial 98

Financial Agency Publicity Case Study 98

Stephen Waddington

MARCH 24, 2021

Artificial intelligence, paid influence, mental health and fake news are all issues identified by a group of international practitioners in a series of reflective essays published by the PRCA. The PRCA Ethics Council has published its annual perspective of ethical challenging facing PR practice in 2021.

Ethics 178

Ethics Publicity Enterprise Groups 178

Buzzstream

DECEMBER 17, 2020

To get more complete information, I reached out to a range of experts in the industry to gain their insights on the go-to tools for their teams or agencies. Ruth Barrett , Head of Content and Digital PR at Inspired Agency , has another use for the tool, too, utilising it as a way to fine-tune pitches and angles before outreach.

Digital PR 161

Digital PR Tools Pitching Film 161

Onclusive

NOVEMBER 8, 2023

Originally Published August 23, 2017; Updated August 9, 2021 ; Updated November 2023 PR is always evolving. Companies often hire specialized agencies on a project basis to assist with specific repositioning or market research. Your business is likely to go through several iterations of positioning and message adjustment as they grow.

Training 195

Training Media Training Crisis Communications Reputation 195

Stephen Waddington

JULY 16, 2021

Reuben Sinclair was among several recruiters that reported increasing demand talent in January 2021. Organisational leaders turned to internal communication teams because they recognised the critical role of communication in engaging with staff. The market for roles is booming as we learn to live with COVID-19.

Publicity 199

Publicity Government Employee Crisis 199

5W PR

FEBRUARY 27, 2025

The stakes remain high – according to the Consumer Product Safety Commission, toy-related injuries led to 152,000 emergency room visits for children under 15 in 2021. LEGO exemplifies this approach by publicly sharing their safety testing procedures and compliance with international standards like ASTM F963 and EN71.

Communications 78

Communications Education Consumer Guidelines 78

Stephen Waddington

AUGUST 31, 2020

Here are some of the issues that need to be front of mind as we head towards 2021. Internally it will focus on the balance of home and office working. Agencies and in-house organisations in smaller organisations started to return to the office before the summer. The has already given rise to a series of new agencies and models.

Communications 125

Communications Crisis Leadership Sports 125

5W PR

FEBRUARY 1, 2021

One big opportunity with written content that many B2B brands overlook is strategic internal linking. The post B2B PR: Effective B2B Public Relations Trends for 2021 appeared first on NY PR Agency 5W Public Relations Blog - 5WPR. Thought Leadership.

B2B 88

B2B Trends Publicity Engineering 88

Sword and the Script

AUGUST 17, 2021

I’ve spent the past few weeks breaking down the survey results from the 2021 JOTW Strategic Communications Survey ( overview , challenges and the media relations struggle ). The study, the seventh annual, is based on a poll of “more than 300 agency and in-house executives from across the world.”. We didn’t get here through convention.

Creativity 99

Creativity Study Ethics Publicity 99

5W PR

MARCH 18, 2025

The Mayo Clinic’s 2021 recall of 33,000 pulse oximeters demonstrated effective transparency – they provided weekly updates through multiple channels and maintained a dedicated hotline for patient questions. Internal Communication Keep staff informed about public statements and media coverage.

Crisis 60

Crisis Healthcare Crisis Communications Crisis Management 60

PRSay

SEPTEMBER 15, 2020

Each week this fall, PRsay will interview one of the nominees for the 2021 PRSA Board of Directors. Current title : Vice President, Agency Marketing and Promotion, Padilla. The agency I work with has always been extremely supportive of PRSA. Name : Jeff Wilson, APR. Location : Richmond, Va. Number of years as a PRSA member : 16.

Meeting 157

Meeting Leadership Community System 157

Onclusive

OCTOBER 12, 2021

This initiative can be anything from a new product launch, to a proposal to increase spend on a branding campaign, or a significant investment with a new agency—to name a few. Source: Ragan Communications, Communications Benchmark Report 2021. Think of it as a sales pitch with robust data and justification.

Resources 195

Resources Technology Data Product Launch 195

Sword and the Script

AUGUST 1, 2022

” In open-ended comments, respondents cite digital, internal comms and a greater focus on comms by leadership as among the underlying reasons. Some of those comments include the following: “Significantly more related to internal comms and recruiting.”. A mix of internal and external resources. It’s hard to predict.”

Survey 151

Survey Communications Measurement Internal 151

PRSay

JUNE 15, 2022

Now: Getting your internal house in order by ensuring that you provide equal benefits, promotions, pay and opportunities to LGBTQ and other diverse employees. In 2003, he co-founded FH Out Front, the first global LGBTQ communications practice at an international PR firm (FleishmanHillard).

Policies 165

Policies Community Corporate Enterprise 165

PRSay

JUNE 4, 2024

In 2003, he co-founded FH Out Front, the first global LGBTQ communications practice at an international PR firm (FleishmanHillard). In 2019, he co-founded The Change Agencies , the national network of multicultural and LGBTQ-owned and operated PR firms.

Government 209

Government Employee Insurance Insurance 209

PRSay

NOVEMBER 10, 2022

According to a 2021 study by researchers at Portland State University in Oregon, workplace incivility is rising, too. Creative PR, media and internal communicators are qualified to create campaigns based on acts of kindness; communications that go deeper into the human heart. Such campaigns will lift eyebrows, turn heads and drop jaws.

Employee 155

Employee Crisis Reputation Creativity 155

PR in High Definition

DECEMBER 17, 2020

With vaccines preparing to be rolled out, 2021 is already starting to look more hopeful and ‘normality’ may actually start to return. The team and I decided to illustrate what the marketers brain might look like in this piece for Just Marketing back in May – this will likely continue to evolve in 2021! Comic relief: An ode to humour.

Reputation 133

Reputation Creativity Crisis Employee 133

PRSay

JANUARY 14, 2022

It’s not like 2021 was a tunnel of love. Agencies must reevaluate success measurement with clients to better show value. They will also survey internal teams to see how the pandemic has permanently changed the band. Bruce Springsteen dropped out of Ocean County College in New Jersey in 1967. Are you listening?

Communications 165

Communications Trends Nonprofit Radio 165

Stephen Waddington

APRIL 12, 2020

The PRCA has launched an international taskforce of 50+ volunteers to help support members managing their businesses during the crisis. This is the fourth time that I’ve experienced a downturn running an agency. Think about the shape of the team that you’ll need in Q4 2020 and 2021 to grow once we’re the other side of the crisis.

Crisis 78

Crisis Agency Government Tourism 78

Sword and the Script

MARCH 1, 2022

The announcement pitches this as enabling “PR agencies to sell robust guaranteed placement packages to their clients.” It finished the full year 2021 with $403 million in sales and was cash-flow positive. million on R&D in 2021, which works out to about 10% of revenue. HubSpot spent 18% of revenue in 2021 on R&D.

Software 150

Software Case Study Advertising Advertising 150

ImPRessions - Crenshaw Communications

APRIL 7, 2021

Many businesses, especially PR agencies, are looking to expand their teams to accommodate a resurging economy and recovering business sector. In early 2021, this still isn’t possible. Traditionally, onboarding for new employees would entail face-to-face meetings, all-company lunches and even an after-hours happy hour.

How To 218

How To Employee Meeting Training 218

Stephen Waddington

JULY 6, 2022

There’s little to distinguish it from the career path into hairdressing or estate agency. billion to the UK economy (Public Relations and Communications Association, 2021). This data in each case has been collected by a third-party research agency. It subsequently led to the collapse of the agency (Kwan Yuk, 2017).

Publicity 167

Publicity Ethics Training Education 167

PRSay

JUNE 15, 2021

For corporate communicators, Pride in 2021 can seem confusing and challenging. In 2003, he co-founded FH Out Front, the first global LGBTQ communications practice at an international PR firm (FleishmanHillard). If you’re tempted to post a rainbow flag photo on your company’s social media feeds and call it a day, don’t.

Employee 201

Employee Community Leadership Enterprise 201

Sword and the Script

JANUARY 5, 2021

Welcome to 2021! The company gives agencies a way to manage (and pay for) clients serving as experts. Social Chorus offers ideas for managing a hybrid workforce – for internal communicators – highlighting accessibility to a “digital workspace” from anywhere. Michelle Garrett rounds up digital marketing advice for 2021. * * *.

Pitching 157

Pitching YouTube Company Community 157

Sword and the Script

JUNE 30, 2021

Following a tumultuous year, 80% of PR and comms professionals say organizations place a greater value on comms, according to the 2021 JOTW Strategic Communications Survey. More than half (54%) of respondents think more work will be shipped to outside agencies to help relieve the pressure. About the 2021 JOTW Strategic Comms Survey.

Survey 134

Survey Communications Ethics Measurement 134

Maxim Behar

NOVEMBER 22, 2020

Maxim Behar will be one of the judges of PRCA MENA Regional Awards 2021 , honouring the year’s most effective and creative digital PR and communications campaigns, individuals, and teams across The Middle East and North Africa. Winners will be announced at the PRCA MENA Regional Awards 2021 event in Dubai on February 2021.

Ethics 52

Ethics Government Journalism Local 52

Agility PR Solutions

NOVEMBER 17, 2022

On December 6, 2021 I started working at Jmac PR, my very first PR agency, as an Associate Account Executive. Before this job, I had interned at other places, but working full time is definitely not […]. Now here we are, almost a year later, and I am currently an Account Executive for multiple client accounts.

International 86

International Internal Agency Publicity 86

Solo PR Pro

DECEMBER 22, 2020

10 PR conferences you can’t miss in 2021. Despite the challenges presented this year, 2021 offers tons of virtual and in-person opportunities for you to develop your skills and meet like-minded PR pros who can help you advance in your career. PRSA ICON 2021. Conference Date : May 16-19, 2021, in Nashville, TN.

Conference 58

Conference Content Marketing Community Education 58

Stephen Waddington

MAY 24, 2021

The European Communication Monitor (ECM) 2021 reports on the adoption of technology in communications and the role of communication management. Only a minority (43.8%) of communication departments and agencies is considered mature when it comes to providing digital tools to support activities that are specific for communications.

Report 127

Report Communications Big Data Survey 127

Maxim Behar

NOVEMBER 29, 2021

The Vietnam Public Relations & Communications Excellence Awards 2021 aim to honor the most outstanding achievements and best efforts of agencies and professionals in the field of Public Relations and Communications.

Communications 52

Communications International Internal Agency 52

Sword and the Script

MARCH 2, 2021

Over the course of my career, I’ve lived through two acquisitions, contributed to internal and external comms for several more, and at different organizations, and even did a divestiture. The deal with Brandwatch “is expected to close in the second quarter of 2021,” according to a press release. BuzzSumo introduces journalist profiles.

Company 161

Company Tools Technology Software 161