PRSay

OCTOBER 6, 2021

“Let’s have a human-to-human connection,” said Colin Parajon , manager of global brand strategy for Netflix, as he presented the PRSSA keynote address, titled “Being Human in Big Tech,” on day two of ICON 2021. Cut your teeth at a big agency, and hone your craft at a small agency,” he said. Make your own path, and stay human.”.

Agency 166

Agency Creativity Brand Branding 166

Stephen Waddington

SEPTEMBER 10, 2020

The agency market is in flux as the economy reinflates. Agencies are facing the following opportunities. What’s your take on the industry and what are other agencies doing? Here are five areas in which I’m helping my agency clients work through the current business environment. But there’s plenty of opportunity.

Agency 122

Agency Creativity Marketing Government 122

ImPRessions - Crenshaw Communications

OCTOBER 20, 2021

Magazine’s Best WorkPlaces 2021 – earning visibility for job seekers who can now afford to be selective about where to grow their careers. Individual recognition for thought leadership is also an excellent way to build visibility for executives looking for a higher profile. If you have a PR agency, definitely get them to do it!

B2B 295

B2B Industry Company Case Study 295

PRSay

NOVEMBER 30, 2021

Each spring for several decades now, members of PRSA’s Counselors Academy (CAPRSA) — the Professional Interest Section designed by agency leaders for agency leaders — gathered for an annual conference to share best practices and talk shop. The theme — “Hitting a High Note in 2021… and Beyond” — struck the right chord.

Agency 88

Agency Leadership Conference Groups 88

Sword and the Script

SEPTEMBER 10, 2024

Business may be getting a tad personal as B2B buyers put “I feel safe signing a contract with them” at the top of their decision criteria Dentsu a global creative agency is out with a new study about B2B buying decisions. The report is partly based on 3,528 interviews – and more than 14,000 interviews since 2021. Don’t skimp here.

B2B 157

B2B Software Ethics Leadership 157

Stephen Waddington

JULY 7, 2022

A paper published in the Climate Change journal in November 2021 reported on the role of public relations agencies in climate change politics. It said that agencies played a key role in polluting the climate change debate. Agencies need to report on Scope 1, 2 and 3 carbon emissions. It has yet to report on progress.

Leadership 111

Leadership Publicity Energy Crisis 111

PRSay

OCTOBER 22, 2021

20 ICON 2021 panel titled “The State of Diversity, Equity and Inclusion in PR and Communications. How can PR agencies and organizations improve those metrics?” It takes a sustained commitment and an openness for agency leaders at all levels.”. Carter, chief operating officer and U.S. Don’t let the ball drop.’.

Communications 128

Communications Comparison Energy Employee 128

ImPRessions - Crenshaw Communications

OCTOBER 14, 2021

New York, NY, October 14, 2021 — Crenshaw Communications , a leading New York-based public relations agency specializing in PR for B2B and SaaS technology brands, today announced key personnel moves in support of its growing ad tech PR unit. Additionally, Hannah Kasoff has joined the agency’s ad tech group.

B2B 170

B2B Leadership Technology Web 170

PRSay

OCTOBER 6, 2020

Each week this fall, PRsay will interview one of the nominees for the 2021 PRSA Board of Directors. This includes continuing PRSSA’s success on campus at the foundation level, but — even more important — making PRSA membership, Accreditation and engagement much more commonplace in every company, agency and association. Name : Ray Day.

Meeting 148

Meeting Leadership Interviews Reputation 148

Konnect Agency

NOVEMBER 8, 2021

PR Agency Provides Resources to Stand Out in a Record High Investment Year. 2021 has been notorious for its high volume of investments and as a result, the financial media landscape is rapidly adjusting. Why Work With a PR Agency For Your Funding Announcement. Future B2B Opportunities. Set-Up For Long-Term Success.

Agency 98

Agency Financial Media Training Training 98

PRSay

SEPTEMBER 15, 2020

Each week this fall, PRsay will interview one of the nominees for the 2021 PRSA Board of Directors. Current title : Vice President, Agency Marketing and Promotion, Padilla. The agency I work with has always been extremely supportive of PRSA. Name : Jeff Wilson, APR. Location : Richmond, Va. Number of years as a PRSA member : 16.

Meeting 157

Meeting Leadership Community System 157

Sword and the Script

MARCH 9, 2021

Zach Cutler says he built a $1 million PR agency by age 28 and when he couldn’t find a PR software product for managing the work that he liked, he started developing one. ZC: I was growing my agency and once we reached about 15 people, I wanted to improve our workflow, data insights and accountability across the team and campaigns.

Software 145

Software Agency Pitching Analytics 145

Onclusive

NOVEMBER 8, 2023

Originally Published August 23, 2017; Updated August 9, 2021 ; Updated November 2023 PR is always evolving. Companies often hire specialized agencies on a project basis to assist with specific repositioning or market research. Executive Thought Leadership According to Forbes , thought leadership has never been more important.

Training 195

Training Media Training Crisis Communications Reputation 195

5W PR

FEBRUARY 1, 2021

In the coming months, B2B companies will be seeing increasing use of several different PR trends, such as thought leadership, reputation management, and more. Thought Leadership. The post B2B PR: Effective B2B Public Relations Trends for 2021 appeared first on NY PR Agency 5W Public Relations Blog - 5WPR.

B2B 88

B2B Trends Publicity Leadership 88

Stephen Waddington

JULY 16, 2021

Reuben Sinclair was among several recruiters that reported increasing demand talent in January 2021. It has become firmly aligned with leadership and executive management as a strategic management function. Practitioners have been at the forefront of helping organisations respond to the COVID-19 pandemic.

Publicity 199

Publicity Government Employee Crisis 199

PRSay

JUNE 15, 2021

And we have a new President and new leadership in Congress. For corporate communicators, Pride in 2021 can seem confusing and challenging. You need to demonstrate leadership from the highest levels, and you need to have something substantive to say, but you also need to understand that your words must match your actions.

Employee 202

Employee Community Leadership Enterprise 202

Stephen Waddington

AUGUST 31, 2020

Here are some of the issues that need to be front of mind as we head towards 2021. The outcome of trade talks won’t be known until mid-December Show up and demonstrate leadership - brave organisations will continue to be defined by the crisis Schools are back in the UK this week. for Brexit Then there’s Brexit.

Communications 125

Communications Crisis Leadership Sports 125

Onclusive

OCTOBER 12, 2021

This initiative can be anything from a new product launch, to a proposal to increase spend on a branding campaign, or a significant investment with a new agency—to name a few. Source: Ragan Communications, Communications Benchmark Report 2021. Think of it as a sales pitch with robust data and justification.

Resources 195

Resources Technology Data Measurement 195

Communications Conversations

SEPTEMBER 2, 2021

And, as I’ve worked with those execs in different industries, I couldn’t help but think: I wonder what PR/comms/social agency execs in this town look like on social? Those are all very successful people running some successful agencies. Sure, she promotes the agency (and her clients) from time to time. More personal.

LinkedIn 111

LinkedIn Agency Exercises Social Media 111

Sword and the Script

DECEMBER 21, 2021

This year, we’ve seen brands and agencies alike trying – and struggling – to find and hire strong PR pros. These pros will continue to be in demand – and those in need of public relations assistance should be aware of all the options available to them, including consultants, agencies, and of course hiring in-house.”.

Marketing 214

Marketing Content Marketing Social Media Employee 214

PRSay

NOVEMBER 10, 2022

According to a 2021 study by researchers at Portland State University in Oregon, workplace incivility is rising, too. How can communications professionals show leadership to help counter this epidemic of incivility? Today in America, we face a crisis of incivility in society and in our public discourse.

Employee 156

Employee Crisis Reputation Creativity 156

Communications Conversations

NOVEMBER 12, 2020

You had a vibrant and long career in PR, working in almost every possible setting–from corporate to agency to non-profit. I liked agency life because you could specialize in media relations and have the company of other professionals in marketing and PR. Arik, thanks for the chance to reflect on my career and give some tips!

Publicity 174

Publicity Leadership Corporate Agency 174

PR in High Definition

DECEMBER 17, 2020

With vaccines preparing to be rolled out, 2021 is already starting to look more hopeful and ‘normality’ may actually start to return. The team and I decided to illustrate what the marketers brain might look like in this piece for Just Marketing back in May – this will likely continue to evolve in 2021! Comic relief: An ode to humour.

Reputation 133

Reputation Creativity Crisis Employee 133

PRSay

OCTOBER 18, 2021

14 virtual keynote session, “ Navigating Your Communication by Utilizing a Military Mindset ,” during ICON 2021. The agency has different audiences — veterans, the press and the public at large. Brown was one of four U.S. Military communicators who were guest panelists for PRSA’s Oct. Ask, “What are the communication objectives?”

Public Affairs 88

Public Affairs Communications Film Crisis 88

Stephen Waddington

JULY 6, 2022

There’s little to distinguish it from the career path into hairdressing or estate agency. billion to the UK economy (Public Relations and Communications Association, 2021). This data in each case has been collected by a third-party research agency. To offer organisational leadership. To provide contextual intelligence.

Publicity 167

Publicity Ethics Training Education 167

Communications Conversations

OCTOBER 26, 2021

Thought leadership is one of those things many brands and leaders want–but very few do well. Clients come to agencies all the time with the goal of “thought leadership.” And that leads me to a recent report from Edelman + LinkedIn titled “The 2021 B2B Thought Leadership Impact Study.”

Leadership 60

Leadership LinkedIn Case Study Study 60

Sword and the Script

AUGUST 17, 2021

I’ve spent the past few weeks breaking down the survey results from the 2021 JOTW Strategic Communications Survey ( overview , challenges and the media relations struggle ). The study, the seventh annual, is based on a poll of “more than 300 agency and in-house executives from across the world.”. We didn’t get here through convention.

Creativity 95

Creativity Study Ethics Publicity 95

PR 20/20

SEPTEMBER 8, 2021

I started PR 20/20 in November 2005 out of a spare bedroom in my Cleveland home with a $25,000 loan and a belief that there was a better way to build an agency. Fueled by a mix of youthful exuberance, adrenaline and caffeine, I set out to redefine the marketing agency model with a focus on standardized services and value-based pricing.

Financial 98

Financial Conference Agency Resources 98

Sword and the Script

AUGUST 1, 2022

” In open-ended comments, respondents cite digital, internal comms and a greater focus on comms by leadership as among the underlying reasons. DE&I was followed by thought leadership (49%), data & analytics (48%), storytelling (48%), comms strategy (46%), measurement (46%), internal comms (44%) and ESG programs (43%).

Survey 128

Survey Communications Measurement Internal 128

PRSay

JUNE 4, 2024

In 2019, he co-founded The Change Agencies , the national network of multicultural and LGBTQ-owned and operated PR firms. He was inducted into the PRSA National Capital Chapter Hall of Fame in 2021 and was chair of the 2024 PRSA Counselors Academy Spring Conference.

Government 209

Government Employee Insurance Insurance 209

Sword and the Script

MARCH 1, 2022

The announcement pitches this as enabling “PR agencies to sell robust guaranteed placement packages to their clients.” It finished the full year 2021 with $403 million in sales and was cash-flow positive. million on R&D in 2021, which works out to about 10% of revenue. HubSpot spent 18% of revenue in 2021 on R&D.

Software 117

Software Case Study Advertising Advertising 117

Shift Communications

FEBRUARY 1, 2022

Activism, advocacy and social action were critical for 2021. It’s often a proof point of the culture and relationship between leadership and the larger teams. The post 2022: The Year of the Employer Brand Story appeared first on SHIFT Communications: A Performance Communications Agency + PR Firm in Boston | New York | San Francisco.

Brand 135

Brand Branding Employee Case Study 135

Stephen Waddington

NOVEMBER 11, 2020

As we head towards the end of the year it’s a good time to think about personal development and your personal development goals for 2021. To offer organisational leadership 10. I use this tool with individuals that I coach and agency teams. If you're self-employed you’ll have your own personal plan. The key tab shows the key.

Tools 115

Tools Publicity Google Ethics 115

PRSay

JANUARY 14, 2022

It’s not like 2021 was a tunnel of love. Agencies must reevaluate success measurement with clients to better show value. Bruce Springsteen dropped out of Ocean County College in New Jersey in 1967. More than 50 years later, his words ring true as a map to become a better communicator in 2022. Last year offered very few glory days.

Communications 167

Communications Trends Nonprofit Radio 167

PRSay

OCTOBER 5, 2020

With Google announcing work-from-home plans through 2021 and other giants like Facebook, Twitter and Slack telling employees they can work from home permanently — not to mention the many PR agencies shuttering their own offices for permanent work-from-home plans — it’s clear that remote work is not a passing trend.

How To 183

How To Employee Survey Exercises 183

PRSay

JUNE 15, 2022

In 2019, he co-founded The Change Agencies , the first national network of multicultural and LGBTQ-owned and operated PR firms. He is a member of the executive committee of the PRSA Counselors Academy and was inducted into the PRSA National Capital Chapter Hall of Fame in 2021. . [ Photo credit: nrqemi ].

Policies 166

Policies Community Corporate Enterprise 166

Wadds Inc.

JULY 7, 2022

A paper published in the Climate Change journal in November 2021 reported on the role of public relations agencies in climate change politics. It said that agencies played a key role in polluting the climate change debate. Agencies need to report on Scope 1, 2 and 3 carbon emissions. It has yet to report on progress.

Leadership 52

Leadership Publicity Energy Crisis 52