Sword and the Script

JULY 13, 2021

By the looks of the 2021 JOTW Strategic Communications Survey results, that’s never been truer than today. Below are the top PR challenges in 2021, according to the survey: 40% said too many priorities. social media, content, etc.). Educating and persuading executives to focus is the 2021 superpower.”.

Communications 182

Communications Survey Education Leadership 182

Agility PR Solutions

JANUARY 20, 2021

Boston-based Birnbach Communications, a PR and social media agency focusing on thought leadership, has issued its 19th annual list of top media and marketing trends for 2021. The post 7 media and marketing trends to watch in 2021 appeared first on Agility PR Solutions.

Trends 146

Trends Marketing Media Leadership 146

Prohibition

FEBRUARY 18, 2021

If there’s one thing to learn from the first month of 2021, other than how hard it is to stick to Dry January during lockdown, it’s that despite the feeling like the world’s come to complete a stand-still, the land of social media never stops evolving. TikTok and WPP announced global agency partnership.

Social Media 118

Social Media Trends Media YouTube 118

Sword and the Script

DECEMBER 28, 2021

If you want social proof…. If you want content marketing to augment PR, social media and other marketing activities…. 10. Following a tumultuous year, 80% of PR and comms professionals say organizations place a greater value on comms, according to the 2021 JOTW Strategic Communications Survey. 48: Dr. Tim Furche.

Blogging 159

Blogging Software Google Content Marketing 159

5W PR

DECEMBER 7, 2020

However, predicting what lies ahead next year in social media may be a more slippery slope depending on the source. Here’s what social media management platform Hootsuite uncovered after surveying more than 11,000 marketers during the third quarter of this year and combining other gathered data.

Social Media 103

Social Media Trends Media Policies 103

Onclusive

AUGUST 9, 2021

Originally Published August 23, 2017; Updated August 9, 2021. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media.

Training 370

Training Media Training Crisis Communications Reputation 370

Deirdre Breakenridge

MAY 13, 2019

Once upon a time, brands and agencies relied on human analysts to identify brand mentions and extract insights on their campaigns. Cisco predicts that by 2021, 80% of online content will be videos. The first reflex of brands and agencies was to turn to human analysts to manually sort through the data and correct sentiment.

Training 399

Training Video Analysis Data 399

Stephen Waddington

MAY 26, 2021

COVID-19 has seen an explosion of new PR agencies. More than 50 new PR agencies have been founded in the UK during the COVID-19 pandemic according to a report published today by Wadds Inc. It provides insights into the market and clear direction and inspiration for anyone thinking of starting their own agency. A new Wadds Inc.

Agency 161

Agency Report Print Healthcare 161

Communications Conversations

SEPTEMBER 30, 2021

I had a job at a small advertising agency in St. I worked as a proofreader (and very part-time copywriter) at this agency. Most (if not all) of our colleagues across our companies are social media users. And, as a result, some of these colleagues have strong opinions on what the company should be doing on social media.

Social Media 131

Social Media Media Marketing Instagram 131

Wadds Inc.

MARCH 9, 2025

The PR Population report identified based on data from the 2021 Census and anecdotally through applications to the Socially Mobile programme. This conversation has continued this week via blog and LinkedIn posts, events, and discussions in social media communities. Identifying and labelling an issue is important.

Publicity 94

Publicity Leadership LinkedIn Report 94

5W PR

APRIL 5, 2025

Whether facing product recalls, executive misconduct, natural disasters, or social media backlash, how an organization responds in the first hours and days can determine long-term impact. ” This coverage, combined with public scrutiny through social media, can quickly escalate a situation into a full-blown crisis.

Crisis 78

Crisis Communications Crisis Communications Crisis Management 78

5W PR

NOVEMBER 20, 2024

Partnering with a PR agency like 5WPR can be pivotal for K-beauty brands looking to stand out. 5W’s beauty & wellness team elevates brand awareness for K-beauty brands through tailored media relations, influencer programs, brand ambassador procurement, celebrity partnerships, and experiential activations. through 2028.

Branding 78

Branding Brand Communications Marketing 78

Buzzstream

FEBRUARY 3, 2021

However, in terms of Digital PR many agencies transformed their tactics to ensure that campaign concepts are not as distanced from the client’s core area as they once were. We’ll begin with the format that I, along with the experts I spoke to, believe will be the most popular in 2021: Newsjacking/reactive campaigns.

Digital PR 170

Digital PR Industry Strategy Film 170

PRSay

MAY 17, 2021

As we continue through 2021, at times, it still feels like 2020 — version 2.0. As PR professionals, most of us planned for 2021 apprehensively, remembering how our 2020 plans had been discarded by this time last year. Share coverage on social media, tag reporters. But spring is here and hope springs eternal.

Pitching 193

Pitching Survey Report Social Media 193

Sword and the Script

DECEMBER 21, 2021

Engage with the blogger on social media first, personalize your outreach, read and follow any requirements, and provide high-quality content. This year, we’ve seen brands and agencies alike trying – and struggling – to find and hire strong PR pros. Social media livestreams will become acceptable as mainstream ‘news.’.

Marketing 216

Marketing Content Marketing Social Media Employee 216

5W PR

NOVEMBER 9, 2020

That said, looking at where the PR space is headed will provide insight into how a career in PR will look like in 2021. Without a doubt, technology will shape PR careers in 2021. Being “old school” in the PR space won’t cut it in 2021. Going into 2021, public relations professionals will need to hone their people skills.

Publicity 88

Publicity Technology Industry Social Media 88

5W PR

MARCH 21, 2025

Social media serves as a primary channel for building anticipation. Successful pre-launch campaigns like Stake.com’s 2021 rollout demonstrated the power of staged content releases, with daily updates generating over 50,000 waitlist signups before launch day. 5 average rating across review platforms.

Case Study 78

Case Study Measurement Reputation Study 78

5W PR

MARCH 28, 2025

The digital nature of fintech services means problems can spread rapidly across social media and news outlets, while regulatory scrutiny adds another layer of complexity. Financial technology companies face unique challenges when crises strike.

Financial 78

Financial Technology Leadership Reputation 78

Communications Conversations

DECEMBER 7, 2021

When was the last time your company conducted a social media audit? However, a good, in-depth social media audit is worth it’s weight in gold. An audit gives you the perfect “pause” to re-shape your social media strategy. The company isn’t quite satisfied with their current agency.

Social Media 104

Social Media Media LinkedIn Facebook 104

Prohibition

AUGUST 5, 2022

Social media marketing is an ever-changing environment and keeping up with the latest changes and trends is essential, there’s been a lot happening in July! This comes after their rollout of auto-captions in 2021 and other similar accessibility features such as their photosensitivity warnings for photosensitive epilepsy.

Instagram 118

Instagram Social Media Video Facebook 118

5W PR

MARCH 19, 2025

dolls demonstrates this principle – their “unboxing” concept naturally limited availability while generating organic social media buzz. The relaunch of Cabbage Patch Kids in 2021 exemplifies this approach. The phenomenal success of L.O.L.

Retail 78

Retail Storytelling Pinterest Product Launch 78

Sword and the Script

APRIL 6, 2021

SEMrush started trading on the NYSE under the ticker SEMR on March 29, 2021. Meltwater said it agreed to acquire Linkfluence, a French company with software that uses artificial intelligence to mine social media for consumer insights. G2 names best media monitoring solutions for 2021. SEMrush goes IPO.

Media 109

Media SEO Analytics Analysis 109

5W PR

DECEMBER 24, 2020

Employing novel methods like content marketing, social media, search engine optimization, and influencer outreach, digital PR is a powerful strategy that brands can roll-out to improve their online presence and visibility. That said: Why is digital PR important to your brand in 2021? Increase your Web Traffic.

Digital PR 88

Digital PR Brand Branding Engineering 88

Konnect Agency

DECEMBER 8, 2021

Social Media Marketing is an incredibly powerful tool that can lead to increased leads and sales. In fact, in 2021, $153.7 billion in sales have come from social media and this is expected to grow to $229.6 Creating and Understanding Social Media Conversion Ads With Help from a Social Media Agency.

Social Media 59

Social Media Agency Media Pinterest 59

5W PR

FEBRUARY 27, 2025

The stakes remain high – according to the Consumer Product Safety Commission, toy-related injuries led to 152,000 emergency room visits for children under 15 in 2021. Their social media campaigns reach millions of parents with seasonal safety tips and product guidance.

Communications 78

Communications Education Consumer Guidelines 78

5W PR

FEBRUARY 20, 2025

LEGO’s “Rebuild the World” campaign successfully united parents and children by encouraging them to build together, resulting in a 21% increase in brand engagement across social media platforms. According to NPD Group research, educational toy sales increased by 31% in 2021.

Company 78

Company Branding Brand Crisis Management 78

Buzzstream

DECEMBER 17, 2020

To get more complete information, I reached out to a range of experts in the industry to gain their insights on the go-to tools for their teams or agencies. Ruth Barrett , Head of Content and Digital PR at Inspired Agency , has another use for the tool, too, utilising it as a way to fine-tune pitches and angles before outreach.

Digital PR 161

Digital PR Tools Pitching Film 161

Onclusive

NOVEMBER 8, 2023

Originally Published August 23, 2017; Updated August 9, 2021 ; Updated November 2023 PR is always evolving. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Media training is essential for anyone who will be in contact with or in the press.

Training 195

Training Media Training Crisis Communications Reputation 195

5W PR

MARCH 5, 2025

The fallout from these events often spreads rapidly across social media and news outlets, demanding swift and strategic responses from leadership teams. The post Managing AdTech Crises Effectively appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Privacy 78

Privacy Crisis Crisis Communications Crisis Management 78

5W PR

MARCH 18, 2025

A crisis communication team should include: Executive leadership Legal counsel PR/Communications staff Technical experts Customer service representatives Social media managers Regular crisis simulation exercises help teams practice coordinated responses. Organizations need dedicated social media crisis protocols.

Crisis 60

Crisis Healthcare Crisis Communications Crisis Management 60

5W PR

FEBRUARY 22, 2025

Defense Advanced Research Projects Agency (DARPA) effectively uses multimedia content on their public website to explain advanced research projects to general audiences. Fostering Government-Industry Collaboration PR plays a crucial role in facilitating partnerships between defense tech companies and government agencies.

Publicity 78

Publicity Privacy Technology Ethics 78

5W PR

FEBRUARY 16, 2021

While no one can say with certainty what lies ahead for marketers in 2021, a glimpse at historical data may help answer some questions. The post Social Media Benchmarks – How Does the Brand Stack Up? appeared first on NY PR Agency 5W Public Relations Blog - 5WPR.

Social Media 88

Social Media Healthcare Branding Brand 88

Stephen Waddington

MARCH 24, 2021

The PRCA Ethics Council has published its annual perspective of ethical challenging facing PR practice in 2021. Here are ten of the ethical issues facing practitioners highlighted in PRCA Ethics Council Annual Perspective 2021. Hence, earned media and paid media should not be managed by the same practitioners.

Ethics 178

Ethics Publicity Enterprise Groups 178

Communications Conversations

FEBRUARY 25, 2021

But mostly because of his position in the industry–he’s become one of THE lightning rods in our social media marketing world. ” He espouses inspirational messages like these routinely on all his social networks–and people eat it up. And, who’s more successful than Gary V in social media circles?

Social Media 88

Social Media Media Conference Agency 88

5W PR

MARCH 9, 2021

This type of content is created by the company’s customers, fans on social media, bloggers, or journalists. This type of content is reviews and testimonials from customers, mentions from them on social media platforms, word of mouth recommendations, blog posts as well as magazine and newspaper articles.

Media 88

Media Newspapers Engineering Employee 88

Stephen Waddington

FEBRUARY 12, 2021

Redundancies, business transformation, remote working, and juggling work with homeschooling, has seen many employees swap their agency or in-house jobs for the freelance world or even take career breaks. Jules Herd Like many other sectors, COVID-19 has had a huge impact on the communications industry.

Crisis Management 88

Crisis Management Print Ethics Local 88

Communications Conversations

SEPTEMBER 2, 2021

Specifically social media coaching for executives and leaders. To help these leaders accomplish their business goals by using social media platforms (namely, LinkedIn). Those are all very successful people running some successful agencies. Sure, she promotes the agency (and her clients) from time to time.

LinkedIn 111

LinkedIn Agency Exercises Social Media 111