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10 Tech Buzzwords PR Folk Should Avoid In 2021

ImPRessions - Crenshaw Communications

Here are 10 of the most eye roll- inducing tech buzzwords and marketing speak that PR folk should try to avoid in 2021. It is a community of living organisms in conjunction with the nonliving components of their environment, interacting as a system. It can be your good deed for 2021. They can even become obnoxious. .

Big Data 296
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6 Trends That Will Affect PR In 2022

ImPRessions - Crenshaw Communications

They’re the continuation or peaking of the events and moves we’ve experienced in 2021. Purpose and values-based communications will become an essential part of the marketing toolbox. I’d like to think employers do the right thing out of principle, but in 2021, there’s also expedience.

Trends 385
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Why social media job descriptions and roles need to change in 2021

Communications Conversations

Yep, digital and social media marketing in 2021 is a lot more than “Facebook marketing” or creating landing pages. Given that backdrop, 2021 feels like a tipping point. Because managing paid social media in 2021 is a full-time job. Anecdotally, I can confirm that. It’s a full-time job, and then some.

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Consumers want more than rewards from brands—5 personas that have emerged in 2021

Agility PR Solutions

Marketers are realizing that building brand loyalty in 2021 is more complicated than in pre-COVID times, and are challenged with striking the right balance between transactional engagement and tapping into deeper motivations to fuel long-term consumer loyalty.

Consumer 163
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The Great Rebuilding: Post-COVID ignites community engagement for brands and marketers

Agility PR Solutions

If 2008 gave us the Great Recession, 2021 is bringing about a Great Rebuilding, according to new research and […]. The post The Great Rebuilding: Post-COVID ignites community engagement for brands and marketers appeared first on Agility PR Solutions.

Community 147
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The surprising 10 ‘decisions drivers’ that factor into B2B software deals

Sword and the Script

The report is partly based on 3,528 interviews – and more than 14,000 interviews since 2021. Takes care of its suppliers, business partners and communities.” This seems obvious. Two areas to watch for ethics and regulations are a) privacy and b) generative artificial intelligence.

B2B 179
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New award scheme recognises £457 million market of 8,000 practitioners

Wadds Inc.

Yet, it is important in terms of size, revenue, and the services it provides to the industry and the broader business community. Its the most accurate dataset available based on 2021 Census data from England and Wales (data from Scotland and Northern Ireland is unavailable). Its a showcase for independent practitioners.