Sword and the Script

APRIL 6, 2021

I took a quick look back to review what was going on then, and thought the subhead accurately summarizes that snapshot in time: Some PR technology vendors have made pandemic-related announcements, but there’s a bit of “business as usual” too. SEMrush started trading on the NYSE under the ticker SEMR on March 29, 2021. SEMrush goes IPO.

Media 109

Media SEO Analytics Analysis 109

Bianchi Biz Blog

JULY 1, 2021

ESG (environmental, social, and governance) reporting is rapidly becoming the hottest trend for mobility, automotive and vehicle technology suppliers. Our research showed there was scant ESG data and insight specific to the mobility supplier community. adults in May 2021 to gauge U.S. SK Group surveyed 1,500 U.S.

Automotive 97

Automotive Technology Communications Mobile 97

Sword and the Script

MAY 18, 2021

The Coronavirus pandemic has left communications teams with more work but also stronger business relationships. That’s according to a survey of 750 communicators tallied up in the 2021 Communications Benchmark Report by Ragan Communications. 32% said, “how companies and communities are getting back to normal.”.

Study 179

Study Communications Survey Pitching 179

Solo PR Pro

NOVEMBER 24, 2020

There’s a whole community of like minded people you can lean on. How 5 solo PR pros are planning for 2021. Stephanie Driscoll, Principal, Blue Fog Communications. To plan for 2021, I am making sure I continue to be active on all social channels, most importantly LinkedIn. I started planning for 2021 in October.

Automotive 85

Automotive Nonprofit Training Corporate 85

PRSay

OCTOBER 21, 2021

19 at ICON 2021 , Radocchia discussed blockchain and decentralization as the future backbone for emergent technologies. Decentralizing technologies represent an evolution in thought,” she said during a conversation hosted by Brandi Boatner, manager, digital and advocacy communications, IBM.

System 78

System Government Local Technology 78

Sword and the Script

JANUARY 5, 2021

Welcome to 2021! For the last couple years, I’ve been curating news from the PR technology community into a monthly summary I call the PR Tech Sum. Muck Rack launched a customer community after running a pilot program to provide “opportunities to learn, network and collaborate.”. He joins from C3.ai Customer networking.

Pitching 157

Pitching YouTube Company Community 157

Sword and the Script

JANUARY 17, 2023

If you are striving to build your short list of PR and communications technology vendors, this long but neatly organized list of companies and resources might prove helpful . My last PR tech sum went up in November of last year – and very little in the way of substantive news has happened in the PR technology community since.

Technology 95

Technology Software Resources Pitching 95

Sword and the Script

FEBRUARY 2, 2022

SEO vendor that dabbles in PR technology buys an audience and adds an influencer to their team. Second, these weren’t just emails lists from downloaded content – but communities of engaged readers. That acquisition opened up the potential for a new technology competitor in PR – attacking from the flanks. Case in point?

SEO 164

SEO Content Marketing Marketing Software 164

Sword and the Script

MARCH 7, 2023

This month’s PR technology summary includes: Cision partners with video ad network Captivate; Q4 enhances investor relations CRM software; Updates from Notified, and Earnings from Meltwater and Q4; PR tech people on the move and more. million, up 9% from 2021 and 15% growth YoY on a constant currency basis.” million in 2021.

Software 153

Software Analytics Technology Video 153

Sword and the Script

MARCH 1, 2022

It finished the full year 2021 with $403 million in sales and was cash-flow positive. million on R&D in 2021, which works out to about 10% of revenue. million on R&D in 2021, which works out to about 10% of revenue. By contrast, Meltwater spent roughly $100 million on three acquisitions in 2021. It spent $40.5

Software 149

Software Case Study Advertising Advertising 149

Shift Communications

JANUARY 3, 2022

By Natalie Marinaro, VP, Technology. Remote work environments were concretely established with 81% of Americans using videoconferencing technology. As we enter 2022, SHIFT’s Workplace Technology Practice has the privilege of hearing from many leaders (our clients) about what’s next in the workplace.

Technology 78

Technology Trends Employee Mobile 78

Stephen Waddington

JULY 16, 2021

Reuben Sinclair was among several recruiters that reported increasing demand talent in January 2021. Companies that have invested in their local communities during the crisis continue to benefit from a reputational dividend. Practitioners have been at the forefront of helping organisations respond to the COVID-19 pandemic.

Publicity 199

Publicity Government Employee Crisis 199

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. I see a few things.

Marketing 212

Marketing Content Marketing Data Social Media 212

Stephen Waddington

SEPTEMBER 7, 2021

The Evolving Communication Function reports that the strength of internal relationships and reporting lines are the greatest indicator of the performance of a corporate communication team. The corporate communication or public relations function is underserved an area of study, in contrast with other areas of management.

Corporate 135

Corporate Communications Public Affairs Resources 135

Offleash

NOVEMBER 1, 2023

We took the master class in running business as an art form from Joanna, who retired in 2021 and remains our trusted advisor. Think of all the technology innovation we’ve witnessed over the past two decades. Our purpose is to make a mark on the world for our clients, colleagues, and our community.

Skype 122

Skype LinkedIn Media Training Agency 122

Stern + Associates

OCTOBER 4, 2022

I’ve been given a wonderful opportunity to contribute to the mission of the NJ Commission for the Blind and Visually Impaired, presenting a program of best interviewing tips to the community they serve. Especially in a world where adaptive technologies and accommodating people existed. The Statistics.

Groups 118

Groups Technology Interviews Employee 118

Sword and the Script

FEBRUARY 2, 2021

This was true of every industry, except PR technology. I think it suggests a general lack of R&D among the traditional technology providers in PR. Every month I summarize the news from the PR vendor community. Here’s a list of PR technology companies I’m watching , and here’s how vendors can get on my radar. >>>

Software 124

Software Technology Advertising Advertising 124

Solo PR Pro

DECEMBER 22, 2020

10 PR conferences you can’t miss in 2021. Despite the challenges presented this year, 2021 offers tons of virtual and in-person opportunities for you to develop your skills and meet like-minded PR pros who can help you advance in your career. PRSA ICON 2021. Conference Date : May 16-19, 2021, in Nashville, TN.

Conference 58

Conference Content Marketing Community Education 58

NewsWhip

AUGUST 26, 2021

The technology industry has had such a profound impact on our society, especially in the past 10 years. The post How big tech CEOs were covered in the media in August 2021 appeared first on Newswhip. Their influence will continue to increase, and their ever growing media presence will only amplify that to the public. .

Media 78

Media Community Leadership Company 78

Agility PR Solutions

OCTOBER 13, 2022

The metaverse is the newest buzzword in the world of technology, and it has taken the whole community by storm since last August 2021. It is deemed the future of the internet and social media, as it represents a futuristic approach to connectivity in the form of augmented and virtual realities. Aside from that, it […].

Community 85

Community Technology Social Media Media 85

Bianchi Biz Blog

JANUARY 9, 2023

I’m the senior editor for automotive and electronic technology on the automotive editorial team at the SAE Media Group. Based in Troy, Michigan, I report on standards, technology and general topics and help edit the work of my fabulous colleagues. It was approved in 2021. I also act as the editorial producer for SAE.org.

Automotive 73

Automotive Groups Meeting Technology 73

Sword and the Script

AUGUST 1, 2023

This means my last summary of PR tech news was in early June – and in the eight weeks since, there’s been a number of annucments from the solution provider community. The PR software community has taken note and they are responding. It makes sense. Here are a few examples I spotted in putting this post together: Notified.

Software 145

Software Pitching Ethics Technology 145

PR 20/20

SEPTEMBER 8, 2021

Register for Marketing AI Conference (MAICON) 2021 Virtual, Sept. 31, 2021, I sold PR 20/20 to Blue Cypress , a family of companies owned and led by Amith Nagarajan that is dedicated to building purpose-driven businesses. We will be making new investments over the coming months in talent and technology to advance the agency.

Financial 98

Financial Conference Agency Resources 98

PRSay

AUGUST 23, 2021

29, 2021, article from Kaiser Health News, the hesitancy of some African Americans to receive coronavirus vaccines — and in some cases, their mistrust of the medical system in general — are issues that must be addressed. In West Virginia, people have strong community connections and a collective sense of identity, Martin noted.

Communications 129

Communications Local Survey Transportation 129

Stephen Waddington

AUGUST 27, 2019

There are two candidates, Rachel Royall and Mandy Pearse, going head-to-head for the role of President in 2021. I will continue the excellent work, which has positioned the profession as a strategic management function through active engagement with the business community showing how ethical communication can enhance economic performance.

Government 113

Government Education Community Big Data 113

Sword and the Script

DECEMBER 7, 2021

At the ripe old age of 3 or 4, her experience with technology up until that point was all based on touch interfaces like a phone or “pad” in her words. Here’s the monthly PR Tech Sum rounding news and links from the world of PR technology. Content picks from the PR tech community: . Meltwater wants to build its own Siri.

Software 87

Software Publicity Technology Data 87

Wadds Inc.

MAY 4, 2023

A single-minded proposition, hard work and a commitment to clients, people, and community, are key to growing an agency. BHM has enjoyed tremendous support from clients, partners and the public relations community in Africa and abroad. Investment in its own communities is a key value for the BHM.

Financial 98

Financial Agency Publicity Case Study 98

Stephen Waddington

JULY 6, 2022

billion to the UK economy (Public Relations and Communications Association, 2021). billion in 2016 (Public Relations and Communications Association, 2016). Practitioners and academics operate in almost entirely separate communities. To communicate effectively across a full range of platforms and technologies.

Publicity 167

Publicity Ethics Training Education 167

Sword and the Script

DECEMBER 26, 2023

Performance marketing has led the community to this wild notion that B2B marketing should only engage in measurable tactics. presidential election, which means misinformation and deepfake advertising will rise, putting pressure on communicators to combat false narratives. It’s like trying to lay down pipe before you even dug a ditch.

Writing 211

Writing Communications Marketing B2B 211

Doctor Spin

JANUARY 31, 2025

2021, August 10). But, as I argue in my book The Terminal Self , our everyday interactions with these computer technologies have accelerated and normalised our cultures infantile tendencies. 2021, August 10). 1 Silfwer, J. Online Wannabeism. Doctor Spin | the PR Blog. It began before the advent of smartphones and social media.

Social Media 52

Social Media Media Course Blogging 52

Stephen Waddington

NOVEMBER 11, 2020

As we head towards the end of the year it’s a good time to think about personal development and your personal development goals for 2021. To conduct formative and evaluative research to underpin communication strategies and tactics 4. To facilitate relationships and build trust with internal and external stakeholders and communities 6.

Tools 115

Tools Publicity Google Ethics 115

Sword and the Script

DECEMBER 28, 2022

A study by PathFactory found content costs soared 58% in 2021 compared to the year earlier. billion in 2021 . billion in 2021. B2B buyers engaged in an average of 27 interactions with a vendor over the course of making a purchase decision in 2021. 66% said conferences (including virtual). to approximately $5.5

B2B 146

B2B Marketing Survey Software 146

Stern + Associates

APRIL 13, 2023

Investing in Decarbonization Technology: A Vital Step on the Path to Creating a Sustainable Future The climate crisis has presented humanity with its greatest challenge yet. The good news is, emerging technologies are offering us a powerful path to reaching net zero by 2050, and investment in climate tech is ramping up.

Policies 118

Policies Energy Government Crisis 118

Sword and the Script

NOVEMBER 30, 2021

That’s according to a report by Korn Ferry called The 2021 Buyer Preferences Study: Reconnecting with Buyers. 36% “industry/professional online communities/social networks,”. This reminds me of a 2020 report by Spiceworks that found about half of B2B technology prospects require 11 or more pieces of content. 27% “web searches,”.

B2B 103

B2B Trade Shows Survey Study 103

Sword and the Script

JULY 6, 2021

This month’s roundup of PR technology news is a two-fer: there’s two months’ worth of news here. The service will no longer be available as of August 1st 2021 [sic].” The pricing is based on the number of categories you subscribe to receive – i.e. technology, health care, etc. However, the listings tend to be UK-centric.

Pitching 91

Pitching Report Software Survey 91

Sword and the Script

MARCH 9, 2021

If the community is inclined to put the “relations” back into PR, and they’ll need new tools designed to help managed the process. If you enjoyed this post, you might also like: 8 Innovations in Public Relations Technology to Watch. Thank you for taking the time to participate, Zach.

Software 148

Software Agency Pitching Analytics 148

Offleash

NOVEMBER 19, 2020

Despite the events of 2020, I see example after example of people charging ahead with their lives — continuing to work hard, still dreaming big, standing taller than ever for their families and their communities. At Offleash, our technology clients depend on us to get their stories told and build their brands.

Employee 100

Employee Agency Travel Community 100