Agility PR Solutions

NOVEMBER 21, 2021

With a post-pandemic retail environment looming, and a critical holiday shopping season in full swing, brands and marketers continue to struggle to understand the “new normal” consumer. The post 2021 consumer expectations are shifting—and opportunities for innovation abound appeared first on Agility PR Solutions.

Consumer 146

Consumer Retail Branding Brand 146

Prowly

FEBRUARY 1, 2021

Building your own media list of lifestyle reporters can be an incredibly time-consuming process and can […]. The post Top Lifestyle Journalists to Cover Your Story – The 2021 List appeared first on Prowly Magazine.

Consumer 211

Consumer Report Media Publicity 211

Agility PR Solutions

MAY 5, 2021

In today’s marketing landscape, technology-based advertising changes fast, and consumer behaviors and interests have become hard to predict. The post 3 digital marketing trends brands can’t ignore in 2021 appeared first on Agility PR Solutions. Given the rapid changes in the marketing […].

Trends 202

Trends Marketing Branding Brand 202

Agility PR Solutions

JANUARY 27, 2021

Businesses must up their game in 2021 to satisfy “digitally impatient” consumers, asserts new research fromenterprise-grade assessment platform Questionmark. During months of lockdown, consumers have become more digitally savvy. During months of lockdown, consumers have become more digitally savvy.

Consumer 170

Consumer Branding Brand Publicity 170

ImPRessions - Crenshaw Communications

DECEMBER 23, 2021

They’re the continuation or peaking of the events and moves we’ve experienced in 2021. Research shows that consumers want the brands and companies they do business with to be fair employers, good corporate citizens, and responsible stewards of the environment. Brand purpose has real purpose. Employees are in charge.

Trends 385

Trends Employee Viral Advertising 385

Onclusive

MAY 12, 2022

One of the biggest challenges for communications professionals is understanding how their efforts influence consumer behavior so they can optimize media strategy and demonstrate tangible business value. Join Onclusive for the How Earned Media Drives Consumer Behavior: A Quantitative Analysis webinar on June 8th. Want more insights?

Consumer 195

Consumer Publicity Media Analysis 195

Agility PR Solutions

JANUARY 7, 2021

While attention spans continue to decrease and consumer eyes are focusing on the shorter format of social media, many resource-constrained media outlets are hunting for supplementary material to accompany their content. The post How content marketing will humanize brand connections in 2021 appeared first on Agility PR Solutions.

Content Marketing 170

Content Marketing Branding Brand Marketing 170

Onclusive

JUNE 2, 2022

Welcome back to our blog series about the relationship between core earned media attributes and consumer behavior! Last week, we talked about brand relevance, which didn’t turn out to be a strong driver of consumer behavior. Join Onclusive for the How Earned Media Drives Consumer Behavior: A Quantitative Analysis webinar on June 8th.

Consumer 195

Consumer Branding Brand Media 195

Onclusive

JUNE 2, 2022

Welcome back to our blog series about the relationship between core earned media attributes and consumer behavior! . Last week, we talked about brand relevance, which didn’t turn out to be a strong driver of consumer behavior. Presence of a backlink and consumer behavior. Social media engagement and consumer behavior.

Consumer 195

Consumer Branding Brand Media 195

PRSay

OCTOBER 5, 2021

In his role as a consumer PR manager, he was helping spread the word on new product groupings such as sporting goods and baby essentials. “In 4 — the first day of ICON 2021. “It It has been amazing to watch the transformation of the industry over that time.

Employee 217

Employee Leadership Crisis Management Viral 217

Onclusive

MAY 19, 2022

In this week’s blog, we’re continuing to review the relationship between different media attributes and consumer behavior, based on our quantitative analysis of the PR Attribution data from over 100,000 earned media articles published in 2021 that covered both business-to-consumer and business-to-business brands across a wide range of industries. “By

Consumer 195

Consumer Branding Brand Media 195

Onclusive

MAY 19, 2022

In this week’s blog, we’re continuing to review the relationship between different media attributes and consumer behavior, based on our quantitative analysis of the PR Attribution data from over 100,000 earned media articles published in 2021 that covered both business-to-consumer and business-to-business brands across a wide range of industries. “By

Consumer 195

Consumer Branding Brand Media 195

Onclusive

JUNE 8, 2022

This week, we’re wrapping up our How Earned Media Drives Consumer behavior blog series with a review of the relationship between brand sentiment and website traffic and actions. Brand sentiment and consumer behavior Brand sentiment is the tone and sentiment of an article towards the company or brand being mentioned. Want more insights?

Consumer 195

Consumer Branding Brand Media 195

Onclusive

JUNE 8, 2022

This week, we’re wrapping up our How Earned Media Drives Consumer behavior blog series with a review of the relationship between brand sentiment and website traffic and actions. Brand sentiment and consumer behavior. Join Onclusive for the How Earned Media Drives Consumer Behavior: A Quantitative Analysis webinar on June 8th.

Consumer 195

Consumer Branding Brand Media 195

Agility PR Solutions

SEPTEMBER 28, 2021

In an unstable year fraught with health and financial fragility, consumers chose to recognize brands with established loyalty bona fides rather than acknowledge new brands, according to the 2021 Loyalty Leaders List, an annual report from customer loyalty and engagement research firm Brand Keys.

Branding 163

Branding Brand Financial Survey 163

Agility PR Solutions

JULY 28, 2021

consumers are shopping, what they are purchasing, what the motivations are by generation, and how they feel about American-made goods. “As As pandemic-related fears dissipate with the continued rollout of the vaccine, new trends in consumer shopping habits […].

Enterprise 148

Enterprise Survey Trends Consumer 148

Agility PR Solutions

FEBRUARY 16, 2021

As retailers and brand marketers battle through COVID’s impact on consumer behavior, new research from customer journey orchestration and analytics firm Kitewheel explores key trends in the retail industry, providing recommendations on how brands can make the most of an evolving retail landscape.

Retail 146

Retail Trends Analytics Consumer 146

Agility PR Solutions

JULY 25, 2021

New research from customer experience design firm Tallwave explores how consumer expectations and behaviors have shifted as a result of the COVID-19 pandemic, revealing that consumers want a choice for how they can interact with a brand, making retail hybrid experiences more important than ever.

Consumer 148

Consumer Branding Brand Retail 148

Agility PR Solutions

JULY 28, 2021

The firm’s newly released 2021 Local Business Messaging Trends report explores what messaging and consumer preferences currently look like for brands, particularly local businesses. The post Consumers crave more personal, conversational brand messaging with local businesses appeared first on Agility PR Solutions.

Local 148

Local Consumer Branding Brand 148

Agility PR Solutions

JUNE 15, 2021

Consumers are putting extraordinary pressure on brands and businesses to meet their expectations and make their buyer journeys seamless, but new research from comms giant FleishmanHillard reveals that a large majority of brands and industries around the world are dropping the ball.

Consumer 157

Consumer Branding Brand Study 157

Agility PR Solutions

OCTOBER 31, 2021

Where will consumers be spending their money this holiday shopping season? New research from Intuit suggests small and local businesses will be the big winners in 2021, revealing that 93 percent of U.S. New research from Intuit suggests small and local businesses will be the big winners in 2021, revealing that 93 percent of U.S.

Consumer 146

Consumer Small Business Local Trends 146

Agility PR Solutions

NOVEMBER 4, 2021

As consumer spending is set to eclipse last year’s record numbers, retailers are under enormous pressure to deliver a seamless shopping experience amid rising concerns of supply chain disruptions that have and will impact inventory, according to new research from business monitoring firm Anodot.

Consumer 153

Consumer Retail Study Report 153

Agility PR Solutions

OCTOBER 3, 2021

As consumers leap from brand to brand in these times where trust is hard-earned, a new study from marketing solutions firm Vericastoffers new insights into this increasingly fickle behavior—revealing that consumers are ever-cautious and price sensitive, and are willing to trade brand loyalty for the best value.

Consumer 144

Consumer Strategy Branding Brand 144

Agility PR Solutions

SEPTEMBER 26, 2021

It’s hard to argue against the notion that we’re living in a broken world in 2021—and for brands and businesses that are wondering who bears the onus of fixing it, you need look no further than new research from comms leaders at WE Communications, which exposes escalating tension between expectations for brands to drive stability […].

Study 156

Study Consumer Branding Brand 156

Agility PR Solutions

JANUARY 18, 2021

Following a year that saw monumental changes in consumer behavior, new research from 5W Public Relations, one of the largest independently-owned PR firms in the U.S., looks at today’s consumer spending culture—and the biggest influences behind buying behaviors.

Consumer 86

Consumer Report Branding Brand 86

PRSay

APRIL 15, 2025

While the economic uncertainty of 2025 has exacerbated the loss of consumer confidence that started with the pandemic in 2020, the tariffs are not likely to raise unemployment in the United States, he said. And while consumer confidence has been low, consumer spending has remained stable. The other two-thirds of U.S.

Consumer 88

Consumer Agency Marketing Communications 88

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2021

For example, we worked with a smart home device company and the goal was consumer media placements on the day of launch. Any good PR person knows that consumer publications have long lead times and are often tricky to crack. Tech tools for staying connected . Hardworking PR team.

Agency 310

Agency B2B B2C Pitching 310

Agility PR Solutions

FEBRUARY 9, 2021

Brand marketers are well aware that success in 2021 depends on keeping ahead of (or at least keeping up with) wildly fluctuating consumer priorities and attitudes necessitated by the state of the ongoing COVID crisis.

Measurement 116

Measurement Consumer Crisis Agency 116

ImPRessions - Crenshaw Communications

MARCH 16, 2021

In 2021, marketers should reassess how they use Facebook and make full use of the tools it offers. The rise of social channels like TikTok has propelled video as a major content trend in 2020 – and this is projected to continue into 2021. Forty-six percent use the platform – more than the 33% who use LinkedIn. It has a user base of 1.6

B2B 344

B2B Facebook LinkedIn Small Business 344

Sword and the Script

DECEMBER 14, 2021

73% of respondents are willing to pay more for a product or service from, businesses they trust – and other marketing statistics summarizing 2021. And now on to the statistics summarizing marketing in 2021…. After 11 days, the researchers asked the consumers who saw the fake Tweet to report any candy purchases.

Marketing 106

Marketing Survey B2B Government 106

5W PR

NOVEMBER 20, 2024

shelves, capturing consumer attention is challenging. billion in 2021 and is projected to grow at a CAGR of 10.6% At 5W, we’ve helped clients harness this demand, driving awareness through strategic PR efforts that resonate with American consumers’ appetite for innovative, high-quality skincare. through 2028.

Branding 78

Branding Brand Communications Marketing 78

PRSay

JULY 20, 2021

The security and privacy of their personal data are top concerns for consumers, says a new study from FleishmanHillard. FleishmanHillard’s “2021 Authenticity Gap” study (PDF here ) examines the actions that brands must take to meet consumer expectations. Illustration credit: jozefmicic ].

Study 109

Study Consumer Company Privacy 109

Ronn Torossian

AUGUST 27, 2020

Cisco’s latest annual internet report forecasted that by 2021, video is expected to make up 80% of all internet traffic. A recent survey by video production agency MotionCue polled 500 marketers and consumers on their eight favored forms of […]. The post Video: Effective Communication with Customers appeared first on.

Video 195

Video Communications Survey Agency 195

Prowly

FEBRUARY 24, 2021

However, building a list of film journalists can be a complex and time-consuming task. The post Top Film Journalists to Cover Your Story – The 2021 List appeared first on Prowly Magazine. To get the coverage you deserve, you need to have the best contacts and an in-depth media list of film journalists.

Film 104

Film Consumer Industry Media 104

5W PR

FEBRUARY 27, 2025

When product recalls occur or safety standards change, manufacturers must respond swiftly while maintaining consumer trust. The stakes remain high – according to the Consumer Product Safety Commission, toy-related injuries led to 152,000 emergency room visits for children under 15 in 2021.

Communications 78

Communications Education Consumer Guidelines 78

Agility PR Solutions

SEPTEMBER 16, 2022

The firm’s new insights study finds consumer spending has become more selective while speedy delivery timeframes are once again top of mind. The post Holiday outlook: 58 percent of consumers will increase their online shopping compared to 2021 appeared first on Agility PR Solutions. Yet, pandemic-induced […].

Consumer 78

Consumer Retail Study Branding 78

Agility PR Solutions

OCTOBER 18, 2021

As brand marketers anxiously bite their nails fretting over the 2021 holiday shopping forecast, new large-scale research from PowerReviews sheds new light on consumers’ plans for this critical season—and contrasts this year’s consumer sentiment with its survey results from 1 year ago.

Study 156

Study Branding Brand Survey 156