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PR And Communications Trends For 2021

ImPRessions - Crenshaw Communications

Here are some observations on what we can expect in 2021. Gartner predicts that an “anywhere operations model will be vital for businesses to emerge successfully from COVID-19 ” in 2021. This is particularly true for marketing, and the same applies to brand and corporate communications. Work will be fully digital.

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Managing Corporate Reputation with PESTLE Analysis

Onclusive

Corporate reputation is becoming increasingly important for getting and retaining customers, hiring skilled talent and attracting investors. Date: November 18, 2021. Time: 1:00 pm EST. The post Managing Corporate Reputation with PESTLE Analysis appeared first on Onclusive. Webinar Speakers. Philip Lynch. Sean O’Neal.

Analysis 370
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6 Trends That Will Affect PR In 2022

ImPRessions - Crenshaw Communications

They’re the continuation or peaking of the events and moves we’ve experienced in 2021. Research shows that consumers want the brands and companies they do business with to be fair employers, good corporate citizens, and responsible stewards of the environment. Of course, the changes we see aren’t usually sudden.

Trends 385
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The Complete Guide to Building an Impactful Relationship with your PR Agency

Onclusive

Please join Bryan Pederson , Chief Innovation Officer at MSLGROUP, Oriana Branon , Director of Corporate Communications at Bill.com, and Carl Germann , Senior Marketing Manager, Content & PR at Monster. Director of Corporate Communications. Speaker Info. Bryan Pederson. Chief Innovation Officer. Oriana Branon. Carl Germann.

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Why 2022 will be even more challenging for corporate political activity

Agility PR Solutions

Mixing business and politics these days is akin to walking through a minefield—and in 2021, corporate political action committees (PACs) suspended contributions and reassessed their policies. The post Why 2022 will be even more challenging for corporate political activity appeared first on Agility PR Solutions.

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Corporate reputations improve during a year of crises—what’s been the key differentiator?

Agility PR Solutions

Reputation data and insights firm The RepTrak Company recently released the results of the 2021 Global RepTrak 100, a comprehensive reputation study offering in-depth analysis and ranking of the top 100 companies worldwide by Reputation Score. In 2021, it was a much more difficult year to break into the top 100.

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The surprising 10 ‘decisions drivers’ that factor into B2B software deals

Sword and the Script

The report is partly based on 3,528 interviews – and more than 14,000 interviews since 2021. Stay in your lane, take care of your people, be a good corporate citizen, and only weigh in on issues that have a clear and direct influence on your business. Meet my company’s minimum quality / functional needs.”

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