article thumbnail

Managing PR During a Ransomware Attack: A Strategic Communications Guide

5W PR

Ransomware attacks present one of the most challenging crisis communications scenarios for modern organizations. Building Your Initial Response Strategy The moment a ransomware attack is detected, organizations must activate their crisis communications plan. Only then should you craft initial messaging.

article thumbnail

What is Crisis PR? A Comprehensive Guide to Managing Communication During Critical Times

5W PR

According to a 2021 PwC Global Crisis Survey, 95% of business leaders expect crisis incidents to increase or remain the same in the coming years, highlighting the growing importance of crisis PR preparedness. Timely Response Speed matters in crisis communication.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Crisis Management for Martech Brands: A Strategic Response Framework

5W PR

Mailchimp demonstrated this perfectly during their 2021 service outage. This core group should include your Chief Security Officer, Head of PR, Legal Counsel, and a designated technical spokesperson. Their first task: assess the scope and severity of the issue.

article thumbnail

The Importance of Crisis PR in the Gambling Industry

5W PR

gambling industry generated over $44 billion in revenue in 2021, making it a significant economic force that attracts substantial media attention. According to a 2021 KPMG report, 42% of gambling companies experienced fraud incidents, making prepared response protocols essential. According to the American Gaming Association, the U.S.

article thumbnail

Managing Financial Technology Crises: A Leadership Guide to PR, Media, and Reputation Recovery

5W PR

Stakeholder Communication Strategies Different stakeholder groups require tailored communication approaches during crises. A McKinsey analysis found that companies with segmented crisis communication strategies saw 40% better stakeholder retention rates post-crisis.

article thumbnail

Managing AdTech Crises Effectively

5W PR

Recent incidents at major AdTech firms show that no organization is immune – but those with solid crisis communication plans weather storms more effectively than those caught unprepared. Leading AdTech companies maintain detailed response protocols, establish clear chains of command, and regularly test their crisis procedures.

article thumbnail

The Role of PR in Health Tech Startups: A Strategic Guide

5W PR

billion across 729 deals in 2021, according to Rock Health, the need for effective PR strategies has never been more pressing. A proactive crisis communication plan is essential for protecting reputation and maintaining stakeholder trust. As digital health funding reached $29.1