Remove 2021 Remove Crisis Management Remove Viral
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ICON 2021 Recap: Drew Herdener on the Evolution of Amazon’s Comms Team

PRSay

4 — the first day of ICON 2021. “It A facts-first approach to crisis management. Thomas Brooks also asked how Herdener and Amazon’s communications team manages a crisis or potentially challenging news cycles. It has been amazing to watch the transformation of the industry over that time.

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The Importance of Social Media in Crisis Management

Prohibition

Social media is an increasingly important element in a successful crisis management approach. With the recent increase in the use of social media in crisis situations, organisations across all sectors need to understand the benefits of incorporating it into their crisis plan. What is Crisis Management?

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Brand crisis research: vaccine mandates, Striketober, & misinformation

NewsWhip

CEO Paul Quigley invited NewsWhip’s Head of Research, Benedict Nicholson on the show again as a guest, after graciously hosting the August and June editions of the show, to discuss different types of brand crises mentioned within the company’s recent Crisis Q3 2021 report.

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2020 Super Bowl Social Media Campaign Analysis

Karen Freberg

However, it appears that Mr. Peanut (or VaynerMedia that was behind it) really tapped into all of the possible tactical elements of social media in the hopes of going viral. Hopefully they had a good crisis management plan in place! Teasers done well spark viral conversation. Livestreaming Baby Nut via Twitter.

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How to Prepare a PR Crisis Plan

Prohibition

A PR crisis can destroy a reputation in an instant, so it’s crucial to have a plan in place. What is a PR Crisis Plan? In today’s world, a negative story about your brand or organisation could go viral in an instant. This should be your core support team, who will make key decisions in times of crisis.

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#14: What happens when influence outshines advertising?

NewsWhip

MARCH 26, 2021. I mean, certainly even with a NewsWhip when it comes to tracking how stories start to go viral, seeing how that content is being engaged and shared. When a negative story breaks, is this something that’s really going viral? What happens when influence outshines advertising? Watch webinar. Read transcript.

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How Peloton turned a crisis into gains in two days

NewsWhip

Not to worry – two days later and Peloton is delivering a masterclass in crisis management, as its response ad is now bigger than the initial incident. . Ryan Reynolds (@VancityReynolds) December 12, 2021. Unspoiler alert. OnePeloton pic.twitter.com/LXlWMTPmtN. View this post on Instagram.

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