5W PR

FEBRUARY 27, 2025

The stakes remain high – according to the Consumer Product Safety Commission, toy-related injuries led to 152,000 emergency room visits for children under 15 in 2021. When product recalls occur or safety standards change, manufacturers must respond swiftly while maintaining consumer trust.

Communications 78

Communications Education Consumer Guidelines 78

5W PR

MARCH 16, 2025

According to eMarketer, 83% of digital advertising relied on third-party cookies for targeting in 2021. These small text files, placed by domains other than the one a user visits, enable advertisers to track user behavior across websites, deliver targeted ads, and measure campaign performance.

Privacy 78

Privacy Marketing Advertising Advertising 78

5W PR

MARCH 18, 2025

A crisis communication team should include: Executive leadership Legal counsel PR/Communications staff Technical experts Customer service representatives Social media managers Regular crisis simulation exercises help teams practice coordinated responses. Share investigation findings, corrective actions, and progress toward resolution.

Crisis 60

Crisis Healthcare Crisis Communications Crisis Management 60

Stephen Waddington

APRIL 21, 2021

A 2021 study of more than 800 people with disabilities in the US and UK explored their experience with media and content. Anyone who undertakes free online training on accessible face-to-face, telephone and online customer service will earn the right to display the symbol - demonstrating they have all their customers’ needs close at heart.

Guidelines 136

Guidelines Communications Tools Case Study 136

Onclusive

NOVEMBER 8, 2023

Originally Published August 23, 2017; Updated August 9, 2021 ; Updated November 2023 PR is always evolving. Webinars, podcasts, online conferences and other digital format events have a tremendous reach and we expect them to continue to be important well beyond 2021. In the meantime, digital speaking events have exploded.

Training 195

Training Media Training Crisis Communications Reputation 195

PR 20/20

JANUARY 14, 2021

HubSpot : If you are looking for an all-in-one customer service, marketing and sales solution, look no further. HubSpot began life as a marketing app in 2006, and has grown into a marketing, sales and service platform company that has 86,000+ customers in more than 120 countries. Discovering Descript was a game changer.

Technology 65

Technology Marketing Tools Google 65

Sword and the Script

MARCH 2, 2021

The deal with Brandwatch “is expected to close in the second quarter of 2021,” according to a press release. Muck Rack is a comprehensive all-in-one tool – and it puts customer service front and center. BuzzSumo introduces journalist profiles. BuzzSumo rolled out journalist profiles. Articles, blog posts and content picks.

Company 161

Company Tools Technology Software 161

5W PR

MAY 3, 2021

This news comes amidst reports that 6% of marketers expected bigger 2021 advertising budgets. A lot has previously been written, both pro and con, about customer service and the increased use of AI and chatbots. Like superb customer service, inspiring content can keep customers returning.

Brand 88

Brand Branding Customer Service Consumer 88

Communications Conversations

DECEMBER 2, 2021

As we quickly near the end of 2021 (where did this year go?!?!), Driving awareness and engagement with customers. Serving as a customer service channel. many of us will start the planning process for 2022. Because I think we’re on the precipice of a big shift. And, being an excellent listening tool.

Strategy 106

Strategy B2C B2B Resources 106

Reputation Us

MARCH 31, 2021

SACRAMENTO, CA, March 30, 2021 – The Western Bankers Association ( WBA) has updated and elevated its Incident Response Program (IRP) to address the steady increase in cyberattacks since the COVID19 pandemic. The IRP is designed to help member banks prepare for and mitigate against recent cyber incidents.

Insurance 60

Insurance Insurance Banking Crisis Communications 60

Doctor Spin

APRIL 17, 2023

A family staying at the Ritz-Carlton on Amelia Island, Florida, experienced the hotel’s customer service when their son’s beloved stuffed giraffe, Joshie, was accidentally left behind. Stuffed giraffe shows what customer service is all about. 2021, September 8). 2021, August 11). Ritz-Carlton.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Mindful Marketing

JANUARY 5, 2021

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing ​ Do you have a resolution for 2021? That’s why in any kind of potentially volatile situation, from a customer service encounter to a hostage negotiation, swearing rarely helps.

Writing 115

Writing Customer Service System Examples 115

Mindful Marketing

JULY 16, 2022

reported that between 2017 and 2021, hundreds of EY employees acted unfairly either by using an ill-gotten answer key for an ethics component of the CPA exam or by cheating on ethics tests required for continuing education. The Security and Exchange Commission (S.E.C.) As punishment for the systematic abuses, the S.E.C.

Ethics 90

Ethics Pharmaceuticals Corporate Financial 90

PR 20/20

JUNE 28, 2022

One robust, yet lightweight customer relationship manager (CRM): HubSpot. Source: HubSpot customer outcomes data, December 2021. In your line of work, innovation is essential to meet customer demands, and automation is a central focus to tackle today’s problems. Common Manufacturing Challenges and How HubSpot Solves Them.

Data 79

Data Technology Customer Service Marketing 79

wiredPRworks

MAY 18, 2022

Delivering Customer Service in a Self-Service World” shows how customer service is the new marketing. Her podcast, Growing Social Now, launched in 2021. Failure, Resiliency and the Confidence to Achieve Your Next Great Success” , shows what it takes to come back and develop true business confidence.

Small Business 52

Small Business Social Media Radio Media 52

Contently - Strategy

JULY 25, 2024

This is crucial for building brand trust, which, according to a 2021 report from Edelman , 88 percent of customers cite as one of the key factors they consider when deciding what brands to buy or use. Because it doesn’t matter what industry you work in—customer feedback is golden in curating the perfect buyer persona.

B2C 64

B2C Software Analytics Reddit 64

Prohibition

JANUARY 17, 2022

The impact that this new form of communication has on PR and marketing has introduced many positive changes for companies looking for better ways to connect with their customers. Rather than directly contacting customer support representatives, customers frequently vent their frustrations on social media.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Newsfile

OCTOBER 24, 2023

In fact, nearly half of all internet users post online reviews every month and 81% of consumers said they read Google reviews in 2021. Online reviews help consumers that are shopping around and searching for the best products. In addition, consumers are expecting to be heard when they post negative feedback.

Communications 52

Communications How To Corporate Training 52

Prohibition

JANUARY 14, 2022

Corporate impropriety, such as fraud, theft, negligence, corruption, deception, poor customer service etc. Having someone from legal, customer service, communications, and public relations on the team ensures that all bases are covered. For example: A lawsuit alleging dangerous product defects. The top 11 crises of 2020.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Case in point: By the time 2025 rolls around, social commerce in China is projected to hit a two trillion US$ mark, expanding at an impressive annual rate of about 18% between 2021 and 2025. More Organic Social Media Approaches for Ecommerce Leverage Product Reviews — Highlight customer reviews on your social media profiles.

Social Media 87

Social Media Media Mobile SEO 87

Buzzstream

AUGUST 28, 2024

Besides, the customer service team is very receptive to feedback and usually aims to improve on issues pretty quickly.” We’ve used Muck Rack continuously since 2021. There are some UX niggles that are still causing some mild frustration, but these are minimal. billion social media profiles.

Media 62

Media Reddit Digital PR Tools 62

Buzzstream

JUNE 14, 2024

In 2021, it examined the first 20 organic results for every MozCast keyword (10,000 keywords). For instance, here is the link profile for a customer service statistics post. In our post about the number of backlinks you need , I showed how looking at the raw quantity of links is misleading.

SEO 62

SEO Digital PR Pitching Google 62

Buzzstream

FEBRUARY 9, 2024

John (@JohnMu) January 23, 2021 How to Pitch To pitch surveys and data studies, identify journalists who have covered similar studies, and craft an email or press release highlighting the main takeaways. I’m happy to help write a custom post, embed code, or any high-res graphics if you need them. Please let me know.

Google 71

Google Infographics Pitching Resources 71

Stephen Waddington

JANUARY 4, 2021

Here are the headlines and links to 15 trend reports for 2021. Happy New Year, reader. Artificial intelligence, climate crisis, media chaos, COVID-19 impact and the reorganisation of organisations themselves, are among key trends identified by think tanks, analysts, consultants, agencies, brands, and other self-interested organisations.

Trends 155

Trends Technology Television Banking 155

Sword and the Script

DECEMBER 20, 2022

Online communities deepen connections and build relationships with customers and prospects that impact product development, customer service, and marketing strategies.”. ~ Grace Platon , Communications Strategist, Communicate Grace, LLC. 2021: Seeing Around Corners: 30 Marketing and PR Predictions for 2021 .

Marketing 213

Marketing Content Marketing Data Social Media 213

Contently - Strategy

AUGUST 11, 2022

According to Gartner , marketing budgets as a percentage of revenue are actually up overall this year compared to 2021. Once someone becomes a customer, it may be easy to forget about them and move on to the next lead. Anyone fed up with their internet provider and switched just because of poor customer service?

Content Marketing 135

Content Marketing Marketing Consumer Strategy 135

Bianchi Biz Blog

FEBRUARY 2, 2023

Also, for companies that receive a high volume of customer service requests, ChatGPT can be used to generate customer-facing responses and support. Another limitation of ChatGPT is that it is a machine learning model, which means that it is dependent upon the data set it examines. And sometimes, it’s just plain wrong.

Automotive 79

Automotive Training Customer Service Data 79

NewsWhip

JUNE 10, 2021

JUNE 4, 2021 | 11:30am EST / 4:30pm GMT. It comes down to every customer service interaction. Building a framework for reputation management: Christopher Rivera @ Samsung. Watch webinar. Read transcript. Christopher Rivera, Director of Reputation & Risk, Samsung Electronics America. It comes down to product launches.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Sword and the Script

FEBRUARY 11, 2017

marketers will spend $120 Billion on digital marketing by 2021. I have used Livefyre as the commenting platform on this blog for a long time – and have been very impressed with the company’s community and customer service. Shar VanBoskirk, an analyst with Forrester estimates U.S.

Tools 60

Tools Pinterest Marketing Media 60