Sword and the Script

DECEMBER 21, 2021

Year of the employee. 2022 is going to be known as the year of the employee. This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. Issues from 2021 to carry-over. Several trends that started in 2021 will grow to carry over into 2022.

Marketing 214

Marketing Content Marketing Social Media Employee 214

PRSay

JUNE 15, 2021

And after the murders of Black and Latinx trans women like Tiara Banks and Chyna Carillo, the murders of George Floyd and so many others across the country, this year’s celebration of Pride will be defined by the experience of the past 50-plus years and the past year in equal measure. How do LGBTQ employees feel about you and your workplace?

Employee 202

Employee Community Leadership Enterprise 202

Stephen Waddington

JULY 16, 2021

Reuben Sinclair was among several recruiters that reported increasing demand talent in January 2021. Internal communicators led on employee engagement, supporting the relationship between employees and management, and helping maintain productivity. Employees were a particularly complex stakeholder group during lockdown.

Publicity 199

Publicity Government Crisis Employee 199

Sword and the Script

SEPTEMBER 10, 2024

The report is partly based on 3,528 interviews – and more than 14,000 interviews since 2021. Big tech companies are reporting fat margins, and then laying off thousands of employees. If you treat your employees poorly, then prospective customers don’t want to do business with you. It’s an employer’s market right now.

B2B 157

B2B Software Ethics Leadership 157

PRSay

NOVEMBER 10, 2022

According to a 2021 study by researchers at Portland State University in Oregon, workplace incivility is rising, too. Employees who experience or witness incivilities are more likely to be uncivil toward others, the study found. Today in America, we face a crisis of incivility in society and in our public discourse. Nerves are frayed.

Employee 156

Employee Crisis Reputation Creativity 156

PR in High Definition

JANUARY 26, 2021

In 2021, we will now need to prepare for the ‘next normal’. To hopefully help answer these questions, here are our insights into the five key elements for a comms and marketing B-R-A-I-N in 2021. 2021 will be the year of the ‘work-around’, finding ways to conduct activities differently ? So, what does that mean? A:ccuracy.

Reputation 90

Reputation Creativity Employee Resources 90

5W PR

MARCH 9, 2021

any media coverage or publicity that’s not generated by the company itself or its employees and collaborators?—?is Figuring out that goal is also very useful in the other steps of creating that strategy as well as identifying and measuring the KPIs. The post What is the value of Earned Media in 2021? This is why earned media ?—?any

Media 88

Media Newspapers Engineering Employee 88

Sword and the Script

APRIL 6, 2021

SEMrush started trading on the NYSE under the ticker SEMR on March 29, 2021. Linkfluence was founded in 2006 has 150 employees in seven offices, with headquarters in Paris. G2 names best media monitoring solutions for 2021. million in AI services in 2021. SEMrush goes IPO. It appears Forbes opens even fewer.

Media 105

Media SEO Analytics Analysis 105

Onclusive

NOVEMBER 8, 2023

Originally Published August 23, 2017; Updated August 9, 2021 ; Updated November 2023 PR is always evolving. Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Media Measurement Reporting on established metrics isn’t enough today.

Training 195

Training Media Training Crisis Communications Reputation 195

Onclusive

OCTOBER 12, 2021

Here are the key elements of a well-rounded communications budget to consider: Team headcount and salaries Agency retainers, including media relations & crisis communications Owned media and contributed content development Technology tools, such as media monitoring, media database and internal communication platforms for employee engagement.

Resources 195

Resources Technology Data Measurement 195

PRSay

OCTOBER 22, 2021

Things began to continually get worse,” said Kristin Seay, Delta’s director of employee communications. 20 workshop, “Inside Delta’s First-Class Response to the Pandemic,” the last session ICON 2021. Delta’s communicators also had to reach employees who don’t work in front of computer screens. “We

Crisis 78

Crisis Airlines Travel Internal 78

Sword and the Script

JUNE 30, 2021

Following a tumultuous year, 80% of PR and comms professionals say organizations place a greater value on comms, according to the 2021 JOTW Strategic Communications Survey. When asked about specific functions, respondents overwhelmingly said employee communications (93%) grew in importance compared to pre-pandemic times.

Survey 118

Survey Communications Ethics Measurement 118

Communications Conversations

DECEMBER 9, 2021

In 2021, I’ve done a number of social media audits. And most of these were positive comments from fans, employees and former employees. Specifically they’re looking for news and information to consume or they’re looking to be entertained–Pew’s research found exactly that in its recent report.

Twitter 169

Twitter Social Media Employee Trends 169

Sword and the Script

AUGUST 9, 2022

3) lack of employee experience (25%). Lack of employee experience”. The lack of employee experience is a new challenge near the top of the list for the first time. 25% lack of employee experience. 23% measuring results / ROI. 25% lack of employee experience. 23% measuring results / ROI.

Communications 145

Communications Survey Employee Measurement 145

Stephen Waddington

AUGUST 31, 2020

Here are some of the issues that need to be front of mind as we head towards 2021. We’ve worked with executive teams to engage employees. Externally that means continuing to engage the public around social distancing measures and the need for protective equipment.

Communications 125

Communications Crisis Leadership Sports 125

Sword and the Script

AUGUST 17, 2021

I’ve spent the past few weeks breaking down the survey results from the 2021 JOTW Strategic Communications Survey ( overview , challenges and the media relations struggle ). ” Read more: The 2021 Creativity in PR Study by Provoke Media and Now Go Create. Read more: 2021 PR Media Report by Global Results Communications.

Creativity 95

Creativity Study Ethics Publicity 95

Sword and the Script

AUGUST 1, 2022

Respondents identified the top comms challenges as 1) cutting through the noise (35%); 2) too many priorities (31%); and 3) lack of employee experience (25%). The lack of employee experience is a new challenge near the top of the list for the first time. Most common comms measurement methods. Top three comms challenges.

Survey 128

Survey Communications Measurement Internal 128

Prohibition

FEBRUARY 16, 2021

And it’s come just in time to help inform and shape your 2021 B2B social media marketing strategy. Here Chris Norton, Managing Director of leading insight lead communications agency, Prohibition, shares the top 4 LinkedIn updates that marketers such pay attention to in 2021: LinkedIn Events. What are LinkedIn Events?

LinkedIn 62

LinkedIn B2B Marketing Advertising 62

PRSay

APRIL 15, 2021

Companies and organizations of all sizes today are increasingly under pressure — from activists to employees — to speak out on high-profile political and social issues. In the era of accountability, CEOs must back their public proclamations with measurable performance. The initial acclaim grew into frustration when nothing changed.

Company 146

Company Employee Internal International 146

Sword and the Script

JUNE 11, 2024

In other words, rather than a vehicle for upper management to stay in touch with employees, these roles are evolving into consultative positions that help other employees understand the market, the buyer and get the message right. The company acquired Klear, an influencer marketing platform, in 2021 for ~$17 million. per share.

International 92

International Internal B2B System 92

Sword and the Script

FEBRUARY 16, 2021

That’s according to the 2021 Trust Barometer by Edelman (opens in PDF). That’s measured by asking respondents to rate trust on a nine-point scale from “distrust” to “neutral” to “trust.” Business also scored well among those who know it best: their employees. The study polled 33,000 respondents in 28 countries.

Government 135

Government Survey Ethics Media 135

Sword and the Script

OCTOBER 1, 2020

About 80% of managers are worried “about retaining valued employees.” Among the top concerns managers have for their marketing workforce are: 47% are concerned employee morale has suffered 47% are worried about employee burnout amid heavy workloads; and 39% said salaries have been cut with no plans for raises.

Survey 99

Survey Trends Marketing Creativity 99

Sword and the Script

DECEMBER 28, 2022

A study by PathFactory found content costs soared 58% in 2021 compared to the year earlier. billion in 2021 . billion in 2021. B2B buyers engaged in an average of 27 interactions with a vendor over the course of making a purchase decision in 2021. 3) lack of employee experience (25%). PR measurement.

B2B 113

B2B Marketing Survey Software 113

PRSay

AUGUST 30, 2022

And when told they’ll lose their jobs, employees are just as shocked today. Still, when layoffs become necessary, there’s a lot that employers can do to mitigate the pain and difficulty that employees experience. Garg came to represent accusations that corporations treat employees as expendable units. People were shocked then.

Employee 88

Employee Real Estate Video Internal 88

Sword and the Script

DECEMBER 20, 2022

Communication channels and actions must be increasingly fluid, agile, and complete, with interesting and objective narratives that engage and awaken the interaction and commitment of employees with the company, and between different areas. They have also proven crucial in measuring the efficacy of PR campaigns and customizing them.

Marketing 186

Marketing Content Marketing Data Social Media 186

Sword and the Script

DECEMBER 22, 2020

Happy employees are the ultimate growth driver. Brands that emphasize employee experience (EX) and customer experience (CX) achieve business growth nearly 2x faster, according to a study by Salesforce. The top PR challenge facing communicators is measuring impact, proving value and demonstrating ROI, according to 50% of respondents.

Survey 173

Survey Marketing B2B Study 173

Shift Communications

FEBRUARY 8, 2022

2021 was a whirlwind year in terms of keeping up with events that shook our country. A set of guardrails to ensure that are: Lead with transparency and authenticity — stepping out on subjects like means you could be measured against it (by all stakeholder groups) down the road. Take the lessons from 2021 to build a plan.

Employee 78

Employee Leadership Consumer Internal 78

Reputation Us

NOVEMBER 15, 2021

The global top-fifty companies have nearly $11 trillion of intangible assets, according to the Howden “ Insuring the Invisible ,” report published by the insurance broker in April 2021. Employee abuse. The proliferation of data, technology and automation has transformed the composition of companies’ assets. Bodily injury. Animal abuse.

Insurance 97

Insurance Insurance Exercises Reputation 97

Bianchi Biz Blog

JULY 1, 2021

adults in May 2021 to gauge U.S. attitudes about corporate sustainability, a key component of ESG standards and practices being implemented and measured by organizations. workforce wants companies to measure and report on their environmental impact. SK Group surveyed 1,500 U.S. Our takeaway: ESG is becoming an expectation.

Automotive 97

Automotive Technology Communications Mobile 97

Sword and the Script

MARCH 1, 2022

It finished the full year 2021 with $403 million in sales and was cash-flow positive. million on R&D in 2021, which works out to about 10% of revenue. million on R&D in 2021, which works out to about 10% of revenue. By contrast, Meltwater spent roughly $100 million on three acquisitions in 2021. It spent $40.5

Software 117

Software Case Study Advertising Advertising 117

Sword and the Script

MAY 4, 2021

Klear CEO Eytan Avigdor says his product uses “algorithms and artificial intelligence to help customers identify relevant influencers, manage influencer relationships, and measure the impact of those relationships – something that Meltwater has done for traditional media relations for many years.”. Muck Rack enhances reporting .

Tools 99

Tools Survey Pitching Analytics 99

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024. When employees are informed, this leads to trust.

Writing 189

Writing Communications Marketing B2B 189

Stern + Associates

APRIL 13, 2023

In her riveting talks , Professor Henderson explains how business’ commitment to solving “big problems” can unlock not only tremendous enthusiasm amongst employees, but also exactly the kind of creative thinking and commitment to work across organizational boundaries that is at the root of most significant innovation.

Policies 105

Policies Energy Government Crisis 105

Sword and the Script

JULY 6, 2021

The service will no longer be available as of August 1st 2021 [sic].” The announcement noted it’s “product roadmap will continue to move swiftly with releases in the second half of 2021, with new social content, design improvements and analytics expected.”. Employee comms merger. However, the listings tend to be UK-centric.

Pitching 88

Pitching Report Software Survey 88

Sword and the Script

SEPTEMBER 19, 2022

Internal communicators are striving to better inform employees – and improve engagement rates. Top internal comms goals: 74% said “keeping employees better informed with targeted/relevant content”; and. 70% said “improving employee retention and engagement.”. How will that be measured? Email open rates course.

Survey 81

Survey Corporate Communications Financial 81

Sword and the Script

JANUARY 11, 2022

trillion in M&A transactions in 2021. Kantar Reputation Intelligence (KRI) provides earned media tracking and measurement in Europe. Kantar announces plans to sell KRI to STG in August of 2021. In late 2021, Onclusive made a bid to become an all-in-one PR tool by adding a media database and social listening.

Reputation 85

Reputation Technology Tools Data 85

Sword and the Script

FEBRUARY 2, 2022

For example, the domain authority (DA) metric invented by Semrush rival Moz, has become the defacto standard for measuring the quality of third-party sites. It raised $140 million in cash from an IPO in 2021. Most industry professionals recognize that PR and SEO work together. Semrush seems to be acquisitive and is well funded.

SEO 129

SEO Content Marketing Marketing Software 129