5W PR

MARCH 18, 2025

Managing a public relations crisis in health technology requires careful planning, swift action, and clear communication to protect both patient safety and organizational reputation. Addressing Negative Press About Technology Failures Technology failures in healthcare settings can generate significant negative media coverage.

Crisis 60

Crisis Healthcare Crisis Communications Crisis Management 60

Onclusive

SEPTEMBER 13, 2017

In recent market estimates, digital online and ad spending is expected to grow at approximately 11% per year through 2021. New PR has an opportunity to work alongside marketers to align all aspects of brand communications while investing in tools and technology to properly showcase PR’s business impact.

Measurement 231

Measurement Data-Driven PR Survey Storytelling 231

Bianchi Biz Blog

JULY 1, 2021

ESG (environmental, social, and governance) reporting is rapidly becoming the hottest trend for mobility, automotive and vehicle technology suppliers. adults in May 2021 to gauge U.S. The post Three Reasons ESG Communications Are Crucial for Automotive & Vehicle Technology Suppliers appeared first on Bianchi PR.

Automotive 97

Automotive Technology Communications Mobile 97

Stephen Waddington

JULY 16, 2021

Reuben Sinclair was among several recruiters that reported increasing demand talent in January 2021. Internal communicators led on employee engagement, supporting the relationship between employees and management, and helping maintain productivity. Employees were a particularly complex stakeholder group during lockdown.

Publicity 199

Publicity Government Employee Crisis 199

Critical Mention

FEBRUARY 23, 2021

NEW YORK — Vishal Padhye, Chief Technology Officer at Critical Mention—the leading all-in-one media monitoring and intelligence platform—has been named to PRWeek’s list of the 25 most influential people in communications technology for 2021. . It’s a great time to be at Critical Mention.”.

Analytics 78

Analytics Technology Instagram Leadership 78

PRSay

NOVEMBER 10, 2020

Each week this fall, PRsay will interview one of the nominees for the 2021 PRSA Board of Directors. The leaders I admire come in all forms — executives, volunteers, co-workers, employees, family members, coaches and clergy. What are you looking forward to with PRSA in 2021? Name : Michelle Egan, APR, Fellow, PRSA.

Meeting 153

Meeting Leadership Energy Ethics 153

Sword and the Script

APRIL 6, 2021

I took a quick look back to review what was going on then, and thought the subhead accurately summarizes that snapshot in time: Some PR technology vendors have made pandemic-related announcements, but there’s a bit of “business as usual” too. SEMrush started trading on the NYSE under the ticker SEMR on March 29, 2021. SEMrush goes IPO.

Media 109

Media SEO Analytics Analysis 109

Onclusive

OCTOBER 12, 2021

Here are the key elements of a well-rounded communications budget to consider: Team headcount and salaries Agency retainers, including media relations & crisis communications Owned media and contributed content development Technology tools, such as media monitoring, media database and internal communication platforms for employee engagement.

Resources 195

Resources Technology Data Product Launch 195

Shift Communications

JANUARY 3, 2022

By Natalie Marinaro, VP, Technology. Remote work environments were concretely established with 81% of Americans using videoconferencing technology. As we enter 2022, SHIFT’s Workplace Technology Practice has the privilege of hearing from many leaders (our clients) about what’s next in the workplace. Stop going into the office.

Technology 78

Technology Trends Employee Mobile 78

Sword and the Script

FEBRUARY 13, 2024

Although it had roots in technology, it had little software experience and even less when it came to SaaS. CEO listening session with employees At one point the CEO flew in from the headquarters in another city to meet with the division leadership. As part of that, the division set up a meet-and-greet with some of the employees.

Software 170

Software B2B Employee Meeting 170

Sword and the Script

OCTOBER 12, 2021

Technology is a priority business investment for 2022; 53% of IT buyers expect tech spending to grow – and budgets will grow on average by 26%. The publishing organization conducted the survey in July 2021, and the report is based on polling of “1,145 IT buyers from organizations across North America and Europe. 22% said inflation.

B2B 128

B2B Software Survey Study 128

Sword and the Script

JUNE 30, 2021

Following a tumultuous year, 80% of PR and comms professionals say organizations place a greater value on comms, according to the 2021 JOTW Strategic Communications Survey. When asked about specific functions, respondents overwhelmingly said employee communications (93%) grew in importance compared to pre-pandemic times.

Survey 134

Survey Communications Ethics Measurement 134

Sword and the Script

JANUARY 17, 2023

If you are striving to build your short list of PR and communications technology vendors, this long but neatly organized list of companies and resources might prove helpful . My last PR tech sum went up in November of last year – and very little in the way of substantive news has happened in the PR technology community since.

Technology 95

Technology Software Resources Pitching 95

Sword and the Script

MARCH 1, 2022

It finished the full year 2021 with $403 million in sales and was cash-flow positive. million on R&D in 2021, which works out to about 10% of revenue. million on R&D in 2021, which works out to about 10% of revenue. By contrast, Meltwater spent roughly $100 million on three acquisitions in 2021. It spent $40.5

Software 150

Software Case Study Advertising Advertising 150

Stephen Waddington

MAY 24, 2021

The European Communication Monitor (ECM) 2021 reports on the adoption of technology in communications and the role of communication management. Technology: media and workflow Most practitioners across Europe highlighted the importance of digitalising stakeholder communications (87.7%) and building a digital infrastructure (83.9%).

Report 127

Report Communications Big Data Survey 127

Stephen Waddington

SEPTEMBER 7, 2021

The study by the Institute for Public Relations and PR NEWS published in August 2021 explores more than 300 US organisations, including international organisations. Other often-mentioned responsibilities included employee communication (69%), brand building (69%), executive communication (64%), and community relations (58%).

Corporate 135

Corporate Communications Public Affairs Resources 135

Sword and the Script

FEBRUARY 2, 2022

SEO vendor that dabbles in PR technology buys an audience and adds an influencer to their team. That acquisition opened up the potential for a new technology competitor in PR – attacking from the flanks. It raised $140 million in cash from an IPO in 2021. Here’s a roundup of other news and links from the world of PR technology.

SEO 165

SEO Content Marketing Marketing Software 165

Stern + Associates

OCTOBER 4, 2022

Especially in a world where adaptive technologies and accommodating people existed. According to a Bureau of Labor statistics report , in 2021 Workers between the ages of 16 and 44 represent the largest population of employees with disabilities – approximately 3.5 The Statistics.

Groups 118

Groups Technology Interviews Employee 118

Sword and the Script

MARCH 2, 2021

The first reason is to acquire a new piece of technology. And it’s top of mind this month because the largest PR technology vendor is back to doing acquisitions. It leads this edition of the PR Tech Sum – a monthly roundup of all the news from the PR technology market. The second reason is to acquire customers. Did you know?

Company 161

Company Tools Technology Software 161

Sword and the Script

MARCH 22, 2022

She continued, “Given communicators’ unique talents in stakeholder relationship management, it would make sense that CCOs and their teams are being asked to play a central role in efforts to improve collaboration and other employee-related outcomes across the organization.”. from November to December 2021.” Image credit: Unsplash.

Survey 99

Survey Communications Employee Technology 99

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Employee communication will continue to be a major focus for many CCOs. Data-driven strategy will increase in importance for employee communications.

Marketing 213

Marketing Content Marketing Data Social Media 213

Stern + Associates

MARCH 15, 2023

Frameworks for Determining How Emerging Technologies Will Impact Your Business When it comes to looking ahead to the important technology trends of tomorrow, Azeem Azhar , international bestselling author of “ The Exponential Age ” (2021), has built a reputation as one of the tech industry’s most influential futurists.

Technology 118

Technology Ethics Creativity Tools 118

Sword and the Script

FEBRUARY 2, 2021

This was true of every industry, except PR technology. I think it suggests a general lack of R&D among the traditional technology providers in PR. Here’s a list of PR technology companies I’m watching , and here’s how vendors can get on my radar. >>> However, they are a sizable company with 1,000 or so employees.

Software 124

Software Technology Advertising Advertising 124

Sword and the Script

DECEMBER 26, 2023

PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024. To enhance empathy and connection with their teams and clients, organizations will foster employee brand ambassadors, highlight origin stories, show behind-the-scenes videos, and encourage user-generated content.

Writing 211

Writing Communications Marketing B2B 211

NewsWhip

AUGUST 26, 2021

Pichai has seen himself in the media frequently lately, mostly due to his order of mandating Google employees to get the Covid-19 vaccine if they wish to return to the office. The technology industry has had such a profound impact on our society, especially in the past 10 years. Top articles about Sundar Pichai. interactions.

Media 78

Media Community Leadership Employee 78

Sword and the Script

FEBRUARY 8, 2022

Most buyers of B2B technology don’t believe vendors are completely honest. based B2B technology decision-makers. All respondents reportedly worked for businesses with at least 100 employees and a $50,000 annual IT budget. That’s according to a survey of 625 U.S.-based Do B2B buyers think tech vendors are honest?

Survey 23

Survey B2B Technology Reputation 23

PR 20/20

SEPTEMBER 8, 2021

Register for Marketing AI Conference (MAICON) 2021 Virtual, Sept. 31, 2021, I sold PR 20/20 to Blue Cypress , a family of companies owned and led by Amith Nagarajan that is dedicated to building purpose-driven businesses. We will be making new investments over the coming months in talent and technology to advance the agency.

Financial 98

Financial Conference Agency Resources 98

Sword and the Script

OCTOBER 1, 2020

While there’s always been a demand for marketers with marketing technology skills, the Coronavirus seems to have redoubled the emphasis. The study, citing data from the MIT Technology Review , also suggests knowledge of artificial intelligence (AI) could be a competitive advantage for marketing job candidates. Give our services a try.

Survey 104

Survey Trends Marketing Creativity 104

Landis PR

JUNE 28, 2021

During COVID, we heard a lot about companies recognizing the serious toll the pandemic took on the mental and emotional well-being of employees. Employees were more than just workers; they were people, some like family, going through trauma. Many companies answered the important call to address their employee’s trauma.

Industry 85

Industry Retail Employee Crisis 85

Stern + Associates

MARCH 27, 2024

The current and future employee is now a key strategic audience. Whatever offerings you have for development, upskilling and reskilling should play the central role in your executive communications as you position yourself as a company at which employees will have a future amid technological change.

Strategy 97

Strategy Communications Employee Groups 97

Sword and the Script

JULY 6, 2021

This month’s roundup of PR technology news is a two-fer: there’s two months’ worth of news here. The service will no longer be available as of August 1st 2021 [sic].” The pricing is based on the number of categories you subscribe to receive – i.e. technology, health care, etc. Employee comms merger. PR tech mentions.

Pitching 91

Pitching Report Software Survey 91

Reputation Us

NOVEMBER 15, 2021

The global top-fifty companies have nearly $11 trillion of intangible assets, according to the Howden “ Insuring the Invisible ,” report published by the insurance broker in April 2021. The proliferation of data, technology and automation has transformed the composition of companies’ assets. Employee abuse. Bodily injury.

Insurance 97

Insurance Insurance Exercises Reputation 97

Sword and the Script

JANUARY 11, 2022

I don’t get too excited about private equity money in PR technology. trillion in M&A transactions in 2021. And now on to the monthly PR Tech Sum rounding news and links from the world of PR technology. * * *. Kantar announces plans to sell KRI to STG in August of 2021. This has fueled a smashing $5.8

Reputation 87

Reputation Technology Tools Data 87

Sword and the Script

DECEMBER 7, 2021

At the ripe old age of 3 or 4, her experience with technology up until that point was all based on touch interfaces like a phone or “pad” in her words. Here’s the monthly PR Tech Sum rounding news and links from the world of PR technology. The company has “five full-time and four part-time employees, of which seven hold Ph.D.

Software 87

Software Publicity Technology Data 87

Offleash

NOVEMBER 19, 2020

At Offleash, our technology clients depend on us to get their stories told and build their brands. We are doing, and will do, more proactively as diversity, equality, and inclusion rightfully remains a critical priority in 2021. The world seemed to stop, and yet it didn’t stop at all. Contact Joanna at joanna@offleashpr.com.

Employee 100

Employee Agency Travel Community 100

Sword and the Script

DECEMBER 28, 2022

A study by PathFactory found content costs soared 58% in 2021 compared to the year earlier. billion in 2021 . billion in 2021. B2B buyers engaged in an average of 27 interactions with a vendor over the course of making a purchase decision in 2021. 3) lack of employee experience (25%). to approximately $5.5

B2B 148

B2B Marketing Survey Software 148

Stern + Associates

APRIL 13, 2023

In her riveting talks , Professor Henderson explains how business’ commitment to solving “big problems” can unlock not only tremendous enthusiasm amongst employees, but also exactly the kind of creative thinking and commitment to work across organizational boundaries that is at the root of most significant innovation.

Policies 118

Policies Energy Government Crisis 118