Sword and the Script

DECEMBER 14, 2021

73% of respondents are willing to pay more for a product or service from, businesses they trust – and other marketing statistics summarizing 2021. And now on to the statistics summarizing marketing in 2021…. Read the whole post: Trust: Business Tops Media and Government in Ethics and Competence, Finds Survey.

Marketing 106

Marketing Survey B2B Government 106

5W PR

FEBRUARY 22, 2025

PR professionals work to translate complex technical concepts into accessible information while addressing legitimate public concerns about privacy, security, and ethical implications. trillion in 2021. These relationships require careful communication management and strategic messaging.

Publicity 78

Publicity Privacy Technology Ethics 78

PRSay

DECEMBER 3, 2021

In Greentarget’s “ Fake News 2021 ” report, 84 percent of journalists surveyed agreed that “fake news” — which we define as false information spread unwittingly (misinformation) or intentionally (disinformation) — is a factor that is delegitimizing traditional journalism and news sources. We stress ethics and transparency.

Journalism 157

Journalism Survey Ethics Report 157

Stephen Waddington

JULY 14, 2021

At the Institute of Development Studies, our approach was to kick off a consultation at the beginning of this year with researchers and Fellows on ethical content creation. The consultation was distilled into our IDS ethical content guidelines 2021. And this is where our profession can make a difference.

Guidelines 171

Guidelines Ethics Study Community 171

PRSay

NOVEMBER 10, 2020

Each week this fall, PRsay will interview one of the nominees for the 2021 PRSA Board of Directors. ” In recent years, I’ve been driven by the threat of having our profession overtaken by those who play fast and loose with facts and ethics. What are you looking forward to with PRSA in 2021?

Meeting 153

Meeting Leadership Energy Ethics 153

PRSay

JANUARY 19, 2021

After a turbulent year of the coronavirus pandemic, civil unrest and political instability, public mistrust of societal institutions is widespread around the world, Edelman’s 2021 Trust Barometer finds. People now expect corporations to address today’s challenges as rigorously as they pursue profits, the report says.

Government 158

Government Report Survey Media 158

Stephen Waddington

FEBRUARY 12, 2021

In short, 2020 into 2021 has been tough and, while there is most definitely light at the end of the tunnel, patterns have emerged that have changed and will continue to change forever the industry and how we practice communications.

Crisis Management 88

Crisis Management Print Ethics Local 88

Sword and the Script

AUGUST 17, 2021

I’ve spent the past few weeks breaking down the survey results from the 2021 JOTW Strategic Communications Survey ( overview , challenges and the media relations struggle ). ” Read more: The 2021 Creativity in PR Study by Provoke Media and Now Go Create. Six in 10 comms pros face ethical challenges.

Creativity 99

Creativity Study Ethics Publicity 99

NewsWhip

AUGUST 18, 2021

Either way, it has the capacity to drive huge amounts of public and media attention across the web and social, so in this analysis we’re going to look at some of the trends we’ve seen in 2021 so far, beginning with web coverage. Artificial intelligence on the web.

Company 148

Company Web Ethics Analysis 148

Solo PR Pro

JANUARY 11, 2021

5 solo PR pros share their predictions for the PR industry in 2021. Here's to an illuminated 2021 and the future of our industry. I think attitudes will begin to shift in 2021 to see PR as the integrated content and communications revenue driver it is. 2021 will be another “change year” for the PR industry.

Industry 79

Industry Print Ethics Internal 79

Reputation Us

OCTOBER 16, 2023

So the question arises: Is it ethical to pay for positive reviews or endorsements, even if they come from unbiased sources? According to a 2021 report by PowerReviews, over 99.9% of customers read reviews when they shop online. And as we all know: Consumer opinions and reviews play a pivotal role in shaping public perception.

Reputation 167

Reputation Consumer Report Ethics 167

Ethical Voices

MAY 18, 2023

Lack of disclosure – Many communication professionals make use of native ads and follow the PRSA Code of Ethics when it comes to proper disclosure. Note: C+C did a small project for the Institute in Q2 2021. I recommend you follow Boston University’s Institute for Global Sustainability if you find this information of interest.

Ethics 83

Ethics Reddit Energy Advertising 83

Ethical Voices

DECEMBER 12, 2022

While I was a bit under the weather from a cold, Rebecca provided ethics insights on a number of topics, including: . The two things every ethical communicator must embrace. Before we get to the Brands in Motion report, what is the most difficult ethical challenge you personally have ever confronted at work?

Ethics 75

Ethics Brand Branding Internal 75

Stephen Waddington

JULY 6, 2022

billion to the UK economy (Public Relations and Communications Association, 2021). A body of knowledge, ethics and certification are the three foundations of a profession. To work within an ethical framework on behalf of the organisation, in line with professional and societal expectations. To provide contextual intelligence.

Publicity 167

Publicity Ethics Training Education 167

Sword and the Script

JUNE 30, 2021

Following a tumultuous year, 80% of PR and comms professionals say organizations place a greater value on comms, according to the 2021 JOTW Strategic Communications Survey. 2021 Strategic Communications Survey Final from Frank Strong. About the 2021 JOTW Strategic Comms Survey. Blog: Code of PR Ethics?

Survey 133

Survey Communications Ethics Measurement 133

Stern + Associates

FEBRUARY 16, 2024

From their height in 2020 and 2021, corporate diversity, equity and inclusion (DEI) initiatives have seen a fall from prominence. What this says is that executives continue to see DEI as important, not just for ethical or reputational reasons but for concrete business reasons.

Communications 133

Communications Ethics Corporate Conference 133

PRSay

JANUARY 14, 2022

It’s not like 2021 was a tunnel of love. Measurable success, proactive client advocacy, active listening and ethical discourse should always top a team’s charts, but life can get out of tune. Bruce Springsteen dropped out of Ocean County College in New Jersey in 1967. Last year offered very few glory days.

Communications 165

Communications Trends Nonprofit Radio 165

PRSay

JANUARY 16, 2020

Businesses, government bodies and major trade groups have yet to agree on a shared ethical, social and regulatory framework for artificial intelligence and AI-enabled devices. He is 2021 chair-elect of PRSA’s Counselors Academy, and a director at-large of PRSA’s New Jersey Chapter. Image via Lightspring.

Reputation 182

Reputation Privacy Banking Ethics 182

PRSay

NOVEMBER 20, 2024

Despite the demand for local news, news deserts “are counties with no newspaper, no digital-only news site, no ethic media, and no public radio,” Franklin said. So-called “news deserts” rose to 206 this year from 204 in 2023. Nearly 54 million Americans now live in counties that have limited or no access to local news, Medill finds.

Local 138

Local Newspapers Journalism Radio 138

Deirdre Breakenridge

FEBRUARY 1, 2022

Common ground can feel like an impossible place to get to, especially in the socio-political climate of 2021. With newfound empathetic growth, and existing strengths in ethics, passion, and facing my fears, I should ideally be able to connect and communicate better than ever before. Assess and Repeat.

Blogging 213

Blogging Ethics Leadership Course 213

PRSay

APRIL 13, 2021

I needed the framework of a third-party endorsement from a known commodity — with infinite reach, a solid reputation and a well-articulated Code of Ethics. To get people to trust me with their stories, I needed the confidence booster the APR could provide. billion in assets with annual grant-making in 2020 of $177 million.

Telecommunications 198

Telecommunications Community Ethics Financial 198

Stephen Waddington

MAY 24, 2022

You could describe the industry's double-digit 2021 surge as opportunistic. Practitioners and theorists both jump to the defence of public relations from a purist perspective recognising only a positive and ethical application of practice as public relations. Even so, it is a long-term opportunity that it cannot afford to squander.”

Publicity 149

Publicity Reputation Study Crisis 149

Maxim Behar

NOVEMBER 22, 2020

Maxim Behar will be one of the judges of PRCA MENA Regional Awards 2021 , honouring the year’s most effective and creative digital PR and communications campaigns, individuals, and teams across The Middle East and North Africa. Winners will be announced at the PRCA MENA Regional Awards 2021 event in Dubai on February 2021.

Ethics 52

Ethics Government Journalism Local 52

Stern + Associates

SEPTEMBER 28, 2023

Azeem Azhar: Bridging the ‘Exponential Gap’ in a Rapidly Evolving Tech Landscape In the words of Azeem Azhar , celebrated bestselling author of “The Exponential Age” (2021) and host of the new Bloomberg show Exponentially with Azeem Azhar , technology is racing ahead, often leaving society trailing in its wake.

Government 133

Government Technology Policies Ethics 133

Ethical Voices

JUNE 6, 2022

I asked them to share insights from a recent journal article they authored titled The Role of Ethical Leadership in Building Influence: Perspectives from Female Public Relations Professionals. . Would you please tell us more about this latest ethics study? Ethical leadership is critical. We found several key things.

Ethics 52

Ethics Leadership Training Study 52

Wadds Inc.

APRIL 19, 2023

Ethics in public relations practice can be a challenging issue. Miller worked at the University of Bristol until 2021. A Century of Spin presents a persuasive case for why the profession should constantly be vigilant on ethics. It’s a polemic takedown of public relations practice. It is itself an exercise in public relations.

Ethics 105

Ethics Government Corporate Exercises 105

PRSay

JULY 20, 2021

FleishmanHillard’s “2021 Authenticity Gap” study (PDF here ) examines the actions that brands must take to meet consumer expectations. Consumers expect company managers to act ethically and responsibly; to deliver consistent, stable performance; and to provide frequent, credible communication.

Study 107

Study Consumer Company Privacy 107

Stern + Associates

MARCH 15, 2023

Frameworks for Determining How Emerging Technologies Will Impact Your Business When it comes to looking ahead to the important technology trends of tomorrow, Azeem Azhar , international bestselling author of “ The Exponential Age ” (2021), has built a reputation as one of the tech industry’s most influential futurists. Reid Blackman, Ph.D.

Technology 118

Technology Ethics Creativity Tools 118

Stephen Waddington

AUGUST 13, 2019

Ethics, employee engagement and wider stakeholder management are the three pillars of the CBI’s report AI: Ethics into practice. UK businesses have an opportunity to lead by example and take an ethical approach to the adoption of artificial intelligence (AI) according to the CBI. It is set to transform how we live and work.

Internal 84

Internal International Ethics Communications 84

NewsWhip

AUGUST 2, 2022

The “slap heard around the world” was one of the most controversial single actions of the quarter, sparking huge debate about the ethical behavior of everyone involved. In November and December of 2021, Tesla found themselves in hot water. Take Tesla, for example. vehicles to be recalled.

Crisis 158

Crisis Financial Reputation Sports 158

Communications Conversations

JANUARY 25, 2022

I had a great year in 2021, and I’m on pace already to have another good one in 2022 with a slew of fantastic clients. No, I’m talking about the emotional and ethical component of being a social media marketer in 2022. In my mind, a big part of what’s made me so successful is that work ethic. FOMO is real.

Social Media 108

Social Media Marketing Media Ethics 108

Mindful Marketing

JULY 16, 2022

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing “ Auditors Cheated on Ethics Exams ”—a recent New York Times headline revealed. Who would cheat on ethics?— The Security and Exchange Commission (S.E.C.)

Ethics 89

Ethics Pharmaceuticals Corporate Financial 89

Sword and the Script

AUGUST 1, 2022

Reports and analysis from the JOTW survey in prior years: 2021 JOTW Communications Survey. Presentation: 2021 Strategic Communications Survey. Blog: Code of PR Ethics? Detailed demographics are included in the full report. The 5th Annual JOTW Strategic Communications Survey for 2022 from Frank Strong.

Survey 151

Survey Communications Measurement Internal 151

Stephen Waddington

NOVEMBER 11, 2020

As we head towards the end of the year it’s a good time to think about personal development and your personal development goals for 2021. To work within an ethical framework on behalf of the organisation, in line with professional and societal expectations 11. If you're self-employed you’ll have your own personal plan.

Tools 115

Tools Publicity Google Ethics 115

Sword and the Script

AUGUST 1, 2023

Cison released a code of ethics including “Privacy protection and security of client information.” ( Source ) I haven’t seen any announcements from Cison about generative AI, but perhaps they are trying to get ahead of ethical issues. A code of ethics isn’t a bad idea. And now onward with this month’s PR tech sum.

Software 145

Software Pitching Ethics Technology 145

Mindful Marketing

FEBRUARY 26, 2023

I’d recently written a couple of pieces about AI and ethics based on some extended conversations I’d had with ChatGPT. In those discussions I probed the bot’s moral mind, asking it almost any ethical question I could conceive. Furthermore, assessing consequences is just one facet of ethics.

Ethics 94

Ethics Advertising Advertising Analysis 94

PR 20/20

SEPTEMBER 8, 2021

Register for Marketing AI Conference (MAICON) 2021 Virtual, Sept. 31, 2021, I sold PR 20/20 to Blue Cypress , a family of companies owned and led by Amith Nagarajan that is dedicated to building purpose-driven businesses. Building more personalized campaigns, in ethical and responsible ways, that deliver greater value to consumers.

Financial 98

Financial Conference Agency Resources 98