PRSay

APRIL 13, 2021

I needed the framework of a third-party endorsement from a known commodity — with infinite reach, a solid reputation and a well-articulated Code of Ethics. To get people to trust me with their stories, I needed the confidence booster the APR could provide. billion in assets with annual grant-making in 2020 of $177 million.

Telecommunications 199

Telecommunications Community Ethics Financial 199

Ethical Voices

DECEMBER 12, 2022

While I was a bit under the weather from a cold, Rebecca provided ethics insights on a number of topics, including: . The two things every ethical communicator must embrace. Before we get to the Brands in Motion report, what is the most difficult ethical challenge you personally have ever confronted at work?

Ethics 74

Ethics Branding Brand Internal 74

Contently - Strategy

SEPTEMBER 30, 2024

Maryland creates the digital ad tax Maryland’s digital ad tax, passed in 2021 , represents a novel approach to regulating social media giants by imposing a tiered tax on their ad revenue. This sparked an advertiser exodus, as companies feared the impact on their reputation, significantly affecting X’s revenue.

Social Media 105

Social Media Privacy Branding Brand 105

PR in High Definition

APRIL 26, 2021

Is there reputational risk associated with investing in the gig economy? And a huge part of that shift involves reputation. But investors are also beginning to factor in other elements, particularly those associated with reputation and ethics, when deciding to invest in companies. The reputational risk of investing.

Reputation 62

Reputation Ethics Employee Travel 62

PR in High Definition

FEBRUARY 27, 2023

In 2021, 44% of B2C brands in Europe said they planned to increase their influencer marketing budget. But with all the emphasis put on these influencers to build a brand’s reputation, what are the implications if this falls apart? Now more than ever, shaping reputation is crucial. What was a $1.7

Reputation 62

Reputation B2C Ethics Trends 62

Reputation Us

SEPTEMBER 20, 2022

We’ve been advocating that companies hire a Chief Reputation Officer (CRO) for years— but don’t just take our word for it. Whoever reviews, redefines and reconstructs trust in your company has a direct link in the evolving chain of managing your solid corporate reputation. Your Chief Reputation Officer.

Reputation 78

Reputation Corporate Policies Ethics 78

Wadds Inc.

APRIL 19, 2023

Ethics in public relations practice can be a challenging issue. Miller worked at the University of Bristol until 2021. The authors have a broad view of what public relations encompasses, concluding it has evolved from news and reputation management to general corporate and government activity and lobbying.

Ethics 105

Ethics Government Corporate Exercises 105

Stern + Associates

SEPTEMBER 28, 2023

Azeem Azhar: Bridging the ‘Exponential Gap’ in a Rapidly Evolving Tech Landscape In the words of Azeem Azhar , celebrated bestselling author of “The Exponential Age” (2021) and host of the new Bloomberg show Exponentially with Azeem Azhar , technology is racing ahead, often leaving society trailing in its wake.

Government 120

Government Technology Policies Ethics 120

Mindful Marketing

JULY 16, 2022

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing “ Auditors Cheated on Ethics Exams ”—a recent New York Times headline revealed. Who would cheat on ethics?— The Security and Exchange Commission (S.E.C.)

Ethics 89

Ethics Pharmaceuticals Corporate Financial 89

Stephen Waddington

NOVEMBER 11, 2020

As we head towards the end of the year it’s a good time to think about personal development and your personal development goals for 2021. To build and enhance organisational reputation 7. To work within an ethical framework on behalf of the organisation, in line with professional and societal expectations 11.

Tools 115

Tools Publicity Google Ethics 115

Stern + Associates

MARCH 15, 2023

Frameworks for Determining How Emerging Technologies Will Impact Your Business When it comes to looking ahead to the important technology trends of tomorrow, Azeem Azhar , international bestselling author of “ The Exponential Age ” (2021), has built a reputation as one of the tech industry’s most influential futurists.

Technology 107

Technology Ethics Creativity Tools 107

Victorious PR

JULY 11, 2022

Let’s say you run a reputable company. You know it’s reputable because you personally vet and hire each employee; have strong company values that you live by; inspire your employees to live by them as well; and do your best to make sure your company is ethical, moral, and genuine. How Reputation Management is Built.

Real Estate 52

Real Estate Reputation Company Employee 52

Stephen Waddington

AUGUST 29, 2019

The candidates for CIPR President in 2021 have been announced. Member engagement What’s your motivation to stand as CIPR President for 2021? Professional development and practice The reputation of public relations is defined by the media and dodgy practice. Ethical communication is at the heart of this.

Meeting 96

Meeting Training Ethics Government 96

Sword and the Script

DECEMBER 26, 2023

There’s no point in building a reputation if the startup is facing an existential threat. Guarding their reputation and work also necessitates new patent/ copyright laws in place. The challenges posed to image consultants in managing reputations and firefighting are significantly complex. ” ~ Prof.

Writing 189

Writing Communications Marketing B2B 189

Wadds Inc.

JULY 6, 2022

billion to the UK economy (Public Relations and Communications Association, 2021). A body of knowledge, ethics and certification are the three foundations of a profession. To build and enhance organisational reputation. Code of ethics or rules of professional conduct. To provide contextual intelligence.

Publicity 72

Publicity Ethics Training Education 72

Wadds Inc.

MAY 24, 2022

We have a reputation problem of our own. You could describe the industry's double-digit 2021 surge as opportunistic. Practitioners and theorists both jump to the defence of public relations from a purist perspective recognising only a positive and ethical application of practice as public relations.

Publicity 59

Publicity Reputation Study Crisis 59

PR in High Definition

APRIL 27, 2023

An ESG programme ultimately serves as a framework for measuring the sustainability and ethical impact of a company’s operations. By not divulging any information, companies may be perceived as hiding something or already greenwashing which could also pose reputational risk and put them at odds with their stakeholders.

Policies 62

Policies Employee Ethics Survey 62

Ethical Voices

OCTOBER 16, 2023

She discusses a number of important ethics issues, including: Why corporations need to be careful they aren’t the ones spreading misinformation Ethics of data analysis Why PR pros need to change their definition of media Tell us more about your career and yourself? What is the most difficult ethical challenge you ever confronted?

Ethics 81

Ethics Data Crisis Apparel 81

PR in High Definition

MAY 24, 2023

However, the major limitation of ChatGPT is that the data only runs up to 2021, so for many trying to use this tool, the information will be far too out of date to create current and reliable content. But as LLMs continue to develop, what will it mean for a company’s reputation and how they feature in LLM results?

Google 62

Google Engineering Tools Privacy 62

Sword and the Script

DECEMBER 22, 2020

Effect of thought leadership on reputation and sales. Source: Code of PR Ethics? ). If you enjoyed this post, you might also like: Seeing Around Corners: 30 Marketing and PR Predictions for 2021. Source: Fend Off Reactionary Cuts ). Are PR pros truthful? Do PR professionals present accurate and truthful information?

Survey 173

Survey Marketing B2B Study 173

Sword and the Script

DECEMBER 20, 2022

There are ethical and practical issues around it, but it’s a breakthrough that’s all the more impressive given the expectation of an improved, next-gen model next year. 2021: Seeing Around Corners: 30 Marketing and PR Predictions for 2021 . PR adopts AI as a research and content tool. Thank you for reading.

Marketing 186

Marketing Content Marketing Data Social Media 186

Sword and the Script

JANUARY 12, 2021

here is current as of January 2021. I won’t list them because I don’t want to appear as if I’m endorsing them when I can’t speak to the quality and reputation of these other services. Most of the reputable services mark links sent over their network as “no follow.” (click image for higher resolution). Press release pricing.

Financial 88

Financial Video Survey Google 88

Sword and the Script

JUNE 7, 2022

I took a business ethics course when I was studying for my MBA. The transaction follows a private equity-backed three-way merger between Kantar Reputation Intelligence, PRgloo and Onclusive which closed in the beginning of the year. When I say “made the case” it was a detailed takedown of M&A with a long list of failed deals.

Software 85

Software Pitching Internal International 85

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Every interaction, purchase, and share contributes to growing your brand’s reputation. Case in point: By the time 2025 rolls around, social commerce in China is projected to hit a two trillion US$ mark, expanding at an impressive annual rate of about 18% between 2021 and 2025.

Social Media 87

Social Media Media Mobile SEO 87

Victorious PR

DECEMBER 1, 2022

At Victorious PR, we have built a reputation without having to rely on traditional advertising or marketing to get our clients. We make sure that our clients are the best of the best so that when we are showcasing their credibility, we are doing so with integrity and ethics. Referral and Word of Mouth-Based Business. An Amazing Team.

Real Estate 52

Real Estate Agency Employee Ethics 52

Flatiron Communications

MARCH 13, 2021

It’s been a long-time pet peeve of mine to observe how many reputable firms in the PR industry will accept clients whose business or advocacy goals raise ethical questions. A tagteam w/ @KendallTTaggart @BuzzFeedNews : [link] — Zahra Hirji (@Zhirji28) March 12, 2021. Don’t get me wrong.

Policies 36

Policies Agency Ethics Government 36

Doctor Spin

JANUARY 5, 2021

It takes 20 years to build a reputation and five minutes to ruin it. PR means telling the truth and working ethically – even when all the media want is headlines and all the public wants is scapegoats. If you think about that, you’ll do things differently.” — Warren Buffett. ” — Elon Musk. ” — Michael Porter.

Print 52

Print Writing Creativity Ethics 52

Buzzstream

FEBRUARY 9, 2024

White hat link building is building links ethically and adhering to Google’s Link Spam policies. John (@JohnMu) January 23, 2021 How to Pitch To pitch surveys and data studies, identify journalists who have covered similar studies, and craft an email or press release highlighting the main takeaways. What is White Hat Link Building?

Google 71

Google Infographics Pitching Resources 71

Stern + Associates

JANUARY 6, 2022

As you make decisions around leadership, company culture , technology and innovation for 2021 and beyond, be sure to keep these recognized experts in mind. Navigating the Ethics of Artificial Intelligence. Wishing you a healthy and prosperous 2021! Their proven frameworks, strategies and tools will make all the difference.

Leadership 62

Leadership Policies Engineering Technology 62

PRSay

JULY 10, 2023

To avoid inflicting lasting reputational damage, communicators need to quickly decide whether to react to divisive political events. According to a 2021 Deloitte survey , quality and price remain two of the top-three purchasing criteria for consumers, cited 86% and 61% of the time, respectively.

Branding 145

Branding Brand Nonprofit Government 145

Stern + Associates

FEBRUARY 9, 2023

government, multinational companies and global entities such as the World Health Organization – examine complex legal, ethical and regulatory issues surrounding biotechnology and emerging sciences. For decades, acclaimed bioethicist, futurist and legal scholar Alta Charo has been helping organizations – including the U.S.

Engineering 62

Engineering Biotechnology Leadership Technology 62

Sword and the Script

OCTOBER 15, 2024

no vaporware); data quality; ethics; “explainability” of the tool or system; and financial viability of the vendor. The other aspect of Meltwater is more subjective: it’s earned a reputation for very aggressive salespeople. Brandwatch was acquired by Cision in early 2021 for a reported $450 million.

Report 141

Report Marketing Analysis Tools 141