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10 ethical issues facing public relations - PRCA Ethics Council Annual

Stephen Waddington

The PRCA Ethics Council has published its annual perspective of ethical challenging facing PR practice in 2021. The Council was launched in May 2020 to raise ethical standards in PR around the world. Here are ten of the ethical issues facing practitioners highlighted in PRCA Ethics Council Annual Perspective 2021.

Ethics 178
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The surprising 10 ‘decisions drivers’ that factor into B2B software deals

Sword and the Script

The report is partly based on 3,528 interviews – and more than 14,000 interviews since 2021. If you are a B2B technology company, thought leadership isn’t optional, it’s the biggest marketing lever you have. Comply with regulations, law, industry standards & ethical practices.” Don’t skimp here. This seems obvious.

B2B 157
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13 Marketing Statistics Summarizing 2021

Sword and the Script

73% of respondents are willing to pay more for a product or service from, businesses they trust – and other marketing statistics summarizing 2021. And now on to the statistics summarizing marketing in 2021…. Read the whole post: Trust: Business Tops Media and Government in Ethics and Competence, Finds Survey.

Marketing 102
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Meet PRSA Board of Directors Nominee Michelle Egan, APR, Fellow, PRSA

PRSay

Each week this fall, PRsay will interview one of the nominees for the 2021 PRSA Board of Directors. ” In recent years, I’ve been driven by the threat of having our profession overtaken by those who play fast and loose with facts and ethics. What are you looking forward to with PRSA in 2021?

Meeting 153
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How companies like McDonald’s and Bosch are incorporating artificial intelligence

NewsWhip

Either way, it has the capacity to drive huge amounts of public and media attention across the web and social, so in this analysis we’re going to look at some of the trends we’ve seen in 2021 so far, beginning with web coverage. Artificial intelligence on the web.

Company 148
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4 Reputation Threats Organizations Should Monitor in 2020

PRSay

The rise of AI technology, fake news as a weapon, a divisive political climate and a growing panoply of third-party perils are just a few of the factors contributing to the evolving reputational threats that companies will have to reckon with in 2020. Jon Goldberg is founder and chief reputation architect of Reputation Architects Inc.,

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Public relations and professionalism: work to do to realise full potential

Stephen Waddington

billion to the UK economy (Public Relations and Communications Association, 2021). A body of knowledge, ethics and certification are the three foundations of a profession. To communicate effectively across a full range of platforms and technologies. Code of ethics or rules of professional conduct. Competence in practice.

Publicity 167