Stern + Associates

SEPTEMBER 28, 2023

When technological advancements scale new peaks every day, they likewise create valleys of vulnerability that pose unexpected threats to businesses. Jonathan Zittrain: Use Your Imagination to Develop Effective Cybersecurity Protections As technology races forward, so does the ingenuity of security threats. A former U.S.

Government 133

Government Technology Policies Ethics 133

Sword and the Script

JUNE 30, 2021

Following a tumultuous year, 80% of PR and comms professionals say organizations place a greater value on comms, according to the 2021 JOTW Strategic Communications Survey. Communications technology. 2021 Strategic Communications Survey Final from Frank Strong. About the 2021 JOTW Strategic Comms Survey.

Survey 134

Survey Communications Ethics Measurement 134

Stern + Associates

MARCH 15, 2023

Frameworks for Determining How Emerging Technologies Will Impact Your Business When it comes to looking ahead to the important technology trends of tomorrow, Azeem Azhar , international bestselling author of “ The Exponential Age ” (2021), has built a reputation as one of the tech industry’s most influential futurists.

Technology 118

Technology Ethics Creativity Tools 118

Stephen Waddington

JULY 6, 2022

billion to the UK economy (Public Relations and Communications Association, 2021). A body of knowledge, ethics and certification are the three foundations of a profession. To communicate effectively across a full range of platforms and technologies. Code of ethics or rules of professional conduct. Competence in practice.

Publicity 167

Publicity Ethics Training Education 167

Sword and the Script

AUGUST 1, 2023

Cison released a code of ethics including “Privacy protection and security of client information.” ( Source ) I haven’t seen any announcements from Cison about generative AI, but perhaps they are trying to get ahead of ethical issues. A code of ethics isn’t a bad idea. Source: The State of PR Technology 2023 Report by Prowly.

Software 146

Software Pitching Ethics Technology 146

Stephen Waddington

AUGUST 13, 2019

Ethics, employee engagement and wider stakeholder management are the three pillars of the CBI’s report AI: Ethics into practice. UK businesses have an opportunity to lead by example and take an ethical approach to the adoption of artificial intelligence (AI) according to the CBI. It is set to transform how we live and work.

Internal 84

Internal International Ethics Communications 84

PR 20/20

SEPTEMBER 8, 2021

Register for Marketing AI Conference (MAICON) 2021 Virtual, Sept. 31, 2021, I sold PR 20/20 to Blue Cypress , a family of companies owned and led by Amith Nagarajan that is dedicated to building purpose-driven businesses. We will be making new investments over the coming months in talent and technology to advance the agency.

Financial 98

Financial Conference Agency Resources 98

Stephen Waddington

NOVEMBER 11, 2020

As we head towards the end of the year it’s a good time to think about personal development and your personal development goals for 2021. To communicate effectively across a full range of platforms and technologies Organisational Capabilities 5. If you're self-employed you’ll have your own personal plan.

Tools 115

Tools Publicity Google Ethics 115

Ethical Voices

JUNE 6, 2022

I asked them to share insights from a recent journal article they authored titled The Role of Ethical Leadership in Building Influence: Perspectives from Female Public Relations Professionals. . Would you please tell us more about this latest ethics study? Ethical leadership is critical. We found several key things.

Ethics 52

Ethics Leadership Training Study 52

Sword and the Script

OCTOBER 15, 2024

no vaporware); data quality; ethics; “explainability” of the tool or system; and financial viability of the vendor. In addition, I’ve covered some of these vendors – see this fairly comprehensive list of PR and comms technology vendors – for the last five years. Inclusion criteria included the following: readiness of the tool (i.e.

Report 142

Report Marketing Analysis Tools 142

Sword and the Script

SEPTEMBER 7, 2021

Here’s the monthly PR Tech Sum rounding news and links from the world of PR technology. Yet Gina Nowicki penned a piece that estimates the pricing of PR technology tools for Prowly. The combined company will continue to operate under their current brands until a unified brand is announced later in 2021.” Meltwater growth. “In

Software 91

Software Print Tools SEO 91

Sword and the Script

DECEMBER 26, 2023

But it’s easy to imagine this technology being used in more subtle but dangerous ways, such as politicians ‘saying’ things that are not totally out of character but more extreme or subversive than anything they would really say. AI-driven solutions are blossoming, and they will only accelerate their utility and effectiveness in 2024.

Writing 211

Writing Communications Marketing B2B 211

Stephen Waddington

AUGUST 27, 2019

There are two candidates, Rachel Royall and Mandy Pearse, going head-to-head for the role of President in 2021. I will continue the excellent work, which has positioned the profession as a strategic management function through active engagement with the business community showing how ethical communication can enhance economic performance.

Government 113

Government Education Community Big Data 113

NewsWhip

FEBRUARY 1, 2024

35 ) Per the research, a significant number of people around the world are wary of innovations, with the chart below showing the acceptance levels of four technological breakthroughs — green energy, AI, gene-based medicine, and GMO foods. (Source: Trust Barometer, p.35 Source: Edelman Trust Barometer, p.7 Source: Edelman Trust Barometer, p.33

Government 88

Government Survey Technology Ethics 88

Mindful Marketing

FEBRUARY 26, 2023

I’d recently written a couple of pieces about AI and ethics based on some extended conversations I’d had with ChatGPT. In those discussions I probed the bot’s moral mind, asking it almost any ethical question I could conceive. Furthermore, assessing consequences is just one facet of ethics.

Ethics 96

Ethics Advertising Advertising Analysis 96

Stern + Associates

MAY 20, 2022

“I n this area, as in so many that concern generative technologies and dynamic markets, the line between ‘too early to tell’ and ‘too late to do anything about it’ is vanishingly thin. ”. In a June 15, 2021 testimony to the U.S. Zittrain’s work spans privacy, competition, governance, and security – and goes beyond the written word.

Company 62

Company Privacy Policies Government 62

Maxim Behar

JANUARY 24, 2022

He was recognized as one of "The 10 Most Influential Media Leaders of 2021" and his influential story made it to the cover. Although jumped into Public Relations, he did not realize that it’s nothing but pure unique business surrounded by creativity, ethics, and responsibilities. Everything transparent is ethical!

Ethics 52

Ethics Creativity Leadership Crisis Management 52

Stern + Associates

NOVEMBER 2, 2023

To accomplish that, it’s vital to be able to use the latest technology to connect with and better satisfy customers down to an individual level.” Artificial Intelligence’s Transformative Impact on Marketing As technology evolves, marketing strategies have to change as well. Levy Teaching Award.

Marketing 62

Marketing Privacy Training Strategy 62

Contently - Strategy

APRIL 14, 2021

In early March 2021, Google announced plans to phase out third-party cookies by 2022, sending the targeted advertising industry into a tailspin. “Third parties have already begun using non-cookie technologies like Tracking Pixels, which provide many of the same features as cookies,” Shavell noted. ” Clay said.

Privacy 102

Privacy Google Advertising Advertising 102

Wadds Inc.

JULY 6, 2022

billion to the UK economy (Public Relations and Communications Association, 2021). A body of knowledge, ethics and certification are the three foundations of a profession. To communicate effectively across a full range of platforms and technologies. Code of ethics or rules of professional conduct. Competence in practice.

Publicity 72

Publicity Ethics Training Education 72

PR in High Definition

APRIL 26, 2021

But investors are also beginning to factor in other elements, particularly those associated with reputation and ethics, when deciding to invest in companies. For Deliveroo, concerns over workers’ rights due to its gig economy-led workforce was a risk that investors weren’t willing to take, given the ethical and legal issues involved.

Reputation 62

Reputation Ethics Employee Travel 62

Sword and the Script

DECEMBER 22, 2020

Source: Code of PR Ethics? ). According to a survey by Spiceworks Ziff Davis, about half (47%) of B2B technology decision-makers say they consumed 11 or more piece of vendor content over one year. If you enjoyed this post, you might also like: Seeing Around Corners: 30 Marketing and PR Predictions for 2021. Are PR pros truthful?

Survey 183

Survey Marketing B2B Study 183

Sword and the Script

JUNE 7, 2022

I took a business ethics course when I was studying for my MBA. Vendors that white label TVEyes go to lengths to tell me they embed the technology within their own secret sauce to solve UX issues. This isn’t a PR tech story per se, but it is an interesting use of technology in PR. Third largest in the U.S.

Software 87

Software Pitching Internal International 87

PR 20/20

SEPTEMBER 8, 2021

Register for Marketing AI Conference (MAICON) 2021 Virtual, Sept. 31, 2021, I sold PR 20/20 to Blue Cypress , a family of companies owned and led by Amith Nagarajan that is dedicated to building purpose-driven businesses. We will be making new investments over the coming months in talent and technology to advance the agency.

Financial 52

Financial Conference Agency Resources 52

PR in High Definition

MAY 24, 2023

They are using the technology to help them with various work tasks, but have a huge fear of managers finding out. However, the major limitation of ChatGPT is that the data only runs up to 2021, so for many trying to use this tool, the information will be far too out of date to create current and reliable content.

Google 62

Google Engineering Tools Privacy 62

Maxim Behar

AUGUST 11, 2024

As a passionate and influential PR professional, Maxim Behar has a mission to shape the public communications business’s future and promote ethical and effective practices worldwide. Great creative ideas, cross borders services and innovation in the technology. M3 Communications Group, Inc. Obstacles we have every day, every week.

Leadership 64

Leadership Industry Crisis Management Groups 64

Sword and the Script

JANUARY 12, 2021

Over my career, I’ve used every major distributor, or wire service as they are known, and even worked for a company that owned one, so I’m familiar with the business, technology and press release pricing. here is current as of January 2021. >>> Did you know? click image for higher resolution). Press release pricing.

Financial 91

Financial Video Survey Google 91

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Case in point: By the time 2025 rolls around, social commerce in China is projected to hit a two trillion US$ mark, expanding at an impressive annual rate of about 18% between 2021 and 2025.

Social Media 87

Social Media Media Mobile SEO 87

Newsfile

OCTOBER 24, 2023

By Melissa Strle On August 30 2021, Zoom Video Communication’s stock price plunged 17% following its Q2 earnings call. Also, you must bolster investor confidence , manage investor expectations and positively influence market perceptions under ethical guidelines and regulatory standards.

Conference 52

Conference Government Retail Analytics 52

Doctor Spin

JANUARY 5, 2021

PR means telling the truth and working ethically – even when all the media want is headlines and all the public wants is scapegoats. “The underlying principles of strategy are enduring, regardless of technology or the pace of change.” “Frankly, I consider ‘PR quality’ an oxymoron.” — Christa Degnan. “In ” — Elon Musk.

Writing 52

Writing Print Creativity Ethics 52

Mark My Words

MARCH 15, 2022

Dan Crossley, executive director of the Food Ethics Council charity, said: “The spiralling cost of food was already a challenge in the UK and across Europe but is now being pushed even higher. Fertiliser prices reached eye-watering levels in 2021 and have already climbed close to £1,000 per tonne in recent days.

Energy 12

Energy Banking Agriculture Chemicals 12

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Your technology should be an enabler to spending less time on screens and more time building key relationships. PR adopts AI as a research and content tool.

Marketing 213

Marketing Content Marketing Data Social Media 213

Stern + Associates

FEBRUARY 2, 2023

But she emphasizes we must ensure the ethical development of these increasingly prevalent technologies. “AI The only way to prevent biases from seeping into the development of technologies is to ensure they are created with diversity of thought,” Howard explains.

Privacy 117

Privacy Engineering Pharmaceuticals Education 117

Sword and the Script

OCTOBER 4, 2022

The PR technology space can be in some respects, divided into Davids and Goliaths. Here’s one more: Vocus was one of the earliest technology companies in the PR tech space. It claims it saw “75% year-over-year revenue growth in 2021, and more than 300% revenue growth over the three-year period from 2018-2021.”.

Technology 82

Technology Company Analytics Writing 82

Stephen Waddington

DECEMBER 15, 2021

Almanac: Challenges and opportunities for public relations 2022 from Stephen Waddington This isn’t a review of 2021, or even a series of predictions for 2022. Stephen Waddington, 16 June 2021, [link] National AI Strategy, UK Government, 22 September 2021, [link] Build Back Better: our plan for growth, UK Government, 3 March 2021, [link].

Publicity 128

Publicity Government Guidelines Facebook 128

Maxim Behar

NOVEMBER 23, 2020

Straight - journalism, but in a slightly higher form, carrying the interests of the business you work for, absolutely in accordance with all ethical and moral rules. How will the communication market develop in 2021? Is it possible for the technological boom of programmers to completely replace the standard purchase of advertising?

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

Stephen Waddington

MARCH 24, 2021

The PRCA Ethics Council has published its annual perspective of ethical challenging facing PR practice in 2021. The Council was launched in May 2020 to raise ethical standards in PR around the world. Here are ten of the ethical issues facing practitioners highlighted in PRCA Ethics Council Annual Perspective 2021.

Ethics 178

Ethics Publicity Enterprise Groups 178