Sword and the Script

JULY 13, 2021

By the looks of the 2021 JOTW Strategic Communications Survey results, that’s never been truer than today. Below are the top PR challenges in 2021, according to the survey: 40% said too many priorities. Those who are responsible for both internal and external communications must be absolutely overwhelmed,” she wrote.

Communications 182

Communications Survey Education Leadership 182

Onclusive

DECEMBER 14, 2021

There are a variety of metrics which we use internally, but the share of voice and potential customer analysis is well above the competitions. Next week, we’ll conclude our 2021 media monitoring vendor comparison with a discussion around product direction and customer support.

Tools 370

Tools Report Comparison Media 370

Reputation Us

JUNE 28, 2021

In late 2020, Equine Outreach—a horse rescue and sanctuary nonprofit in Bend—was selected as the 2021 Nonprofit Reputation Program recipient. An assessment of the nonprofit’s current reputation internally (e.g., An actionable 2021 reputation enhancement plan. Through the Program, Equine Outreach received: Reputation Audit.

Nonprofit 148

Nonprofit Reputation Crisis Management Training 148

Reputation Us

OCTOBER 27, 2020

The work will include: An audit of the nonprofit’s current reputation internally (e.g., An actionable 2021 reputation management plan. The post Apply for the 2021 Nonprofit Reputation Program (Free for NAO members) appeared first on ReputationUs. Applications are now being accepted. Click here ! Click here to apply!

Nonprofit 148

Nonprofit Reputation Crisis Management Crisis 148

PRSay

OCTOBER 19, 2021

Yamiche Alcindor began her General Session during ICON 2021 on Oct. In a wide-ranging talk that PRSA Chair Michelle Olson, APR, hosted, Alcindor went on to say that 2020 and 2021 have been awful — “globally, nationally, personally, full stop.”. Secretary of State who died on this day at age 84. “He

Journalism 171

Journalism Newspapers Policies Google 171

Onclusive

AUGUST 9, 2021

Originally Published August 23, 2017; Updated August 9, 2021. Internal Communications. The truth is that internal communications are really important to how things get done in any organization. Measuring the effectiveness of internal communications is an interesting PR problem that has often been debated by experts.

Training 370

Training Media Training Crisis Communications Reputation 370

PRSay

OCTOBER 13, 2021

11 titled “Building Trust in a Distrustful Age” during PRSA’s ICON 2021. Panelist Aaron Sherinian is vice president, global communications transformation, for Philip Morris International, a company making a pivot to a smoke-free future. Philip Morris International has learned from faith traditions and institutions, Sherinian said.

Communications 148

Communications Pharmaceuticals Corporate Film 148

Communications Conversations

SEPTEMBER 21, 2021

Gabriela is paving the way for our future by showcasing young talent like the interns she worked with this summer at Land O Lakes. The post 8 women kicking a** in social media marketing in 2021 first appeared on Arik Hanson. Gabriela Winkels, social media associate manager, Land O Lakes.

Social Media 146

Social Media Marketing Media Insurance 146

PRSay

OCTOBER 22, 2021

20 ICON 2021 panel titled “The State of Diversity, Equity and Inclusion in PR and Communications. president of the Americas for FleishmanHillard International Communications in San Francisco. “We Census Bureau.). “We But how can we help diversify the talent pipeline and bring more people into this industry? Don’t let the ball drop.’.

Communications 127

Communications Comparison Energy Employee 127

PRSay

JULY 14, 2021

This fall, PRSA presents ICON 2021 in person and online. Alcindor, who’s also an NBC News and MSNBC contributor, will deliver an in-person keynote address at ICON 2021 in Orlando, Fla. Beginning on Oct. 4, the conference offers virtual educational sessions, networking, career fairs and more. ICON continues on Oct.

Conference 148

Conference Public Affairs Report Television 148

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2021

Our goal is to work with companies as an extension of their internal marketing team, and hitting those milestones together makes all the difference. . In 2021 we added several new team members who have brought extra dimensions and new perspectives on media relations and teamwork. A strong news cycle. Hardworking PR team.

Agency 310

Agency B2B B2C Pitching 310

Stephen Waddington

SEPTEMBER 16, 2021

New research supports the assertion that internal communication has been critical to helping organisations transform during the COVID-19 pandemic. Internal communication and how organisations engage employees is a critical factor in successful transformation projects. It has been at the core of organisational change.

Internal 92

Internal International Communications Employee 92

5W PR

NOVEMBER 9, 2020

That said, looking at where the PR space is headed will provide insight into how a career in PR will look like in 2021. Without a doubt, technology will shape PR careers in 2021. Being “old school” in the PR space won’t cut it in 2021. Going into 2021, public relations professionals will need to hone their people skills.

Publicity 88

Publicity Technology Industry Social Media 88

Buzzstream

FEBRUARY 3, 2021

However, ‘brand’ usually comes first with clients’ internal PR and marketing teams. We’ll begin with the format that I, along with the experts I spoke to, believe will be the most popular in 2021: Newsjacking/reactive campaigns. I’ll take you through varieties of formats and ways in which campaigns have changed over the years.

Digital PR 170

Digital PR Industry Strategy Film 170

PR in High Definition

JANUARY 26, 2021

In 2021, we will now need to prepare for the ‘next normal’. To hopefully help answer these questions, here are our insights into the five key elements for a comms and marketing B-R-A-I-N in 2021. 2021 will be the year of the ‘work-around’, finding ways to conduct activities differently ? So, what does that mean?

Reputation 90

Reputation Creativity Employee Resources 90

Sword and the Script

JUNE 11, 2024

Staffbase launches beta for new internal comms tool; Muck Rack team up with Shankman; Agility PR Solutions parent touts LLM deal with “big tech” In an unscientific observation, I’ve noticed a lot of companies are hiring internal communications. The company aims to solve two key problems facing internal communications with this launch.

Internal 95

Internal International B2B System 95

Buzzstream

DECEMBER 17, 2020

As an expert with using it, having done a step-by-step guide on it here , he explains, “For anyone running international PR, BuzzSumo is a great way of understanding what content will and won’t work in different countries. If you’re just starting out or conducting minimal international outreach it offers 50 free searches a month.

Digital PR 161

Digital PR Tools Pitching Film 161

5W PR

MARCH 5, 2025

The Trade Desk Response (2021) Following a potential data exposure, The Trade Desk: Conducted a rapid security audit Published detailed findings Implemented new security protocols Offered affected clients additional protections Their methodical response helped minimize negative impact on stock value and client relationships.

Privacy 78

Privacy Crisis Crisis Communications Crisis Management 78

NewsWhip

DECEMBER 7, 2021

In 2021, public interest in Spotify Wrapped more than doubled compared to 2020, which was otherwise a record year. This eye-popping moment shows how the Wrapped feature has become even more successful, but it’s additionally notable because we’ve seen less engagement to most events overall in 2021. What’s different this year?

Instagram 78

Instagram Social Media International Internal 78

Reputation Us

JUNE 28, 2021

In late 2020, Equine Outreach—a horse rescue and sanctuary nonprofit in Bend—was selected as the 2021 Nonprofit Reputation Program recipient. An assessment of the nonprofit’s current reputation internally (e.g., An actionable 2021 reputation enhancement plan. Through the Program, Equine Outreach received: Reputation Audit.

Nonprofit 78

Nonprofit Reputation Crisis Management Training 78

Solo PR Pro

JANUARY 11, 2021

5 solo PR pros share their predictions for the PR industry in 2021. Unfortunately, it took shut-downs, and seismic shifts of 2020 for many in the C-suite recognize the critical value of consistent communications to internal and external audiences. Here's to an illuminated 2021 and the future of our industry.

Industry 79

Industry Print Ethics Internal 79

Stephen Waddington

JULY 16, 2021

Reuben Sinclair was among several recruiters that reported increasing demand talent in January 2021. Organisational leaders turned to internal communication teams because they recognised the critical role of communication in engaging with staff. The market for roles is booming as we learn to live with COVID-19.

Publicity 199

Publicity Government Crisis Employee 199

Contently - Strategy

SEPTEMBER 30, 2024

Maryland creates the digital ad tax Maryland’s digital ad tax, passed in 2021 , represents a novel approach to regulating social media giants by imposing a tiered tax on their ad revenue. How do international regulations like the GDPR influence U.S. social media laws?

Social Media 105

Social Media Privacy Brand Branding 105

Critical Mention

JULY 13, 2021

The company continues to grow quickly, having increased new bookings more than 30 percent over the first two quarters of 2021. Making the decision to build our features internally meant that our entire organization had to make a commitment to a lot of hard work and creative solutions. “I

Instagram 156

Instagram Industry Media Analytics 156

PRSay

DECEMBER 10, 2020

As we close the calendar on this year, by all accounts, casual communications are here to stay and organizations should think strategically about how to approach, plan and execute at the right level in 2021. To find out, internal communicators should become reporters within their organizations. Keep it real.

Communications 158

Communications Nonprofit Employee Film 158

Stephen Waddington

MARCH 24, 2021

Artificial intelligence, paid influence, mental health and fake news are all issues identified by a group of international practitioners in a series of reflective essays published by the PRCA. The PRCA Ethics Council has published its annual perspective of ethical challenging facing PR practice in 2021.

Ethics 178

Ethics Publicity Enterprise Groups 178

PRSay

OCTOBER 22, 2021

20 workshop, “Inside Delta’s First-Class Response to the Pandemic,” the last session ICON 2021. Internal messages repurposed for news media. There were very few communications items that we produced that did not have an internal component as well as an external,” Shea said. Seay was one of three Delta panelists on PRSA’s Oct.

Crisis 78

Crisis Airlines Travel Internal 78

5W PR

FEBRUARY 1, 2021

One big opportunity with written content that many B2B brands overlook is strategic internal linking. The post B2B PR: Effective B2B Public Relations Trends for 2021 appeared first on NY PR Agency 5W Public Relations Blog - 5WPR. Thought Leadership. With it, the viewers will feel an even greater sense of connection with the brand.

B2B 88

B2B Trends Publicity Engineering 88

Onclusive

JANUARY 7, 2021

To kick off 2021, Onclusive is looking at the communications function through the executive lens while keeping the communications pro’s perspective in mind, and bringing it all together in our upcoming webinar, The Executive’s Guide to Building and Leading an Impactful Communications Department.

Communications 248

Communications Corporate Reputation Employee 248

Onclusive

SEPTEMBER 13, 2017

In recent market estimates, digital online and ad spending is expected to grow at approximately 11% per year through 2021. 1 Paid search, display ads, social media, online video advertising and email marketing will grow to 46% of advertising budgets 2. ” 4.

Measurement 231

Measurement Data-Driven PR Survey Storytelling 231

Stephen Waddington

AUGUST 13, 2019

A new report AI: Ethics into Practice (opens as a PDF) published by the CBI shows that AI will impact almost all sectors of the economy by 2021. It’s already happening in many sectors from analysing millions of legal documents to detecting financial fraud. In the public relations sector AI is transforming media and workflow.

Internal 84

Internal International Ethics Communications 84

NewsWhip

JANUARY 11, 2022

The December walkout was not the first time that Apple employees had come forward about enduring poor working conditions such as little to no sick time, low wages, and ongoing internal harassment. Tomorrow, December 24th, 2021, Apple workers are staging a walkout/callout to demand better working conditions. Don't cross the picket line.

Policies 78

Policies Internal International Employee 78

5W PR

FEBRUARY 22, 2025

According to the Stockholm International Peace Research Institute, global military spending reached $2.1 trillion in 2021. Fostering Government-Industry Collaboration PR plays a crucial role in facilitating partnerships between defense tech companies and government agencies.

Publicity 78

Publicity Privacy Technology Ethics 78

The Hoffman Agency

JANUARY 28, 2021

We recently had a call with a potential PR intern, as part of a series of chats we’re having for new agency hires for the year ahead. There are a lot of organisations doing great work in addressing this imbalance, but their cause isn’t helped by agencies exploiting PR interns who can afford to live, while working for free.

Internal 78

Internal International Agency Banking 78

Onclusive

NOVEMBER 8, 2023

Originally Published August 23, 2017; Updated August 9, 2021 ; Updated November 2023 PR is always evolving. Internal Communications Internal communications are crucial in determining how things are accomplished in any organization. How do you know what’s working? In the meantime, digital speaking events have exploded.

Training 195

Training Media Training Crisis Communications Reputation 195

PRSay

MARCH 19, 2020

Keep the internal lines of communications open 24/7 and encourage employees to openly voice their questions or fears. He is a member of the executive committee and 2021 chair-elect of PRSA’s Counselors Academy, as well as a director-at-large of PRSA’s New Jersey Chapter.

Crisis Management 214

Crisis Management Crisis Crisis Communications Employee 214

Sword and the Script

AUGUST 17, 2021

I’ve spent the past few weeks breaking down the survey results from the 2021 JOTW Strategic Communications Survey ( overview , challenges and the media relations struggle ). ” Read more: The 2021 Creativity in PR Study by Provoke Media and Now Go Create. Read more: 2021 PR Media Report by Global Results Communications.

Creativity 99

Creativity Study Ethics Publicity 99