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The surprising 10 ‘decisions drivers’ that factor into B2B software deals

Sword and the Script

The report is partly based on 3,528 interviews – and more than 14,000 interviews since 2021. Business may be getting a tad personal as B2B buyers put “I feel safe signing a contract with them” at the top of their decision criteria Dentsu a global creative agency is out with a new study about B2B buying decisions.

B2B 179
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How content marketing will humanize brand connections in 2021

Agility PR Solutions

The PR toolkit has evolved well beyond traditional press releases and media interviews to include the storytelling power of content marketing. The post How content marketing will humanize brand connections in 2021 appeared first on Agility PR Solutions. In this case, […].

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PR without borders (and offices!)

The Resolution Blog

It’s January 2021 and most PR agencies are working with pandemic-led restrictions. In this episode Stella interviews Brendon Craigie, the co-founder and managing partner […]. However, no longer working in the same office doesn’t have to have a negative effect.

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How to Book Speaking Opps In The COVID Era

ImPRessions - Crenshaw Communications

Event marketers and executive thought leaders should now set sights on Q4 and 2021, of course. While some have elected to cancel their conferences completely until 2021, others want to salvage their hard work and give registrants something for their money, shifting to ‘virtual’ events in a variety of formats.

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What PR Agencies Should Be Thankful For

ImPRessions - Crenshaw Communications

Over the years, PR people have learned that not every pitch will generate immediate interview opportunities. In 2021 we added several new team members who have brought extra dimensions and new perspectives on media relations and teamwork. It pays to stay knowledgeable on where your “go to” journalists are working. Feedback on pitches.

Agency 310
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The voices of missing women (and men) in public relations

Wadds Inc.

The PR Population report identified based on data from the 2021 Census and anecdotally through applications to the Socially Mobile programme. The team conducted a huge listening exercise based on a survey and 30 in-depth interviews with women about their barriers to reaching senior roles.

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Books, publishing and PR: publicist Helena Brantley speaks out on the challenges facing the industry thanks to COVID—and how she’s doing things differently

Agility PR Solutions

I hate to fly, and I will fly for PubWest,” she says in a recent Zoom interview. As with many other events in 2020 and so far in 2021, PubWest’s annual conference went online. It takes something special to get Helena Brantley, founder of Red Pencil Publicity + Marketing, on a plane. “I PubWest is a […].

Industry 172