Remove 2021 Remove Journalism Remove Leadership
article thumbnail

The 21 Responsibilities of PR and What They Entail

Onclusive

Originally Published August 23, 2017; Updated August 9, 2021. Executive Thought Leadership. According to Forbes , thought leadership has never been more important. To achieve the desired results, a strong thought leadership strategy from the outset is crucial. Data Journalism. PR is always evolving.

Training 370
article thumbnail

ICON 2021 Recap: Yamiche Alcindor on Telling Stories and Building Trust

PRSay

Yamiche Alcindor began her General Session during ICON 2021 on Oct. Alcindor said that she wants to think about the professions of journalism and public relations as communities holding the future of America and the world in their hands. So, for me, journalism is my good trouble,” she said.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Amid Flood of False News, PR Professionals Must Support Credible Journalism

PRSay

In Greentarget’s “ Fake News 2021 ” report, 84 percent of journalists surveyed agreed that “fake news” — which we define as false information spread unwittingly (misinformation) or intentionally (disinformation) — is a factor that is delegitimizing traditional journalism and news sources.

article thumbnail

6 Things Cybersecurity PR Pros Should Do To Stand Out

ImPRessions - Crenshaw Communications

Global spending on cybersecurity products and services will exceed $1 trillion by 2021. For example, there are multiple contacts at The Wall Street Journal that cover cybersecurity. The sector’s accelerated growth, however, makes it hard for companies to stand out. Diversify vertically.

article thumbnail

What PR Pros Should Know about the Next Generation of Journalists

PRSay

As the journalism profession faces threats from artificial intelligence, misinformation and the collapse of business models that support journalism, the next generation of journalists nonetheless feels optimistic and wants to bring truth, justice and integrity to their work, a new survey suggests.

article thumbnail

Leadership opportunity for public relations on climate issues but must get its own house in order

Stephen Waddington

A paper published in the Climate Change journal in November 2021 reported on the role of public relations agencies in climate change politics. Transparency as a driver for change There is a notable overlap between PRCA members and agencies on the Clean Creative 2021 F-List of agencies that support clients in the fossil fuel industry.

article thumbnail

Changing Relations with Business and Media: Summaries to 3 Studies for Communicators

Sword and the Script

That’s according to a survey of 750 communicators tallied up in the 2021 Communications Benchmark Report by Ragan Communications. 29% said, “more research-based, thought leadership content covering topical issues.”. It found that Forbes , Business Insider and The Wall Street Journal are the most pitched publications in the U.S.

Study 179