Sword and the Script

AUGUST 1, 2023

First is the new “PR Assistant” which will allow “PR professionals to draft press releases and personalize pitches.” Owler collects business information like revenue, competitors and headcount and was acquired by Meltwater in June of 2021 for $25.5 The multi-pitch generator is only available for enterprise customers ( see pricing ).

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Bianchi Biz Blog

DECEMBER 6, 2021

And many of these reporters have shared insights and tips for more productive relationships and story pitches. Below are the 10 most-viewed Meet the Media profiles of 2021: 1. The post Top 10 Meet the Media Profiles of 2021 appeared first on Bianchi PR. Meet the Media: Philip Nussel, Web Editor at Automotive News.

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Sword and the Script

AUGUST 13, 2024

I’ve listened to this podcast for years and twice successfully pitched clients as guests. Thank you all pic.twitter.com/To7MIovmq6 — HubSpot (@HubSpot) February 16, 2021 5. Even the venerable Wall Street Journal broke down its serious demeanor to dabble in the decadence of B2B chocolate. It has an amazing 4.9

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ImPRessions - Crenshaw Communications

APRIL 29, 2022

That may sound easy enough, but check out any reporter’s Twitter feed and you’ll probably see complaints about agencies who reach out to irrelevant or outdated contacts, or target their pitches in clumsy ways. Every piece of information you receive after pitching serves a purpose. Record reporter responses .

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Onclusive

NOVEMBER 8, 2023

Originally Published August 23, 2017; Updated August 9, 2021 ; Updated November 2023 PR is always evolving. PR professionals should create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists.

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Sword and the Script

MARCH 30, 2021

Muck Rack teamed up with about 20 different associations – i.e. Society of Professional Journalists , MediaBistro , Foreign Press Association – to survey 2,482 journalists from January 11 th to February 8 th of 2021. Most reporters are not receptive to pitches on Twitter. Some of the findings around social media stood out: 1.

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Social Media Report Survey Media 112

Sword and the Script

MARCH 1, 2022

Cision adds sponsored content feature to PR Newswire – pitches it as “guaranteed editorial”; Meltwater Beats Earnings; TrueScope Raises $6.2 Or the Longview Journal in the case of this particular announcement. It finished the full year 2021 with $403 million in sales and was cash-flow positive. Are you kidding?

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Landis PR

MARCH 20, 2023

Photo courtesy of Pixabay The highly anticipated Muck Rack 2023 State of Journalism Report , which the company released at SXSW on March 15, 2023, provides valuable insight into the ever-changing media landscape and how journalists perceive their work. Conducted with over 2,200 journalists worldwide, the survey results are fascinating.

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Bianchi Biz Blog

MAY 6, 2024

How long have you been in journalism and how did you get started? I graduated in May of 2020 at the start of the pandemic, and then joined Endeavor Business Media as an associate editor for Stormwater magazinein April 2021. What advice do you have for PR people that want to pitch you? Any pet peeves with PR people?

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Buzzstream

MARCH 5, 2025

The authors of these stories can quickly become journalists to target for follow-up stories, additional quote pitches, and more. Between creating content and pitching, I barely had time. Check the trending topics at the beginning of each day and see if there are opportunities to pitch. However, not all links are due to a pitch.

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Digital PR Pitching Study Google 62

Sword and the Script

APRIL 12, 2022

The company caught my eye when it said it uses artificial intelligence (AI) to analyze a reporter’s pitching preferences. The idea is helping PR understand how reporters prefer to be pitched and improve your chances of coverage. Vetted is like a blend of HARO and ProNet, but it doesn’t allow pitching.

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Communications Conversations

NOVEMBER 12, 2020

And, what advice would you share with media members who are thinking about making that jump in 2021? But journalism does addict you to quick results and to working alone. I returned to Minnesota PRSA in 2015 to pursue accreditation (APR) to give me an edge in pitching clients as a solopreneur again. Do you ever regret it?

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Bianchi Biz Blog

OCTOBER 24, 2022

Neal Award for our December 2021 issue of Trucking by the Numbers. Our Commercial Vehicle Group also won editorial excellence awards for investigative journalism, a technology article on hydrogen trucks, and editorial use of data. How long have you been in journalism and how did you get started? Any pet peeves with PR people?

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Meeting Automotive Transportation Media 59

Bianchi Biz Blog

MARCH 7, 2022

Heavy Duty Trucking’s October 2021 “ Driver Retention: Get Shippers on your Side ,” was my first cover story for HDT and I thought it was very successful in addressing major issues experienced by drivers, fleet managers and shippers. In 2021, at the Women in Trucking annual conference as managing editor of HDT. Have a reason.

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Meeting Automotive Media Transportation 81

Bianchi Biz Blog

OCTOBER 4, 2021

We won our class in that race, and that story won a 2021 first-place Automotive Heritage Journalism award. How long have you been in journalism and how did you get started? What advice do you have for PR people that want to pitch you? James, a grand adventure that ran last year in Vintage Motorsports magazine.

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Automotive Meeting Engineering Media 75

Bianchi Biz Blog

FEBRUARY 21, 2022

After spending much of 2021 focused on the will-they-or-won’t-they issues of Biden’s infrastructure plan, we’re watching how that will be implemented across the U.S. — How long have you been in journalism and how did you get started? What advice do you have for PR people that want to pitch you? Timing is always important.

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Sword and the Script

JUNE 7, 2022

One of the assignments was a peer-reviewed journal article that made the case against merger and acquisition (M&A) transactions. Of course, b-school being b-school we debated the merits of that journal article in class. Cision also pitched microsites for ESG solutions a few months ago. Pitching on Fridays. “We

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Sword and the Script

DECEMBER 26, 2023

My hope is that companies will take a step back to consider how focusing on using their unique voice in their PR and marketing efforts will help them stand out from those utilizing generic AI-generated content and pitches. Audiences know the difference. ” ~ Carrie Eddins , Founder, The Blondepreneur 20.

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Sword and the Script

NOVEMBER 9, 2021

began trading on the Toronto Stock Exchange under the ticker symbol QFOR with an initial public offering (IPO) on October 25, 2021. It also added “activity scores” to see “how often they are writing from all your most viewed lists and pitches.”. The report says journalism email open rates dropped 8% from 36% to 28%. Media pulse.

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Landis PR

OCTOBER 25, 2021

Here are my top 10 tips for moving into the next phase of healthcare communications in 2021: Resource up. . The rise of “good news journalism” presents another opportunity for media outreach. If I think of some crazy pitch or stunt or partnership, I put it in there. Find them and share them appropriately with your audiences.

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Bianchi Biz Blog

JANUARY 9, 2023

It was approved in 2021. How long have you been in journalism and how did you get started? What advice do you have for PR people that want to pitch you? That said, just be prepared to talk about why the product or advancement your pitching is a benefit to human beings. Engineering is the art of overcoming challenges.

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Bianchi Biz Blog

JANUARY 11, 2021

In 2021, I expect most of my non-newsy features will be on the societal changes that EVs bring with them, a shift from the technological focus that were more important in the years right after mainstream plug-in vehicles started getting some attention around 2010. How long have you been in journalism and how did you get started?

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Automotive Meeting Report Media 55

Communications Conversations

JANUARY 10, 2023

No business pitch. One of the many social folks with a background in journalism, I’d be interested in hearing about Stephani’s experience at St. I had spoke with Mary a couple times in 2021 (I think) about some work through our podcast sponsorship with Brandpoint. Second, there is no hidden agenda. Overall, decent.

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Buzzstream

SEPTEMBER 11, 2024

Journalists often include the first good pitches they receive, so being responsive can help smaller brands get featured in major outlets, even alongside larger companies. Offer Unique or Emotional Insights for Quote Pitching Smaller brands can stand out by offering something different. Tip: In the US, use a tool like Qwoted.

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Digital PR Travel Data SEO 87

Flatiron Communications

APRIL 13, 2021

” Such prominent breakaway journalists include Casey Newton, Jessica Lessin, and Graydon Carter who respectively left The Verge , The Wall Street Journal, and Vanity Fair to start their own subscription-based newsletters. It’s clearly not from a random pitch crossing an email inbox, no matter how provocative the subject line.

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Media Journalism Reddit Pitching 41

Buzzstream

MAY 16, 2024

Some simply buy links on large guest posting directories, and others pitch quality content to get published on an external site. For example, here’s a post I did for Ahrefs in 2021 that featured a link to Siege Media (where I worked at the time) in the author byline area. I’ve cited it as a useful link building strategy as well.

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Blogging Google Writing SEO 62

Victorious PR

FEBRUARY 22, 2023

In Authority Creator, Your team will learn HOW to craft the perfect foolproof narrative, How to discover your brand voice and tone, How to craft the perfect pitch, (Plus who to start pitching to!!) and Wall Street Journal just BEGGING us for a quote from a small business owner just like you! And we have no one to send them to!

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Buzzstream

DECEMBER 17, 2020

From pitches to landing coverage and everything in between, Digital PR can be done without a single tool. This tool has myriad features and uses, but I predominantly use it for both ideation and to assist with pitch-writing. It’s one of the most crucial and time-consuming parts of the pitching process, but a necessary evil nonetheless.

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Sword and the Script

JULY 27, 2021

Where some see diminishing value in media relations others see opportunity; the best way to improve results is to use a combination of pitching, content and social media. That’s according to the 2021 JOTW Communications Survey , which polled 300 communications professionals. These overshadow even relevant pitches.

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Media Relations Media Pitching Survey 176

Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. Growth of independent journalism. “We Emerging channels like podcasts will continue to grow in influence, which means PR pros have to become more fluent in strategically pitching and forming relationships in these channels.

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Sword and the Script

APRIL 6, 2021

SEMrush started trading on the NYSE under the ticker SEMR on March 29, 2021. G2 names best media monitoring solutions for 2021. In a statement, the company said its solution “is currently used by journalists at ABC News, Forbes, Bloomberg, USA Today, San Diego Union-Tribune , and American Business Journals.”. SEMrush goes IPO.

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Sword and the Script

DECEMBER 20, 2022

Local news and indy journalism more trusted. “I I predict the continued rise in readership of local news channels and independent journalism. 2021: Seeing Around Corners: 30 Marketing and PR Predictions for 2021 . So that there will be a lot of land grabbing in that domain, which needs to be followed closely.”.

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Bianchi Biz Blog

NOVEMBER 6, 2023

Since I graduated in December 2021, I’ve been an associate editor within the engineering field, first for Microwave Journal and since January at EE World Online and all the sites it handles. How long have you been in journalism and how did you get started? What advice do you have for PR people who want to pitch you?

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Meeting Engineering Journalism Media 93

PRSay

MAY 17, 2021

As we continue through 2021, at times, it still feels like 2020 — version 2.0. As PR professionals, most of us planned for 2021 apprehensively, remembering how our 2020 plans had been discarded by this time last year. But according to Muck Rack’s survey, nearly six out of 10 (57 percent) journalists prefer to be pitched on Mondays.

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Pitching Survey Report Social Media 193

Bianchi Biz Blog

NOVEMBER 9, 2020

While the shrinking number of media outlets affects the potential pitch opportunities for all PR people, the negative impact is less pronounced for the business-to-business front, where trade journals are generally faring better than newspapers. But still, the media relations is dead prediction seems to gain steam.

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Media Relations Automotive Media Newspapers 101

Landis PR

MARCH 27, 2023

She covered the Oakland Athletics for more than two decades, before she became the Giants beat writer in 2021. In 2021, Susan was the first woman elected to serve as president of the Baseball Writers’ Association of America in the organization’s century-plus history. Go through my editors! Tell us a little about yourself.

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Meeting Sports Media Pitching 52

Sword and the Script

FEBRUARY 11, 2017

However, other traditionally print new organizations – notably the Wall Street Journal and USA Today – got into the podcast game far earlier. Research for PR Pros on B2B Messaging, Pitches and Clickbait [UML] . marketers will spend $120 Billion on digital marketing by 2021. Help Humanize Marketing?

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