Communications Conversations

DECEMBER 2, 2021

many of us will start the planning process for 2022. And, given the changes in: consumer behaviors, platforms and content, social media marketers would be wise to take this chance to truly evaluate their strategies and approaches. What about using social to build community as a customer retention strategy?

Strategy 106

Strategy B2C B2B Resources 106

Bianchi Biz Blog

JULY 22, 2024

In the digital sphere, online portals offer alternative news sources, while Malaysia ranks as one of the countries with the most overall screen time for consuming news and the latest trends. Cultural Sensitivity, Multilingual Consumer Market : Malaysia is a multicultural and multiracial society with diverse consumer segments.

Marketing 101

Marketing Tourism Local Government 101

Bianchi Biz Blog

AUGUST 19, 2021

Making its return to Las Vegas as an in-person (as well as digital) event, CES 2022 will undoubtedly continue to be one of the most competitive trade shows we’ve seen in our nearly 30 years of doing business-to-business public relations This fact about hyper-competition is true for both journalists and exhibitors alike. Author: Jessica Muzik.

Automotive 91

Automotive Interviews Technology Mobile 91

ImPRessions - Crenshaw Communications

JULY 13, 2022

And the biggest of these events – like the Cannes Advertising Festival, the Consumer Electronics Show, or the E3 Expo, attract equally high-profile media. Even if you have past experience hosting media interviews at industry events like Cannes or CES, attending in 2022 and beyond will present new challenges.

Media 294

Media Trade Shows Travel Interviews 294

Shift Communications

FEBRUARY 14, 2022

Strategies that consumer brands who serve multiple cultures (which should apply to most!) should consider implementing in 2022. Consumers are keenly aware that they are always being marketed to, especially with influencer marketing here to stay. And consumers’ expectations here have grown.

Trends 78

Trends Marketing Consumer Community 78

Onclusive

FEBRUARY 15, 2024

In fact, shaping and capitalising on both industry trends and consumer trends (rather than just responding), has numerous benefits. In this blog, we’ll dive into how a social listening tool tracks industry and consumer trends. Additionally, these insights reveal emerging industry and consumer trends.

Trends 195

Trends Marketing Analysis Leadership 195

5W PR

DECEMBER 26, 2022

Although plenty of people still think that TikTok is the go-to video platform for singing and dancing, the platform has grown over the last couple of years to encompass every type of content and community on the internet. billion users by the end of 2022. TikTok is expected to hit 1.8 Additionally, on average, TikTok users spend 45.8

Marketing 88

Marketing YouTube Advertising Advertising 88

ImPRessions - Crenshaw Communications

AUGUST 4, 2022

After four months of ostracism for slapping Chris Rock at the 2022 Academy Awards, Will Smith has posted a video apologizing for his behavior. That’s empowering to regular consumers. No one can predict the nature or severity of a reputation crisis, but most brands understand their own vulnerabilities and social communities.

Construction 385

Construction Crisis Social Media Reputation 385

Bianchi Biz Blog

JULY 21, 2022

Based on our years of PR experience and supporting clients at CES, we’ve outlined six media relations facts, as well as the challenge you may face and the opportunities that could potentially surround them: 2,279 exhibitors in 2022 attracted reporters from all over the world. in person and 40.1K digitally). Author: Jessica Muzik.

Mobile 114

Mobile Technology Automotive Interviews 114

Sword and the Script

AUGUST 29, 2023

That’s according to a survey of 20,000 consumers by the market research firm GWI. eMarketer summarized this finding this way: The B2B buying community is getting younger B2B companies aren’t known for their mastery of social media. It includes both organic posts, sponsored posts and paid ads. The percentage of change is notable too.

B2B 124

B2B Social Media Marketing Media 124

NewsWhip

OCTOBER 11, 2023

In a time where a company’s every move is being thoroughly watched by both the media and consumers, even the most successful brands can find themselves in hot water. The sustainability giant has always created for the greener good, but in 2022 they went even further. Could Target have foreseen this backlash?

Reputation 78

Reputation Retail Nonprofit Viral 78

Prohibition

SEPTEMBER 13, 2022

Influencers have taken their time to build their community which provides niche content to their target audience and their opinions are seen to come from an authoritative figure. With more than 1 billion active users in 2022, over 3 million of those are deemed to be influencers on the app. billion globally this year!

Brand 118

Brand Branding Video Social Media 118

Communications Conversations

JANUARY 20, 2022

Teams just don’t have enough juice left for one more format–especially one that’s somewhat time-consuming to produce. However, I see audio as a HUGE area of opportunity for brands in 2022 (and beyond). Second, social and online audio squares with what I believe will be a big trend in 2022: More niche communities.

Brand 113

Brand Branding Twitter LinkedIn 113

Landis PR

MARCH 14, 2022

Please note: this is a reposted blog by our Public Relations Global Network PR partner, Ghidotti Communications. Five Key Steps to Introducing Your Consumer Brand to a New Social Media Platform. After identifying trends and consumer priorities, begin to create relevant content to engage a new audience.

Social Media 52

Social Media Consumer Brand Branding 52

Sword and the Script

FEBRUARY 20, 2024

The vendor community that serves PR has published a handful of reports over the last few months. The response rate is slightly higher than all of 2022, but it’s lower than all of 2020. The survey asked respondents who they thought were the most influential people in persuading consumers to take action. Is that good?

Report 102

Report Publicity Marketing Pitching 102

Stephen Waddington

MAY 10, 2022

The market for influencers has grown up around individuals who have utilised social media to create content and develop online communities around their work and interests. As the leaders of often small, niche and trusting communities, influencers can offer targeted and effective marketing services. However these do not work.

Marketing 78

Marketing Government Advertising Advertising 78

PR for Anyone

FEBRUARY 14, 2024

In their new dealcoholized wine, Oceano Zero (more on that later), they use 100% recyclable screw cap closures, making it even easier for consumers to recycle their wine packaging. Their first vintage—a 2022 NA Pinot Noir—sold out. Oceano Zero, Rachel’s innovative venture into luxury non-alcoholic wine, is making waves already.

Study 130

Study Travel Film Industry 130

PR 20/20

MARCH 28, 2022

Cleveland’s HubSpot User Group (HUG) is back for 2022! If you’re unfamiliar with HUGs, we’re communities of local HubSpot users and industry experts who regularly meet for learning and discussion opportunities. Our first meeting of 2022 was virtual, and the conversation was as lively as ever. Don’t Miss the Next Conversation!

Data 75

Data Meeting Groups Community 75

Contently - Strategy

MAY 11, 2024

Recent research suggests so—particularly if you care about reaching younger consumers. In 2022, the company updated its Search Quality Rater Guidelines to prioritize content that contains expert insights, firsthand experiences, and “genuinely helpful” advice. So, what is local search optimization, and why is it important?

Local 97

Local SEO Strategy How To 97

Prohibition

JANUARY 27, 2023

The campaign will see over one million meals being donated to those in low-income communities. This was a great way for the brand to make a meaningful entrance into the new year supporting a great cause, whilst also highlighting the Vegan options available to consumers at their restaurants – great work Wagamama!

B2C 62

B2C Creativity Sports YouTube 62

PRSay

MARCH 7, 2024

The film, a feminist masterpiece to some and too basic for others, has achieved widespread influence in the consumer marketplace and, as shared widely on social media, has prompted many women to reassess their roles in the world.

Film 126

Film Marketing Sports Hotels 126

wiredPRworks

APRIL 13, 2022

Visuals matter Make it emotional Connect with values like ESG Build communities around groups like women entrepreneurs Differentiating between financial services firms and financial services influencers Why volunteering is essential. Bank, Capital One and TD Bank discover ways to motivate consumers to act. How did they meet?

Financial 52

Financial Social Media Banking Media 52

Prohibition

APRIL 7, 2022

Facebook becomes the customer service go to for consumers. From a CSR standpoint, consumers are using Twitter to call for governments and corporations to take more action against climate change in what has been dubbed “The Great Restoration”. Twitter users take a stand to call for action. LinkedIn remains a key focus for recruitment.

Instagram 62

Instagram Social Media Trends Media 62

Prohibition

APRIL 7, 2022

Facebook becomes the customer service go to for consumers. From a CSR standpoint, consumers are using Twitter to call for governments and corporations to take more action against climate change in what has been dubbed “The Great Restoration”. Twitter users take a stand to call for action. LinkedIn remains a key focus for recruitment.

Social Media 62

Social Media Trends Media Instagram 62

PR 20/20

MARCH 28, 2022

Cleveland’s HubSpot User Group (HUG) is back for 2022! If you’re unfamiliar with HUGs, we’re communities of local HubSpot users and industry experts who regularly meet for learning and discussion opportunities. Our first meeting of 2022 was virtual, and the conversation was as lively as ever. Don’t Miss the Next Conversation!

Data 52

Data Meeting Groups Community 52

Solo PR Pro

DECEMBER 20, 2022

There’s a whole community of like minded people you can lean on to achieve your goals. Marcia Gomez, Blank Canvas Communications. My biggest hurdle in 2022 was knowing when to bring in additional help. Just because you’re a solo PR pro doesn’t mean you’re in this alone. 5 solo PR pros share their No. 1 business goal for 2023.

Resources 77

Resources Energy Small Business Corporate 77

Sword and the Script

JANUARY 31, 2023

Here’s this month’s summary of the news from the vendor community this month. as per 14 September 2022, the day immediately preceding announcement of the strategic review.” “The In March, Meltwater acquired Linkfluence , a French company that uses artificial intelligence to mine social media for consumer insights, for $59 million.

Software 78

Software Case Study Technology Tools 78

Shift Communications

JANUARY 17, 2022

For businesses who endured the pandemic, economic and social-driven challenges of the past two years, 2022 is shaping up to be a pivotal year. With that in mind, we asked SHIFT leadership what they think will be the biggest considerations for 2022. 2022 is on track to be one of the most challenging years in PR.

Strategy 178

Strategy Community Technology Consumer 178

Sword and the Script

OCTOBER 4, 2022

I also put together a presentation for a conference of agencies interested purchasing technology earlier this spring that might be of interest: The PR Technology Landscape 2022. The company reiterated guidance for the full year: It expects to book $440-$445 million in revenue for the full year 2022. PR tech mentions. Content picks.

Technology 81

Technology Company Analytics Writing 81

Reputation Us

NOVEMBER 28, 2022

From the November 28, 2022 issue of Financial Brand. Indeed, Twitter has rarely been profitable in its history and Musk said in November 2022 the company was losing $4 million a day. In banking, mission could be customer experience, community service, business partnership or many other qualities — but it all rolls up to strategy.

Twitter 78

Twitter Banking Financial Employee 78

Konnect Agency

MARCH 16, 2021

Sebastiani shared, “Digital presence has always been of paramount importance for brand building and the pandemic only accelerated the logistical avenues of how consumers attain their brands. Content, however, is only one piece of the pie. Utility and building brands that fit into the “new normal” is another.

Consumer 59

Consumer Retail Community Mobile 59

Sword and the Script

OCTOBER 25, 2022

Nine in 10 (90%) said reported that communications work has changed at least slightly – and of those, 50% said it has changed significantly (37%) or very significantly (13%). That’s according to The 5th Annual JOTW Strategic Communications Survey for 2022 , which polled 483 communications professionals – mostly in the US.

Communications 120

Communications Crisis Internal International 120

Sword and the Script

DECEMBER 28, 2022

Communicators found their influence grew with executives, even as the functions they performed evolved in 2022; PR and marketing alike battled to win trust amid clutter, noise and skepticism. Those findings stem from the recently released fifth annual JOTW Strategic Communications Survey for 2022. select all that apply).

B2B 117

B2B Marketing Survey Software 117

Ethical Voices

DECEMBER 12, 2022

Key findings from the 2022 Brands In Motion Study. The two things every ethical communicator must embrace. I’ve spent the last 25 years of my career in corporate communication as an agency owner, and with WE Communications who acquired my business back in 2016. It’s pretty exciting times. It absolutely is.

Ethics 74

Ethics Brand Branding Internal 74

MaccaPR

JANUARY 8, 2021

Startling fact: 90% of consumers say user-generated content influences their buying decisions more than promotional emails or search engine results, according to a TurnTo Network study. Brands know they should listen to consumers, but what about listening to employees? Brands Comforting Consumers With Nostalgia. It’s the CEO!

Social Media 62

Social Media Trends Marketing Viral 62

Sword and the Script

AUGUST 9, 2022

Ask 10 PR pros what their top communications challenges are and about three in 10 will say: 1) cutting through the noise (35%); 2) too many priorities (31%); and. Those findings stem from the recently released fifth annual JOTW Strategic Communications Survey for 2022. The top 10 communications challenges in 2022.

Communications 149

Communications Survey Employee Measurement 149

Burrelles Fresh Ideas

MAY 23, 2023

Dentsu recently came out with a survey regarding consumers’ summer travel plans. AAA had interesting booking data showing that overseas adventure travel is up more than 200% compared to 2022. Another two in five consumers have been influenced by social media when it comes to picking a destination.

Travel 40

Travel Tourism Airlines Hotels 40