Sword and the Script

AUGUST 29, 2023

That’s according to a survey of 20,000 consumers by the market research firm GWI. eMarketer summarized this finding this way: The B2B buying community is getting younger B2B companies aren’t known for their mastery of social media. It includes both organic posts, sponsored posts and paid ads. The percentage of change is notable too.

B2B 124

B2B Social Media Marketing Media 124

Bianchi Biz Blog

JULY 21, 2022

Based on our years of PR experience and supporting clients at CES, we’ve outlined six media relations facts, as well as the challenge you may face and the opportunities that could potentially surround them: 2,279 exhibitors in 2022 attracted reporters from all over the world. in person and 40.1K digitally). Author: Jessica Muzik.

Mobile 114

Mobile Technology Automotive Interviews 114

Solo PR Pro

DECEMBER 20, 2022

There’s a whole community of like minded people you can lean on to achieve your goals. Michael Ares, MDA Corporate Marketing, LLC. I focus on thought leadership writing for corporate executives, faculty and other leaders in higher ed, technology and global manufacturing. Marcia Gomez, Blank Canvas Communications.

Resources 77

Resources Energy Small Business Corporate 77

Prohibition

APRIL 7, 2022

Facebook becomes the customer service go to for consumers. From a CSR standpoint, consumers are using Twitter to call for governments and corporations to take more action against climate change in what has been dubbed “The Great Restoration”. Twitter users take a stand to call for action. Tik-Tok continues to drive e-commerce.

Instagram 62

Instagram Social Media Trends Media 62

Prohibition

APRIL 7, 2022

Facebook becomes the customer service go to for consumers. From a CSR standpoint, consumers are using Twitter to call for governments and corporations to take more action against climate change in what has been dubbed “The Great Restoration”. Twitter users take a stand to call for action. Tik-Tok continues to drive e-commerce.

Social Media 62

Social Media Trends Media Instagram 62

Sword and the Script

JANUARY 31, 2023

Here’s this month’s summary of the news from the vendor community this month. as per 14 September 2022, the day immediately preceding announcement of the strategic review.” “The In March, Meltwater acquired Linkfluence , a French company that uses artificial intelligence to mine social media for consumer insights, for $59 million.

Software 78

Software Case Study Technology Tools 78

MaccaPR

JANUARY 8, 2021

Startling fact: 90% of consumers say user-generated content influences their buying decisions more than promotional emails or search engine results, according to a TurnTo Network study. Brands know they should listen to consumers, but what about listening to employees? Corporate Blogs Are Making a Comeback – Big Time.

Social Media 62

Social Media Trends Marketing Viral 62

Sword and the Script

OCTOBER 25, 2022

Nine in 10 (90%) said reported that communications work has changed at least slightly – and of those, 50% said it has changed significantly (37%) or very significantly (13%). That’s according to The 5th Annual JOTW Strategic Communications Survey for 2022 , which polled 483 communications professionals – mostly in the US.

Communications 120

Communications Crisis Internal International 120

Ethical Voices

DECEMBER 12, 2022

Key findings from the 2022 Brands In Motion Study. The two things every ethical communicator must embrace. I’ve spent the last 25 years of my career in corporate communication as an agency owner, and with WE Communications who acquired my business back in 2016. It’s pretty exciting times.

Ethics 74

Ethics Brand Branding Internal 74

Sword and the Script

DECEMBER 28, 2022

Communicators found their influence grew with executives, even as the functions they performed evolved in 2022; PR and marketing alike battled to win trust amid clutter, noise and skepticism. Those findings stem from the recently released fifth annual JOTW Strategic Communications Survey for 2022.

B2B 117

B2B Marketing Survey Software 117

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. My own predictions are listed at the very bottom.

Marketing 191

Marketing Content Marketing Data Social Media 191

PR 20/20

APRIL 1, 2021

Next-gen marketers know that in order to deliver the personalization and experiences modern consumers expect, marketing must become smarter. While more than 160 marketers have already joined our AI Academy online learning platform and community, the $99 per month price point is just not realistic for a lot of professionals. and Exceed.

Education 52

Education Marketing Conference Agriculture 52

Prohibition

JANUARY 23, 2023

Strong visuals or animation, supported with powerful audio, captivates audiences and can generate genuine feelings of sentiment among consumers towards your brand or business. If your brand has a either a fun or emotive story to tell its consumers, consider Instagram your chance to do this and to do it well.

Video 62

Video Social Media Instagram Media 62

Sword and the Script

AUGUST 9, 2022

Ask 10 PR pros what their top communications challenges are and about three in 10 will say: 1) cutting through the noise (35%); 2) too many priorities (31%); and. Those findings stem from the recently released fifth annual JOTW Strategic Communications Survey for 2022. The top 10 communications challenges in 2022.

Communications 149

Communications Survey Employee Measurement 149

Newsfile

NOVEMBER 14, 2023

Product Launches or Special Editions Holiday Sales or Promotions Corporate Social Responsibility Initiatives (eg. Top 5 Press Release Examples (+insights) Discover how five leading brands effectively communicate their messages through innovative and impactful press releases. UK consumers are expected to spend £24.1

Examples 116

Examples Energy Retail Product Launch 116

Landis PR

JANUARY 3, 2022

Needless to say, all of them used some form of communications effort. 2022 will not stop posing challenges and creating opportunities for public relations practitioners no matter where they are based on the globe. ESG issues will be dominating corporate communications in 2022 and beyond.”. In the U.S.,

Trends 52

Trends Trade Shows Agency Communications 52

Sword and the Script

DECEMBER 26, 2023

” ~ Morgan McLintic , CEO, Firebrand Communications 6. Authentic storytelling continued to excel “For PR, authentic storytelling will continue to excel as consumers seek honest, genuine experiences and solutions. The consumer is going to be more educated when it comes to editorial media, including bias and the use of AI.

Writing 193

Writing Communications Marketing B2B 193

Sword and the Script

MARCH 1, 2022

In terms of 2022 guidance, Meltwater “expects revenue to increase to $450-460 million.”. It has “more than 250 corporate and government clients across Singapore and New Zealand,” according to the announcement. Muck Rack has “plans to add more than 100 more to our roster of fully-remote staff in 2022.”. EBIDTA margin under GAAP.

Software 122

Software Case Study Advertising Advertising 122

Landis PR

NOVEMBER 27, 2023

One thing that has remained constant is that our community is incredibly diverse, and only becoming more so.” Latino economic output ranks fifth in world GDP and is the fastest growing in the nation, but capturing these communities from the C suite to the “commodore” continues to lack. “In For the original blog, please visit here.

Industry 59

Industry Radio Community Consumer 59

Maxim Behar

JULY 2, 2023

We generate business and we show with our behavior that certain amount of money from this business go to good and corporate, social, and responsible causes. First of all, is the first media in human history to be proactive and brings a two-way communication. It’s not only that people are consumers of news but also, they create news.

Ethics 52

Ethics Internal International Course 52

Mindful Marketing

JUNE 4, 2022

” (@The Next Ceiling) “This isn't "wokeness", it's corporations trying to profit off of minorities by acting like they care about us.” Furthermore, during recent years filled with race-related violence, many consumers expect companies to show their support for racial justice.

Film 65

Film Retail Comparison Nonprofit 65

ImPRessions - Crenshaw Communications

JANUARY 6, 2022

It’s only the first week of 2022, but the PR scandals and triumphs of last year already seem distant. Marketers love the codes due to their tracking abilities, and consumers don’t seem to mind one bit. But before we let them fade into the rear-view mirror, I couldn’t resist one last list about 2021. The PR Winners.

Facebook 310

Facebook Crisis Employee Government 310

ImPRessions - Crenshaw Communications

DECEMBER 29, 2019

More importantly, the brand scratched its way to one of the most significant improvements in YouGov’s Ad Awareness metric among consumers throughout September. It then launched a D&I training program for employees and joined the Human Rights Campaign’s Corporate Equality Index, which evaluates companies for LGBT-friendly policies.

Crisis Management 218

Crisis Management Insurance Insurance Crisis 218

ImPRessions - Crenshaw Communications

DECEMBER 31, 2019

More importantly, the brand scratched its way to one of the most significant improvements in YouGov’s Ad Awareness metric among consumers throughout September. It then launched a D&I training program for employees and joined the Human Rights Campaign’s Corporate Equality Index, which evaluates companies for LGBT-friendly policies.

Crisis Management 156

Crisis Management Insurance Insurance Crisis 156