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What Will Be at the Forefront of PR Strategy in 2022

Shift Communications

For businesses who endured the pandemic, economic and social-driven challenges of the past two years, 2022 is shaping up to be a pivotal year. With that in mind, we asked SHIFT leadership what they think will be the biggest considerations for 2022. 2022 is on track to be one of the most challenging years in PR.

Strategy 178
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20 PR and Marketing Predictions for 2022

Sword and the Script

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. 2022 is going to be known as the year of the employee.

Marketing 214
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2022: The Year of the Employer Brand Story

Shift Communications

In 2022, following this traditional approach will directly undermine growth. Market and cultural changes from the last two years have made driving an effective employer brand narrative one of the most critical business challenges of 2022. It’s often a proof point of the culture and relationship between leadership and the larger teams.

Brand 135
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It takes a community to drive change - Socially Mobile launches to candidates

Stephen Waddington

A thank you letter to the PRCA and the Socially Mobile community. The importance of humanity and community are two important lessons for me following the COVID-19 crisis. The PRCA has provided much needed industry leadership and support. Socially Mobile opens today for applications for the first cohort in January 2022.

Mobile 143
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ICON 2022 Preview: Marlee Matlin on How Far Deaf Actors Have Come

PRSay

Register now for ICON 2022, featuring top-notch thought leaders, breakout sessions and networking opportunities. 14 keynote address at PRSA’s ICON 2022 in Grapevine, Texas. One, because it was authentically written and it represented our community in a very positive light, something you don’t see very often.

Film 148
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Top skills of the 2022 social media professional–as told by the people doing the actual work

Communications Conversations

I definitely have more thoughts on the skills the social media pro of 2022 should have. So, I asked five social media professionals right here in Minneapolis what they think the top 5 skills social media pros need in 2022–here’s what they had to say: Giuliana Clanin, associate director-social media, Life Time.

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Here’s Why In 2022, Brand Narrative Will Be a Company’s Most Powerful Growth Accelerator  

Shift Communications

Organizations across industries and stages are looking at what their 2022 growth targets will be, and the strategies for getting there. Operationally, the brand narrative directly helps build a community of supporters, partners, investors and talent. Brand narrative is not a marketing overlay or communications afterthought.

Brand 97