5W PR

APRIL 28, 2022

Since 2003, we’ve dabbled in different industries like entertainment, consumer brands, public affairs, and digital marketing. What I have found unique is the combination of their consistent strategy and spontaneous creativity. We help our clients through carefully crafted solutions. 5WPR’s track record is spotless.

Public Affairs 88

Public Affairs B2B B2C Analysis 88

Wadds Inc.

AUGUST 14, 2023

The macro-economic conditions, in particular interest rate hikes, meant we came into 2022 pessimistic of the outlook for the first half of the year for the media and marketing services M&A market. Creative capabilities in particular are highly sought after – so the Uncommon/Havas deal was not surprising.

Agency 52

Agency Sports Public Affairs Creativity 52

Bianchi Biz Blog

AUGUST 22, 2024

Understanding local sentiments and being responsive to public concerns are key to effective crisis communication. The sector as a whole has demonstrated impressive vitality, generating a total turnover of approximately 22 billion euros in 2022. Milan Fashion Week (Sep.

Fashion 69

Fashion Automotive Marketing Public Affairs 69

Sword and the Script

AUGUST 1, 2023

This is the first time I’ve seen a PR software company introduce generative AI focused on creative content, like images. Meltwater announced a “review of strategic alternatives” in September of 2022. The company also announced it has added Threads to Digimind, a social listening tool it acquired in July 2022. Brands (NYSE: YUM).

Software 120

Software Pitching Ethics Technology 120

Communications Conversations

DECEMBER 8, 2022

I did not attend, but the event featured a number of women leaders talking about their career progressions and encouraging others to seek the curiosity, bravery and creativity needed to drive successful careers–and lives (my educated guess based on the posts I saw from the event). Bank and Optum. Where is she now? Where is she now?

Marketing 60

Marketing Leadership Creativity International 60

Doctor Spin

DECEMBER 4, 2023

[link] The Bandwagon Effect can also pose a challenge in PR, especially when managing counter-narratives or attempting to change public opinion on a well-entrenched idea. Overcoming the inertia of a widely held belief or trend requires strategic and often more creative communication efforts. 2022, October 25). 2022, October 25).

Wikipedia 52

Wikipedia Journalism eBook Trends 52

Ethical Voices

JULY 24, 2023

I had an amazing decade there in a number of different careers leading research for North America, Public Affairs in the Washington Office for Ketchum. We are a small firm, about 20 people in Washington, but we are always looking to be creative and not be cookie cutter. That’s how I got pulled into grassroots work.

Ethics 76

Ethics Government Pharmaceuticals Policies 76