ImPRessions - Crenshaw Communications

JANUARY 5, 2022

Check out my recent post Unique Ways PR Pros Can (and Should) Consume News to spark ideas for staying on top of industry news in 2022. . Go for it in brainstorms – Creative sessions can be challenging. It may be a good time to ramp up your Twitter or LinkedIn activity or start sharing media coverage or company news.

Writing 310

Writing LinkedIn Social Media SEO 310

Communications Conversations

APRIL 19, 2022

In case you missed it, last week Southwest Air turned the keys over to the social media intern on Twitter. It’s the Social Media Intern. Southwest Airlines (@SouthwestAir) April 13, 2022. And Southwest Air has a history of these kinds of creative tactics. Hey everyone. First–it was funny.

International 122

International Internal Social Media Twitter 122

Prohibition

AUGUST 12, 2022

As the first half of 2022 draws to a close, we’ve rounded up six of the best food and drink PR campaigns from the year so far that really caught both our, and the UK medias attention. — BrewDog (@BrewDog) January 12, 2022. It was a great use of video content and resonated well on social media.

Consumer 116

Consumer B2C Creativity Social Media 116

Remote PR Jobs

DECEMBER 12, 2022

Dec 12, 2022. Every brand needs to keep their target audience in the forefront of the creative vision in order to shape the best delivery of their message. social media. Why You Should Incorporate Social Media Into Your PR Plan. © 2022 Remote PR Jobs | All rights reserved | [email protected].

Privacy 264

Privacy Meeting Strategy Social Media 264

Prohibition

JULY 19, 2022

We thought this was a creative way to highlight an important and sensitive issue – whilst also generating some great brand awareness. It generated lots of engagement on social media and was also picked up by most news outlets. ??Boris — Madame Tussauds (@MTBlackpool) July 8, 2022. Great work Gymshark!

Social Media 110

Social Media Media B2C Creativity 110

Prohibition

OCTOBER 19, 2022

As always, we’ve been keeping our eye out for some exciting and stand-out social media and PR campaigns. We were definitely spooked by this one, but it’s a great example of how a simple but effective stunt can lead to great coverage both in national media and on social media. Let’s take a look! Brilliant campaign!

Social Media 118

Social Media Fashion Media Travel 118

Shift Communications

MAY 10, 2022

Brands today are built on social, but social media marketing has never been more cut-throat. Every post on every channel needs amazing creative — vibrant creative, excellent copy and to point to high-quality content. In our new blog series, we talk what’s working (and not) across key social channels.

Pinterest 78

Pinterest YouTube Social Media Trends 78

Karen Freberg

JANUARY 5, 2022

2022 is going to be a busy year, and this semester will be no different than the others I’ve had over the years. This is also going to be the very first time I will be teaching *only* social media classes. and a graduate level social media class. A new year, another semester will begin! New certifications.

Social Media 98

Social Media Media Course Small Business 98

Sword and the Script

DECEMBER 28, 2022

Communicators found their influence grew with executives, even as the functions they performed evolved in 2022; PR and marketing alike battled to win trust amid clutter, noise and skepticism. Twitter is still a journalist’s favorite social media site. So says a 2022 survey conducted by PRWeek for ICR.

B2B 113

B2B Marketing Survey Software 113

Critical Mention

NOVEMBER 20, 2020

In case you aren’t convinced you should consider working with influencers just yet, here are a few other reasons this type of creative partnership can bring value to your business. By working with influencers who are relevant to your brand, you can extend the reach of your brand voice online and on social media. SCHEDULE A DEMO.

Tourism 157

Tourism YouTube Radio Social Media 157

wiredPRworks

FEBRUARY 14, 2022

What’s hot – and what’s not in social media right now? On February 22, 2022, American Marketing Association [AMA] Chicago will present a program on 2022 social media trends at Morningstar. Social Media Trends for 2022 Expert Panel. Should we watch out for Metaverse?

Social Media 52

Social Media Trends B2C Media 52

Prohibition

MARCH 11, 2022

To celebrate, we’ve pulled together a round up of our favourite PR campaigns for 2022 so far, as well as some that didn’t quite hit the mark… We all love Wordle. It’s also taken social media by storm and provided a great opportunity for brands to jump on the trend. — IKEA UK (@IKEAUK) February 15, 2022.

Social Media 71

Social Media B2C Viral Trends 71

Prohibition

JANUARY 20, 2023

We’re looking back at our favourite campaigns of 2022, as well as the PR disasters of the year. A Rift to the Upside Down Stranger Things was the most watched show on Netflix in 2022, and the global activations ahead of the season four launch will definitely have helped with those ratings. A great example of how not to do PR.

Fashion 62

Fashion Apparel Instagram Social Media 62

Prohibition

DECEMBER 16, 2022

As 2022 draws to a close, we’re reflecting on some of the top food and drink PR campaigns from the year. From virtual subways to coffee-stained trainers, we’ve rounded up some of the most eye-catching and creative food and drink campaigns from 2022! Campaign Round up : Our favourite Recent PR and Social Media Campaigns.

Creativity 71

Creativity B2C Enterprise Examples 71

Sword and the Script

DECEMBER 20, 2022

Brands will look to public relations professionals to help them not only write compelling content but also place it in industry trade publications and other media outlets that may be a fit. Once coverage appears, it can then be shared via social media and clients can also leverage paid media to boost it even further if they choose.”.

Marketing 186

Marketing Content Marketing Data Social Media 186

Prohibition

DECEMBER 22, 2022

2021 was a big year, working with household names such as Kurt Geiger, Fentimans, and Interflora – 2022 didn’t fall short either. 2022 saw us win 16 new clients and even more big names such as British Wool, Autoglym, and the University of Oxford. Top tips to integrate both paid and organic social into your strategy.

Case Study 62

Case Study Energy Creativity Agency 62

Prohibition

SEPTEMBER 13, 2022

TikTok has truly taken the social media world by storm. Formally recognised as musica.ly , TikTok is a short-form, video sharing social media app. Here we look at the use of influencers on TikTok and how brands can benefit from the ever-growing social networking app. Influencer Marketing on TikTok.

Branding 118

Branding Brand Video Social Media 118

NewsWhip

JUNE 1, 2023

In the last five months alone there have been more articles written about artificial intelligence and more engagements to those articles than in all of 2022. million in 2022. The chart below shows the number of engagements to articles since the start of January, which have totaled more than 17 million compared to 15.8

Technology 147

Technology Film Viral Ethics 147

Stern + Associates

DECEMBER 20, 2022

As we approach the end of 2022, we are already thinking about what the future of social media marketing might look like and how we can best prepare our clients for success. By tapping into the collective creativity of their audience, brands can create authentic, engaging content that resonates with their target audience.

Social Media 62

Social Media Marketing Media Analytics 62

Wadds Inc.

MAY 17, 2023

AI went mainstream following the launch of ChatGPT in November 2022. Anyone with a web browser can ask the tool to generate text, role play or perform creative tasks. The payoff is expected to be creativity and higher-value work. Innovation is not normative within public relations practice.

Publicity 141

Publicity Case Study Privacy Ethics 141

Communications Conversations

MAY 5, 2022

Over the last 13-plus years as a social media consultant, I’ve probably conducted 50+ social media audits. Social media is still a relatively “new” medium. As a result, social media audits are all over the board. Analyze leaders or employees using social media.

Social Media 68

Social Media Media Analysis Data 68

Prohibition

JANUARY 20, 2023

Last year was a big one for change and trends across social media, with the Instagram reels shift, Elon Musk and Twitter Blue, TikTok’s continued popularity, the introduction of BeReal and LinkedIn continually moving toward a more humanised platform – there was lots that came into play to keep us social media marketers on our toes.

Social Media 62

Social Media Trends Media Instagram 62

Prohibition

AUGUST 15, 2022

We are officially over half-way through 2022 – where is the time going! Since then, she has become extremely successful, gaining millions of followers on Instagram and YouTube, as well as launching her own fake-tan business and becoming fast-fashion brand Pretty Little Thing’s Creative Director. No one cared.

Crisis 62

Crisis Viral Government Crisis Communications 62

Karen Freberg

FEBRUARY 14, 2022

I am going to take a slightly different approach and focus on what the brands did (but most cases didn’t) do on social media. Celebrities >>>>> Social Media Creators. Brand cringe was in full force interjecting themselves into social to stand out. Same goes with social media.

Social Media 64

Social Media Branding Brand Media 64

Communications Conversations

MARCH 30, 2022

By now, we all know it: Video is a very big deal when it comes to social media marketing. According to Sprout Social, more than half of marketers say that video is the most valuable content type. And, maybe more importantly, half of all social media users prefer video over other types of content. They want real.

Video 113

Video Guidelines Advertising Advertising 113

Sword and the Script

SEPTEMBER 10, 2024

Business may be getting a tad personal as B2B buyers put “I feel safe signing a contract with them” at the top of their decision criteria Dentsu a global creative agency is out with a new study about B2B buying decisions. That up 54 days or about a month in a half since 2022. Dentsu put the average time to close a deal at 379 days.

B2B 144

B2B Software Ethics Leadership 144

Solo PR Pro

DECEMBER 27, 2022

2022 Solo PR Pro Premium member accomplishments. Several of our members chimed in to share what they are most proud of achieving in their business in 2022. In 2022, he was the chair-elect of the Midwest District and co-chair-elect of the DE&I committee. Phyllis Weiss , president, Weiss Communications, Inc.

Print 58

Print Financial Journalism Healthcare 58

PR in High Definition

JANUARY 26, 2022

Happy stories have certainly been in short supply, but now that we’re finally starting to see the blue skies shining through, there is no reason to repeat this trend in 2022. A new term even came to prominence during the pandemic – ‘ doomscrolling ’ – or the act of continually consuming negative news on social media.

Creativity 62

Creativity Consumer Communications Industry 62

Sword and the Script

DECEMBER 26, 2023

Social media platforms Bluesky and Threads will continue to become attractive substitutions for X (formerly Twitter).” ~ Marc C. There’s a lot of opportunity, particularly on LinkedIn, to experiment with creative, educational and interesting content that keeps people on platform.

Writing 189

Writing Communications Marketing B2B 189

PR 20/20

SEPTEMBER 29, 2022

Creative content should be a key element of your marketing strategy as it has the power to build trust, gain new customers, and convert them to leads. Read below for three crucial takeaways from MNTN Vice President of Marketing Ali Haeri’s session at HubSpot’s 2022 INBOUND conference. Be as creative as possible. Evoke emotion.

B2B 61

B2B Creativity Content Marketing Measurement 61

Prohibition

JULY 27, 2021

As the digital era continues to thrive, video content on social media has become an essential tool for engaging both businesses and consumers across all industries. It’s unlikely that you would go on any social media platform these days and not see at least one piece of video content whilst scrolling.

Video 62

Video Social Media Media Instagram 62

PRSay

MARCH 7, 2024

The film, a feminist masterpiece to some and too basic for others, has achieved widespread influence in the consumer marketplace and, as shared widely on social media, has prompted many women to reassess their roles in the world. PR pros can take note of the creativity and diversity of the movie’s coverage.

Film 130

Film Marketing Sports Hotels 130

wiredPRworks

APRIL 13, 2022

How can financial services organizations use social media to differentiate and build relationships? Get ready to get creative in new ways that connect brands, experiences, and customers – while you’re still in compliance! Financial Services Organizations Social Media Interview Key Points. How did they meet?

Financial 52

Financial Social Media Banking Media 52

Prohibition

OCTOBER 5, 2022

Let’s take a look at the PR and social media campaigns that both caught our and the UK media’s attention! Unsurprisingly, it went down a treat on social media and was picked up by most news outlets – highlighting that sometimes, being bold with a simple but effective stunt can really pay off.

Social Media 62

Social Media Media B2C LinkedIn 62

wiredPRworks

APRIL 20, 2022

Fifteen years ago, David’s ideas seemed radical, creative, and wonderful. In 2022, David is back with the eighth edition, which extends the new rules to reach the top trends in marketing and PR including AI, podcasting, and social audio. An early social media advocate, Barbara founded Social Media Club Chicago in 2008.

Marketing 118

Marketing Social Media Trends Instagram 118

Prohibition

APRIL 26, 2022

Influencer marketing has been on the rise since 2016 and the now popular marketing strategy is only getting bigger – with experts predicting the growth of influencer marketing continuing into 2022 and the sector valuing at over £12.57 Influencer marketing is a great way to further your brand awareness and social presence online.

Social Media 62

Social Media Branding Brand Media 62

Prohibition

AUGUST 23, 2022

This time, we’ve summarised some of the top luxury PR campaigns from 2022 so far, including some of the key partnerships brands have leveraged to raise awareness and tap into popular culture trends. Top Food and Drink PR Campaigns from 2022 so far. We’re back again with another campaign round-up! How to pitch to journalists .

Hotels 62

Hotels B2C Trends Fashion 62