PRSay

DECEMBER 27, 2022

As 2023 quickly approaches, communications professionals continue to plan for what the new year holds in store. Will 2023 bring economic rebound, or recession? As 2023 kickstarts content calendars with fresh budgetary spending, inflation persists and the threat of recession looms. Reevaluating Twitter. Michael C.

Trends 128

Trends Pitching Twitter Nonprofit 128

Reputation Us

OCTOBER 16, 2023

Consumers and peers may view such self-promotion as mere bragging rather than genuine competence or quality. According to Performance Marketing World, 84% of millennials don’t trust conventional advertising. The Big Players Consumer Reports and J.D.

Reputation 167

Reputation Consumer Report Ethics 167

5W PR

NOVEMBER 9, 2023

3 Trends We Saw at AdWeek 2023 AdWeek, the annual advertising and marketing conference, is a crucial event that brings together industry leaders, marketers, and innovators to discuss and forecast the evolving landscape of advertising. Advertisers are actively exploring AI for personalization and automation.

Trends 78

Trends Retail Advertising Advertising 78

Bianchi Biz Blog

NOVEMBER 21, 2024

in 2023, driven by strong growth in the second quarter, it is expected to grow moderately, by less than 1% in 2024. However, like media industries worldwide, the French media landscape faces challenges such as declining advertising revenue, digital disruption, and changes in consumer behavior. That always helps, right?

Marketing 90

Marketing Pinterest Radio Instagram 90

Agility PR Solutions

JANUARY 26, 2023

Big Data has created an information ecosystem in which advertisers use personal data to show consumers specific, targeted, and personalized ads online. It’s common […] The post How to balance the importance of data privacy and personalization in 2023 appeared first on Agility PR Solutions.

Privacy 86

Privacy Data Big Data How To 86

Onclusive

JUNE 16, 2023

When they have a large social media presence, they can also actively encourage consumers not to engage with a brand that use Influencer PR or marketing tactics – this can undoubtably be bad for brand perception and reach. From the early 2000s, to 2023 and back again.

How To 195

How To Consumer Social Media Community 195

ImPRessions - Crenshaw Communications

FEBRUARY 27, 2023

Known as a supportive and results-driven PR leader, Patrice brings experience in consumer and B2B technology, including work with brands in the advertising, media, and marketing industries.

B2B 156

B2B Leadership Communications Agency 156

ImPRessions - Crenshaw Communications

MAY 22, 2023

PR and communications professional Elana brings her background in handling national and global consumer and B2B tech brands to the team as an account executive. Her industry experience spans the wellness, enterprise, cybersecurity, and advertising production sectors.

Agency 156

Agency Communications B2B Enterprise 156

ImPRessions - Crenshaw Communications

MAY 11, 2022

Put this one on your calendar for 2023! In a similar vein, Digiday hosts a conference focusing on programmatic advertising. This year’s theme was “Stream On,” all about how consumers use the many different streaming services available, how companies can take advantage, and what they have in store for the future.

Conference 156

Conference Privacy Advertising Advertising 156

Prowly

DECEMBER 6, 2024

Each of them plays a different role in media strategy: Earned impressions come from organic mentions Paid impressions originate form advertising Owned impressions come from brand-generated content Media impressions vs. reach One basic difference between impressions and reach is the number of users which viewed the content.

Media 104

Media Measurement SEO Instagram 104

Prohibition

JANUARY 20, 2023

2023 is going to be no different! Here we’ve shared our top three social media trend predictions for 2023, based on the latest data and insights from UK audiences. For more insight and trends, you can sign up to our Social Media Trends for 2023 webinar. There are more adaptations and changes on the horizon.

Social Media 62

Social Media Trends Media Instagram 62

NewsWhip

JUNE 14, 2023

We value honest feedback as it plays a vital role in our continuous growth and impacts the choices consumers make when purchasing. Anonymous User in Marketing and Advertising “Simple UI; easy to use. The post NewsWhip wins G2 Leadership Badges for Summer 2023 appeared first on Newswhip.

Leadership 78

Leadership Software Customer Service Small Business 78

Reputation Us

AUGUST 28, 2023

” Aftab Pureval “Cincinnati is growing with the largest consumer brand ( Proctor & Gamble (I) Limited. ) to make the make the biggest impact to these consumer brands in the coming years.” –Advertising will be more engaging. ” The post MidwestCon 2023. and largest grocer ( Kroger ).

System 78

System Technology Banking Community 78

ImPRessions - Crenshaw Communications

JANUARY 22, 2020

What’s more, many Indian consumers are more comfortable reading product information in their regional language. Digital advertising spend in regional media is set to grow from $300 million in 2018 to $3 billion by 2023. But ignoring regional content can mean a large opportunity cost. Don’t ignore regional media.

Mobile 156

Mobile Local Technology Television 156

Sword and the Script

DECEMBER 26, 2023

Authentic storytelling continued to excel “For PR, authentic storytelling will continue to excel as consumers seek honest, genuine experiences and solutions. Authenticity tops metrics bloat and hope “The Merriam-Webster word of the year for 2023 is ‘authentic.’ Whitt , Author, ‘ PR Lessons Learned Along the Way’ 7.

Writing 211

Writing Communications Marketing B2B 211

PRSay

NOVEMBER 20, 2024

“We are living through a historic transformation in how news is consumed, produced, distributed and paid for,” Tim Franklin said. So-called “news deserts” rose to 206 this year from 204 in 2023. Local news has lost 60% of its advertising revenue in the past decade, and 80% over the last 20 years. Some 1,561 U.S.

Local 140

Local Newspapers Journalism Radio 140

Doctor Spin

FEBRUARY 7, 2025

2023, October 9). Seriality and consumer behavior. By reinforcing a we vs. them dynamic, they turn serial consumers into a loyal, engaged public. 2023, October 9). 2023, October 9). 2023, October 9). Many publics remain serial (inactive) until activated by context. 1 Sartre, J.-P. Hoare, Trans.;

Groups 52

Groups Journalism Wikipedia Public Affairs 52

Sword and the Script

AUGUST 29, 2023

That’s according to a survey of 20,000 consumers by the market research firm GWI. 50% of B2B marketers say social media contributes most to the top of the funnel A survey of 358 B2B marketers by Wpromote and Ascend2 in early 2023 found that “half of US B2B marketers say that social media contributes most to achieving top-of-funnel goals.”

B2B 145

B2B Social Media Marketing Media 145

Contently - Strategy

FEBRUARY 22, 2023

Video is now the main way people consume content online. Much of that video content is pure entertainment , but consumers are itching for branded videos. Of the marketers who responded to Wyzowl’s State of Video Marketing 2023 report , 92% say video gives them a good return on their investment.

Video 125

Video Strategy Marketing Instagram 125

PRSay

JUNE 16, 2023

In recent years, especially in 2023, all the talk has been about generative artificial intelligence (AI). Generative AI is being used in industries such as entertainment and advertising to create personalized content for audiences. Technology’s continuous advance is affecting every profession, including public relations.

Technology 146

Technology Crisis Management Social Media Training 146

Newsfile

NOVEMBER 14, 2023

Harvard Business Review says that your customers are making purchases based on corporate purpose commitments and actions in 2023. 73% of consumers say [that] to win their support, companies must show how they are supporting communities and the environment. UK consumers are expected to spend £24.1 Our #BlackFriday deals are here!

Examples 116

Examples Retail Energy Product Launch 116

Buchanan PR

JANUARY 8, 2024

To kick off 2024, we are reflecting on some of the most memorable food and beverage marketing campaigns from 2023. From immersive storytelling to interactive social media techniques, these campaigns set a new standard in marketing and made a definitive mark on 2023.

Marketing 52

Marketing Viral Trends Consumer 52

Ethical Voices

MAY 18, 2023

Schrag believes that our communication efforts have been effective and are overcoming consumer hesitancy and confusion about adopting clean energy. The most popular media outlets for this type of native advertising were Forbes, BBC, and CNN.

Ethics 83

Ethics Reddit Energy Advertising 83

PRSay

OCTOBER 3, 2022

million in penalties for alleged violations involving its targeted-advertising practices. In the state’s definition, Sephora said, “‘Sale’ includes common, industry-wide technology practices such as cookies, which allow us to provide consumers with more relevant Sephora product recommendations, personalized shopping experiences and ads.”.

Privacy 78

Privacy Data Marketing Retail 78

PRSay

APRIL 5, 2023

The promise and peril of artificial intelligence Eight out of 10 public relations professionals surveyed said they were “likely” or “very likely” to use artificial intelligence (AI) technology in 2023. Where do the survey respondents think these increasing budgets will be spent in 2023? Many consumers buy CBD products online.

Survey 88

Survey Measurement Employee Retail 88

Burrelles Fresh Ideas

FEBRUARY 27, 2024

Additionally, advertisers generated pre-Super Bowl excitement for their brands with teaser ads the week before the game that drove viewership and excitement. The Super Bowl stands as the high point of advertising, where companies vie for coveted spots to showcase their products to millions of viewers. and Jermaine Dupri.

Sports 86

Sports Television Advertising Advertising 86

Newsfile

JANUARY 30, 2024

McKinsey & Company, 2023 By all accounts, PR pros are increasingly using generative AI in their roles and this is expected to steadily increase over the next year. AI research In 2023, 58% of PR pros surveyed tapped into AI to conduct research. 74% of PR pros report an increase in work quality when using AI. Eapen, Daniel J.

Trends 105

Trends YouTube Video Social Media 105

Konnect Agency

NOVEMBER 23, 2021

Consumer expos, industry trade shows, and product sampling all had to make massive pivots in order to survive. Fortunately, nothing has replaced the third-party cookie yet and Google recently announced that this transition is being postponed to 2023. Hybrid Events. Looking for a Public Relations Agency?

Trends 119

Trends Publicity Communications Marketing 119

Burrelles Fresh Ideas

FEBRUARY 13, 2024

In 2023, more than 4.89 Social Media Ecommerce Marketing Imagine this as a big umbrella that covers lots of stuff—building up your brand’s popularity, guiding customers to your website, advertising and selling products, and even the art of social selling and social commerce. Bombarding consumers with promotions can turn them away.

Social Media 87

Social Media Media Mobile SEO 87

PR 20/20

FEBRUARY 21, 2023

2023 marketing trends data from Deloitte states: “From geopolitical conflicts and economic instability to the ongoing threats related to climate change, CMOs are facing no shortage of external challenges. ” Throwing large budgets at advertising campaigns on the wrong platform is one of the many ways a law firm’s marketing plan can fall flat.

Marketing 68

Marketing Resources Advertising Advertising 68

Landis PR

JULY 31, 2023

Like other automation technologies we’ve seen crop up over the years, AI could handle monotonous and often time-consuming tasks, freeing up marcomms professionals to focus on big-picture strategy and relationship building. Linda shared the example of Muck Rack’s new PressPal.ai It’s out there, it’s being used—and it’s likely here to stay.

Communications 97

Communications Marketing Pitching Technology 97

Bianchi Biz Blog

JUNE 29, 2023

9-12, 2024, CES, which has become one of the most important automotive industry shows in the world, brings together manufacturers, developers and suppliers of consumer technology, content, technology delivery systems and more to address the industry’s biggest challenges. Taking place Jan. Save your spot: CES exhibit space fills up fast.

Mobile 74

Mobile Technology Automotive Trade Shows 74

Landis PR

APRIL 29, 2024

this year, slightly more than forecast in December 2023. Finland’s most listened-to radio channel is Yle Radio Finland , which is not an advertising-funded channel. According to the Digital News Report 2023 survey by the Reuters Institute at Oxford University the proportion has risen in three consecutive years.

Radio 64

Radio Pinterest Television Government 64

Konnect Agency

APRIL 20, 2023

billion in 2023. Brands and marketers should be paying attention to deinfluencing because it represents a shift in consumer preferences. Today’s consumers are becoming more discerning— they want to see real experiences, genuine recommendations, and transparent disclosures. The industry is projected to be worth $21.1

Trends 52

Trends Marketing Ethics Consumer 52

Contently - Strategy

JUNE 6, 2024

This kind of social media experience has become all but universal; as consumers, targeted ads and influencer content can feel creepily timed to our real-life conversations. It can be targeted, specific, and personalized in a way that traditional advertising simply can’t.

Content Marketing 52

Content Marketing Marketing Video Financial 52

Prohibition

APRIL 13, 2023

Here are five ways to repurpose your video content in 2023. By repurposing your video content into a podcast format, you can reach people who prefer to consume content on-the-go, or reach the growing audiences of consumers who prefer podcast content to television.

Video 62

Video Infographics Social Media Instagram 62

Burrelles Fresh Ideas

MAY 9, 2023

An integrated approach includes all aspects of communications — public relations, marketing, social media, advertising — for a 360-degree view of the planning and measurement process. Source ] The communication industry may always struggle with who does what, especially when it comes to marketing/advertising and PR.

Measurement 40

Measurement Comparison Advertising Advertising 40