ImPRessions - Crenshaw Communications

MAY 11, 2022

Put this one on your calendar for 2023! In a similar vein, Digiday hosts a conference focusing on programmatic advertising. Similarly, IAB also hosted its first-ever PlayFronts , which is dedicated to the rising trend of in-game advertising. Advertising Week. AdExchanger Programmatic I/O. IAB NewFronts /PlayFronts.

Conference 156

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Prohibition

JANUARY 20, 2023

2023 is going to be no different! Here we’ve shared our top three social media trend predictions for 2023, based on the latest data and insights from UK audiences. For more insight and trends, you can sign up to our Social Media Trends for 2023 webinar. There are more adaptations and changes on the horizon.

Social Media 62

Social Media Trends Media Instagram 62

Prohibition

SEPTEMBER 21, 2023

The buzzword of 2023 so far has been ‘AI’ and no matter your profession, everyone is incorporating AI into their life – whether that is through ChatGPT or other AI tools that seem to be taking over. Here’s some insight into how you can be using the tool for your advertising. What is Advantage+?

Advertising 62

Advertising Advertising B2C Social Media 62

Prohibition

SEPTEMBER 21, 2023

The buzzword of 2023 so far has been ‘AI’ and no matter your profession, everyone is incorporating AI into their life – whether that is through ChatGPT or other AI tools that seem to be taking over. Here’s some insight into how you can be using the tool for your advertising. What is Advantage+?

Advertising 62

Advertising Advertising B2C Social Media 62

Sword and the Script

DECEMBER 26, 2023

Authenticity tops metrics bloat and hope “The Merriam-Webster word of the year for 2023 is ‘authentic.’ There’s a lot of opportunity, particularly on LinkedIn, to experiment with creative, educational and interesting content that keeps people on platform. Whitt , Author, ‘ PR Lessons Learned Along the Way’ 7.

Writing 211

Writing Communications Marketing B2B 211

Reputation Us

AUGUST 28, 2023

Pinto “Learn to be adaptable, resilient, collaborative, creative, innovative. –Advertising will be more engaging. ” The post MidwestCon 2023. Pinto “Much of what students learn their first few years will change by the time they graduate.” ” Neville G. Provide information, but do the work.”

System 78

System Technology Banking Community 78

PRSay

JUNE 16, 2023

In recent years, especially in 2023, all the talk has been about generative artificial intelligence (AI). Generative AI is being used in industries such as entertainment and advertising to create personalized content for audiences. Technology’s continuous advance is affecting every profession, including public relations.

Technology 146

Technology Crisis Management Social Media Training 146

Maxim Behar

DECEMBER 11, 2023

that’s how we met Luis Bassat, an outstanding professional, a great personality, the legendary Spanish Mr. Advertising, as he is often called, whose grandfather turns out to have been born. And repeated the same when I met him again in the summer of 2023, almost 20 years later. right in Shumen. With Carmen, of course.

Advertising 59

Advertising Advertising Tourism Meeting 59

ImPRessions - Crenshaw Communications

APRIL 13, 2023

A diverse team makes a difference inside and out Diversity is attractive to both potential employees and prospective clients because it offers a range of experiences, perspectives and skills that enhance the creativity and effectiveness of an agency’s work. It can also lead to more innovative solutions and better problem-solving.

Employee 156

Employee Community Groups Interviews 156

Contently - Strategy

FEBRUARY 22, 2023

Of the marketers who responded to Wyzowl’s State of Video Marketing 2023 report , 92% say video gives them a good return on their investment. Adobe, for instance, live streams classes for illustration, photography, and graphic design taught by influencers in the creative space. What’s the takeaway for viewers?

Video 125

Video Strategy Marketing Instagram 125

Newsfile

JANUARY 30, 2024

McKinsey & Company, 2023 By all accounts, PR pros are increasingly using generative AI in their roles and this is expected to steadily increase over the next year. However, remember that AI should not replace human-written content and creativity. AI research In 2023, 58% of PR pros surveyed tapped into AI to conduct research.

Trends 105

Trends YouTube Video Social Media 105

Contently - Strategy

DECEMBER 28, 2022

Content marketing projects thrive or languish based on the creative brief. Yet we’ve all written creative briefs that seemed clear to us, but the deliverable wasn’t what we wanted. As writers, we need to learn how to “speak” AI with better creative briefs. Get specific. That’s handy!

Creativity 114

Creativity Enterprise Tools Writing 114

Burrelles Fresh Ideas

FEBRUARY 27, 2024

Additionally, advertisers generated pre-Super Bowl excitement for their brands with teaser ads the week before the game that drove viewership and excitement. It showcased the unparalleled ability of brands to captivate audiences through a fusion of entertainment, creativity, and strategic promotion. and Jermaine Dupri.

Sports 86

Sports Television Advertising Advertising 86

Prohibition

JULY 7, 2023

Watch this space… TikTok Creative Challenge TikTok are introducing more ways for creators to collaborate with brands through their ‘ Creative Challenge’ initiative. LinkedIn also implemented an updated algorithm for 2023. Could paywall updates be Twitter’s final downfall?

Instagram 62

Instagram Social Media Media LinkedIn 62

Mindful Marketing

MARCH 3, 2024

’ A 2023 study that surveyed 1,500 residents of the 30 largest metropolitan areas about their swearing habits found that respondents swore an average of 21 times a day, with men swearing more than women, Gen Zs swearing more than Baby Boomers, and people in Columbus, OH swearing more than any other U.S.

Marketing 101

Marketing Healthcare Study Advertising 101

Prohibition

MAY 22, 2023

The most useful being a ‘Creative Codes’ guide which highlights the key principles to great content and maximise your TikTok efforts. This is worth checking out ahead of any 2023 campaign planning, to ensure best practice is being followed! Get in contact today to find out how we could help you.

Instagram 62

Instagram Social Media Tools Media 62

Burrelles Fresh Ideas

FEBRUARY 13, 2024

In 2023, more than 4.89 Social Media Ecommerce Marketing Imagine this as a big umbrella that covers lots of stuff—building up your brand’s popularity, guiding customers to your website, advertising and selling products, and even the art of social selling and social commerce. billion people were using social media globally.

Social Media 87

Social Media Media Mobile SEO 87

The Hoffman Agency

SEPTEMBER 18, 2020

For years, editorial teams have been shrinking in direct correlation with advertising revenue, leading journalists to take on more responsibilities. Surely human creativity and intellect were needed to craft narratives, analyse data and form intelligent arguments and counterarguments.

Agency 74

Agency Industry Tools Software 74

Landis PR

JULY 31, 2023

Sometimes all it takes is a single word or idea to get the creative juices flowing. AI is not going away Linda cited two interesting statistics from Muck Rack’s State of AI in PR 2023 report that surveyed 1,000 PR pros: 61% said they are currently using or planning to use AI, with 57% saying they’re using it to craft pitches.

Communications 97

Communications Marketing Pitching Technology 97

Newsfile

JANUARY 24, 2024

McKinsey & Company, 2023 By all accounts, PR pros are increasingly using generative AI in their roles and this is expected to steadily increase over the next year. However, remember that AI should not replace human-written content and creativity. AI research In 2023, 58% of PR pros surveyed tapped into AI to conduct research.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Doctor Spin

DECEMBER 22, 2023

Shep Gordon is a well-known figure in the entertainment industry, renowned for his innovative and creative approach to public relations and talent management. It was an overt challenge to advertising and public promotion norms, fitting perfectly with the rebellious and boundary-pushing brand that Cooper and Gordon were building.

Wikipedia 52

Wikipedia Reddit Local eBook 52

Konnect Agency

APRIL 20, 2023

billion in 2023. With 12+ years of marketing experience Christina has spent the last 8 years at Konnect Agency leading digital strategy with a focus on influencer marketing, social media, creative, and digital advertising. In recent years, influencer marketing has experienced explosive growth and continues to thrive.

Trends 52

Trends Marketing Ethics Consumer 52

Contently - Strategy

JUNE 6, 2024

It can be targeted, specific, and personalized in a way that traditional advertising simply can’t. Advertising is a way to get customers to remember your name; content marketing helps them understand what you can provide them. When planned correctly, content marketing is still one of the most valuable investments brands can make.

Content Marketing 52

Content Marketing Marketing Video Financial 52

Konnect Agency

MAY 17, 2023

They are also extremely discerning when it comes to marketing messages, and are more likely to trust recommendations from influencers than traditional advertising. It’s also important for brands to give influencers creative freedom when developing content.

Agency 52

Agency Marketing YouTube Video 52

Maxim Behar

MAY 28, 2023

And now - in 2023 - that often happens in days, literally even hours. we tried to influence, however not with calls or with personal contacts, but rather with creativity, with innovation, interesting texts, and good writing. You are the founder of M3 Communications Group, Inc. it's completely different. 32 years later!

Education 52

Education Meeting Course Creativity 52

Burrelles Fresh Ideas

JUNE 6, 2023

Ad Optimization: AI-powered advertising platforms leverage learnings to optimize ad targeting and placement. What these AI tools produce today still needs strong human guidance,” says Laurent Thevenet , head of creative technology, Publicis Groupe APAC & MEA. “I It’s about humans and machines working together.”

Communications 40

Communications Marketing Technology Data 40

Contently - Strategy

SEPTEMBER 27, 2023

Pepsi’s Bus Stop Experience Pepsi shattered conventional advertising by staging an AR experience at a London bus stop. Unveiled at Apple’s Worldwide Developers Conference in June 2023, the Vision Pro is set to reshape the way content marketers engage their audience.

Content Marketing 52

Content Marketing Storytelling Technology Fashion 52

Sword and the Script

DECEMBER 20, 2022

PR and communications pros will be leaning way more heavily on AI-powered content development tools in 2023. Part prediction, part hope, and part billion-dollar idea: 2023 may (will?) It may or may not happen in 2023 but someone is going to figure out to make this work before long.”. ~ AI-written content adds more noise. “PR

Marketing 213

Marketing Content Marketing Data Social Media 213

Buzzstream

JANUARY 7, 2025

1 Based on these results, most believe digital PR mainly involves pitching data-led content, expert commentary, and creative hero content. With bigger creatives, there’s more of a gamble given it often uses more resource and might flop. So, to get everyone on the same page, thats the first section of our report. If so, why?

Digital PR 62

Digital PR Report SEO Data 62

Buzzstream

JUNE 5, 2024

It’s my favorite from a strategic point of view, but it can be challenging to get very creative. It’s an advertisement for Signs.com. If you have a data-savvy team, you can get creative with collecting data in other ways. So, the San Diego moving company HireAHelper had a very creative idea.

Digital PR 62

Digital PR Examples Strategy Survey 62

Buzzstream

DECEMBER 13, 2023

I joined BuzzStream as Director of Content Marketing in November of 2023. Content Ideation Tools Crafting successful digital PR strategies demands creative ideation, and the right tools can transform the seed of an idea into compelling campaigns that drive big coverage. Pricing is set at $59/mo for the Outreach plan.

Digital PR 62

Digital PR Tools Google Pitching 62

PRSay

OCTOBER 16, 2023

The New York Times bestselling author and science writer noted the value of having a breadth of experiences rather than specialization in our ever-evolving world as he presented the keynote at the opening G eneral Session of PRSA’s ICON 2023 at the Gaylord Opryland Resort & Convention Center in Nashville, Tenn.

Creativity 109

Creativity Training Tools Mobile 109

Mindful Marketing

MAY 3, 2024

Allowing AI to drive information gathering, analysis, and even creativity can be very helpful, but without a heavy human hand on the wheel, is society on a collision course to moral collapse? Among other things, the right questions clarify needs and spur creative solutions. ” Turns out, it does.

Ethics 98

Ethics Privacy Radio Sports 98

Mindful Marketing

JANUARY 29, 2023

This question hit home for me when reading a recent Ad Age article , “ChatGPT writes Super Bowl ads—See how AI would script big game creative.” A recent article in The Drum begins, “AI models such as ChatGPT, Midjourney and Lensa AI have taken the advertising world by storm in recent months.”

Ethics 99

Ethics Guidelines Fashion Transportation 99

5W PR

MARCH 14, 2025

This technology has moved beyond simple automation, now offering sophisticated solutions for paid advertising, customer analysis, and personalized marketing campaigns. According to McKinsey’s 2023 State of AI report, 50% of organizations have adopted AI in at least one business function, with marketing being among the top applications.

Marketing 78

Marketing System Analysis Analytics 78

Sword and the Script

DECEMBER 10, 2024

The fear of creativity suffering is strong, what with even movie scripts being generated through AI. have signaled a return to advertising on the platform. Trends in advertising made the timing perfect too. . ~ Kevin Mercuri | CEO | Propheta Communications 27. Its reducing the human element.

Marketing 216

Marketing Content Marketing Data Pitching 216

Maxim Behar

FEBRUARY 14, 2023

The one and only dancing ensemble of such class - so professional, motivated, and creative, total cultural treasure. I have really interesting guests here from the advertising business. I went and the person I met there was Luis Bassat, number one expert in the advertising business in Spain, in Barcelona. From Spain”.

Local 59

Local Meeting Agriculture Newspapers 59