Sword and the Script

SEPTEMBER 10, 2024

Business may be getting a tad personal as B2B buyers put “I feel safe signing a contract with them” at the top of their decision criteria Dentsu a global creative agency is out with a new study about B2B buying decisions. This is one for 2023. The report is partly based on 3,528 interviews – and more than 14,000 interviews since 2021.

B2B 179

B2B Software Ethics Leadership 179

5W PR

JANUARY 30, 2025

A 2023 Muck Rack study found that 65% of journalists use search engines to research stories. The post The New Era Of Press Releases: Multimedia, SEO, And Social Media Integration appeared first on Public Relations Blog | 5W PR Agency | PR Firm. This makes SEO optimization essential for press release success.

SEO 143

SEO Social Media Crisis Communications Media 143

Agility PR Solutions

OCTOBER 8, 2023

The communications landscape has been a struggle for ad agencies, as well as other comms businesses including PR firms, when it comes to attracting and landing new business, reveals new research from RSW/US, an outsourced business development firm for marketing agencies.

Agency 110

Agency Study Report Communications 110

Flack's Revenge

MARCH 24, 2023

CMO Huddles The newsletter shared anecdotes in six areas: making news when you don’t have any, the importance of the finding the right agency partner, building media relationships, how to leverage customer advisory boards (CABs), and the key role of awareness in the B2B buyer journey. 2 recession-proof business by Forbes.

B2B 240

B2B Nonprofit Small Business Google 240

Bianchi Biz Blog

OCTOBER 3, 2022

After two years without a full-fledged, in-person CES, automotive suppliers and vehicle technology providers – and their customers – are eager for CES 2023, which is just a few months away. And it appears the 2023 version, slated for Jan. 3-8, 2023, in Las Vegas, may maintain that status. million square feet of exhibit space.

Automotive 128

Automotive Mobile Technology Hotels 128

ImPRessions - Crenshaw Communications

OCTOBER 23, 2023

New York, NY (October 23, 2023) – Mod Op , a full-service digital marketing agency accelerating customer growth through human creativity and automation, today announced the acquisition of Crenshaw Communications , a leading public relations firm headquartered in New York City. For more information about Mod Op, please visit: [link].

Agency 156

Agency Communications B2C Creativity 156

Sword and the Script

JANUARY 2, 2024

In 2023, the 14 th year of publishing, I published 50 blog posts. 3 benchmarks for your B2B marketing budget as a percentage of revenue Several credible studies conducted in 2023 put the average benchmark for B2B marketing budgets at about 10% of revenue. Here are the top 10 most-read posts from the last 12 months.

Blogging 143

Blogging Software B2B Survey 143

Burrelles Fresh Ideas

DECEMBER 19, 2023

The post 2023 Season’s Greetings from Burrelles first appeared on Burrelles. As the year comes to a close, there is no greater delight than extending our warmest season’s greetings and best wishes to you. May your holidays and the upcoming New Year be brimming with joy and fulfillment.

Radio 106

Radio Analysis Agency Communications 106

Bianchi Biz Blog

DECEMBER 14, 2023

As the year comes to an end, we’re taking a look at our most viewed blog posts in 2023. One major exception was a perennial favorite, about the process every PR agency and client seems to hate, the dreaded RFP. Without further ado, here are the top 10 most visited blog posts on our site in 2023 (click to read the blogs): 1.

Automotive 102

Automotive Blogging Mobile YouTube 102

PRSay

NOVEMBER 27, 2023

In recent weeks, PRsay has posted Q&As with several thought leaders who spoke at PRSSA’s ICON 2023 at the Gaylord Opryland Resort & Convention Center in Nashville, Tenn. One [law enforcement or government agency or spokesperson may say one thing, but then someone else contradicts that statement. He joined PRSA in 1994.

Crisis Communications 128

Crisis Communications Crisis Communications Crisis Management 128

Stern + Associates

MARCH 17, 2023

This leads us to our top 3 media relations opportunities for 2023. One of the reasons partners choose us as their communications agency is that we don’t mass pitch or spam reporters; we already have extensive personal contacts with journalists across topic areas and industries, and we leverage those personal connections to obtain media wins.

Media Relations 118

Media Relations Media Storytelling Report 118

Agility PR Solutions

NOVEMBER 13, 2023

2023 has been one of those “best of times, worst of times” periods for PR. But many comms firms have struggled […] The post A year of resilience: New PR agency research reveals a tough 2023 for firms—and what this year’s most successful did to stay in the black appeared first on Agility PR Solutions.

Agency 106

Agency Media Relations Media Publicity 106

Steve Barrett on PR

APRIL 30, 2023

Another year of double-digit growth proves PR is being taken seriously at the highest echelons of organizational management.

Report 111

Report Agency Blogging 111

Steve Barrett on PR

FEBRUARY 23, 2024

As holding companies and the world’s largest PR firm unveil their financial numbers for last year, the industry’s performance in a difficult 12 months is starting to clarify.

Travel 147

Travel Agency Financial Company 147

Wadds Inc.

NOVEMBER 23, 2024

A 2023 study by Andrew Bruce Smith and me for the CIPR discovered more than 10,000 ( AI tools and their impact on public relations practice ). Every agency or communication team must break down its processes and apply an innovation model. AI promises increased cognitive function, efficiency, and effectiveness. There’s a bigger issue.

Corporate 111

Corporate Publicity Communications Enterprise 111

ImPRessions - Crenshaw Communications

JANUARY 5, 2024

Those who work in PR and media have seen a whirlwind 2023. From Chris Harihar ’s perspective, generative AI tools like ChatGPT and DALL-E finally gave PR agencies the power to deliver on their promises of AI sophistication. Agency teams will increasingly unlock valuable and time-saving use cases for the tech.

Trends 333

Trends Industry Government Data 333

5W PR

MARCH 28, 2025

The stakes are particularly high – a 2023 study by Deloitte found that fintech companies lose an average of 20% of their market value during major crises, with recovery times ranging from 6-18 months. This reality makes it essential for fintech leaders to master crisis management.

Financial 78

Financial Technology Leadership Reputation 78

5W PR

FEBRUARY 12, 2025

The American Marketing Association’s 2023 Marketing Week provides an instructive example. This preparation paid off for companies like Salesforce, whose 2023 Dreamforce conference smoothly delivered content to over 40,000 in-person and 110,000 virtual attendees.

Conference 78

Conference System Measurement Energy 78

Agility PR Solutions

JANUARY 11, 2023

As the new year begins in a landscape of increasingly saturated marketplaces, both in-house and agency marketing leaders alike are in agreement: In 2023, brand loyalty and authenticity will be king, according to new research from marketing intermediary The GO!

Trends 106

Trends Marketing Survey Resources 106

Remote PR Jobs

FEBRUARY 11, 2025

Whether you were a PR Freelance professional or part of a larger agency, it was a go-to platform for helping reporters with expert insights. In 2010, HARO was acquired, and in 2023, it was rebranded as Connectively, aiming to modernize the platform and enhance the user experience. However, things have changed.

Media 133

Media Pitching Tools Resources 133

Wadds Inc.

OCTOBER 16, 2024

The creative agencies we work with have talent and ambition, but crucially also a recognition of what they don’t know. We also know how to find solutions to the main barriers preventing agencies scaling up, namely access to finance, finding and retaining top talent and connections and resources.

Creativity 52

Creativity Agency Leadership Sports 52

5W PR

MARCH 2, 2025

According to a 2023 study, 89% of B2B decision-makers say thought leadership content has enhanced their perception of an organization. According to a 2023 study, 81% of decision-makers say thought leadership builds trust in organizations. This trust stems from demonstrated expertise rather than marketing claims.

Leadership 78

Leadership Technology Policies Case Study 78

ImPRessions - Crenshaw Communications

JANUARY 17, 2024

Obvious statement: 2023 was a breakout year for generative AI. Midway through 2023, I wrote a blog post on why tech is important to PR , including a section on “the chatbot in the room,” aka generative AI. We saw newsrooms grapple with rules for AI throughout 2023. Most (75%) also don’t offer AI training.

Report 182

Report Policies Survey Ethics 182

Agility PR Solutions

DECEMBER 6, 2023

B2B tech companies struggled under the weight of the economic downturn in 2023, new research from integrated comms agency 10Fold reveals—79 percent of the more than 450 marketing decision-makers in B2B tech companies who responded to a survey said they experienced a moderate to severe impact to their revenue as a result of economic circumstances […] (..)

B2B 101

B2B Marketing Survey Agency 101

5W PR

MARCH 12, 2025

According to a 2023 PwC survey, 85% of consumers say they’re more likely to trust brands that consistently demonstrate ethical behavior. The post How Can I Build A Positive Cybersecurity Brand appeared first on Public Relations Blog | 5W PR Agency | PR Firm. Strong crisis management protects brand reputation.

Case Study 78

Case Study Branding Brand Ethics 78

Sword and the Script

DECEMBER 3, 2024

It recently published a case study with the CCGroup , which is a B2B tech PR agency out of London. If true, he follows other former CEO including Abel Clark who left at the beginning of 2023, and Kevin Akeroyd, who left in 2020. At that time, the company said it had raised $5.5 million in venture funding and had roughly 500 customers.

Software 176

Software Measurement B2B Training 176

ImPRessions - Crenshaw Communications

AUGUST 16, 2023

The agency also saw clientsSOCi and SponsorUnited named to the Inc. 5000 2023 list. Companies on the 2023 Inc. 5000 2023 list. Digiday and Inc. recognized multiple Crenshaw Communications clients as part of their respective editorial award programs. 5000 is an annual list of the fastest-growing private companies.

Communications 156

Communications Enterprise Sports Technology 156

Sword and the Script

MAY 21, 2024

in 2023, even further below the 10% industry benchmark , and off more than 3% from its all-time high in 2020. When this same survey came out last year (2023) showing marketing budgets had fallen to 9.1% Second, just 10 months ago, in August of 2023, Gartner placed generative AI at the “ peak of inflated expectations.”

Agency 112

Agency Survey B2B Media 112

5W PR

FEBRUARY 4, 2025

According to Muck Rack’s State of Journalism 2023 report, 94% of journalists say they prefer email pitches tailored to their specific beat. According to a 2023 Prowly study, 57% of journalists say they’re more likely to work with PR professionals who demonstrate deep knowledge of their beat.

Media 78

Media Crisis Pitching Twitter 78

PRSay

FEBRUARY 2, 2024

Communications trends that emerged in 2023 promise to gain further momentum as 2024 continues. In 2023, powerful campaigns strengthened PR’s ability to improve brand reputation and influence, while also strengthening customer adoption and loyalty. Here are a few predictions that PR pros should take note of as we enter February.

Trends 187

Trends Video B2C Measurement 187

5W PR

FEBRUARY 5, 2025

According to HubSpot’s 2023 Marketing Report, companies that maintain active blogs receive 67% more leads than those without blogs. Their digital subscriptions grew to over 3 million in 2023, built on the strength of their owned content platforms.

Branding 78

Branding Brand Media Journalism 78

5W PR

MARCH 5, 2025

According to a 2023 PwC survey, 69% of organizations that successfully navigated major data breaches had established crisis communication plans in place beforehand. The 2023 IBM Cost of a Data Breach Report found that companies that contained breaches within 200 days saved an average of $1.1 million compared to slower responses.

Privacy 78

Privacy Crisis Crisis Communications Crisis Management 78

Bianchi Biz Blog

MARCH 2, 2023

So, why are some Purchasing and Procurement buyers still making decisions based on the lowest PR agency rates? If a buyer picks the agency with the lowest rate, they think they can get more hours from the budget, and therefore, more or better results. Some of the blame falls upon the PR agency industry itself. And why is that?

Agency 109

Agency Automotive Engineering Education 109

Contently - Strategy

SEPTEMBER 30, 2024

Virginia’s Consumer Data Protection Act (CDPA) and California’s Consumer Privacy Rights Act (CPRA) both empower users to opt out of data collection and sale, but California’s law goes further by establishing the California Privacy Protection Agency (CPPA) to enforce these rights.

Social Media 107

Social Media Privacy Branding Brand 107

Shift Communications

JANUARY 17, 2023

Those words sum up the climate of 2022 and early 2023. With that in mind, we asked SHIFT leadership and client advisors what they’re keeping top for clients in 2023. If you need help charting your communications strategy for 2023, we’d love to hear from you at contact@shiftcomm.com. Changeable. Temperamental.

Strategy 78

Strategy Communications Leadership Employee 78

5W PR

FEBRUARY 16, 2025

The numbers tell a compelling story: according to a 2023 study by Later Media, brands that maintain influencer partnerships for 12+ months see an average 300% increase in engagement compared to short-term collaborations. These sustained relationships also reduce content creation costs by 40-60% over time.

Branding 78

Branding Brand Marketing Guidelines 78

Bianchi Biz Blog

MAY 26, 2022

It’s that time of year again, time to start thinking about your company’s plans for CES 2023, which is primed for a big comeback this year. 5-8, 2023, with Media Days Jan. So, if you haven’t already saved your spot for 2023, contact the Consumer Technology Association (CTA) to lock down your space. Taking place Jan.

Mobile 86

Mobile Technology Automotive Meeting 86