5W PR

MARCH 5, 2025

According to a 2023 PwC survey, 69% of organizations that successfully navigated major data breaches had established crisis communication plans in place beforehand. The 2023 IBM Cost of a Data Breach Report found that companies that contained breaches within 200 days saved an average of $1.1 million compared to slower responses.

Privacy 78

Privacy Crisis Crisis Communications Crisis Management 78

5W PR

MARCH 17, 2025

million in 2023, according to IBM’s Cost of a Data Breach Report. Regular vulnerability assessments should scan both internal and external-facing assets. Include templates for both internal and external communications, but ensure they can be customized for specific situations.

Crisis 78

Crisis System Analytics Analysis 78

Contently - Strategy

SEPTEMBER 30, 2024

Virginia’s Consumer Data Protection Act (CDPA) and California’s Consumer Privacy Rights Act (CPRA) both empower users to opt out of data collection and sale, but California’s law goes further by establishing the California Privacy Protection Agency (CPPA) to enforce these rights. How do international regulations like the GDPR influence U.S.

Social Media 107

Social Media Privacy Branding Brand 107

5W PR

MARCH 7, 2023

International Women’s Day is an annual, global, celebration to honor women’s social, economic, cultural and political achievements. Diversity Beauty brands can honor International Women’s Day 2023 with diverse campaigns that feature a range of ages, races, and body types.

International 88

International Internal Branding Brand 88

Bianchi Biz Blog

NOVEMBER 21, 2024

Stéphane Billiet, vice president of We change We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight.

Marketing 90

Marketing Pinterest Radio Instagram 90

5W PR

FEBRUARY 22, 2025

Defense Advanced Research Projects Agency (DARPA) effectively uses multimedia content on their public website to explain advanced research projects to general audiences. A 2023 Gallup poll found that 72% of Americans worry about the privacy implications of new technologies. trillion in 2021.

Publicity 78

Publicity Privacy Technology Ethics 78

Sword and the Script

JUNE 6, 2023

Summary of PR tech news from the last 30 days: PRophet offers a white-label option for PR agencies; Meltwater joins the generative AI race; mentions and new PR statistics Despite reports everyone in PR is using generative AI – it’s simply not true. Internal comms. Layoffs at internal comms platform. acquired in February of 2023.

Survey 179

Survey Software B2B Pitching 179

Sword and the Script

MAY 21, 2024

in 2023, even further below the 10% industry benchmark , and off more than 3% from its all-time high in 2020. When this same survey came out last year (2023) showing marketing budgets had fallen to 9.1% There’s headcount pressure so they can’t hire internally. Overall marketing budgets tallied at 7.7% So where are CMOs spending?

Agency 112

Agency Survey B2B Media 112

5W PR

APRIL 19, 2023

According to research , this is a market that was expected to have a purchasing power of almost $2 trillion in 2023. Internal Benefits Accessibility and inclusion are essential for a company’s external reputation. Internal Benefits Accessibility and inclusion are essential for a company’s external reputation.

International 88

International Internal Transportation Employee 88

Shift Communications

APRIL 26, 2023

By Sarah Babbitt, VP, Agency Marketing CEOs and top company executives have always been under a microscope. Today, though, that microscope is magnified, especially internally. And people are split on how executives are doing with their internal communications strategy. How to boost internal executive brand.

International 78

International Internal Strategy Communications 78

5W PR

NOVEMBER 2, 2023

The Top Trends in Gaming from G2E 2023 The Global Gaming Expo (G2E) 2023 gathered professionals in the gaming and gambling industry to discuss the latest trends and challenges. The post The Top Trends in Gaming from G2E 2023 appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Trends 78

Trends Sports Advertising Advertising 78

Sword and the Script

SEPTEMBER 5, 2023

Sumeru Equity Partners acquired a majority stake in the internal comms platform SocialChorus. Agencies are cheap and don’t want to spend on tools that cut into margins. According to the announcement : “The offer and subsequent post-closing restructuring were originally announced on January 18, 2023, and completed on August 9, 2023.

Software 182

Software Marketing Leadership B2B 182

Onclusive

NOVEMBER 8, 2023

Originally Published August 23, 2017; Updated August 9, 2021 ; Updated November 2023 PR is always evolving. Companies often hire specialized agencies on a project basis to assist with specific repositioning or market research. Managing PR Agencies Remember when we mentioned PR pros at the Director level?

Training 195

Training Media Training Crisis Communications Reputation 195

PR 20/20

JANUARY 10, 2023

You're at a fork in the road—do you need to hire a marketing agency for ongoing or one-time support? To help you answer the question, we've outlined the most important considerations for companies contemplating hiring a marketing agency below. What does a marketing agency do? In what capacity can I work with a marketing agency?

Agency 74

Agency Marketing Internal International 74

PRSay

NOVEMBER 8, 2023

Over the next few weeks, PRsay will post Q&As with several thought leaders who spoke at PRSSA’s ICON 2023 at the Gaylord Opryland Resort & Convention Center in Nashville, Tenn. I would tell myself to start at a PR agency and spend at least three to five years there. Following her Oct. It was my second job out of college.

Creativity 79

Creativity Writing Agency Pitching 79

Sword and the Script

OCTOBER 3, 2023

BuzzSumo edges into PR with journalist database for SMBs; Poppulo adds generative AI for internal comms; why don’t PR software vendors follow basic PR standard practices? Poppulo adds generative AI for internal comms Poppulo, which develops an internal comms platform called Harmony, said it embedded generative AI into its platform.

Analysis 173

Analysis Tools SMB Software 173

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Once upon a time, many moons ago, I worked at a large PR agency as part of the consumer technology team. PR agency life can be gratifying and exciting, just as it can be fast-paced and stress-inducing. Agencies are usually structured as teams specializing in specific industries, outlets or channels. And that’s okay!

Agency 89

Agency Energy Crisis Management Industry 89

5W PR

MARCH 14, 2023

Love Island – In this sizzling summer series based on the international smash hit and cultural phenomenon, singles come together in a tropical location to look for love, with one couple winning a cash prize. The post Gen Z Trends: January + February 2023 appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Trends 88

Trends Fashion Travel Hotels 88

Reputation Us

DECEMBER 14, 2022

As we move into 2023, (incidentally, the year of the Rabbit) the year is predicted to be an eventful and regenerating period, with a focus on relationships. Highlight your leaders internally before promoting them outside the organization. Insurance agencies now recognize this risk and underwrite it like any other threat.

Reputation 78

Reputation Insurance Insurance Employee 78

5W PR

JULY 31, 2023

The 2023 North American International Toy Fair is a highly anticipated event in the toy industry. The post What to Expect at the North American International Toy Fair appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

International 78

International Internal Retail Trade Shows 78

PRSay

MARCH 22, 2023

In 2023, the oldest Gen Zers will turn 26 years old. In the communications profession, they are now several years into their careers and earning supervisor, manager and leadership roles at agencies, corporations, brands and organizations of all sizes. The youngest members of Gen Z turn 11 in 2023.

How To 163

How To Employee Leadership Nonprofit 163

Bianchi Biz Blog

JUNE 15, 2023

According to show officials, the 2023 event has garnered strong support from Ford, GM and Stellantis – with all three committed to participating with their full brand portfolio. Technology Days/AutoMobili-D and the Mobility Global Forum are slated for Wednesday, Sept. 13 – Thursday, Sept. The show opens to the public Saturday, Sept.

Automotive 77

Automotive Mobile Technology Transportation 77

The Hoffman Agency

AUGUST 23, 2023

Finally, according to what is known in cognitive theory as the ‘picture supremacy effect’, it is much easier to internalize and remember visual content than written text because images are encoded by our brains in both verbal and visual memory centers.

Storytelling 69

Storytelling Internal International Pitching 69

Sword and the Script

DECEMBER 26, 2023

This year, we saw in-house teams get downsized and agency budgets get reduced. Authenticity tops metrics bloat and hope “The Merriam-Webster word of the year for 2023 is ‘authentic.’ Clear and present AI “A renewed focus on and commitment to internal communications. Whitt , Author, ‘ PR Lessons Learned Along the Way’ 7.

Writing 211

Writing Communications Marketing B2B 211

Sword and the Script

JANUARY 17, 2023

Q&A: PR Agency Owner Started Making Homegrown PR Software; Today it’s a VC-backed Startup; Off Script No. International-based all-in-one PR software providers. The founder also owns an agency, which represents PRophet and is the President of PRSA New York. Internal communications tools. On the radar.

Technology 95

Technology Software Resources Pitching 95

ImPRessions - Crenshaw Communications

APRIL 13, 2023

It was refreshing and exciting and definitely influenced my decision to join the agency. It’s a PR agency with fewer than 25 employees, and more than a third are people of color. Internally, a diverse team sends a message that the company values inclusion and is committed to creating that kind of work environment.

Employee 156

Employee Community Groups Interviews 156

Bianchi Biz Blog

JULY 22, 2024

Andy See Teong Leng – Perspective Strategies – Malaysia We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. It celebrates cultural diversity through traditional music, dance, and crafts, attracting both local and international visitors.

Marketing 101

Marketing Tourism Local Government 101

5W PR

OCTOBER 11, 2023

Fun and innovative food for the youngest Globowl showcased organic purees with international flavors at the Natural Products Expo East. The post 4 Trends We Saw at Natural Products Expo East 2023 appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Trends 78

Trends Consumer Retail System 78

ImPRessions - Crenshaw Communications

OCTOBER 26, 2022

Regular “touch-base” calls are a PR agency staple. A PR agency is typically brought on to do more than secure media coverage. The agency-client partnership means being honest when it comes to ideas or tactics that aren’t working. Weekly or biweekly meetings are not just markers of progress, though. Troubleshoot.

How To 156

How To Meeting Case Study Survey 156

ImPRessions - Crenshaw Communications

OCTOBER 26, 2022

Regular “touch-base” calls are a PR agency staple. A PR agency is typically brought on to do more than secure media coverage. The agency-client partnership means being honest when it comes to ideas or tactics that aren’t working. Weekly or biweekly meetings are not just markers of progress, though. Troubleshoot.

How To 156

How To Meeting Case Study Survey 156

PRSay

MARCH 21, 2023

In 2023, the oldest Gen Zers will turn 26 years old. In the communications profession, they are now several years into their careers and earning supervisor, manager and leadership roles at agencies, corporations, brands and organizations of all sizes. The youngest members of Gen Z turn 11 in 2023.

How To 139

How To Employee Leadership Nonprofit 139

PRSay

JUNE 16, 2023

In recent years, especially in 2023, all the talk has been about generative artificial intelligence (AI). Many PR agencies and departments are already using generative-AI tools to improve their efficiency and productivity. Technology’s continuous advance is affecting every profession, including public relations.

Technology 146

Technology Crisis Management Social Media Training 146

Scott Public Relations

JULY 13, 2023

Los Angeles / July, 2023: The impact of the dramatic events of 2022 – Russia’s attack on Ukraine and the ensuing energy crisis and global economic uncertainty – continues to reverberate worldwide. The global annual PRBI Barometer is a decision-making tool that allows member agencies to make knowledgeable business decisions.

Ethics 52

Ethics Survey Insurance Insurance 52

Buzzstream

FEBRUARY 13, 2025

With seemingly new AI models dropping daily, agencies and site owners are all scrambling for answers on how and what to prioritize to appear in AI search results. The New York Times Status: Pending / Ongoing Date of Lawsuit: December 27, 2023 In December 2023, The New York Times filed a lawsuit against OpenAI and Microsoft.

SEO 62

SEO Journalism Radio Google 62

Bianchi Biz Blog

APRIL 11, 2024

Here are some of the highlighted numbers from CES 2024: 138,739 participants, 40% of which were international attendees hailing from outside the U.S.A. Here are some of the highlighted numbers from CES 2024: 138,739 participants, 40% of which were international attendees hailing from outside the U.S.A.

Automotive 100

Automotive Mobile Government Technology 100

Bianchi Biz Blog

OCTOBER 17, 2024

For example, the cutting-edge CES Connect2Car sessions – the longest running panel series at CES – is hosted by the Mobile Electronics Association and its partners SAE International, COVESA and MEMA. billion To see the CES 2024 audited data, click here. Competition for media attention at CES is intense. We can offer some help here!)

Technology 96

Technology Automotive Mobile Software 96

Sword and the Script

DECEMBER 28, 2022

It’ll be interesting to see if this remains true in 2023. Consulting firm Burton-Taylor International published a report finding annual spending on PR “media intelligence solutions” grew 14.7% Why clients hire agencies, consultants and freelancers: an extra pair of hands. Annual spending on PR software grew 14.7%

B2B 148

B2B Marketing Survey Software 148